June 2013 executive summary SEO- Penguin and Panda- what to do

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Hit by Penguin and Panda?- Definitive guide on what to do

Hit by Penguin and Panda?- Definitive guide on what to do

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  • 1. - WSI EXECUTIVE SUMMARY Golden Rules of Search Engine Optimization June 2013 Though they might sound like cute and cuddly animals, Google’s Penguin and Panda updates have re-defined what is considered ‘good quality’ content on the web. By releasing these monumental changes in their ranking algorithms, Google’s primary goal was to provide searchers the best user experience online. The irony is that as cute as a Penguin or Panda can be, many businesses were financially devastated by the impact of these changes as they helplessly watched their website rankings quickly plummet! Below, we’ve compiled a list of to dos geared to helping you survive the effects of getting slapped by the Panda or hit by the Penguin! Find the pages that have been slapped Perform a full link audit and leverage your web master tools! Determine % of the site with poor pages and work to improve its content Remove paid text links and comment spam Replace any copied content from other sites with good, unique content Remove guest posts on questionable sites Remove all duplicate pages! Remove articles from syndicated sites Improve anything that might make the user’s experience better Focus on content and social media links Promote your content on social media Google likes press releases Build your own brand awareness Make your content shareable Online marketing is all about evolving and adapting with the current digital demands. Aligning your strategy with Google’s Panda and Penguin is your first step to success. For more tips and expert insight on how you can improve your SEO strategy, be sure to team up with a digital marketing professional now! About WSI – we simplify the Internet: WSI is the world leader in Internet marketing, Internet consultancy and Internet development services worldwide. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing Solution tailored to their individual needs to elevate their Internet presence and profitability to new levels. For more information about the Digital Marketing tactics presented in this webinar please contact Sharon Herrnstein at 416-564-1863 or sherrnstein@wsidigitaledgemarketing.com.