How to Begin and Win with Content Marketing

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  • Want to be around conversation where your product is talking about
  • How to Begin and Win with Content Marketing

    1. 1.  This webinar will be available afterwards at marketing.wtwhmedia.com  Q&A at the end of the presentation  Complete survey for a chance to win a prize  Hashtag for this webinar: #CMWebinar 2
    2. 2. 3 Heather Centorbi Media and Events Coordinator @WTWH_SocialXprt Carli Evilsizer Social Media Coordinator @WTWH_Carli
    3. 3.  What is content marketing?  Why should you care?  Getting started  Best practices 4
    4. 4. 5
    5. 5.  Technology is evolving  Social media is a great tool  More content for users 6
    6. 6. 7
    7. 7.  Targeted Audience  Tells a Story  Provide Value  Create a Dialogue & Build a Relationship  Increase Profits 8 Photo Courtesy of Attach Media
    8. 8.  Improve SEO  Increase sales 9 Google Likes Unique High Value Content
    9. 9.  Set a plan  Create goals ◦ End game  Measure ROI 11
    10. 10.  Content development  Social media  Marketing automation software 12 Image courtesy Dell Business Applications
    11. 11.  Brainstorm  Develop a content calendar  Share responsibility of content  Be engaged & share on social media  Monitor 13
    12. 12. 14 @EXAIR
    13. 13.  Blogging ◦ Wordpress / Blogger  Webinars ◦ GoToMeeting.com or Join.Me  Podcasts ◦ Skype or digital recorder ◦ Edit with Audacity  Marketing Automation ◦ Hubspot, Marketo, SilverPop 16
    14. 14.  Digital media  Produce one piece of content but re-purpose it multiple ways ◦ Webinar > > Summarized blog post ◦ Podcast >> Transcribed into blog post ◦ White paper >> Webinar to Lead Generation offer ◦ Video >> Use the audio for a podcast 17
    15. 15. 18 Building a channel takes time
    16. 16. 19 @AboutKollmorgen
    17. 17.  YouTube video: What is a Servo Motor? Answer the basics ◦What is a ◦How do you Ranks well on SEO 20
    18. 18. 21 @SimpleRaySola r
    19. 19. 22
    20. 20.  „Epic Content Marketing‟ ◦ Author: Joe Pulizzi ◦ Follow @JoePulizzi  „Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world‟ ◦ Author: Gary Vaynerchuk ◦ Follow @garyvee  @MarketingSherpa on Twitter 23
    21. 21.  Basic understand of what is content marketing  How to get started with content marketing  Examples of content marketing done right  Resources 24
    22. 22. 25 Heather Centorbi WTWH Media 440.234.4531 hcentorbi@wtwhmedia.com Carli Evilsizer WTWH Media 440.234.4531 cevilsizer@wtwhmedia.com
    23. 23.  This webinar, along with our social media blog, is available at marketing.wtwhmedia.com  This webinar will be sent out via email  Tweet with hashtag #CMWebinar  Complete survey in follow-up email for chance to win “Epic Content Marketing” by Joe Pulizzi  Connect with Heather at @WTWH_SocialXprt and Carli at @WTWH_Carli 26

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