World Religious Travel Association - An Overview
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World Religious Travel Association - An Overview

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Want to discover and learn about the World Religious Travel Association firsthand - and what it can do for you? This presentation provides a wonderful overview of WRTA, the leading organization of the ...

Want to discover and learn about the World Religious Travel Association firsthand - and what it can do for you? This presentation provides a wonderful overview of WRTA, the leading organization of the 300 million religious travel industry and marketplace.

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World Religious Travel Association - An Overview World Religious Travel Association - An Overview Presentation Transcript

  • The only association devoted exclusively to providing leadership to all facets of the religious travel and hospitality industry. Kevin J. Wright President James E. Wright VP Sales & Marketing
  • WRTA and the Religious Travel & Hospitality Marketplace. (Everything you wanted to know, but were afraid to ask “the Wrights”).
  • Let’s briefly discuss the Who, What, When, Where, Why, and How of…. WRTA and the Religious Travel & Hospitality Marketplace.
  • WHAT comprises Religious Travel & Hospitality?
    • 1. Travel to a religious destination (Religious pilgrimage).
    • Travel to a religious gathering (Religious meetings, events, conventions).
    • Travel for leisure purposes by a religious group (cruise, sightseeing, group touring, entertainment, adventure, safari, visits to attractions, and more).
  • 2. Who is involved in Religious Travel & Hospitality? Answer: Every sector of the travel industry.
      • Wholesalers
      • Tour Operators
      • Ground operators
      • Receptive operators
      • Incoming operators
      • Safari operators
      • Travel agents
      • Leisure travel
      • Adventure travel
      • Active travel
      • Event services
      • Restaurants
      • Destinations
      • DMOs
      • Tourist boards
      • Attractions
      • Museums
      • National parks
      • Nature reserves
      • Suppliers
      • Retailers
      • Insurance companies
      • Online travel
      • Publishing
      • Hotels/Resorts
      • Lodging facilities
      • Convention centers
      • Cruises/River boats
      • Water transportation
      • Motorcoach operators
      • Airlines/Airports
      • Air service companies
      • Train/rail service
      • Car hire/rental cars
      • Restaurants
      • Associations (travel/trade)
  • Here is a more simplified look… Religious Travel & Hospitality Marketplace
          • Destinations/DMOs
          • Travel wholesalers
          • Travel agents
          • Transportation
          • Hotels/lodging
          • Attractions
          • Suppliers
          • Any other sector of
          • the travel industry
  • How BIG is Religious Tourism?
  • Time for a “pop quiz”….
  • How many people take a faith-based trip annually (globally)?
    • 300,000 travelers
    • 3 million travelers
    • 30 million travelers
    • 300 million travelers
  • The Answer...
    • 300 million travelers!
  • Which of the following trips comprise faith-based tourism?
    • Holy Land trip to Israel & Jordan
    • South America Mission trip
    • Caribbean cruise
    • Canadian Rockies leisure vacation
    • African safari
    • Weekend ski trip or getaway to Disneyland
    • Hosting an event and/or conference at the
    • Denver Convention Center.
  • The Answer...
    • All of these trips!
  • What percentage of Americans are interested in taking a faith vacation?
    • 1 in 4 Americans
    • 1 in 10 Americans
    • 1 in 25 Americans
    • 1 in 100 Americans
  • The Answer...
    • 1 in 4 Americans!
  • Which age group is most attracted to faith-based trips?
    • Ages 18-34 years old
    • Ages 35-54 years old
    • Ages 55+ years old
  • The Answer...
    • All ages equally!
    • Religious Tourism has gone from niche to
    • Mass Market
    - Chicago Tribune (December 2, 2007)
  • In response to Religious Travel, Tourism, and Hospitality becoming “mass market”… WRTA was formed in 2007 to serve as the “ source and voice” of this robust industry.
  • Today, WRTA exists to help every sector of the travel industry to tap into this very large and lucrative market.
  • What to know more about the World Religious Travel Association (WRTA)? Read on! ...
    • “ About Us” Summary
    • WRTA is the only global association dedicated to the religious travel and hospitality industry.
    • Our members come from 30-plus countries on 6 continents and include the entire “infrastructure” of the faith tourism marketplace including wholesalers, suppliers, destinations, travel agents, and planners.
    • Benefits Summary – what we do
    • WRTA is the “voice” of religious travel and hospitality throughout the world, especially through the media (including the news, travel, and religious media).
    • WRTA assists the travel trade in tapping into the religious market and building a successful business.
    • WRTA serves our travel trade members as “ VIPs ”; our approach/model includes the following:
      • Visibility (WRTA publicizes its members to the industry; Buyer’s Guide, Online Directory, etc.)
      • Incentives & discounts (i.e. special rates to attend/exhibit at Expo, etc.)
      • Professional development (provides education, business resources, newsletters, etc.)
      • Social activities and networking (social networks, ongoing events, annual Expo, etc.)
    • We assist consumers with developing travel programs (at their respective faith communities) and introducing them to the “Who’s Who” in the religious travel and hospitality industry (Buyer’s Guide, Online Directory, etc.).
    • WRTA in 25 words…
    • WRTA provides leadership, networking opportunities, professional development, and the annual Religious Travel Buyers Guide, EXPO 2009, newsletters and on-line search directories for the religious travel and hospitality industry.
    • WRTA in 50-words…
    • WRTA provides leadership, networking venues, professional development, the annual Religious Travel Buyers Guide, EXPO 2009, newsletters, targeted advertising opportunities and on-line search directories for the religious travel and hospitality industry.
    • WRTA members enjoy a strong competitive advantage in building their brand recognition, meeting buyers, selling their products, profiting from targeted marketing and remaining on the cutting edge in a burgeoning and rapidly changing industry.
    • WRTA in 100 words…
    • WRTA provides leadership, networking venues, professional WRTA provides industry leadership, networking opportunities and professional development for travel wholesalers/tour operators, suppliers, destination marketing organizations, travel agents, group planners, churches and religious organizations.
    • Tools designed to help members establish their presence in this booming market include the annual Religious Travel Buyers Guide, four newsletters, targeted advertising, on-line search directories and the opportunity to meet face-to-face at EXPO 2009 with the Who’s Who of the religious travel and hospitality industry.
    • WRTA members enjoy a strong competitive advantage in building their brand recognition by having many opportunities to meet buyers, sell their products, profit from new product ideas and staying on the cutting edge in a burgeoning and rapidly changing industry.
    • About the Religious Travel & Hospitality Market
    • WRTA Religious travel and hospitality is an industry comprised of 300 million travelers globally and is recognized as one of the fastest growing segments in the travel marketplace.
    • Religious travel and hospitality today features virtually every type of travel and event including pilgrimages, conventions/meetings, leisure vacations, cruising, adventure/safaris, attractions, missionary travel, volunteer vacations, and much more.
    • It is one of the most resilient markets.
    • About the World Religious Travel Expo
    • WRTA hosts annually the World Religious Travel Expo, which serves as the…
    • “ most important meeting and tradeshow in the religious travel and hospitality industry. ”
    • The Expo attracts tourism organizations and travel professionals from 30-plus countries on six continents.
    • The annual event features the “Who’s Who” in Religious Travel and Hospitality; WRTA’s inaugural Expo in 2008 served as an historic event in the travel industry, as it was the first-ever gathering of the entire faith tourism and hospitality marketplace under one roof.
    • About WRTA’s Members
    • WRTA is a market-driven organization. Our membership and Expo currently primarily consists of global sellers and North American buyers (i.e. travel agents, planners, etc.).
    • As WRTA is a market-driven organization, it is our members who decide which demographic markets to focus on and sell to (i.e. which faith-based groups, geographic areas, age groups; etc.).
  • Mission Statement The World Religious Travel Association is the leading organization dedicated to shaping, enriching and expanding the global Religious Travel and Hospitality Industry. WRTA will help you develop a sustainable competitive advantage, a leadership position. We provide resources, education and face-to-face opportunities for our members to meet buyers, sell products/services, build their brand, stay on the cutting edge and profit from new market opportunities. WRTA members represent the Who’s Who in the Religious Travel and Hospitality Marketplace.
  • WRTA’s Identity The Source and Voice of the Religious Travel Industry
  • WRTA in one sentence… The only association devoted exclusively to providing leadership to all facets of the religious travel and hospitality industry.
    • Sample WRTA Membership Benefits
    • Networking
    • Professional development
    • Market trends & research
    • Product Development resource
    • Religious Travel e-library
    • Include WRTA logo on your
    • promotional materials
    • Advertising Opportunities
    • Spotlight on Members listing
    • Promoted in online Directories
    • Marketing, selling and product
    • development webinars
    • Submit your blogs and videos
    • for publication via WRTA
    • Increased market exposure
    • Religious Travel Buzz newsletter
    • Featured in WRTA Buyer’s Guide
    • Submit news announcements
    • Complimentary subscriptions to
    • top religious travel publications
    • Savings to attend or exhibit at
    • World Religious Travel Expo
    • Find talent via WRTA Job Market.
    • Preferential publicity & visibility
    • Sponsor trade shows, seminars,
    • webinars, publications, and more
    • Join WRTA’s social networks on
    • LinkendIn, Facebook, and Twitter
    • Expanded Description of Benefits
    • See WRTA membership brochure for description of membership benefits and values
    • See 2009 Expo brochure for description of Expo opportunities .
    • Also visit the WRTA Website and “Join WRTA” webpages for more information about Membership benefits.
    • Anyone can join WRTA’s Social Networks –
    • it’s FREE!
    • WRTA Social Network ( www.WRTAsocialnetwork.com )
    • Facebook
    • Linkedin
    • Twitter
    • World Religious Travel Association
    • Shaping a New Era of Leaders in Religious Travel and Hospitality
    www.WRTAreligioustravel.com www.WRTAexpo.com