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[2012] Service Design - gdy biznes zderza się z biznesem...
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[2012] Service Design - gdy biznes zderza się z biznesem...

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Paweł Czerski, Filmaster ...

Paweł Czerski, Filmaster

O roli UX w usługach B2B. Kilka słów o tym, jak dotychczasowe Out of the Box przestaje być wystarczające i potrzebie jego zastąpienia przez faktyczne Ready to Use.

Więcej: http://wudnapradze.org/

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[2012] Service Design - gdy biznes zderza się z biznesem... [2012] Service Design - gdy biznes zderza się z biznesem... Presentation Transcript

  • SERVICE DESIGN @czerskip • pawel@filmaster.com
  • Paweł Czerski /Background Filmaster Co-founded, Design and Envision Product Roche Lead Front-End Team Front-Trends and Falsy Values Organized international front-end conferences @czerskip • pawel@filmaster.com
  • @czerskip • pawel@filmaster.com
  • @czerskip • pawel@filmaster.com
  • Product @czerskip • pawel@filmaster.com Service
  • Product @czerskip • pawel@filmaster.com Service
  • Product @czerskip • pawel@filmaster.com Service
  • Product @czerskip • pawel@filmaster.com Service
  • Experience B2B ≠ B2C @czerskip • pawel@filmaster.com
  • Business to Consumer service @czerskip • pawel@filmaster.com
  • Business to Business service @czerskip • pawel@filmaster.com
  • Business to Business service @czerskip • pawel@filmaster.com
  • Business to Business service @czerskip • pawel@filmaster.com
  • Decision Culture Budget Emotions Reason Esteem Roadmap @czerskip • pawel@filmaster.com Profit
  • Experience B2B ≈ B2C @czerskip • pawel@filmaster.com
  • entertainment personalized @czerskip • pawel@filmaster.com
  • Customers Cable Provider VOD Cinema Chain Online TV Movie & TV Producer @czerskip • pawel@filmaster.com
  • Expert Knowledge Automated TV Program Movie Traits VOD Purchase List Ratings Personalization Platform Analytics Platform Mood Genre Audience Segmentation Personalized Recommendation @czerskip • pawel@filmaster.com
  • SmartTV TV Channel Facebook Twitter Mobile Media monitoring automated programing Distributor purchase list WWW Filmaster Cloud Data curation Personalization Platform Analytics Platform EPG watching habits recommendations contextual marketing Cable Psycho VOD buyer-seller matching Cinema Content Market Vertigo @czerskip • pawel@filmaster.com automated cast & crew Producer
  • Analytics Platform Watching habits Personalization Platform TV Channel VOD YouTube set-top box second screen Content sources Social Media Provider’s infrastructure @czerskip • pawel@filmaster.com
  • Decision Culture Budget Emotions Reason Esteem Roadmap @czerskip • pawel@filmaster.com Profit
  • Technology /Reason @czerskip • pawel@filmaster.com
  • Technology /Reason @czerskip • pawel@filmaster.com
  • Marketing /Emotions @czerskip • pawel@filmaster.com
  • Marketing /Emotions @czerskip • pawel@filmaster.com
  • Culture /Culture @czerskip • pawel@filmaster.com
  • Culture /Emotions @czerskip • pawel@filmaster.com
  • Culture /Emotions @czerskip • pawel@filmaster.com
  • Culture /Emotions @czerskip • pawel@filmaster.com
  • Finance /Budget @czerskip • pawel@filmaster.com
  • Finance /Budget € €€ €€€ Monthly limits Ratings/Activities 10 mln 20 mln 40 mln Generated recommendations 4 mln 8 mln 16 mln Users 100 k 300 k 1 mln Recommended movies * 500 1000 5000 Guaranteed peak performance (per second) Ratings/Activities 50 100 200 Generated recommendations 20 40 80 @czerskip • pawel@filmaster.com
  • PR /Esteem @czerskip • pawel@filmaster.com
  • PR /Esteem Vue Cinemas Samsung Smart TV 160 cinemas across Europe 700 000 sold TVs in Poland in 2012 Facebook Raindance Partnered to use Filmaster API in official hack-atons Largest independent film festival in UK @czerskip • pawel@filmaster.com
  • Management /Profit @czerskip • pawel@filmaster.com
  • Management /Profit “In my view it can significantly drive admissions, probably between 3-5% which on 38m admissions per year which is a big number.” — Sales and Marketing Director @czerskip • pawel@filmaster.com
  • Product Management /Roadmap @czerskip • pawel@filmaster.com
  • Product Management /Roadmap @czerskip • pawel@filmaster.com
  • Heroku /How it works @czerskip • pawel@filmaster.com
  • Heroku /Pricing plan @czerskip • pawel@filmaster.com
  • Heroku /Add-ons @czerskip • pawel@filmaster.com
  • Heroku /DevCenter @czerskip • pawel@filmaster.com
  • Dziękuję! @czerskip • pawel@filmaster.com