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Social, Local, Mobile. Mastering the art of Marketing effectively via these avenues and optimising your marketing efforts.

Social, Local, Mobile. Mastering the art of Marketing effectively via these avenues and optimising your marketing efforts.

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    SoLoMo SoLoMo Presentation Transcript

    • So|Lo|Mo Social  Media  and  Mobile  Marke1ng  Collide by  Francois  MuscatFriday 04 November 11
    • Why  So|Lo|Mo? What is it? Why use it? How can it be innovative 10 Step implementationFriday 04 November 11
    • What  is  it?Friday 04 November 11
    • What  is  it? Voluntary TrackingFriday 04 November 11
    • What  is  it?Friday 04 November 11
    • What  is  it?Friday 04 November 11
    • What  is  it? Social Location MarketingFriday 04 November 11
    • Why  is  it  Innova1ve? Awareness Interest Evaluation Action Advocacy People can change their mind at the “Point of Sale”Friday 04 November 11
    • The  New  Funnel Source: Marketing ProfsFriday 04 November 11
    • Why  should  you  bother?Friday 04 November 11
    • Low  cost  of  entry Easiest point of entry of all social media Little setup Little contentFriday 04 November 11
    • Know  where  your  customers  are Know When your customers are here Who are regulars First timers Gain insight for MarketingFriday 04 November 11
    • Know  where  your  customers  are Know When your customers are here Who are regulars First timers Gain insight for MarketingFriday 04 November 11
    • The  1ps Source: Marketing ProfsFriday 04 November 11
    • Listen  to  what  they  say Monitor Conversations Take appropriate action Don’t Let bad news spreadFriday 04 November 11
    • Listen  to  what  they  say Monitor Conversations Take appropriate action Don’t Let bad news spreadFriday 04 November 11
    • The  1ps Source: Marketing ProfsFriday 04 November 11
    • Proven  approach  for... Fashion Retail Hospitality RestaurantsFriday 04 November 11
    • Why  people  don’t  checkin? 50% don’t own a smart phone 49% had no motivation 48% cited privacy concernsFriday 04 November 11
    • Use  of  social  loca1on  soIware?Friday 04 November 11
    • Where  they  use  it?Friday 04 November 11
    • Types  of  companies  using  FoursquareFriday 04 November 11
    • Types  of  companies  using  FoursquareFriday 04 November 11
    • Types  of  companies  using  Foursquare Add listings to account Checkin on Open House Checkin when showing property Provide map to location Real EstateFriday 04 November 11
    • Types  of  companies  using  Foursquare Office & Staff information Invite people for coffee & map Invite house hunters to come by Track visits to properties & share with seller Real Estate OfficeFriday 04 November 11
    • Types  of  companies  using  Foursquare Top 25 Restaurants http://bit.ly/i7w58YFriday 04 November 11
    • Types  of  companies  using  Foursquare Retail http://bit.ly/gKz08LFriday 04 November 11
    • Types  of  companies  using  FoursquareFriday 04 November 11
    • Social  Media  is  not  a  ....Friday 04 November 11
    • Social  Media  is  not  a  .... or a Magic WandFriday 04 November 11
    • Fix  things  in  your  business  first... Not a recipe for overnight success for an ailing business If you have things to fix, don’t do social media Fix issues first, then come back & join in the funFriday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats...Friday 04 November 11
    • Stats...Stats...Stats... 12% use LBSFriday 04 November 11
    • Stats...Stats...Stats... 20% of location-based users checks in dailyFriday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Even  more  stats...Friday 04 November 11
    • Privacy  Issues...Friday 04 November 11
    • 10  -­‐  Steps  to  Implement? What’s your Game plan?Friday 04 November 11
    • 10  -­‐  Steps  to  Implement? What’s your Game plan?Friday 04 November 11
    • Step  1 STEP 1 Become familiar with location based services like Foursquare Download Foursquare Link Twitter & FacebookFriday 04 November 11
    • Step  2 STEP 2 Determine your GOALs Increase foot traffic Sell more of a “particular” item Target patrons at certain times Promote a specific product New customer acquisition Get repeat customersFriday 04 November 11
    • Step  2 STEP 2 Determine your GOALs Increase foot traffic Sell more of a “particular” item Target patrons at certain times Promote a specific product New customer acquisition Get repeat customersFriday 04 November 11
    • STEP 3 Establish your PRESENCE List on each network Ensure correct detailsFriday 04 November 11
    • STEP 3 Establish your PRESENCE List on each network Ensure correct detailsFriday 04 November 11
    • Step  4 STEP 4 Operationalize your LBS program In store signs Table tents & placards Train your staff Mailing customers Advertise with outdoor signs Promote in Yellow Pages Hold in-store events Advertise in print media Create word of mouth buzzFriday 04 November 11
    • Step  4 STEP 4 Operationalize your LBS program In store signs Table tents & placards Train your staff Mailing customers Advertise with outdoor signs Promote in Yellow Pages Hold in-store events Advertise in print media Create word of mouth buzzFriday 04 November 11
    • Step  5 STEP 5 Implement COMPELLING programs 20% off between 2 & 4pm Checkin 5 times, get a free coffee Mayor gets first drink free every checkin 10% off with checkinFriday 04 November 11
    • Step  5 STEP 5 Implement COMPELLING programs 20% off between 2 & 4pm Checkin 5 times, get a free coffee Mayor gets first drink free every checkin 10% off with checkinFriday 04 November 11
    • Step  6 STEP 6 ENGAGE with customers Gowalla leader board Offer free cookie for posting recommendations Speak to them about why they go to other venuesFriday 04 November 11
    • Step  6 STEP 6 ENGAGE with customers Gowalla leader board Offer free cookie for posting recommendations Speak to them about why they go to other venuesFriday 04 November 11
    • Step  7 STEP 7 TRACK everything Foursquare analytics Venue stats Number of checkins Unique visitors Tweets sentFriday 04 November 11
    • Step  7 STEP 7 TRACK everything Foursquare analytics Venue stats Number of checkins Unique visitors Tweets sentFriday 04 November 11
    • Step  8 STEP 8 Be prepared to ADAPT As features change As new tools emerge Review you own promotion resultsFriday 04 November 11
    • Step  8 STEP 8 Be prepared to ADAPT As features change As new tools emerge Review you own promotion resultsFriday 04 November 11
    • Step  9 STEP 9 Avoid common PITFALLS Don’t post fake reviews Poorly designed Ads Forget to monitor activityFriday 04 November 11
    • Step  9 STEP 9 Avoid common PITFALLS Don’t post fake reviews Poorly designed Ads Forget to monitor activityFriday 04 November 11
    • Step  10 STEP 10 Spy on your COMPETITORS See what specials they offer Monitor check-in activity Identify strategic opportunitiesFriday 04 November 11
    • Step  10 STEP 10 Spy on your COMPETITORS See what specials they offer Monitor check-in activity Identify strategic opportunitiesFriday 04 November 11
    • SummaryFriday 04 November 11
    • POEM? • Print • Website • Social media advertising • Portals • Blogs • Television • Micro sites • Foursquare • Web banners • Mobile site • Twitter • Paid search • Media deals MEDIAFriday 04 November 11
    • Ques1onsFriday 04 November 11