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New media continues to shake up the way organizations work since it opens up processes and encourages user/member participation -- the key being to empower individuals to make the change they want to see in the world. This session will look at emerging trends in social tech and the principles that form the basis of effective online campaigns/communications. Participants will get a hype-free look at some examples of successful online initiatives, discuss what went into these successes, and share their own experiences and ideas.
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