Lead forensics white paper - B2B buying process

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98% of visitors leave your website without enquiring- how to capture this market!

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Lead forensics white paper - B2B buying process

  1. 1. www.leadforensics.com LF_GS_012_16102013_V1 Connecting with the B2B Buyer 1. Identifying and defining the business requirement LOSING CONTROL REACHING THE B2B BUYER THE BUYER’S JOURNEY Buyers can be 90% into the buying cycle before they make contact 83% of B2B buyers plan to start using real-time data 98% of visitors leave your website without enquiring
  2. 2. www.leadforensics.com LF_GS_012_16102013_V1 2. Identifying potential suppliers 3. Final supplier selection INVISIBLE LEADS MISSED OPPORTUNITIES
  3. 3. www.leadforensics.com LF_GS_012_16102013_V1 NURTURING THE WAY TO SUCCESS HOW IP TRACKING WORKS IMPACT THE BUYING CYCLE Companies that excel at lead nurturing generate 50% more sales- ready leads
  4. 4. www.leadforensics.com LF_GS_012_16102013_V1 FOR YOUR MARKETING TEAM Lead Forensics clients have increased sales by 50%, whilst also reducing the volume of cold calls they make STORIES OF SUCCESS “After contacting a business by using Lead Forensics we were invited to a pitch, which became a win for us. Lead Forensics receives, literally, my highest recommendation.” “Lead Forensics has allowed us to stop wasting time trawling through endless piles of data and go for the solid leads; it has impacted our sales activity by about 50%.” “The challenge of sales is prioritisation, and Lead Forensics gives us our order of battle and puts us into a position to win.” Doug Richard, BBC’s Dragon’s Den investor and entrepreneur. FOR MORE INFORMATION CONTACT: Sharon Herrnstein, BA, MBA WSI Certified Digital Marketing Consultant sherrnstein@wsidigitaledgemarketing.com 416-564-1863

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