WSI Presentation<br />How a WSI Digital Marketing Strategy Can Help Your Business<br />
A Solution for Every Need<br />ANALYTICS<br />CONVERSION ARCHITECTURE<br />
Lead Generation Strategies<br />Driving more and better qualified customer’s to your site with:<br />Keyword Research<br /...
Online Brand Credibility<br />Ensuring that your online presence is consistent and improving your branding:<br />State of ...
Client & Prospect Communication<br /><ul><li>WSI’s Prospect & Customer Communication (Lead Nurturing) Strategy Includes:
Database Segmentation
Email Marketing Campaigns
Newsletter creation
Copywriting
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Wsi online marketing solutions

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This Slideshow explains the WSI digital marketing offering in the UK

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Transcript of "Wsi online marketing solutions"

  1. 1. WSI Presentation<br />How a WSI Digital Marketing Strategy Can Help Your Business<br />
  2. 2. A Solution for Every Need<br />ANALYTICS<br />CONVERSION ARCHITECTURE<br />
  3. 3. Lead Generation Strategies<br />Driving more and better qualified customer’s to your site with:<br />Keyword Research<br />Determining the phrases your customer’s use to find you online<br />Paid Search Advertising<br />Creating Google Ad’s for immediate lead generation<br />Appear on Google Page 1 immediately<br />Including enticing call-to-actions<br />Basic SEO for Your Website<br />Ensuring all pages on your site are optimised for Search Engines to improve your Google ranking<br />Landing Pages Built with Conversion Architecture<br />Designing your site to ensure visitors navigate to the conversion you desire (e.g. buy, register, obtaining the correct information) <br />
  4. 4. Online Brand Credibility<br />Ensuring that your online presence is consistent and improving your branding:<br />State of the art Website design and build<br />with consistent content plan and framework<br /> Social Media<br />use of Facebook, Twitter, Linked-In, You-Tube etc to develop your presence and brand and improve SEO<br />develop loyalty and trust with your customers<br />manage the online conversation about your business<br />
  5. 5. Client & Prospect Communication<br /><ul><li>WSI’s Prospect & Customer Communication (Lead Nurturing) Strategy Includes:
  6. 6. Database Segmentation
  7. 7. Email Marketing Campaigns
  8. 8. Newsletter creation
  9. 9. Copywriting
  10. 10. Educational information and enticing call-to-actions
  11. 11. Driving traffic to your website or landing page
  12. 12. Drip Marketing Campaigns</li></li></ul><li>Conversion Architecture<br /><ul><li>Ensuring all online solutions are designed to help customers take the action you want them to take</li></li></ul><li>Analytics<br />Ensuring all online solutions are measurable:<br />Number of visitors to your site<br />Where they originated<br />Which pages they visit and for how long<br />What actions they take<br />For emails measure<br />For email campaigns measure delivery rate, open rate, click through rate and conversion rate.<br />Produce regular management reports to measure the Return on Investment for each campaign and recommend improvements to the online marketing. <br />
  13. 13. Webscan & Competitive Analysis<br />WSI Webscan can perform a detailed audit of your existing web presence and online marketing and make recommendations.<br />We can also analyse your site versus one or more of your competitor’s to reveal their strategies and relative strengths and weaknesses. <br />
  14. 14. For further information contactpauldavies@wsidigitalmarketer.comhttp://pauldavies.wsidigitalmarketer.com<br />
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