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World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
World Religious Travel Association - An Overview
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World Religious Travel Association - An Overview

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Want to discover and learn about the World Religious Travel Association firsthand - and what it can do for you? This presentation provides a wonderful overview of WRTA, the leading organization of the …

Want to discover and learn about the World Religious Travel Association firsthand - and what it can do for you? This presentation provides a wonderful overview of WRTA, the leading organization of the 300 million religious travel industry and marketplace.

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    • 1. The only association devoted exclusively to providing leadership to all facets of the religious travel and hospitality industry. Kevin J. Wright President James E. Wright VP Sales & Marketing
    • 2. WRTA and the Religious Travel & Hospitality Marketplace. (Everything you wanted to know, but were afraid to ask “the Wrights”).
    • 3. Let’s briefly discuss the Who, What, When, Where, Why, and How of…. WRTA and the Religious Travel & Hospitality Marketplace.
    • 4. WHAT comprises Religious Travel & Hospitality? <ul><li>1. Travel to a religious destination (Religious pilgrimage). </li></ul><ul><li>Travel to a religious gathering (Religious meetings, events, conventions). </li></ul><ul><li>Travel for leisure purposes by a religious group (cruise, sightseeing, group touring, entertainment, adventure, safari, visits to attractions, and more). </li></ul>
    • 5. 2. Who is involved in Religious Travel & Hospitality? Answer: Every sector of the travel industry. <ul><ul><li>Wholesalers </li></ul></ul><ul><ul><li>Tour Operators </li></ul></ul><ul><ul><li>Ground operators </li></ul></ul><ul><ul><li>Receptive operators </li></ul></ul><ul><ul><li>Incoming operators </li></ul></ul><ul><ul><li>Safari operators </li></ul></ul><ul><ul><li>Travel agents </li></ul></ul><ul><ul><li>Leisure travel </li></ul></ul><ul><ul><li>Adventure travel </li></ul></ul><ul><ul><li>Active travel </li></ul></ul><ul><ul><li>Event services </li></ul></ul><ul><ul><li>Restaurants </li></ul></ul><ul><ul><li>Destinations </li></ul></ul><ul><ul><li>DMOs </li></ul></ul><ul><ul><li>Tourist boards </li></ul></ul><ul><ul><li>Attractions </li></ul></ul><ul><ul><li>Museums </li></ul></ul><ul><ul><li>National parks </li></ul></ul><ul><ul><li>Nature reserves </li></ul></ul><ul><ul><li>Suppliers </li></ul></ul><ul><ul><li>Retailers </li></ul></ul><ul><ul><li>Insurance companies </li></ul></ul><ul><ul><li>Online travel </li></ul></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><li>Hotels/Resorts </li></ul></ul><ul><ul><li>Lodging facilities </li></ul></ul><ul><ul><li>Convention centers </li></ul></ul><ul><ul><li>Cruises/River boats </li></ul></ul><ul><ul><li>Water transportation </li></ul></ul><ul><ul><li>Motorcoach operators </li></ul></ul><ul><ul><li>Airlines/Airports </li></ul></ul><ul><ul><li>Air service companies </li></ul></ul><ul><ul><li>Train/rail service </li></ul></ul><ul><ul><li>Car hire/rental cars </li></ul></ul><ul><ul><li>Restaurants </li></ul></ul><ul><ul><li>Associations (travel/trade) </li></ul></ul>
    • 6. Here is a more simplified look… Religious Travel & Hospitality Marketplace <ul><ul><ul><ul><li>Destinations/DMOs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Travel wholesalers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Travel agents </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Transportation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hotels/lodging </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Attractions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Suppliers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Any other sector of </li></ul></ul></ul></ul><ul><ul><ul><ul><li>the travel industry </li></ul></ul></ul></ul>
    • 7. How BIG is Religious Tourism?
    • 8. Time for a “pop quiz”….
    • 9. How many people take a faith-based trip annually (globally)? <ul><li>300,000 travelers </li></ul><ul><li>3 million travelers </li></ul><ul><li>30 million travelers </li></ul><ul><li>300 million travelers </li></ul>
    • 10. The Answer... <ul><li>300 million travelers! </li></ul>
    • 11. Which of the following trips comprise faith-based tourism? <ul><li>Holy Land trip to Israel & Jordan </li></ul><ul><li>South America Mission trip </li></ul><ul><li>Caribbean cruise </li></ul><ul><li>Canadian Rockies leisure vacation </li></ul><ul><li>African safari </li></ul><ul><li>Weekend ski trip or getaway to Disneyland </li></ul><ul><li>Hosting an event and/or conference at the </li></ul><ul><li>Denver Convention Center. </li></ul>
    • 12. The Answer... <ul><li>All of these trips! </li></ul>
    • 13. What percentage of Americans are interested in taking a faith vacation? <ul><li>1 in 4 Americans </li></ul><ul><li>1 in 10 Americans </li></ul><ul><li>1 in 25 Americans </li></ul><ul><li>1 in 100 Americans </li></ul>
    • 14. The Answer... <ul><li>1 in 4 Americans! </li></ul>
    • 15. Which age group is most attracted to faith-based trips? <ul><li>Ages 18-34 years old </li></ul><ul><li>Ages 35-54 years old </li></ul><ul><li>Ages 55+ years old </li></ul>
    • 16. The Answer... <ul><li>All ages equally! </li></ul>
    • 17. <ul><li>Religious Tourism has gone from niche to </li></ul><ul><li>Mass Market </li></ul>- Chicago Tribune (December 2, 2007)
    • 18. In response to Religious Travel, Tourism, and Hospitality becoming “mass market”… WRTA was formed in 2007 to serve as the “ source and voice” of this robust industry.
    • 19. Today, WRTA exists to help every sector of the travel industry to tap into this very large and lucrative market.
    • 20. What to know more about the World Religious Travel Association (WRTA)? Read on! ...
    • 21. <ul><li>“ About Us” Summary </li></ul><ul><li>WRTA is the only global association dedicated to the religious travel and hospitality industry. </li></ul><ul><li>Our members come from 30-plus countries on 6 continents and include the entire “infrastructure” of the faith tourism marketplace including wholesalers, suppliers, destinations, travel agents, and planners. </li></ul>
    • 22. <ul><li>Benefits Summary – what we do </li></ul><ul><li>WRTA is the “voice” of religious travel and hospitality throughout the world, especially through the media (including the news, travel, and religious media). </li></ul><ul><li>WRTA assists the travel trade in tapping into the religious market and building a successful business. </li></ul><ul><li>WRTA serves our travel trade members as “ VIPs ”; our approach/model includes the following: </li></ul><ul><ul><li>Visibility (WRTA publicizes its members to the industry; Buyer’s Guide, Online Directory, etc.) </li></ul></ul><ul><ul><li>Incentives & discounts (i.e. special rates to attend/exhibit at Expo, etc.) </li></ul></ul><ul><ul><li>Professional development (provides education, business resources, newsletters, etc.) </li></ul></ul><ul><ul><li>Social activities and networking (social networks, ongoing events, annual Expo, etc.) </li></ul></ul><ul><li>We assist consumers with developing travel programs (at their respective faith communities) and introducing them to the “Who’s Who” in the religious travel and hospitality industry (Buyer’s Guide, Online Directory, etc.). </li></ul>
    • 23. <ul><li>WRTA in 25 words… </li></ul><ul><li>WRTA provides leadership, networking opportunities, professional development, and the annual Religious Travel Buyers Guide, EXPO 2009, newsletters and on-line search directories for the religious travel and hospitality industry. </li></ul>
    • 24. <ul><li>WRTA in 50-words… </li></ul><ul><li>WRTA provides leadership, networking venues, professional development, the annual Religious Travel Buyers Guide, EXPO 2009, newsletters, targeted advertising opportunities and on-line search directories for the religious travel and hospitality industry. </li></ul><ul><li>WRTA members enjoy a strong competitive advantage in building their brand recognition, meeting buyers, selling their products, profiting from targeted marketing and remaining on the cutting edge in a burgeoning and rapidly changing industry. </li></ul>
    • 25. <ul><li>WRTA in 100 words… </li></ul><ul><li>WRTA provides leadership, networking venues, professional WRTA provides industry leadership, networking opportunities and professional development for travel wholesalers/tour operators, suppliers, destination marketing organizations, travel agents, group planners, churches and religious organizations. </li></ul><ul><li>Tools designed to help members establish their presence in this booming market include the annual Religious Travel Buyers Guide, four newsletters, targeted advertising, on-line search directories and the opportunity to meet face-to-face at EXPO 2009 with the Who’s Who of the religious travel and hospitality industry. </li></ul><ul><li>WRTA members enjoy a strong competitive advantage in building their brand recognition by having many opportunities to meet buyers, sell their products, profit from new product ideas and staying on the cutting edge in a burgeoning and rapidly changing industry. </li></ul>
    • 26. <ul><li>About the Religious Travel & Hospitality Market </li></ul><ul><li>WRTA Religious travel and hospitality is an industry comprised of 300 million travelers globally and is recognized as one of the fastest growing segments in the travel marketplace. </li></ul><ul><li>Religious travel and hospitality today features virtually every type of travel and event including pilgrimages, conventions/meetings, leisure vacations, cruising, adventure/safaris, attractions, missionary travel, volunteer vacations, and much more. </li></ul><ul><li>It is one of the most resilient markets. </li></ul>
    • 27. <ul><li>About the World Religious Travel Expo </li></ul><ul><li>WRTA hosts annually the World Religious Travel Expo, which serves as the… </li></ul><ul><li>“ most important meeting and tradeshow in the religious travel and hospitality industry. ” </li></ul><ul><li>The Expo attracts tourism organizations and travel professionals from 30-plus countries on six continents. </li></ul><ul><li>The annual event features the “Who’s Who” in Religious Travel and Hospitality; WRTA’s inaugural Expo in 2008 served as an historic event in the travel industry, as it was the first-ever gathering of the entire faith tourism and hospitality marketplace under one roof. </li></ul>
    • 28. <ul><li>About WRTA’s Members </li></ul><ul><li>WRTA is a market-driven organization. Our membership and Expo currently primarily consists of global sellers and North American buyers (i.e. travel agents, planners, etc.). </li></ul><ul><li>As WRTA is a market-driven organization, it is our members who decide which demographic markets to focus on and sell to (i.e. which faith-based groups, geographic areas, age groups; etc.). </li></ul>
    • 29. Mission Statement The World Religious Travel Association is the leading organization dedicated to shaping, enriching and expanding the global Religious Travel and Hospitality Industry. WRTA will help you develop a sustainable competitive advantage, a leadership position. We provide resources, education and face-to-face opportunities for our members to meet buyers, sell products/services, build their brand, stay on the cutting edge and profit from new market opportunities. WRTA members represent the Who’s Who in the Religious Travel and Hospitality Marketplace.
    • 30. WRTA’s Identity The Source and Voice of the Religious Travel Industry
    • 31. WRTA in one sentence… The only association devoted exclusively to providing leadership to all facets of the religious travel and hospitality industry.
    • 32. <ul><li>Sample WRTA Membership Benefits </li></ul><ul><li>Networking </li></ul><ul><li>Professional development </li></ul><ul><li>Market trends & research </li></ul><ul><li>Product Development resource </li></ul><ul><li>Religious Travel e-library </li></ul><ul><li>Include WRTA logo on your </li></ul><ul><li>promotional materials </li></ul><ul><li>Advertising Opportunities </li></ul><ul><li>Spotlight on Members listing </li></ul><ul><li>Promoted in online Directories </li></ul><ul><li>Marketing, selling and product </li></ul><ul><li>development webinars </li></ul><ul><li>Submit your blogs and videos </li></ul><ul><li>for publication via WRTA </li></ul><ul><li>Increased market exposure </li></ul><ul><li>Religious Travel Buzz newsletter </li></ul><ul><li>Featured in WRTA Buyer’s Guide </li></ul><ul><li>Submit news announcements </li></ul><ul><li>Complimentary subscriptions to </li></ul><ul><li>top religious travel publications </li></ul><ul><li>Savings to attend or exhibit at </li></ul><ul><li>World Religious Travel Expo </li></ul><ul><li>Find talent via WRTA Job Market. </li></ul><ul><li>Preferential publicity & visibility </li></ul><ul><li>Sponsor trade shows, seminars, </li></ul><ul><li>webinars, publications, and more </li></ul><ul><li>Join WRTA’s social networks on </li></ul><ul><li>LinkendIn, Facebook, and Twitter </li></ul>
    • 33. <ul><li>Expanded Description of Benefits </li></ul><ul><li>See WRTA membership brochure for description of membership benefits and values </li></ul><ul><li>See 2009 Expo brochure for description of Expo opportunities . </li></ul><ul><li>Also visit the WRTA Website and “Join WRTA” webpages for more information about Membership benefits. </li></ul>
    • 34. <ul><li>Anyone can join WRTA’s Social Networks – </li></ul><ul><li>it’s FREE! </li></ul><ul><li>WRTA Social Network ( www.WRTAsocialnetwork.com ) </li></ul><ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>Twitter </li></ul>
    • 35. <ul><li>World Religious Travel Association </li></ul><ul><li>Shaping a New Era of Leaders in Religious Travel and Hospitality </li></ul>www.WRTAreligioustravel.com www.WRTAexpo.com

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