Abnamro wtt bob nieme advertisement

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Abnamro wtt bob nieme advertisement
tmt, tmtecosysteem, abn amro, wtt insights, wtt seminars, innovatie, innoveren, groei

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Abnamro wtt bob nieme advertisement

  1. 1. twitter: {#nogtebepalen}The wwworld needs Digital Transparency Bob Nieme – Adversitement - @BNieme
  2. 2. 2
  3. 3. Adversitement – Deloitte Fast 50 Benelux 3
  4. 4. Adversitement is connected with … 4
  5. 5. Agenda 1 Introduction 2 Today’s Challenges 3 Digital Data 4 Innovation 5 Privacy 6 Transparency 5
  6. 6. Introduction – @BNieme Founder Adversitement, O2mc and Digital Power 10 years in financial sector - transparency Digitally active since 2000 CEO, CVO Married with children (4) Hockey – 12 different KNHB levels Golf Non-reader – scanner Passion key driver to get results 6
  7. 7. Introduction - Hyper Connected Economy Digitally connected – 1100+ 7
  8. 8. Introduction – 2011 TMT prediction #Privacy 8
  9. 9. Today’s challenges 9
  10. 10. Today’s challenges – Summary Dominant internet leaders. Cookie and privacy legislation. Create buzzwords – BIG DATA. You can’t buy innovation, you need passionate talents! Data is the new oil – since when do we waste oil? European Commission and lawmakers, do they understand the internet ball game? Self-regulation is the biggest bullshit in today’s greedy and democratic world! The regional investors climate is too differentiated, Dutchies wake UP! Investments are exit driven, contrary to innovation. 10
  11. 11. Today’s challenges – Digital data Coping with ‘big data’ is the number one challenge CMOs face – while being underprepared… source: IBM 11
  12. 12. Today’s challenges – Digital data is KEY Data is your KEY in today’s hyper connected digital economy. 12
  13. 13. Digital data – Product driven eco system A fool with a tool. 13
  14. 14. Digital data – Tools, value, knowledge Data is our instrument and as Adversitement we bring you innovative knowledge. 14
  15. 15. Digital data – Quote Why do we define success metrics, if data has a tremendous organisational value? 15
  16. 16. Digital data – Metrics Shift from success metrics to true value insights … 16
  17. 17. Digital data – Value Value insights – marketing contribution models. 17
  18. 18. Digital data – The new oil of the digital economy 18
  19. 19. Digital data If data is the new oil … 19
  20. 20. Digital data … and is generated by users … 20
  21. 21. Digital data … what will happen if we spill this new oil? 21
  22. 22. Digital data It will effect your reputation … 22
  23. 23. Digital data … and its slick effect: more data. 23
  24. 24. Innovation Innovation starts with passionate talents … 24
  25. 25. Innovation … and is a difficult ball game! 25
  26. 26. Innovation - MySpace versus Facebook 26
  27. 27. Innovation – One small difference for success! “On MySpace, the default setting was that you could see anybody’s profile. On Thefacebook, the default allowed you only to see profiles of others at your school, or those that had explicitly accepted you as a friend. A degree of privacy was built in.” 27
  28. 28. Innovation If this is innovation … 28
  29. 29. Innovation … and this is the internet … 29
  30. 30. Innovation … and Maslow is still right … 30
  31. 31. Innovation … we all want an excellent digital business. 31
  32. 32. Innovation – The need for transparency It is a necessity to be transparent. 32
  33. 33. Privacy – A real choice Users want to be in control … nothing new! 33
  34. 34. Privacy – Data proliferation Data economics. The US Federal Trade Commission calls on companies to “act now to make privacy the ‘default setting’ for commercial data practices and give consumers greater control over the collection and use of their personal data through simplified choices and increased transparency.” 34
  35. 35. Privacy – Quotes related to #privacy & #transparency Brad Smith (Microsofts General Counsel and Executive Vice-President of Legal and Corporate Affairs) concluded his recent talk at the Privacy Conference 2012 on privacy and technology that “We can not have privacy if there is no transparency.” Price Discrimination Among Buyers: Robinson-Patman violations A seller charging competing buyers different prices for the same "commodity" or discriminating in the provision of "allowances" — compensation for advertising and other services — may be violating the Robinson-Patman Act. The Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade Commission claiming that Googles move to consolidate its dozens of privacy policies violates an agreement the company reached with the FTC to settle privacy complaints about the now defunct Google Buzz. 35
  36. 36. Privacy – Example 36
  37. 37. Privacy – Example 37
  38. 38. Privacy – Example 38
  39. 39. Transparency – Business frameworkhttp://data//innovationhttp://data//governancehttp://data//quality 39
  40. 40. Transparency – Eco system 40
  41. 41. And co-create where tomorrow starts …. … a co-created innovative eco system STW – Context Aware Predictive Analytics www2013 congress in Brazil Web science bachelor Data Scientists 4 PhD programs – extend 3-4 faculties involved – connected science 41
  42. 42. Thanks for your attention … Bob Nieme Tel: +31 (0) 20 7600 700 CVO - founder Mobile: +31 (0) 6 51403605 bob.nieme@adversitement.com Twitter: @BNieme LinkedIn: Bob Nieme 42

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