[2012] Service Design - gdy biznes zderza się z biznesem...

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Paweł Czerski, Filmaster

O roli UX w usługach B2B. Kilka słów o tym, jak dotychczasowe Out of the Box przestaje być wystarczające i potrzebie jego zastąpienia przez faktyczne Ready to Use.

Więcej: http://wudnapradze.org/

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[2012] Service Design - gdy biznes zderza się z biznesem...

  1. 1. SERVICE DESIGN @czerskip • pawel@filmaster.com
  2. 2. Paweł Czerski /Background Filmaster Co-founded, Design and Envision Product Roche Lead Front-End Team Front-Trends and Falsy Values Organized international front-end conferences @czerskip • pawel@filmaster.com
  3. 3. @czerskip • pawel@filmaster.com
  4. 4. @czerskip • pawel@filmaster.com
  5. 5. Product @czerskip • pawel@filmaster.com Service
  6. 6. Product @czerskip • pawel@filmaster.com Service
  7. 7. Product @czerskip • pawel@filmaster.com Service
  8. 8. Product @czerskip • pawel@filmaster.com Service
  9. 9. Experience B2B ≠ B2C @czerskip • pawel@filmaster.com
  10. 10. Business to Consumer service @czerskip • pawel@filmaster.com
  11. 11. Business to Business service @czerskip • pawel@filmaster.com
  12. 12. Business to Business service @czerskip • pawel@filmaster.com
  13. 13. Business to Business service @czerskip • pawel@filmaster.com
  14. 14. Decision Culture Budget Emotions Reason Esteem Roadmap @czerskip • pawel@filmaster.com Profit
  15. 15. Experience B2B ≈ B2C @czerskip • pawel@filmaster.com
  16. 16. entertainment personalized @czerskip • pawel@filmaster.com
  17. 17. Customers Cable Provider VOD Cinema Chain Online TV Movie & TV Producer @czerskip • pawel@filmaster.com
  18. 18. Expert Knowledge Automated TV Program Movie Traits VOD Purchase List Ratings Personalization Platform Analytics Platform Mood Genre Audience Segmentation Personalized Recommendation @czerskip • pawel@filmaster.com
  19. 19. SmartTV TV Channel Facebook Twitter Mobile Media monitoring automated programing Distributor purchase list WWW Filmaster Cloud Data curation Personalization Platform Analytics Platform EPG watching habits recommendations contextual marketing Cable Psycho VOD buyer-seller matching Cinema Content Market Vertigo @czerskip • pawel@filmaster.com automated cast & crew Producer
  20. 20. Analytics Platform Watching habits Personalization Platform TV Channel VOD YouTube set-top box second screen Content sources Social Media Provider’s infrastructure @czerskip • pawel@filmaster.com
  21. 21. Decision Culture Budget Emotions Reason Esteem Roadmap @czerskip • pawel@filmaster.com Profit
  22. 22. Technology /Reason @czerskip • pawel@filmaster.com
  23. 23. Technology /Reason @czerskip • pawel@filmaster.com
  24. 24. Marketing /Emotions @czerskip • pawel@filmaster.com
  25. 25. Marketing /Emotions @czerskip • pawel@filmaster.com
  26. 26. Culture /Culture @czerskip • pawel@filmaster.com
  27. 27. Culture /Emotions @czerskip • pawel@filmaster.com
  28. 28. Culture /Emotions @czerskip • pawel@filmaster.com
  29. 29. Culture /Emotions @czerskip • pawel@filmaster.com
  30. 30. Finance /Budget @czerskip • pawel@filmaster.com
  31. 31. Finance /Budget € €€ €€€ Monthly limits Ratings/Activities 10 mln 20 mln 40 mln Generated recommendations 4 mln 8 mln 16 mln Users 100 k 300 k 1 mln Recommended movies * 500 1000 5000 Guaranteed peak performance (per second) Ratings/Activities 50 100 200 Generated recommendations 20 40 80 @czerskip • pawel@filmaster.com
  32. 32. PR /Esteem @czerskip • pawel@filmaster.com
  33. 33. PR /Esteem Vue Cinemas Samsung Smart TV 160 cinemas across Europe 700 000 sold TVs in Poland in 2012 Facebook Raindance Partnered to use Filmaster API in official hack-atons Largest independent film festival in UK @czerskip • pawel@filmaster.com
  34. 34. Management /Profit @czerskip • pawel@filmaster.com
  35. 35. Management /Profit “In my view it can significantly drive admissions, probably between 3-5% which on 38m admissions per year which is a big number.” — Sales and Marketing Director @czerskip • pawel@filmaster.com
  36. 36. Product Management /Roadmap @czerskip • pawel@filmaster.com
  37. 37. Product Management /Roadmap @czerskip • pawel@filmaster.com
  38. 38. Heroku /How it works @czerskip • pawel@filmaster.com
  39. 39. Heroku /Pricing plan @czerskip • pawel@filmaster.com
  40. 40. Heroku /Add-ons @czerskip • pawel@filmaster.com
  41. 41. Heroku /DevCenter @czerskip • pawel@filmaster.com
  42. 42. Dziękuję! @czerskip • pawel@filmaster.com

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