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    Slide share mardigrascasestudy Slide share mardigrascasestudy Presentation Transcript

    • MARDI  GRAS  CASINO  &  RACETRACK Casino,  Racing  and  Entertainment www.playmardigras.com   www.mardigrascasinowv.com  
    • Before  WSI,  Mardi  Gras  Casino  &  Racetrack  in  Florida,  USA  experienced  these  challenges: Not  ranking  on  the  first  page  of  Google  in  the  very   competitive  gaming  and  entertainment  market 40-­‐page  site  built  without  Conversion  Architecture Inadequate  SEO No  PPC  campaign Little  social  media No  blog www.WSIDigitalMarketing.com
    • Also,  Mardi  Gras  Casino  &  Racetrack  in  West  Virginia,  USA  opened  a  new  hotel.WSI  was  assigned  the  task  of: Generating  reservation  requests Raising  overall  awareness  of  the  hotel www.WSIDigitalMarketing.com
    • WSI’s  comprehensive  online  marketing  program  for  Mardi  Gras  Florida  included: www.PlayMardiGras.com A  brand  new  100+  page   website A  creative  concept  that   provided  powerful   Conversion  Architecture   The  site  focused  on   their  key  profit  centers www.WSIDigitalMarketing.com
    • WSI’s  also  initiated  a  search  marketing  strategy: Wrote  100  pages  of  original keyword-­‐rich  content   Continue  to  make  daily   content  updates  to  the  site Manage  an  ongoing  PPC  campaign Maintain  a  link  building  program   Write  content  for  their  blog  weekly www.WSIDigitalMarketing.com
    • WSI’s  social  media  strategy  included: New  Facebook and   Twitter  pages Daily  posts  to  Facebook and  Twitter Exclusive  Facebook and   Twitter  promotions Ongoing  Facebook ads www.WSIDigitalMarketing.com
    • The  strategy  for  Mardi  Gras  West  Virginia  Hotel: WSI  launched  a  pilot  PPC   campaign  to  generate   phone  call  reservations   for  their  new  hotel www.MardiGrasCasinoWV.com   www.WSIDigitalMarketing.com
    • In  less  than  6  months… Mardi  Gras  Casino  in  Florida  has  gone  from  barely   appearing  on  the  first  pages  of  search  results  to   appearing  on  page  1  for  over  50  search  terms They  dominant  the  first  page   appearing  multiple  times  with   results  from  the  site,  blog  and   video  channels The  volume  of  site  traffic   has  increased  over  300% www.WSIDigitalMarketing.com
    • As  for  Mardi  Gras  West  Virgina Hotel,  WSI’s  PPC  campaign  was  just  as  successful!In  the  first  4  months  of  the  campaign… WSI  generated  about  122  calls  per  week   The  average  cost  per  call  is  only  $2.38WSI  will  also  be  launching  a  comprehensive  integrated  online  marketing  program  for  the  West  Virginia  property  including  a  new  100+  page  site. www.WSIDigitalMarketing.com
    • TESTIMONIAL“We  knew  we  had  to  launch  an  aggressive  Internet  marketing  program  to  be  competitive  in  our  market,  but  we  could  never  get  any  real  traction  until  WSI  arrived.  WSI  brings  tremendous  value  to  Mardi  Gras  Gaming  because  they  worked  hard  to  understand  the  essence  of  our  positioning  and  focused  on  our  most  important  revenue  streams.  WSI’s  SEO  program  in  particular  has  had  a  dramatic  impact  on  our  business". Cathy  Reside,  C.O.O.,  Mardi  Gras  Gaming WSI  Consultant:   PETER  V.  DECRESCENZO,  Florida,  USA www.wsi-­‐onlinesolutions.com www.WSIDigitalMarketing.com
    • See more case studies at: www.WSIWisdomBook.com LEARN  MORE  ABOUT  WSI:www.WSIDigitalMarketing.com