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- WSI EXECUTIVE SUMMARY Golden Rules of Search Engine Optimization
Though they might sound like cute and cuddly animals, Google’s Penguin and Panda updates have re-defined what is considered ‘good
quality’ content on the web. By releasing these monumental changes in their ranking algorithms, Google’s primary goal was to provide
searchers the best user experience online. The irony is that as cute as a Penguin or Panda can be, many businesses were financially
devastated by the impact of these changes as they helplessly watched their website rankings quickly plummet!
Below, we’ve compiled a list of to dos geared to helping you survive the effects of getting slapped by the Panda or hit by the Penguin!
Find the pages that have been slapped
Perform a full link audit
and leverage your web master tools!
Determine % of the site with poor pages and work
to improve its content
Remove paid text links and comment spam
Replace any copied content from other sites with
good, unique content
Remove guest posts on questionable sites
Remove all duplicate pages!
Remove articles from syndicated sites
Improve anything that might make the user’s
Focus on content and social media links
Promote your content on social media
Google likes press releases
Build your own brand awareness
Make your content shareable
Online marketing is all about evolving and adapting with the current digital demands. Aligning your strategy with Google’s Panda and
Penguin is your first step to success. For more tips and expert insight on how you can improve your SEO strategy, be sure to team up
with a digital marketing professional now!
About WSI – we simplify the Internet:
WSI is the world leader in Internet marketing, Internet consultancy and Internet development services worldwide. By using innovative Internet
technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing Solution tailored to their individual needs
to elevate their Internet presence and profitability to new levels. For more information about the Digital Marketing tactics presented in this
webinar please contact Sharon Herrnstein at 416-564-1863 or firstname.lastname@example.org.