Recruitment Summit Fall 2012

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  • 10/16/12 Template F-circle lt grey
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  • In terms of Webcam use among different ethnic groups, 62 percent of Asian American students and 52 percent of African American students used Webcams compared to 46 percent of Hispanic students and 39 percent of Caucasian students. Upper-income students were also more likely to use Webcams than students from other economic brackets. Finally, 81 percent of juniors said they would be willing to speak with campus representatives via Webcam, compared to 69 percent of seniors. 10/16/12 Template F-circle lt grey
  • In terms of Webcam use among different ethnic groups, 62 percent of Asian American students and 52 percent of African American students used Webcams compared to 46 percent of Hispanic students and 39 percent of Caucasian students. Upper-income students were also more likely to use Webcams than students from other economic brackets. Finally, 81 percent of juniors said they would be willing to speak with campus representatives via Webcam, compared to 69 percent of seniors. 10/16/12 Template F-circle lt grey
  • In terms of Webcam use among different ethnic groups, 62 percent of Asian American students and 52 percent of African American students used Webcams compared to 46 percent of Hispanic students and 39 percent of Caucasian students. Upper-income students were also more likely to use Webcams than students from other economic brackets. Finally, 81 percent of juniors said they would be willing to speak with campus representatives via Webcam, compared to 69 percent of seniors. 10/16/12 Template F-circle lt grey
  • There were other significant differences among respondents. Ninety-six percent of Asian American students said they used e-mail at least once per week, compared to 80-83 percent among Caucasian, Hispanic, and African American students. Looking at academic performance, 86 percent of A-students and 82 percent of B-students answered yes to this question, compared to 68 percent of C-students. 10/16/12 Template F-circle lt grey
  • There were some interesting differences among various groups regarding institutions unknown to students: • 76 percent of juniors said they would open those e-mails, versus 63 percent for seniors • B-average students were significantly more likely to do so (73 percent) than A-average students (62 percent) • Nearly three-quarters of African American students (74 percent) said yes, compared to 63 percent of Caucasian students • Those at the inquiry stage were significantly more likely (73 percent) than those with at least one acceptance (63 percent) 10/16/12 Template F-circle lt grey
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  • Compared to the 2011 E-Expectations results, Facebook use remained consistent. However, YouTube use rose from 55 percent to 62 percent, while Twitter jumped from 9 percent to 27 percent. Forty-four percent of African American students said they used Twitter, considerably more than other ethnic groups, while 35 percent of upper-income students said they used Twitter at least once per week. 10/16/12 Template F-circle lt grey
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  • Recruitment Summit Fall 2012

    1. 1. Welcome to theRecruitment Summit 2012
    2. 2. Recruitment SummitState of Enrollment at WSU
    3. 3. Freshman Enrollment, 1998-2012
    4. 4. Diversity Freshman Enrollment, 1998-2012
    5. 5. Diversity Freshman Enrollment, 1998-2012
    6. 6. Residency Characteristics,Fall 2012 Freshman Enrollment
    7. 7. Retention and Graduation Rates
    8. 8. Enrollment Challenges Washington State University Sample Aid PackagesLOW INCOME HIGH NEED (LIHN)•Student received maximum Pell, SNG, and Institutional up to equity•In general, represents family of 4, $40,000 State Median Family Income (50% MFI)  2010-2011 2011-2012 2012-2013Tuition & Fees 9488 10798 12,300Total COA 23630 24938 27302  Maximum Grant 13367 14930 12,500Loans(Stafford/Perkins/PLUS) 10263 10008 14802% of Grants/Tuition & Fees 140% 138% 101%% of Grants/COA 56% 59% 46%
    9. 9. Enrollment Challenges Washington State University Sample Aid PackagesLOW-UPPER MIDDLE INCOME (LUMI)•Student received some or no Pell, SNG, was within equity, and Cougar Committed•In general, represents family of 4, $42,500-$57,750 State Median Family Income (51-70% MFI)  2010-2011 2011-2012 2012-2013Tuition & Fees 9488 10798 12300Total COA 23630 24938 27302  Maximum Grant 9488 10798 12300Loan 14142 14140 15002% of Grants/Tuition & Fees 100% 100% 100%% of Grants/COA 40% 43% 45%
    10. 10. Enrollment Challenges—Tuition % Covered by UAA/CAA 46.6% $8592
    11. 11. Enrollment Challenges• Increasing costs, declining financial aid,  increasing financial need• Decline in WA high school students  (2010-2014) (WICHE)• Decline in WA students who enroll full-time in  four-year schools right after graduation  (National Center for Education Statistics/Seattle Times)• High mobility (out-of-state college) of WA  students (CollegeBoard)• National average distance to college:  51 miles (ACT)• 52% of top choice college is less than 1 hour  from home (TeensTalk)• Perception of WSU: academic quality; location  of Pullman; party reputation (Art and Science Group)
    12. 12. Enrollment Opportunities• Non-resident and international • States with increasing high school graduates  (AZ, UT, NV, ID) • States with increasing competition for college  admission (CA)• Increase market share of WA high school graduates• Increase diversity• Increase transfer students • Increase visits to campus• Utilize new technologies to provide further “reach”• Expand and personalize communications
    13. 13. Enrollment Challenges/OpportunitiesWICHE, 2008: http://www.wiche.edu/info/knocking/1992-2022/Washington.pdf 
    14. 14. Enrollment Challenges/OpportunitiesWICHE, 2008: http://www.wiche.edu/info/knocking/1992-2022/Washington.pdf 
    15. 15. Enrollment Challenges/OpportunitiesWICHE, 2008: http://www.wiche.edu/info/knocking/1992-2022/Washington.pdf 
    16. 16. Recruitment SummitData that drives our strategic decisions
    17. 17. Analyzing Data• Yield data—Initial/All sources: 1. SAT or ACT 2. My College Options 3. Cappex 4. Inquiry form 5. Zinch 6. College fairs 7. Campus visits 8. Admissions application• Campus visit survey results• Campus visit yield• HS visit and college fair results
    18. 18. Analyzing Data• National Clearinghouse—lost market• CollegeBoard—Enrollment Planning Service (EPS)• CollegeBoard/ACT research reports• WICHE• EMAS database• WSU Office of Institutional Research• OBIEE—zzusis dashboard• Rapid Insight
    19. 19. Recruitment SummitNational survey results and trends inadmissions/recruitment
    20. 20. TeensTALK Report STAMATS, 2012
    21. 21. TeensTALK Report • Heavy users of TV, online video, and playing computer games • 79% watch TV in free time • 72% play videos and computer games in free time • Nearly all teens have cell phones, with nearly 38% claiming they will  upgrade to an iPhone within six months • Send an average between 600-1000 text messages a monthSTAMATS, 2012: http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf 
    22. 22. TeensTALK ReportSTAMATS, 2012: http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf 
    23. 23. TeensTALK ReportSTAMATS, 2012: http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf 
    24. 24. TeensTALK ReportSTAMATS, 2012: http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf 
    25. 25. TeensTALK ReportSTAMATS, 2012: http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf 
    26. 26. TeensTALK ReportSTAMATS, 2012: http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf 
    27. 27. Enrollment Management Trends Report ACT, 2012
    28. 28. Enrollment Management Trends Report • State of Washington, 2012 graduating class: • 13,929 HS graduates (about 21%) took the ACT; 56% SAT • From 2007-2012, the number of ACT test-takers increased by  33.5%, while the number of graduates has decreased  by about 4%ACT, 2012: http://www.act.org/newsroom/data/2011/states/washington.html 
    29. 29. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    30. 30. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    31. 31. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    32. 32. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    33. 33. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    34. 34. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    35. 35. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    36. 36. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    37. 37. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    38. 38. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    39. 39. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    40. 40. Enrollment Management Trends ReportACT, 2012: http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf  
    41. 41. Mobile/Electronic Expectations Survey Noel-Levitz, 2012
    42. 42. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    43. 43. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    44. 44. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    45. 45. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    46. 46. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    47. 47. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    48. 48. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    49. 49. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    50. 50. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    51. 51. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    52. 52. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    53. 53. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    54. 54. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    55. 55. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    56. 56. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    57. 57. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    58. 58. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    59. 59. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    60. 60. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    61. 61. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    62. 62. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    63. 63. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    64. 64. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    65. 65. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    66. 66. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    67. 67. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    68. 68. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    69. 69. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    70. 70. Mobile Expectations SurveyNoel-Levitz, 2012: http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275 
    71. 71. Mobile Expectations Survey• 46% of students will look  at college Facebook  pages more than once• 50% “like” a college  Facebook page so posts  appear on their wall• 83% will view the  Facebook page of a  college they are  consideringNoel-Levitz, 2012: http://www.solutions-collegeweeklive.com/pdfs/2012MobileExpectations.pdf 
    72. 72. Mobile Expectations Survey • Evaluation of college  Facebook content is mixed • Need to keep content fresh  and relevant—engaging Noel-Levitz, 2012: http://www.solutions-collegeweeklive.com/pdfs/2012MobileExpectations.pdf 
    73. 73. TeensTALK Live • TeensTALK Live—Chicago, 2012 (archive video) • Key Takeaways: • Use unique materials that stand out • Showcase careers and results-oriented student stories • Keep text short and to the point • Personalize messaging and relationships with students • Be authentic—photos, videos, content • Monitor 3rd party sites to combat negative information  • College Confidential, College Prowler, RateMyProfessorSTAMATS, 2012: http://www.youtube.com/watch?v=WpzzZpdPIcM&feature=player_embedded 
    74. 74. ParentsTALK Live • ParentsTALK Live—Chicago, 2012 (archive video) • Key Takeaways: • Much more communication  • Deadlines • Why WSU is unique or different • Parent-to-parent (current-to-prospective) communication • Alumni-to-parent communication • Highlight national rankings • US News, Princeton Review, Peterson’s GuideSTAMATS, 2012: http://www.youtube.com/watch?v=WpzzZpdPIcM&feature=player_embedded 
    75. 75. Social Video Delivers• How Advertisers Are Using (And Not Using) Video on Social Networks
    76. 76. Social PlaybookDave Goetz, CZ Strategy, 2012
    77. 77. Social Playbook• Key Takeaways: • Social should be incorporated into entire marketing plan • It’s not about the platforms • Posting ≠ conversation • Create fresh, relevant content—especially web/print • Recruit creative writers—current students? • Encourage student-generated stories • Create opportunities for students or parents to post something  personal • Ways that say “I am unique” • Repost content that is specifically relevant and connects emotionally  (i.e. article on how to pay for college)
    78. 78. Social Playbook• Great conversations… • Aren’t about the institution • Conversation begins with the student; not the institution
    79. 79. Social Playbook“It’s not about the institution’s story, it’s about the institution learning to listen for the story of the student and his/her parent—and then connect the two.”Dave Goetz, CZ Strategy
    80. 80. Social Playbook• Great conversations… • Aren’t about the institution • Conversation begins with the student; not the institution • Are conversational • Not just PR or merely informational • First person (“I”, “We”); not third (“Today, WSU announced…”) • Engage students emotionally • Playful, lighthearted, fun • Quirky photos, poignant videos, a warm response, an apology, or  humor • Require constant attention • Act and react • Learn from what does/doesn’t work
    81. 81. Social Playbook“Be initiators—be active. Conversations won’t just happen. WSU must take initiative in the relationship.”Dave Goetz, CZ Strategy
    82. 82. Recruitment SummitMarketing changes beginning this  fall2012
    83. 83. Marketing Team—Fall 2012Cheryl Dudley, Writer/EditorSharon White, Senior Graphic DesignerNate Jacobson, Web Graphic DesignerNicole Wood, User Experience Manager
    84. 84. University Marketing SurveyNoel-Levitz, 2012: https://www.noellevitz.com/documents/shared/Papers_and_Research/2011/2011MARKETINGRECRUITINGPRACTICES.pdf 
    85. 85. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    86. 86. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    87. 87. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    88. 88. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    89. 89. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    90. 90. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    91. 91. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    92. 92. Facebook and Admissions SurveyVarsity Outreach, 2012: http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 
    93. 93. Facebook—WSU Future Cougars
    94. 94. Facebook—WSU Future Cougars
    95. 95. “WSU on Facebook” App• http://www.inigral.com/images/Schools_App_Data_Infographic.jpg 
    96. 96. “WSU on Facebook” App
    97. 97. “WSU on Facebook” App
    98. 98. YouTube—WSU Admissions
    99. 99. Twitter—WSU Admissions
    100. 100. Student Blog—The Coug Connection
    101. 101. Instagram—WSU Admissions
    102. 102. Pinterest—WSU Admissions
    103. 103. CollegeWeekLive
    104. 104. SCVNGR
    105. 105. Cappex
    106. 106. Student Profile Example100’s of data points for each student Student data includes: Name Interest in study outside U.S. Postal address Did parents attend college? Email address Sports Phone number Music Date of birth Performing Arts Gender Leadership activities Intended area of study Volunteer activities Intended major Other extracurricular activities Transfer status More about you SAT scores Financial aid importance ACT scores Type of school preferred Expected Graduation date (2yr/4ry, public/private) Expected Start date School size preferred High School name Full time/Part time High School GPA Academic Honors Citizenship
    107. 107. College Message ExampleAppeal to passions and aspirations. Include links andmedia.
    108. 108. Cappex College CenterStudents get introduced to colleges and add them totheir college list.
    109. 109. The Cappex student experience Sophie Andrea Jordan Environmental Business Major Music Major, Alto Sax Science MajorWants a medium-size private school Wants a medium-size state or private Undecided about school size. Wants anin the upper Midwest. school. Looking outside of Indiana. Ohio school; would consider out of state. Views “Women in Views “Midwest-U.S. Views “Music Majors” Science” Campaign: Business Majors” Campaign: Women in Science Program Campaign: Music Majors in MI, OH, IL, IN Private Michigan students 3.2+ GPA, 1400 SAT 3.30 GPA+, 1500+ SAT 3.0+ GPA, 1200+SAT Yes Yes Yes Yes Yes Yes I want to learn more! I want to learn more! I want to learn more! I want to learn more! I want to learn more! I want to learn more!Receives a NextConnect message with Receives a NextConnect message with Receives a NextConnect message fromlinks to online application. links to campus videos and events. the music department dean.
    110. 110. Zinch
    111. 111. Zinch China
    112. 112. Recruitment SummitCommunication and messaging withprospective students
    113. 113. Communication Plan • WSU Data and Communication Policies • Data steward—John Fraire  • Data custodians—Sally Texter, Sol Jensen, Wendy Peterson • Centralization • Communication Audit  • Committee • Coordinated and consistent message • Master communication plan for prospective students • Fill in gaps—academics WSU Executive Policy #8, University Data Policies: http://public.wsu.edu/~forms/HTML/EPM/EP8_University_Data_Policies.htm 
    114. 114. Key Messaging• Use terminology they understand• Be original and be authentic• Emphasize your personality• Speak to your audience—play to their emotions and inner-thoughts• Academics is still #1 • Examples of how your program differentiates from competitors • Value/worth of the degree—focus on careers/employability  • Notable rankings • Student involvement and leadership opportunities • Current student/alumni stories and experiences
    115. 115. Email Best Practices• Design for mobile users—phones/tablets• Millenials want to build relationships—offer advice• Stand out• Variable data• Always include an action item—but keep it to one• Short and simple text • Use bullet points to highlight content • Provide additional info on website• Write more informally—like you speak
    116. 116. Where From Here?• Provide an experience optimized for mobile users • How does it look on different devices?• Provide engaging content the audience is looking for • Students and parents • Different needs based on stage (search vs. decision) and  term (senior/junior/transfer)  • Update content frequently  • Easy navigation• Try using live chat, webcams, and text messaging• Make social media worthwhile • Least valuable form of content (at initial stage) • Do more than use as a bulletin board • Talk with students, not at them • Stay active and focus on only 2-3 platforms to be successful  (Facebook and YouTube)
    117. 117. Where From Here?• Parents recruiting parents • More content for parents on website• Usability testing• Discussion groups at visit events• More videos—current students• Rapid Insight—dashboards, predictive modeling, and forecasting• Partnerships with external departments for communication • Communication Audit Committee—October • More variable communications using provided student data
    118. 118. Where From Here?• How are you tracking your web/social presence? • What are you tracking?• What are you doing to engage with students on social media?• What are the top tasks students are trying to accomplish on your  website?• What are the key messages they want to hear or learn more about?• Who can you get to help you compile and share these messages?• What are your current students’ stories and experiences that will  resonate with prospective students and/or parents?• What makes your department unique and compelling? How do you  differentiate from your competition?• What is being said about your department on popular sites like “College  Prowler”, “College Confidential” or “RateMyProfessor”? How do you plan  to combat negative comments?• What data are we collecting that can improve variable communications?• How can our office assist your department?
    119. 119. Recruitment SummitThanks for attending!Please complete the online survey thatwe’ll email you to provide us feedback.
    120. 120. Prominent Higher Ed/Marketing Resources• AACRAO• Academica Group• Academic Impressions• ACT• American Marketing Association• Art & Science Group• Bob Johnson Consulting• CASE• CollegeBoard• ConnectEDU• CZ Strategy• Educause• eRecruitment Forum• Higher Ed Live• Inside Higher Ed• I Want Media• Jun Group• Marketing Bulletin• NACAC• National Center for Education Statistics• Noel-Levitz• Pew Internet• Princeton Review• Scannell & Kurz, Inc. • SEM Works• Sitecore• Social Media Examiner• STAMATS• TargetX• The Chronicle of Higher Education• WICHE
    121. 121. Online Resources• ACT Enrollment Management Trends Report, 2012: • http://www.act.org/emtrends/12/pdf/EMTrendsReport2012.pdf • Inigral Schools App Infographic, 2012: • http://www.inigral.com/images/Schools_App_Data_Infographic.jpg • Jun Group Social Video, 2011: • http://jungroup.com/infographic2011/  • Noel-Levitz E-Expectations and Mobile Trends, 2012: • http://www.solutions-collegeweeklive.com/pdfs/2012MobileExpectations.pdf • http://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012_E-Expectations.pdf?code=282291086201275• Noel-Levitz E-Recruiting Practices and Trends, 2012: • https://www.noellevitz.com/documents/gated/Papers_and_Research/2012/2012%20E-Recruiting%20Practices%20Report.pdf? code=94256108201270   • Noel-Levitz Marketing and Recruiting Practices, 2011: • https://www.noellevitz.com/documents/shared/Papers_and_Research/2011/2011MARKETINGRECRUITINGPRACTICES.pdf • ParentsTALK Live, 2012: • http://www.youtube.com/watch?v=DWf3t-rWPyU&feature=player_embedded • STAMATS 2012 Integrated Marketing Conference presentations: • http://www.stamats.com/SIM12/ • TeensTALK Live, 2012: • http://www.youtube.com/watch?v=WpzzZpdPIcM&feature=player_embedded • TeensTALK Research, 2012: • http://www.stamats.com/pdfs/SIM_12_2012_Stamats_TeensTALK_FINAL_Comprehensive.pdf • Varsity Outreach, 2012: • http://www.varsityoutreach.com/Documents/FacebookAndAdmissions2012.pdf 

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