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Mcm 2325 01 09 F Goldman Rev
 

Mcm 2325 01 09 F Goldman Rev

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A syllabus to be shared with faculty as a model

A syllabus to be shared with faculty as a model

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    Mcm 2325 01 09 F Goldman Rev Mcm 2325 01 09 F Goldman Rev Document Transcript

    • Fall 2009 Introduction to Mass Communication Required Course Resources Textbook Vivian, John. The Media of Mass Communication (Study Edition). Allyn and Bacon, 9th edition, 2010 update. This award-winning, dynamic interactive Study Edition (print version) is streamlined with useful information and includes a required e-book component that is necessary for all the weekly tests. The study edition, complete with a companion e- book, comes with your access code for the Pearson my communication lab at www.coursecompass.com. The study edition, offered at a significantly lower rate, is available at the WSSU bookstore. Code access cannot be shared. The e-book can be bought separately at www.coursecompass.com. Make sure you are in the correct course section MCM 2325-01. Blackboard Although you will use Blackboard to access course materials, this is an attendance-based, on-campus course requiring participation, and intelligent discussion to ensure success. Your diligence as a self-propelled learner allows you to spend more class time engaged in discussions relevant to the field of mass communications. Stay connected via www.coursecompasscom Blackboard. This is your PRIMARY site for all announcements, assignments, emails and weekly lessons. For special projects, you will be directed to MCM 2325 WSSU Blackboard site. Your syllabus is available on both websites. Coursecompass.com Enrollment The new Study Edition package gives you the print version of the textbook coupled with e- book resources and code access for all your chapter tests and study plans. You can purchase the Study Edition package at the WSSU bookstore. The instructor code for the course is (goldman78853). The e-book is also available online at www.coursecompass.com. Registration instructions on WSSU website, Course Description This attendance-based, on-campus course provides an overview of the structure and functions of the mass media in contemporary society. It promotes awareness of the social, economic, cultural, political, and technological aspects of mass communications. It also provides an introduction to basic theory and aesthetics. Prerequisite ENG 1302. Introduction to Mass Communication -- Syllabus Fall 2009 – MCM 2325-01 1
    • Fall 2009 Introduction to Mass Communication Goals of the Course • Encourage independent thinking, research and collective teamwork • Study professionals making a difference in the field of mass communications • Understand the economic numbers and demographics that drive the industry • Explore cultural diversity when it comes to media trends, participation and representation • Develop media literacy when it comes to analyzing stealth and overt messaging • Appreciate, apply and understand the principles of freedom of speech and the press • Connect students to the global realities of media convergence and career possibilities • Foster understanding of historical milestones, theories, media effects and significant technological contributions Student Learning Outcomes • Students will be able to demonstrate an understanding of the history and role of professionals and institutions in shaping communications through weekly chapter readings in tandem with pre and post testing, a personalized study plan and exam -- 17 exams total • Students serving as discussion team leaders and facilitating group presentations on topics of interest will be able to think critically, creatively and independently while also developing collective teamwork skills • Students will be able to experientially comprehend the changing environment of media convergence with assignments asking them to attempt going media-free for 24 hours and Blog about the experience; they will also use a Wiki to converse with classmates about the division of labor for their group presentation and exchange work Weekly Lessons, Assignments and Rubrics (available under weekly assignments online at www.coursecompass.com) Greetings. MCM 2325 Introduction to Mass Communications is designed to immerse you in media by integrating the latest technology to enhance learning. This on-campus course requires attendance, participation, and completion of weekly assignments, discussions, and presentations to ensure success. Weekly chapter tests can be taken only ONCE and at any time during the assigned week -- but all work must be submitted before Sunday at midnight of that week. The chapters typically are about 20 - 25 pages in length. During the week, I discuss key communication issues, theories and information related to the chapter. Pre and post tests are submitted but not graded and merely provide an individualized study plan for you to follow. You submit the study plan online each week to chart your progress (the study plan, although not assigned a letter grade, is assigned points for submission). 30% Weekly tests submitted online via Blackboard each Sunday before midnight 10% Submitted weekly study plans (available online after you’ve taken pre and post tests) Introduction to Mass Communication -- Syllabus Fall 2009 -- Subject to Revision -- Goldman 2
    • Fall 2009 Introduction to Mass Communication The other assignments are interspersed throughout the course. The media-free experience Blog is the second week. The rest of the assignments include leading a group discussion with a partner (s), Power-Point presentation (participants Wiki one another to divide labor for a related weekly chapter topic of choice), and writing an individualized annotated bibliography for your section of the group Power-Point presentation (assigned by week three and starting week five). Mr. Forest Foster from the library will conduct a required seminar in class on writing an annotated bibliography. He is also available at the library to answer any questions. Attendance is extremely critical to your success (see grading guidelines on page six of your syllabus for assigned percentages). The assignments are designed for student interaction, engagement and leadership. That is why student directed discussion groups and presentations are important. This is your class as much as mine. EVERYTHING IS DUE ON SUNDAY BEFORE MIDNIGHT AS INSTRUCTED ON THE FRONT OF WEEKLY LESSON FOLDERS POSTED ON THE www.coursecompass.com website. Week 1 Chapter 1 lecture: Mass-Media Literacy Class introduction - Syllabus review Online demonstration of www.coursecompass.com Responsibilities of the self-propelled learner Fun in-class Media-Literacy test (not graded) ASSIGNMENTS: Chapter 1 weekly Blackboard assignments Pre and post test; submit study plan and exam Week 2 Chapter 2 lecture: Media Technology Media-free experiential assignment discussed and Blog demonstrated for this week’s assignment Discussion teams assigned (starting week 3) ASSIGNMENTS: Chapter 2 weekly Blackboard assignments Pre and post test; submit study plan, exam and Blog Week 3 Chapter 3 lecture: Books Group Presentation assignment discussed in class and Wikis demonstrated so students can share information for their presentations (starting week 5) ASSIGNMENTS: Chapter 3 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Introduction to Mass Communication -- Syllabus Fall 2009 -- Subject to Revision -- Goldman 3
    • Fall 2009 Introduction to Mass Communication Week 4 Chapter 4 lecture: Newspapers View clips in class: Soldiers Without Swords ASSIGNMENTS: Chapter 4 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Week 5 Chapter 5 lecture: Magazines ASSIGNMENTS: Chapter 5 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with annotated bibliography) Week 6 Chapter 6 lecture: Sound Recordings View in class: Rock & Roll Invaders ASSIGNMENTS: Chapter 6 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with annotated bibliography) Week 7 Chapter 7 lecture: Motion Pictures ASSIGNMENTS: Chapter 7 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Week 8 Chapter 8 lecture: Radio ASSIGNMENTS: Chapter 8 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Introduction to Mass Communication -- Syllabus Fall 2009 -- Subject to Revision -- Goldman 4
    • Fall 2009 Introduction to Mass Communication Week 9 Chapter 9 lecture: Television ASSIGNMENTS: Chapter 9 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Week 10 Chapter 10 lecture: Internet ASSIGNMENTS: Chapter 10 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Week 11 Chapter 11 lecture: News View: Outfoxed clips in class ASSIGNMENTS: Chapter 11 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Week 12 Chapter 12 & 13 lecture: Public Relations and Advertising Video: Clio Award clips ASSIGNMENTS: Chapter 12 & 13 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Week 13 Chapter 14 lecture: Entertainment ASSIGNMENTS: Chapter 14 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Introduction to Mass Communication -- Syllabus Fall 2009 -- Subject to Revision -- Goldman 5
    • Fall 2009 Introduction to Mass Communication Week 14 Chapter 15 & 16 lecture: Media Research and Media Effects ASSIGNMENTS: Chapter 15 & 16 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Week 15 Chapter 17 lecture: Global Mass Media ASSIGNMENTS: Chapter 17 weekly Blackboard assignments Pre and post test; submit study plan, and exam Discussion Team (TBA) Group Presentation (TBA) (Wiki with Annotated Bibliography) Week 16 FINALS WEEK -- CELEBRATE/STUDY (No final exam in this class) Grading Scale A) 100 - 90 B) 89 - 80 C) 79 - 70 D) 69-60 F) 59 - 0. Grading Policy Coursework is structured so it can be completed during a normal semester. Late work is not accepted without official WSSU documentation whether from counseling center, medical center or academic affairs. Grades will be based on the following: 30% Weekly tests submitted online via Blackboard each Sunday before midnight 10% Submitted weekly study plans (available online after you’ve taken pre and post tests) 10% Media-free experience blog (week two) 15% Lead a group discussion, partnering with another class member, on assigned chapter 15% Small group PowerPoint presentation -- participants Wiki each other to divide labor 10% Individual annotated bibliography for group presentation 10% Attendance and Participation -- Attendance taken at start of class Number of unexcused absences -- A) Two or less; B) Three C) Four D) Five and F) Six Introduction to Mass Communication -- Syllabus Fall 2009 -- Subject to Revision -- Goldman 6
    • Fall 2009 Introduction to Mass Communication Office Location and Hours Laine Goldman, Assistant Professor 120 Hall Patterson Winston-Salem State University Office phone: 336-750-3167 Email: goldmane@wssu.edu Hours: 10 - 12:30 PM Monday and Wednesday 2:00 - 3:30 PM Tuesday and Thursday Class location for MCM 2325-01 TR 12:30 - 1:45 PM Elva Jones Computer Center 3101 Academic Integrity Students will be held accountable and responsible for academic integrity. Academic dishonesty: cheating, plagiarism, and fabrication facilitating academic dishonesty is not permitted at WSSU. Consult WSSU’s policy on Academic Integrity in the current catalog. Disability Statement Students with a documented disability must register with the WSSU Disability Services Office within the first five weeks of each semester in order to receive any consideration for accommodations in this course. You may reach the Disability Services Office by emailing waddellm@wssu.edu. Diversity Statement The department seeks (1) to have a diverse student population where all students feel welcome while obtaining a quality educational experience; (2) to maintain a level of faculty and staff diversity that matches the student body; (3) to create and maintain an environment where all ethnicities and genders feel empowered and one that encourages their participation that is free of discrimination. Introduction to Mass Communication -- Syllabus Fall 2009 -- Subject to Revision -- Goldman 7
    • Fall 2009 Introduction to Mass Communication "One important key to success is self-confidence. An important key to self-confidence is preparation.” Arthur Ashe Cell Phones No texting in the classroom. Be courteous. Code of Ethics Media practitioners must be honest, fair and courageous in gathering, producing, reporting and interpreting information. Never plagiarize. Avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status. Showing Up Attendance is taken immediately when class starts. We have a lot to cover in a short period. As the filmmaker Woody Allen noted, “Eighty percent of success is showing up.” Introduction to Mass Communication -- Syllabus Fall 2009 -- Subject to Revision -- Goldman 8