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Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
Wpa 2012 gop convention poll presentation_v2_120830
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Wpa 2012 gop convention poll presentation_v2_120830

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  • 1. Republican National Convention Survey n=303 Likely Voters MoE=+5.7% Fielded August 28, 2012 © WPA. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of WPA.
  • 2. Where We Polled Midwest/Northeast Iowa Wisconsin West: Michigan OhioColorado New HampshireNevada South Virginia North Carolina Florida Page 2
  • 3. Interesting Data from Other National Polls Page 3
  • 4. Most registered voters before the Convention indicted that they believed that MittRomney would do a better job of handling the economy than Barack Obama. Handling of the Economy & Unemployment Barack Obama 38% Mitt Romney 52% Neither/Unsure 10% Source: CBS News Poll, August 22-26, 2012, n=1,051 Registered Voters Page 4
  • 5. Mitt Romney Page 5
  • 6. A plurality of swing state likely voters hold favorable opinions of Mitt Romney.Q4: Image of Mitt Romney Image of Mitt Romney 100% 90% Romney Image Before Convention Very unfavorable Favorable 43% 27% 80% Very favorable Unfavorable 44% 35% Source: RCP Average 70% Somewhat unfavorable 60% 12% Somewhat No Opinion favorable 50% 48% 14% 13% 39% 40% 30% 20% 10% 0% Total Favorable Total Unfavorable Page 6
  • 7. Romney’s highest favorable ratings come from the southern states of Virginia, North Carolina and Florida.Q4: Image of Mitt Romney by region Image of Mitt Romney by Region Overall: 48% Favorable IA/WI/MI/OH/NH Colorado/Nevada (9%) 39% Unfavorable (45%) 37% Favorable 14% No Opinion 40% Favorable 57% Unfavorable 33% Unfavorable 6% No Opinion 27% No Opinion VA/NC/FL (46%) 58% Favorable 40% Unfavorable 2% No Opinion Page 7
  • 8. The information likely voters from battleground states have heard about Romney tends to give them a less favorable impression of him.Q5: Opinion from Romney Information Information Flow: Impact100% Much less favorable Much more 90% 22% favorable 24% 80% 70% Somewhat less Somewhat more favorable favorable 22% 14% Have not 60% seen/read/heard 11% 50% 44% 40% 37% 30% 20% 10% 0% Total More Favorable Total Less Favorable Page 8
  • 9. A plurality of voters in each of the regions of swing states report that the information they have heard about Romney gives them a less favorable impression of him.Q5: Impact of Info Flow By region. Impact of Info flow by Region Overall: 37% More Favorable IA/WI/MI/OH/NH Colorado/Nevada (9%) 44% Less Favorable (45%) 16% More Favorable 11% Have Not S/R/H 43% More Favorable 46% Less Favorable 44% Less Favorable 31% Not S/R/H 8% Not S/R/H VA/NC/FL (46%) 36% More Favorable 45% Less Favorable 10% Not S/R/H Page 9
  • 10. Likely voters from swing states report that they are learning about the Romney campaign primarily though news coverage, convention coverage and through web based coverage.Q6: Sources of Romney Information Sources of Romney Information Nightly Local News 25%GOP Convention-News Coverage 24% Internet/Blog Coverage 18% Newspaper Coverage 13% Nightly National News 12% Watching GOP Convention 10% 60 Minutes 9% Today Show 8% On the Record 6% Piers Morgan 5% Hannity 5% Your World 4% Other 26% Dont Know 5% 0% 20% 40% 60% 80% 100% Page 10
  • 11. Convention Coverage Consumption Page 11
  • 12. More than half of likely swing state voters report that they are not watching the convention.Q8: Are you watching the Convention? Battleground Convention Consumption Watching Convention 24% Not Watching 53% Watching News Coverage 18% Both 2% Page 12
  • 13. At least 50% of respondents in each of the battleground regions are not watching the convention.Q8: Are you watching the Republican Convention Are you watching the Republican Convention Colorado/Nevada (9%) Overall: IA/WI/MI/OH/NH (45%) 26% Watching Convention 24% Watched Convention 21% Watching Convention 22% Watching Coverage 18% Watched News Coverage 17% Watching Coverage 51% Not Watching 53% Not Watching 57% Not Watching VA/NC/FL (46%) 26% Watching Convention 18% Watching Coverage 50% Not Watching Page 13
  • 14. Governor Chris Christie’s speech was the most memorable of the speeches likely voters have seen so far with Mrs. Romney in second place.Q9: Which Speeches do you remember seeing? Speeches Recalled Chris Christie 14%Mrs. Ann Romney 10% Bob McDonnell 5% John Boehner 4% Scott Walker 4% Reince Priebus 3% Mitt Romney 3% Janine Turner 2% Jon Kasich 2% Paul Ryan 2% Jeb Bush 2% Kelly Ayotte 1% Artur Davis 1% Marco Rubio 1% Dont Remember 19% Didnt watch any 24% Dont Know 24% 0% 20% 40% 60% 80% 100% Page 14
  • 15. Governor Chris Christie’s speech was most popular among respondents.Q10: Which Speech did you like the most? Favorite Speeches Chris Christie 12% Jeb Bush 6%Mrs. Ann Romney 5% John Kasich 4% John Boehner 3% Janine Turner 3% Bob McDonnell 1% Scott Walker 1% Dont Remember 18% Didnt watch 18% Dont Know 29% 0% 20% 40% 60% 80% 100% Page 15
  • 16. For additional information about this data, please feel free to contact: Chris Perkins Chris Wilson Bryon Allen Partner Partner & CEO Partner 405.286.6500 405.286.6500 202.470.6300CPerkins@WPAResearch.com CWilson@WPAResearch.com BAllen@WPAResearch.com

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