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2 Millionen Anfragen              für 5000 SitzplätzeWednesday, June 1, 2011
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bekannt          begehrlich                                TextWednesday, June 1, 2011
Am Beispiel des Destinationsmarketings in Südtirol                    Eine Marke verdient oder                  verliert a...
Wednesday, June 1, 2011
In Zukunft wird es nicht mehr das              Hauptanliegen sein, an jeden Ort der              Erde zu reisen.          ...
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Welches Bild von uns sollen     wir den Kunden zeigen?Wednesday, June 1, 2011
Welches Bild sollen die                     Kunden von uns haben?Wednesday, June 1, 2011
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Gefühl sollen die                     Welches                     Kunden von uns haben?Wednesday, June 1, 2011
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Südtirol wird                     zum begehrtesten                     Lebensraum                     in EuropaWednesday, ...
Wednesday, June 1, 2011                           Die relevanten                          Themen                          ...
GIORGIO ARMANIWednesday, June 1, 2011
SüdtirolWednesday, June 1, 2011
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Südtirol ist die                               kontrastreiche                          Symbiose aus alpin und             ...
Wednesday, June 1, 2011                           Die richtigen                          Menschen                         ...
1960    1990      2010                           50 JahreWednesday, June 1, 2011
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38.000                          Südtirol-Bilder                            156.000                          Südtirol-Bilde...
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Wednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011                          Reden -                          zuhören                          mehr   ...
“Exodus”, 1961                            Ernest GoldmannWednesday, June 1, 2011
“The Social Network”, 2011                              Trent Reznor, Atticus RossWednesday, June 1, 2011
Wednesday, June 1, 2011
Wednesday, June 1, 2011
Google                                                                                                  Soziale           ...
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45.000 Fans                           1.200 followers                          36.000                          Bewertungen...
4.000 täglich aktiv                            80% Journalisten                          Weiterempfehlung zu              ...
Die einzig relevanten                     Pluszahlen sind                     jene, die eine Destination   in             ...
Wednesday, June 1, 2011
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Erg                                        eb                                           nis                               ...
Marketing ist ein               Kampf um die Wahrnehmung,               nicht der Wahrheit.                               ...
Wednesday, June 1, 2011
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Dr. Ch. Engl (Südtirol Marketing Gesellschaft): Die Social Media Strategie einer Destination am Beispiel Südtirol – und wie diese im Krisenfall helfen oder schaden könne

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Dr. Ch. Engl (Südtirol Marketing Gesellschaft): Die Social Media Strategie einer Destination am Beispiel Südtirol – und wie diese im Krisenfall helfen oder schaden könne

  1. 1. Wednesday, June 1, 2011
  2. 2. Wednesday, June 1, 2011
  3. 3. Wednesday, June 1, 2011
  4. 4. 2 Millionen Anfragen für 5000 SitzplätzeWednesday, June 1, 2011
  5. 5. Wednesday, June 1, 2011
  6. 6. bekannt begehrlich TextWednesday, June 1, 2011
  7. 7. Am Beispiel des Destinationsmarketings in Südtirol Eine Marke verdient oder verliert am Netzwerk - immer Dr. Christoph Engl | Südtirol Marketing GesellschaftWednesday, June 1, 2011
  8. 8. Wednesday, June 1, 2011
  9. 9. In Zukunft wird es nicht mehr das Hauptanliegen sein, an jeden Ort der Erde zu reisen. Das Hauptinteresse wird sein, ob es sich lohnt, dort anzukommen. Hermann LönsWednesday, June 1, 2011
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  20. 20. Wednesday, June 1, 2011
  21. 21. Wednesday, June 1, 2011
  22. 22. Wednesday, June 1, 2011
  23. 23. Wednesday, June 1, 2011
  24. 24. Welches Bild von uns sollen wir den Kunden zeigen?Wednesday, June 1, 2011
  25. 25. Welches Bild sollen die Kunden von uns haben?Wednesday, June 1, 2011
  26. 26. Wednesday, June 1, 2011
  27. 27. Wednesday, June 1, 2011
  28. 28. Gefühl sollen die Welches Kunden von uns haben?Wednesday, June 1, 2011
  29. 29. Wednesday, June 1, 2011
  30. 30. Wednesday, June 1, 2011
  31. 31. Südtirol wird zum begehrtesten Lebensraum in EuropaWednesday, June 1, 2011
  32. 32. Wednesday, June 1, 2011 Die relevanten Themen vernetzen 1
  33. 33. GIORGIO ARMANIWednesday, June 1, 2011
  34. 34. SüdtirolWednesday, June 1, 2011
  35. 35. Wednesday, June 1, 2011
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  46. 46. Südtirol ist die kontrastreiche Symbiose aus alpin und mediterran, Spontaneität und Verlässlichkeit, Natur und KulturWednesday, June 1, 2011
  47. 47. Wednesday, June 1, 2011 Die richtigen Menschen verbinden 2
  48. 48. 1960 1990 2010 50 JahreWednesday, June 1, 2011
  49. 49. Wednesday, June 1, 2011
  50. 50. Wednesday, June 1, 2011
  51. 51. Wednesday, June 1, 2011
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  53. 53. 38.000 Südtirol-Bilder 156.000 Südtirol-BilderWednesday, June 1, 2011
  54. 54. Wednesday, June 1, 2011
  55. 55. Wednesday, June 1, 2011
  56. 56. Wednesday, June 1, 2011
  57. 57. Wednesday, June 1, 2011 Reden - zuhören mehr Weniger 3
  58. 58. “Exodus”, 1961 Ernest GoldmannWednesday, June 1, 2011
  59. 59. “The Social Network”, 2011 Trent Reznor, Atticus RossWednesday, June 1, 2011
  60. 60. Wednesday, June 1, 2011
  61. 61. Wednesday, June 1, 2011
  62. 62. Google Soziale Kampagne 1 Netzwerke Südtirol Kampagne 2 Angebote Communities Angebote Kampagne 3 Angebote Themenwelten Unterkunft Shop www. . . info Angebote Artikel Reiseberichte Ange Südtirol bewegt (Blog-Stil) bote Karten Navigation Themen Themen Themen Welt 1 Welt 2 Welt ... Culturonda ... ... Partner Extranet Mobile Redaktionen ApplikationenWednesday, June 1, 2011
  63. 63. Wednesday, June 1, 2011
  64. 64. 45.000 Fans 1.200 followers 36.000 BewertungenWednesday, June 1, 2011
  65. 65. 4.000 täglich aktiv 80% Journalisten Weiterempfehlung zu 100%: 94%Wednesday, June 1, 2011
  66. 66. Die einzig relevanten Pluszahlen sind jene, die eine Destination in den Köpfen der Kunden verankert hatWednesday, June 1, 2011
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  73. 73. Erg eb nis na 455 posts ch 5T age 250 Emails n 25 Leserbriefe 10 AnrufeWednesday, June 1, 2011
  74. 74. Marketing ist ein Kampf um die Wahrnehmung, nicht der Wahrheit. Jack TroutWednesday, June 1, 2011
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