• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Making 'what works' work: Changing behaviour in sanitation and hygiene
 

Making 'what works' work: Changing behaviour in sanitation and hygiene

on

  • 982 views

This powerpoint was presented by WSP Senior Sanitation and Hygiene Specialist, Yolande Coombes,during AfricaSan 3 (Kigali, Rwanda - 2011) under the "Making "What Works" Work: Changing Behavior in ...

This powerpoint was presented by WSP Senior Sanitation and Hygiene Specialist, Yolande Coombes,during AfricaSan 3 (Kigali, Rwanda - 2011) under the "Making "What Works" Work: Changing Behavior in Sanitation and Hygiene" session.

This session covered a wide range of aspects of behavior change: from the individual’s decision to pick up a bar of soap, to the collective decision of a community to stop open defecation, to the design of national policy that can positively shift social norms.

Statistics

Views

Total Views
982
Views on SlideShare
982
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Making 'what works' work: Changing behaviour in sanitation and hygiene Making 'what works' work: Changing behaviour in sanitation and hygiene Presentation Transcript

    • Making ‘what works’ work: Changing behaviour in sanitation and hygiene
      Wednesday 20 July 2011
      Session jointly convened by LSHTM/SHARE, WSSCC, UNICEF and WSP
      Lessons from behaviour change approaches in other sectors
      Yolande Coombes
      Senior Sanitation and Hygiene Specialist, WSP
    • Key predictors of behaviour change
      Susceptibility – probability you can get it
      Severity – magnitude of the event
      Barriers and benefits to change – enabling and disabling factors
      Social norms – what most people think and do about this
      Behavioural intention – what you intend to do about it
      Response efficacy – effectiveness of the suggested intervention in preventing or dealing with the event
      Self-efficacy – an individual’s perception of their ability to perform the desirable response
      Habit - an acquired behaviour pattern regularly followed until it has become almost involuntary
    • Pre-requisites of Change
      Change must be self-initiated
      Behaviour must become important over a period of time
      Behaviour is not part of a person’s coping strategies
      Individual’s life should not be problematic or uncertain
      Social support is available
      Individual has skills to change
    • Road Safety
    • Road Safety
    • Road Safety
    • Other key behavioural predictors:
      Person must have formed a strong positive intention to perform behaviour
      No environmental constraints
      Person perceives more social (normative) pressure to perform behaviour
      Behaviour is consistent with person’s self image
      Emotional reaction to performing behaviour is more positive than negative
      Can perform the behaviour under a variety of different circumstances
    • Reproductive Health
      (Tear? Very often, it’s a problem of misuse.
      Really protects, really free!)
    • Reproductive Health
      (Life insurance for 50 cents)
    • Reproductive Health
    • FGM
      To educate a girl is educating an
      entire nation Stop the Excision
    • FGM
    • Current Global BCC Trends
      Increased attention to communication theory.
      Focus on IPC for reaching rural populations through networks of community health workers.
      New media, including phones, wireless enabled phones, social networking and internet access through handheld devices.
      Reality media using a variety of channels, including not only traditional radio programming, but also diaries, reality shows, vlogs.
    • Contact details and resources
      ycoombes@worldbank.org
      www.wsp.org/wsp/