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What is Inbound Marketing, Anyway?
 

What is Inbound Marketing, Anyway?

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Are you looking to drive more traffic to your website this year? Do you want to generate more leads? Learn how inbound marketing can turn your website into a conversion machine.

Are you looking to drive more traffic to your website this year? Do you want to generate more leads? Learn how inbound marketing can turn your website into a conversion machine.

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  • Goal Setting – Inbound Style – DO NOT SKIP THIS STEP <br /> With any business strategy you need a roadmap – an end goal, something to achieve and something to measure against to know how to target your efforts. <br />   <br /> With Inbound, you wan to make sure you are setting SMART GOALS <br />

What is Inbound Marketing, Anyway? What is Inbound Marketing, Anyway? Presentation Transcript

  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway What is Inbound Marketing, Anyway? Allison Casey Digital Marketing Director @Allison_WSOL Katelyn Ahern Marketing Specialist @katelynahern25
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway The Old Way TV Ads Direct Mail Cold-Calling Pop-Up Ads Paid Email Lists
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Outbound Marketing • Interrupts your audience • Causes frustration • Does not drive results
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway The New Way Search Engine Optimization Social Media Opt-in Emails eBooks Podcasts Blogs Webinars Videos
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Inbound Marketing • Useful and relevant content to the right audience at the right time • Helps your audience accomplish their goals
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Inbound Marketing Methodology
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Attract • Find out how and from which channels your visitors are finding you? • Make it as easy as possible for them to find you from all channels.
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Convert • Gain insight into what your visitors are really looking for. • Track performance metrics and easily adjust accordingly. • Meet your visitor’s needs.
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Close • Cater your messaging to your audience’s buyer journey. • Qualify your leads before calling. • Educate your leads before selling.
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Delight • Continue to deliver the right message at the right time. • Create useful content and experiences for your clients even after the contract has been fulfilled.
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Inbound Marketing • Tools can be applied to many different stages of the Inbound Marketing Methodology. • These strategies can be tailored to your marketing goals. • The foundation to it all is your audience.
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. Source: HubSpot
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Inbound leads cost than outbound leads. Source: Search Engine Journal 61% LESS
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Goal Setting – Inbound Style
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Specific: Visits, Leads or Customers Measurable: Provide a number Attainable: Understand Benchmarks Relevant: Relates to an Overall End Goal Timely: Include Time-frame S M A R 1T
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Goal: I want to increase site traffic. SMART GOAL: I want to Increase site visits by 50% by December 2014. Goal: I want to generate more leads from my website. SMART GOAL: I want to increase our website leads from 10 per month to 15 per month by December 2014.
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway • Interview customers • Analyze trends • Talk to Sales/CS staff How doyou define me?
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Attracting Site Visitors • Blogging • SEO • Social Media
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway • Nearly 40% of US companies use blogs for Marketing Purposes • Companies that blog have 55% more website visitors • B2B companies that blog get 67% more leads per month than those that don’t. • B2C companies that blog get 88% more leads per month than those that don’t
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway 89% of online consumers use search engines when making a purchase decision. Source: Fleishman-Hillard SEO
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Image created by Rand Fiskin, Moz • Uniquely Valuable • Bot Accessible • Phenomenal UX • Built to be Shared • Keyword Targeted • Multi-Device Ready • Meta Data Inclusive
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway 46% of online consumers count on social media when making a purchase decision. Source: Nielsen
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Social media lead conversion rates are than average conversion rates. Source: HubSpot 13% higher
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Social media produces the marketing leads of tradeshows, telemarketing, direct mail, or PPC. Source: HubSpot 2X
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway The Buyer’s Journey is the active research process a potential buyer goes through leading up to a purchase.
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway • CTAs • Landing Pages • Forms Conversion Essentials
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway CTA Examples
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway 70% of Small Businesses Aren’t Using Calls-to-Actions on Their Home Pages Source: Online Marketing Coach
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway 72% of Small Businesses Don’t Use Calls-to-Actions on Their Interior Pages Source: Online Marketing Coach
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Blink Test 1. What is the offer? 2. Why does it benefit me (the visitor to the page)? 3. Why do I need it now? 4. How can I get it?
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Companies With 30+ Landing Pages Generate 7 Times More Leads Than Those With 1 to 5 Landing Pages Source: HubSpot
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway • Length of Form • Privacy is Preferred • Submission Button – Test! • Capture it Once Forms
  • @katelynahern25 @Allison_WSOL #ConversionMachineWhat is Inbound Marketing, Anyway Questions?