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Social Media - Understanding what the Hype is all about

Social Media - Understanding what the Hype is all about



Almost every individual and company these days want to be part of Social Media. Most people think Social Media is Facebook or Twitter. When you ask them why they want to become part of Social Media ...

Almost every individual and company these days want to be part of Social Media. Most people think Social Media is Facebook or Twitter. When you ask them why they want to become part of Social Media and or if they have a definite plan for their Social Media Optimization, most people are not really sure what exactly Social Media is. The sad part is that unfortunately there are people out there that do sell Social Media advice with the wrong intentions. As most individuals don’t know what they want and what they need, they get fooled quickly into buying a Facebook page, etc., and still doesn’t know what to do with it. The money spent, becomes money wasted.

Work through the resentation for more information.



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Social Media - Understanding what the Hype is all about Social Media - Understanding what the Hype is all about Presentation Transcript

  • Social Media
    Understanding what the Hype is all about.
    9th March 2011
    Presented by Corne van Zyl
  • Corné van Zyl
    • WSI Franchise Owner
    • Internet Marketing Consultant and Business & Social Media Strategist
    • Connect with me on LinkedIn
    • Visit my Blog site : http://wsisis.com
    • Contact Details : corne@wsisis.com
    : 083 299 3763
  • THE digitization of business
  • All Media is Being Digitized
    Digitizationn., the transformation of data from offline (physical) to online (digital)
  • Marketing is Being Digitizedand the pace is increasing!
    Media Consumption
    What’s left?
    10 Years Ago
    3 Years From Now
    Online Media
    Offline Media
    *41% of consumer media consumption is online (Jupiter Research)
    Copyright © 2009 ReachLocal, Inc. All Rights Reserved
  • …and SO is more and more BusinessesIt’s becoming more digitized every day!
    Build Presence
    10 Years Ago
    3Years From Now
    Copyright © 2009 ReachLocal, Inc. All Rights Reserved
  • The Three Conversations Online
    Copyright © 2009 ReachLocal, Inc. All Rights Reserved
  • New Digital Consumer
  • Welcome to the Social Media
  • What is Social Media?
    • What is Social Media?
    • Media - is a form or instrument of communication, like Newspaper,  Magazines, TV and Radio.
    • So, Social Media should be a social instrument of communication.
    • Social – you are interacting with people.
    • Social Media Definition in Web 2.0 terms, is a website or portal that interacts with its visitors
  • Introducing Top 6 Social Platforms
  • Social Media Revolution
    * Join the Conversation
    * Word of Mouth Marketing
  • Educate & be Recognised as Experts
  • Call to Action
    Our Team writes
    Social Media Links
  • Your Professional network
  • How to leverage LinkedIn in your business?
    Connect with friends & colleagues
    Join groups
    Create your own groups
    Answer questions
    Direct advertising
    Integrate LinkedIn into your marketing
  • Training Opportunities
    Business Opportunities
  • Checking me out
  • Company : Blendtec
    Product : Blenders
  • The “Will it Blend” Campaign
    Idea came from actual destruction testing inside company
    Initially created 5 videos
    Rake handle
    MacDonald's Big Mac
    Half Chicken & Coke
    6 Million views after 1 week
    Over 64 videos and 200 million views
  • Low cost, Big results
    Blendtec video’s are cost effective
    $20 per video
    Using typical consumer camcorders
    Blender sales up by 500% after first campaign
    Topics suggested by fans - interactive
  • Company : Kogi Korean BBQ
    Product : Taco Snacks
  • Kogi BBQ
    Kogi taco truck delivers gourmet taco’s in LA
    Truck drivers tweeting whereabouts
    Tweet next location
    Tweet Traffic delays
  • The Results
    Upon start, found 10+ people waiting at stops
    Today, 300-800 people waiting
    75,000 Twitter followers
    More trucks
  • Create a community of like minded individuals
    • Share photo’s
    • Share Videos
    • Learn about new BMW models
    • Get invited to BMW events
    • Latest news
    • Meet other drivers
  • BMW Facebook
    Place to hang out with other BMW enthusiasts
    16 video uploads by BMW
    Over 500 uploads by fans
    100+ images uploaded by BMW
    More than 35,000 by fans
  • Flickr
    Share your photo’s
  • Flickr Ideas to promote your company
    Tag your photo’s with descriptive words
    Share images to email, Blog or Hyperlink
    Allow comments on your photos
    Comment on others
    Create groups & invite people to post pictures to this group
    Tweet about your photo uploads
  • Implementing a Social Media Campaign
  • Implementing a Social Media Campaign
    How to tell if you need Social Media
    Your Personal Social media readiness
    Your Organisation’s readiness
    Choosing the right Social Media strategy
    Selecting your Social Media Technology
    Training Plans
    Social Media implementation
    Mapping your Social Media Calendar & Campaigns
    Monitor your Online Reputation
    Measuring your Social Media Campaigns
  • You need to engage in Social Media if…
    Your company get’s referral business: “word of month”
    Your company whishes to increase their online brand & visibility
    Your customers use Social Media
    You have the time to invest in Social Media activities
  • Are you ready for Social Media?
  • Social Technology to Implement?
    LinkedIn – www.linkedin.com
    Blog – Blogger or Wordpress.com
    Twitter – www.twitter.com
    Facebook Page – www.facebook.com
    YouTube – www.youtube.com
    Flickr – www.flickr.com
    Fun videos can become viral & increase sales
    Social Media can connect emotionally with people
    Twitter is immediate & can generate leads
    Facebook create a community of like minded people
    All activity can be measured to determine return on investment
  • In closing
    Are you ready?
    Is your organisation ready?
    Choose the best solution fit for both of you
    Choose and implement Social technology
    Develop your social calendar, blueprint & plan
    Be the Social Media Manager
  • Are you ready to joining the Social Media bandwagon ?
  • Questions & Answers