Digital marketing - simplified by WSI

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10 common internet marketing mistakes and how to avoid wasting your money

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Digital marketing - simplified by WSI

  1. 1. Simplified. 10 common internet marketing mistakes that cost companies money and customers
  2. 2. Digital Evolution Complexity • 2 Buttons Birth • 50+ buttons • Multiple remotes Natural State • Universal • Touch Simplification • Voice • Motion • Camera
  3. 3. INTERNET TECHNOLOGY GENERATIONS MORE SITES. MORE NETWORKS. MORE DEVICES. MORE COMPLEXITY.
  4. 4. We need a universal remote for Internet Marketing
  5. 5. ABCs OF DIGITAL MARKETING GET RESULTS BY USING ONLINE STRATEGIES THAT ARE SIMPLE TO UNDERSTAND AND EASY TO FOLLOW
  6. 6. ABCs of Internet Marketing 10 SIMPLE questions to get you started . . .
  7. 7. SITE. SIMPLIFIED.
  8. 8. Credibility (Pre-click) Google Instant Preview #2 #1 #7
  9. 9. Conversion (Post Click) 2%-10% of visitors convert. What do the other 90% do?
  10. 10. SEARCH. SIMPLIFIED.
  11. 11. Poor PPC Landing Page Ad clicks- through to dedicated offer page Offer is clearly presented Visitor Can take immediate action
  12. 12. Google+ Local Create and claim your Google+ Local page Check for NAP consistency Name Address Phone Across directories
  13. 13. SOCIAL. SIMPLIFIED.
  14. 14. Negative reviews     Good? Bad? Are you Invisible?
  15. 15. Consistency Search availability of your COMPANY NAME on all major social networks Claim your name before a competitor
  16. 16. MOBILE. SIMPLIFIED.
  17. 17. On the Go Autodetect if the visitor is on a mobile device Dedicated design for small touch screens Offer reduced content targeted to needs of a mobile user Link to the full website for visitors who need to find more
  18. 18. Be found in the ZMOT
  19. 19. SITE. SEARCH. SOCIAL. MOBILE. SIMPLIFIED.
  20. 20. Have a Plan  One person OWNS your digital marketing All your online strategies have the same goals Everything is measured equally and regularly
  21. 21. Know What’s Working Free testing report at webscore.wsiworld.com Schedule a complete webscan analysis
  22. 22. Summary Site Search Social • Poor Design • Unclear Call To Action • No Dedicated Landing Pages • Location. Location. Places. • Negative Reviews • Secure Profiles Mobile Simplified • Mobile Ready, Mobile Specific • Local Search • Have ONE plan • Know what’s WORKING
  23. 23. WSI DIGITAL MARKETING CONSULTANT SHARON HERRNSTEIN, BA, MBA PROFESSIONAL BACKGROUND • • • @WSI_Sharon_Herr Certified Digital Marketing Consultant 20 year history of corporate sales and marketing Over 200 international business cases analyzedfocus on strategic planning and profitability BUSINESS ACHIEVEMENTS/AWARDS • Presidents Club Winner, multiple sales awards /Sharon Herrnstein PAST INDUSTRIES /WSI_Sharon_Herr • • Telecom – Rogers and Sprint- wireless and wireline Advertising and publishing

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