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What Wsi Can Do For You

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Leveraging the Power of an Internet Marketing System, is what WSI can help you with. There is a big difference between a Company that will build you a website, and the type of work that WSI can do......

Leveraging the Power of an Internet Marketing System, is what WSI can help you with. There is a big difference between a Company that will build you a website, and the type of work that WSI can do for you. Please check out our Portfolio on www.wsiwebpro.com

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  • 1. Leveraging the Power of an Internet Marketing System (IMS) By Ellen J. Richards [email_address] www.wsiwebpro.com 636-244-0565 Certified Internet Marketing Consultant i-Learning
  • 2. What Makes our Process Different? Project Based Website vs. IMS
    • Internet Marketing System
    • Continuous process designed to maximize results
    • Web solution is an asset with consistent income
    • Utilizes variety of powerful marketing tools
    • Project Based Website
    • 1- 6 months then you are on your own
    • Website becomes an expense
    • Does little if any marketing
  • 3. Why do you need an IMS?
    • 91% of buyers go to a supplier's Web site before calling
    • If they don't find what they need, 80% choose another supplier
    • Competition for customers is fierce
      • In 1965 IBM faced 2,500 competitors, by 1992 it was 50,000
    • Retaining clients is cheaper than finding new clients
      • Only 18% of clients are loyal to a single vendor
  • 4. Marketing In Today’s Economy
  • 5. Seize a Huge Opportunity
    • Internet search usage of 10.8 billion searches in May ‘08 – (ComScore 6/19/08)
    • Local Web searches drive more foot traffic than phone directories
    • Visitors don’t ‘surf’ the Web anymore, they ‘ search ’ to find what they are looking for
    Are they finding YOU, or your competitor?
  • 6. Internet Marketing Lifecycle A ffordable Web Solutions B uild Targeted Traffic C onvert More Customers
  • 7. Internet Marketing System
  • 8. Search Engine Optimization (SEO)
    • Prospects type in key words in search engines (Google, Yahoo, MSN)
    • Search engines search database of scanned sites to match correct site
    • The most relevant and highest ranked sites appear at the top of the listings
  • 9. Google Search Engine Organic Search Paid Search Local Search
  • 10. Webkinz Store
  • 11. Paid Search Marketing
    • Start generating sales or leads instantly
    • Pre-qualify your customers before they land on your site
    • Flexible budget size based on how much you want to invest
    • Geographic Ad Targeting
    • Selective Scheduling
  • 12. Paid Search Marketing
  • 13. Landing Pages (Optimized Informational Pages)
    • Advanced SEO strategy
    • Google rewards for adding great content
    • Maximizes CTR (click-through-rate)
    • Increases business revenue
  • 14. Advanced Search Engine Optimization
  • 15. Email Marketing
    • Direct mail costs 200% more than Email Marketing Source: www.emarketer.com
    • Stay in regular contact with your customers
    • Unmatched customer targeting
    • Newsletters
    • Product Specials / Offerings
    • Product Announcements
    • Healthcare News
  • 16. Email Marketing Analytics
  • 17. Social Media Marketing
  • 18. Conversion Tools
    • Get more customers from the same amount of traffic
    • An online prospect is 20% more likely to buy if a conversion tool is used
    • Video Hot Shots
    • Voice Marketer
    • Live Chat
  • 19. We can run a mini Report Card on how your website is graded by the Search Engines
  • 20. These are the Search Engine Essentials that we provide on every one of our Websites
    • Site Navigation
    • Key Submissions
    • Title Tags
    • Description Tags
    • Keyword Tags
    • Contact Information
    • Sitemaps
  • 21. We do Extensive Keyword Research for your Industry Keyword Monthly Searches (approx.) Google Rank Yahoo Rank MSN Rank Network Security 450,000 >50 >50 >50 Computer Repair 450,000 >50 >50 >50 Disaster Recovery 165,000 >50 >50 >50 Managed Services 60,500 >50 >50 >50 Network Support 60,500 >50 >50 >50 Network Design 49,500 >50 >50 >50 Remoteassist 1,900 >50 25 >50 Netwatch 1,600 >50 >50 >50 Computer Maintenance Contracts 210 >50 >50 >50 Deskguard 0 >50 3 >50
  • 22. We can track the hits to your Website as well as your Competitors Website
  • 23. We Help Streamline Your Process & Reduce Costs
    • Imagine a warehouse of information available 24/7
    • Reduces need for customer service
    • Answers questions immediately
    • FAQ
    • Video Training
    • Document Management
    • Forums
  • 24. Web Analytics
    • Measure and track your website & Paid Search Marketing performance
    • Increase your site conversion
    • Ability to measure offline marketing initiatives
  • 25. It’s About Making More Money…
    • We can show you from our experience how to unlock the true potential of your website and uncover hidden profits for your business.
    • We make
    • websites work!
  • 26. About WSI
    • WSI currently has over 1500 offices in 87 countries
    • We have helped thousands of companies
    • Our systems are proven to get results
  • 27. Thank You for Viewing My Presentation Web Development & Design Social Media Optimization (SMO) Search Engine Optimization (SEO) Pay-per-click Marketing (PPC) Intranets / HR Systems Video Hot Shots Streaming Video E-Commerce and Databases Web Hosting Internet Business Analysis Targeted E-mail Marketing Blogs Lead Generation