Crushing Second Screen: The Ultimate TV Companion -- #WWESXSW
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Crushing Second Screen: The Ultimate TV Companion -- #WWESXSW

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WWE has been making TV history since ’85 when Chairman and CEO Vince McMahon took the gamble of a lifetime on an unprecedented closed-circuit make-it-or-break-it TV event dubbed ...

WWE has been making TV history since ’85 when Chairman and CEO Vince McMahon took the gamble of a lifetime on an unprecedented closed-circuit make-it-or-break-it TV event dubbed “WrestleMania.”

Today, WWE has not only created a whole new way to watch television—with the ultimate “second screen” experience inside the WWE App (10 million downloads) — but it has also disrupted the Social landscape (reaching 260 million social followers) and re-invented the premium content business: Launching WWE Network to complement its 30+ year Pay-Per-View business. With its fan-first focus, WWE has reimagined how media is distributed across a modern media landscape. In this session, we’ll reveal how WWE uses technology, storytelling, and innovative product strategies to engage one of the most passionate fan bases in the world.

This panel session was held Sunday, March 9, 2014 at SXSW Interactive in Austin, Texas, with guest panelists:
John Cena, WWE Superstar
Stephanie McMahon, WWE Chief Brand Officer
Perkins Miller, WWE EVP Digital Media
Michael Cole, WWE Announc

Speaker bios: http://schedule.sxsw.com/2014/events/event_IAP27227
Session social flow on RebelMouse: https://www.rebelmouse.com/WWESXSW/

#SXSports #WWESXSW #sxsw #UltimateTV

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  • WELCOME TO OUR, WWE INVESTOR PRESENTATION

Crushing Second Screen: The Ultimate TV Companion -- #WWESXSW Crushing Second Screen: The Ultimate TV Companion -- #WWESXSW Presentation Transcript

  • CRUSHING SECOND SCREEN THE ULTIMATE TV COMPANION
  • MASS RELEVANCE DECLARES WWE “BIG SOCIAL WINNER FROM CES” WWE Network 8,000 Pebble Watch 4,300 Sony Keynote 1,900 Netflix 4K 1,800 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Peak Twitter Activity – CES 2014 (TWEETS)
  • SOCIAL ACTIVITY Scandal Grey’s Anatomy NXT ArRIVAL Vampire Diaries College Basketball American Idol NHL Vikings (Premiere) Parks and Recreation 0 100 200 300 400 500 600 700 Source: SocialGuide Social Activity – February 27, 2014 (MENTIONS, 000s) NXT ArRIVAL in Top 3 Prime Time Programs 21 WORLDWIDE TWITTER TRENDS #NXTArRIVAL x 5 The Ascension x 2 Cesaro vs Zayn x 2 Sami Zayn x 2 Stephanie McMahon Bret Hart Bo Dallas Triple H Mojo Rawley CJ Parker Too Cool Scotty 2 Hotty William Regal Paige and Emma Scorpion Crosslock Adrian Neville Xavier Woods Tyler Breeze Alexander Rusev Shawn Michaels Red Arrow
  • SOCIAL MEDIA TECH STACK
  • JOHN CENA – SOCIAL MEDIA SUPERSTAR 1 # 20.3 MILLION LIKES
  • #HIJACK RAW – MARCH 3, 2014 SOCIAL RESULTS  68 Worldwide Twitter Trends Including Hijack Raw  #RawChicago Trends Worldwide 7 Times  6th Most Social RAW of All Time  Most Social Show in Prime Time on March 3
  • JOHN CENA’S GLOBAL SOCIAL PRESENCE BRAZIL FRANCECHINA