Social Media & Online Networking ACVT8 Your Career! April 23, 2010 Emily Scott & James Barraclough WU Career Services 123 Morgan Hall
Evolution of the Web Web 2.0 Definition: refers to a perceived second generation of web development (roughly since 2001) and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web (from Wikipedia).
How many of you are using Web 2.0?
Features of Web 2.0 SLATES SEARCH – keyword searches on individual sites LINKS – embedded guides to important pieces of information AUTHORING – ability to create constantly updating content over a platform that is shifted from being the creation of a few to being the constantly updated, interlinked work (wiki’s and blogs) TAGS – categorization of content in simple, one-word descriptions to facilitate searching and avoid rigid, pre-made categories EXTENSIONS – automation of some of the work and pattern matching by using algorithms (amazon.com recommendations) SIGNALS – use of RSS (Really Simple Syndication) technology to notify users with any changes of the content by sending e-mails
Creation of On-line Social Media Multimedia Photo-sharing: Flickr Video-sharing: YouTube Audio-sharing: imeem Entertainment Virtual Worlds: Second Life Online Gaming: World of Warcraft News/Opinion Social news: Digg, Reddit Reviews: Yelp, e-pinions Communication Microblogs: Twitter, Pownce Events: E-vite Social Networking Services: Facebook, MySpace, LinkedIn
What is Networking? Connecting with others gathering information, and building *professional* relationships As a Job Search Strategy… 70-90% of jobs are “never” posted Survey of 45 large companies suggests that…. Most positions are filled internally, but… Referrals are the number one source of external hires Cripsin, G. & Mehler, M. (2009) http://www.careerxroads.com/news/sourcesofhire09.pdf
4-Steps to Successful Online Networking Clean Up Your Image Create “You” – What’s Your Brand? Get Connected! Maintenance is Key
Be Squeaky Clean Are employers really searching for me online?! Yes!! 83% use search engines 45% use social networking sites 11% plan to start using them soon 35% reported not hiring a candidate based on negative online content 18% reported that positive online content helped a candidate CareerBuilder.com (2009)
Rinse and Repeat Tips to get clean… Delete Inactive Accounts Remove all your dirt Utilize Privacy Settings Get the word out In this case, D.R.U.G.will help you get clean!
Personal Branding Focus on what makes YOUnique Why should employers want to hire you? What makes you an asset to employers in your field? Visit PersonalBrandingBlog.com for more info.
Personal Branding Cont… Establish a profile on a site where professionals in your field “hang out.” Become an active user of LinkedIn.com Start a professional blog Add a link to your “branded” site
Finding Contacts Reach out to… People You Know Your Extended Network Relevant Online Groups Company Social Networking Sites
Researching… “Follow” Twitter feeds of companies Become a “Fan” of company Facebook pages Message recruiters using LinkedIn Visit company YouTube channels
Maintain Your Image! Update Often Google Your Name Keep It Clean
Next Steps What can you do today to jumpstart your online networking efforts?!