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You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions – but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy? This white paper will help you understand some of the opportunities and challenges associated with social media, whether you are a small business that services a local town or an international one that works on a global scale.
Before we plunge into social media, you must know that this is not a new concept. Social media has been around for some time – but it is only now that organizations are starting to learn that there is a way to leverage this medium.
But let’s take it back a notch and see how the Internet has changed over the last several years and how it eventually gave birth to social media.