Why to promote yourself in search engines? Almost 100% of Cost to gain potential Internet users use customer throughsearch engines and 54% Internet is about 60%of them compare offers lower than using using them Effective traditional methods Low price channel for to reach the gaining new customer customers ZMOT Advertising New stage only in preceding response to Searching opinions product Internet user about products on the purchase needs Activities aimed Internet and making only at customersdecisions based on the interested information from the in your product/service Internet
A new stage preceding product purchase source: http://www.zeromomentoftruth.com First Moment of Second Moment ofStimulus Truth Truth Purchasing decision based on Purchasing decision Decision to information found on Internet based on product repurchase based on information obtained previous experience at store
How to promote yourself in search engines? Search engine marketing is one of the most popular methods of promotion in the Internet SEO PPC37 % of online advertising 18% of online advertising budget in 2012 budget in 2012
What is SEO?Search Engine Optimization = SEO SEO helps companies rank high in the organic search results for selected keywords
What is PPC?PPC = Pay-per-Click = Advertising in Google= = Google AdWords = Sponsored Links PPC is an activity that allows companies promoting services and products in sponsored ads section for selected keywords
What is the difference? SEO PPC slow, gradual generation of website short - term (rapid generation of website TIME traffic traffic) promotion of given action at given AIM online presence momentTERMINATION website traffic decreases gradually immediate decrease od website traffic OF ACTIONSCOMPLEXITY complex process relatively easy actions cost per click (or 1 000 clicks) – effective PRICE various ways of calculating the price way of budget controlling
How many clicks can you expect?The position in organicsearching and Google % Places (SEO) 1 27.1 2 11.7 3 8.7 The position in % 4 5.1 sponsored links (PPC) 5 4.0 1 7.4 6 4.1 2 3.4 7 4.1 3 1.1 8 3.2 4 .3 9 2.8 5 2.6 10 3.6 6 .9 7 1.7 8 .4 9 .1 10 .4
CONTACT USTO HELP YOUR BUSINESS!Mateusz Wisła WSI Firma w SieciOnline Marketing Consultant tel. +48 22 219 54 50Tel: +48 502 367 660 fax +48 22 303 22 02E-mail: Mateusz.Wisla@wsifirmawsieci.pl www: www.wsifirmawsieci.pl blog: blog.wsifirmawsieci.pl
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.