Leveraging the internet for business

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How to leverage the internet and your own website for creating more business for your company

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Leveraging the internet for business

  1. 1. Leveraging the Internet for your Business
  2. 2. Online Marketing Presentations • How to plan your online presence • What questions you need to answer, to help you plan a successful online presence? • How to duplicate your “Real World” business.... online • All in plain English
  3. 3. 3 Business Needs Website Visitors 1. Lead Generation 2. Online Credibility 3. Client Communication Customers
  4. 4. Duplicate Your Real World …Online
  5. 5. WHY SHOULD YOU CARE?
  6. 6. All Media is Being Digitized
  7. 7. Your Clients are being Digitized & the pace is increasing 10 Years Ago Today * 5 Years From Now
  8. 8. ...and so is Your Business becoming digitized every day Lead Generation Online Credibility Customer communication Manage Reputation 10 Years Ago Today 5 Years From Now
  9. 9. Preferred Communication Changing are you ready to change?
  10. 10. Generation Y are you ready for them? Greatest + Eisenhower Gen Baby Boom Gen Gen X Gen Y
  11. 11. How business people use search 10 Years Ago Today 5 Years From Now
  12. 12. Purchase research cycle 10 Years Ago Today 5 Years From Now
  13. 13. Top factors influencing decision 10 Years Ago Today 5 Years From Now Remember this slide for later
  14. 14. Where do they click? Pay Per Click - 12.2% Organic Search 74.3% 10 Years Ago Today Pay Per Click 13.5 % 5 Years From Now
  15. 15. How many clicks can you expect? 10 Years Ago 1 2 3 4 5 6 7 8 9 Today 10 7.4 3.4 1.1 .3 2.6 .9 1.7 .4 .1 Years From Now 5 .4
  16. 16. HOW MANY CLICKS CAN YOU EXPECT? 10 Years Ago Today 1 27.1 2 11.7 3 8.7 4 5.1 5 4 6 4.1 7 4.1 8 3.2 9 From2.8 5 Years Now 10 3.6
  17. 17. HOW MANY CLICKS CAN YOU EXPECT? 10 Years Ago 1 27.1 2 11.7 3 8.7 4 5.1 5 4 6 4.1 7 4.1 8 3.2 9 Today 2.8 10 3.6 7.4 3.4 1.1 .3 2.6 .9 1.7 .4 5 .1 Years From Now .4
  18. 18. Now the scene is set
  19. 19. Let’s get the answers to these business questions ...for your online presence • What are your Business Goals this year? • How do you get your business today? • Who is your Target Market? • How many more customers do you need?
  20. 20. Let’s get the answers to these business questions ...for your online presence • How much do you make per product/service? • Who are your ideal personas to visit your site? • What information do they need?
  21. 21. How much would you spend to get a customer?
  22. 22. Now, Let’s See How Can we Duplicate Your Business? ...online
  23. 23. Questions on Online Presence
  24. 24. CERTIFIED WSI DIGITAL MARKETING CONSULTANT SHARON HERRNSTEIN, BA, MBA PROFESSIONAL BACKGROUND 20 year history of corporate sales and marketing • @WSI_Sharon_Herr /Sharon Herrnstein Over 200 international business cases analyzed- focus on strategic planning and profitability BUSINESS ACHIEVEMENTS/AWARDS • Presidents Club Winner, multiple sales awards /WSI_Sharon_Herr PAST INDUSTRIES • Telecom , Advertising and Publishing

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