Mo gop presidential ballot 110818

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Mo gop presidential ballot 110818

  1. 1. BANNER 1 006W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 136 147 50 59 53 62 24 32 79 56 82 62 64 91 89 100% 48% 52% 18% 21% 19% 22% 8% 11% 28% 20% 29% 22% 23% 32% 32%MICHELE BACHMANN 37 18 18 9 6 11 6 2 2 14 4 12 6 10 12 11 13% 13% 12% 19% 11% 20% 9% 9% 7% 17% 7% 15% 10% 16% 13% 12%MITT ROMNEY 72 34 38 14 14 11 16 6 10 21 12 18 20 15 25 24 25% 25% 26% 27% 25% 21% 26% 26% 31% 27% 22% 21% 33% 23% 28% 26%NEWT GINGRICH 19 9 10 7 3 4 1 2 1 5 3 9 1 4 7 6 7% 6% 7% 13% 5% 8% 2% 9% 3% 7% 6% 11% 2% 6% 8% 6%RICK PERRY 62 33 29 11 10 8 15 8 8 16 17 13 15 17 22 15 22% 24% 20% 22% 18% 15% 25% 34% 24% 20% 30% 16% 24% 26% 24% 17%HERMAN CAIN 16 9 8 1 6 3 4 1 2 4 5 6 2 2 6 6 6% 7% 5% 2% 10% 5% 6% 4% 7% 5% 9% 7% 3% 3% 6% 7%RON PAUL 15 8 6 - 5 4 4 - 2 5 3 4 3 3 7 5 5% 6% 4% 8% 7% 6% 7% 6% 6% 4% 4% 4% 7% 6%RICK SANTORUM 5 2 2 1 - 1 - 1 1 1 1 1 1 1 2 1 2% 2% 2% 2% 3% 4% 3% 1% 2% 2% 2% 1% 2% 1%JON HUNTSMAN 3 - 3 1 - 1 1 - - - - 2 1 1 - 1 1% 2% 2% 2% 2% 2% 2% 2% 1%HARD UNDECIDED/DK/ 56 23 33 6 14 10 15 3 6 13 11 18 14 12 11 21REFUSED DNR 20% 17% 22% 13% 24% 19% 25% 14% 17% 16% 19% 21% 22% 19% 12% 24%
  2. 2. BANNER 2 007W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 62 78 91 49 77 43 34 89 127 61 188 82 9 5 4 100% 22% 28% 32% 17% 27% 15% 12% 31% 45% 21% 66% 29% 3% 2% 1%MICHELE BACHMANN 37 12 7 14 3 13 4 4 12 10 6 16 20 - - - 13% 19% 8% 16% 7% 17% 9% 13% 13% 8% 10% 9% 24%MITT ROMNEY 72 17 21 17 16 21 13 9 20 33 15 49 19 3 2 1 25% 27% 26% 19% 33% 27% 29% 27% 23% 26% 25% 26% 23% 36% 37% 35%NEWT GINGRICH 19 6 7 5 1 7 4 1 5 13 3 17 2 - - - 7% 10% 9% 5% 2% 9% 9% 3% 5% 11% 5% 9% 3%RICK PERRY 62 14 17 19 11 16 11 7 19 31 13 45 16 1 1 - 22% 23% 22% 21% 23% 21% 26% 19% 22% 25% 22% 24% 19% 13% 22%HERMAN CAIN 16 4 5 5 3 5 2 1 6 6 3 9 7 1 1 - 6% 6% 6% 5% 6% 6% 4% 3% 7% 5% 5% 5% 8% 13% 22%RON PAUL 15 2 3 8 2 2 2 5 5 5 2 7 8 - - - 5% 2% 3% 9% 4% 3% 4% 15% 6% 4% 3% 4% 9%RICK SANTORUM 5 - 1 2 2 1 - 2 1 2 2 5 - - - - 2% 1% 2% 4% 1% 6% 1% 2% 4% 2%JON HUNTSMAN 3 - - 3 - - - 1 1 - 2 2 1 - - - 1% 3% 3% 1% 3% 1% 1%HARD UNDECIDED/DK/ 56 8 19 17 11 13 8 4 19 25 14 40 10 3 1 2REFUSED DNR 20% 13% 24% 19% 22% 17% 18% 11% 22% 20% 24% 21% 13% 38% 20% 65%
  3. 3. BANNER 3 008W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 132 74 206 67 5 274 1 5 50 108 53 42 24 77 191 100% 46% 26% 73% 24% 2% 97% * 2% 18% 38% 19% 15% 8% 27% 68%MICHELE BACHMANN 37 16 9 25 9 2 35 - 1 5 13 6 7 4 9 25 13% 12% 12% 12% 13% 39% 13% 15% 10% 12% 12% 16% 16% 11% 13%MITT ROMNEY 72 27 22 49 21 - 71 - - 11 25 17 13 6 22 47 25% 20% 30% 24% 32% 26% 21% 23% 32% 31% 26% 28% 24%NEWT GINGRICH 19 5 6 11 8 - 18 - - 2 7 2 4 3 6 12 7% 4% 8% 5% 12% 7% 4% 6% 4% 10% 14% 8% 7%RICK PERRY 62 39 16 55 6 - 61 - 1 19 26 10 4 3 16 42 22% 30% 22% 27% 9% 22% 15% 38% 24% 20% 9% 12% 20% 22%HERMAN CAIN 16 13 - 13 2 1 16 - 1 2 5 1 3 4 5 11 6% 10% 6% 3% 21% 6% 12% 3% 5% 2% 7% 16% 6% 6%RON PAUL 15 5 5 10 4 1 13 - 1 3 4 4 1 3 5 9 5% 4% 6% 5% 5% 19% 5% 28% 5% 4% 8% 3% 11% 6% 5%RICK SANTORUM 5 3 - 3 1 - 4 - - 1 3 - 1 - 2 3 2% 3% 2% 2% 1% 2% 2% 2% 2% 2%JON HUNTSMAN 3 1 - 1 2 - 3 - - 1 - 1 1 - 2 1 1% 1% 1% 3% 1% 2% 2% 2% 2% 1%HARD UNDECIDED/DK/ 56 22 16 37 14 1 53 1 2 8 26 12 8 1 12 41REFUSED DNR 20% 16% 21% 18% 20% 21% 19% 100% 30% 15% 24% 22% 19% 4% 15% 22%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  4. 4. BANNER 4 009W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 125 209 89 89 28 244 21 71 46 92 75 52 229 69 166 100% 44% 74% 31% 31% 10% 86% 7% 25% 16% 32% 26% 18% 81% 24% 59%MICHELE BACHMANN 37 17 27 12 10 3 28 3 7 6 17 7 11 25 9 24 13% 13% 13% 14% 11% 11% 11% 15% 10% 12% 18% 9% 21% 11% 13% 14%MITT ROMNEY 72 24 51 21 27 2 64 7 22 14 18 17 12 59 23 34 25% 19% 24% 23% 30% 7% 26% 36% 31% 31% 20% 23% 23% 26% 33% 20%NEWT GINGRICH 19 3 19 5 5 2 15 2 2 5 8 3 6 13 5 13 7% 2% 9% 6% 6% 8% 6% 11% 3% 12% 9% 4% 12% 6% 7% 8%RICK PERRY 62 24 48 20 18 11 56 1 11 7 22 22 2 60 18 36 22% 19% 23% 22% 20% 38% 23% 5% 15% 14% 24% 29% 4% 26% 26% 22%HERMAN CAIN 16 9 12 8 4 1 15 1 4 2 5 6 5 11 3 9 6% 7% 6% 8% 5% 4% 6% 6% 5% 4% 5% 8% 10% 5% 4% 5%RON PAUL 15 12 8 4 3 - 10 2 7 2 1 4 1 13 - 10 5% 10% 4% 4% 3% 4% 10% 11% 4% 1% 5% 2% 6% 6%RICK SANTORUM 5 2 3 2 1 - 5 - 2 - 1 2 2 3 1 4 2% 1% 2% 3% 1% 2% 2% 1% 3% 4% 1% 1% 2%JON HUNTSMAN 3 3 2 2 1 1 2 - 1 - 2 - - 3 - 2 1% 2% 1% 2% 1% 3% 1% 1% 2% 1% 1%HARD UNDECIDED/DK/ 56 31 40 16 20 8 49 3 15 10 17 14 13 42 11 35REFUSED DNR 20% 25% 19% 17% 23% 28% 20% 16% 21% 22% 19% 19% 24% 18% 15% 21%
  5. 5. BANNER 5 010W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 9 48 20 34 20 47 31 28 47 48 42 62 84 108 15 100% 3% 17% 7% 12% 7% 17% 11% 10% 17% 17% 15% 22% 30% 38% 5%MICHELE BACHMANN 37 1 8 4 7 3 3 3 2 10 5 2 5 15 11 3 13% 13% 17% 18% 19% 15% 7% 10% 7% 20% 11% 4% 8% 18% 10% 20%MITT ROMNEY 72 - 13 6 11 5 11 8 9 14 14 9 16 18 24 5 25% 28% 30% 33% 26% 23% 25% 33% 30% 29% 22% 26% 22% 22% 36%NEWT GINGRICH 19 2 4 1 1 - 3 5 - 4 - 2 5 7 4 - 7% 21% 7% 4% 3% 6% 17% 9% 5% 9% 9% 4%RICK PERRY 62 2 11 3 8 2 10 7 5 13 6 11 13 18 37 1 22% 22% 22% 14% 23% 10% 20% 24% 20% 28% 13% 27% 20% 22% 34% 7%HERMAN CAIN 16 1 2 - 3 1 1 - 1 1 4 4 4 4 9 1 6% 10% 4% 8% 5% 2% 4% 2% 8% 9% 7% 4% 8% 4%RON PAUL 15 - - 1 - 3 6 2 2 1 7 2 3 1 3 1 5% 5% 13% 12% 7% 8% 2% 16% 4% 5% 1% 3% 7%RICK SANTORUM 5 - 1 - 1 - 2 - - 2 1 1 - 1 2 - 2% 2% 3% 3% 4% 2% 1% 1% 1%JON HUNTSMAN 3 1 - 1 1 - - - - - - 1 - 2 - 1 1% 11% 4% 3% 2% 2% 7%HARD UNDECIDED/DK/ 56 2 9 5 3 6 12 5 8 3 10 11 16 17 18 3REFUSED DNR 20% 23% 20% 23% 8% 32% 26% 17% 29% 6% 21% 25% 26% 20% 17% 20%
  6. 6. BANNER 1 01127. WHAT IS YOUR AGE? DO NOT READ CHOICES GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%18-24 47 19 29 47 - - - - - 19 - 29 - 8 13 16 8% 7% 9% 40% 11% 17% 5% 7% 9%25-34 72 33 40 72 - - - - - 33 - 40 - 19 25 24 12% 12% 12% 60% 20% 23% 12% 14% 14%35-44 109 60 49 - 109 - - - - 60 - 49 - 24 33 40 18% 21% 15% 100% 37% 29% 15% 18% 24%45-54 105 51 53 - - 105 - - - 51 - 53 - 18 36 34 17% 18% 17% 100% 32% 31% 12% 20% 20%55-64 129 54 75 - - - 129 - - - 54 - 75 36 38 35 21% 19% 24% 100% 47% 53% 23% 21% 21%65-74 67 34 33 - - - - 67 - - 34 - 33 25 17 15 11% 12% 10% 100% 30% 23% 16% 9% 9%OVER 75 58 25 33 - - - - - 58 - 25 - 33 24 16 7 10% 9% 10% 100% 22% 23% 16% 9% 4%REFUSED DNR 12 6 6 - - - - - - - - - - - 1 - 2% 2% 2% 1%
  7. 7. BANNER 2 01227. WHAT IS YOUR AGE? DO NOT READ CHOICES EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%18-24 47 12 15 14 7 11 12 4 10 9 5 14 13 19 6 13 8% 8% 10% 8% 6% 6% 14% 5% 6% 7% 7% 7% 7% 10% 9% 10%25-34 72 13 17 20 22 20 6 12 28 11 11 22 26 25 8 16 12% 9% 11% 12% 18% 11% 8% 15% 17% 9% 15% 11% 13% 13% 14% 13%35-44 109 18 28 41 22 23 18 16 40 25 15 40 35 27 13 14 18% 12% 19% 24% 18% 13% 22% 20% 24% 19% 21% 20% 18% 15% 21% 12%45-54 105 18 22 43 21 22 16 13 37 32 7 39 37 28 7 21 17% 12% 15% 25% 17% 13% 19% 16% 22% 25% 10% 20% 19% 15% 12% 17%55-64 129 33 41 26 29 43 20 16 31 28 15 42 49 37 14 23 21% 22% 28% 15% 24% 25% 25% 20% 18% 21% 21% 21% 26% 20% 22% 19%65-74 67 28 15 12 13 29 6 9 13 11 9 20 16 30 6 24 11% 19% 10% 7% 10% 17% 8% 11% 8% 8% 13% 10% 8% 16% 9% 19%OVER 75 58 27 9 15 8 25 3 9 9 13 8 21 12 20 8 11 10% 18% 6% 9% 6% 15% 4% 11% 5% 10% 11% 10% 7% 10% 13% 9%REFUSED DNR 12 - 2 - 2 1 - - - 1 1 2 3 2 - 2 2% 1% 2% 1% 1% 2% 1% 1% 1% 1%
  8. 8. BANNER 3 01327. WHAT IS YOUR AGE? DO NOT READ CHOICES IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%18-24 47 10 8 18 18 11 37 8 2 5 14 8 9 10 8 39 8% 6% 6% 6% 9% 10% 7% 11% 16% 6% 7% 8% 9% 11% 6% 9%25-34 72 15 18 33 28 12 60 11 - 6 28 15 13 10 19 50 12% 9% 14% 11% 15% 11% 12% 16% 8% 13% 15% 12% 11% 13% 12%35-44 109 29 25 53 33 17 90 15 3 12 43 22 15 15 63 38 18% 18% 19% 18% 18% 17% 18% 21% 25% 15% 21% 22% 15% 17% 44% 9%45-54 105 32 25 57 30 17 86 14 2 16 35 21 20 11 42 56 17% 20% 20% 20% 16% 17% 17% 20% 15% 20% 17% 21% 19% 12% 29% 13%55-64 129 39 24 63 43 20 118 6 3 24 40 17 21 23 9 114 21% 24% 18% 22% 23% 20% 23% 9% 25% 30% 19% 17% 20% 26% 6% 27%65-74 67 17 14 31 15 20 59 8 - 9 19 10 15 12 2 62 11% 11% 11% 11% 8% 19% 12% 12% 12% 9% 10% 14% 14% 2% 15%OVER 75 58 18 15 33 18 6 48 8 2 6 27 8 9 8 - 52 10% 11% 11% 11% 10% 6% 10% 11% 19% 7% 13% 8% 9% 9% 12%REFUSED DNR 12 1 - 1 3 - 5 - - 1 1 - 1 - - 6 2% 1% * 2% 1% 1% 1% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  9. 9. BANNER 4 01427. WHAT IS YOUR AGE? DO NOT READ CHOICES NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%18-24 47 24 39 16 19 11 18 20 9 7 21 11 9 38 13 26 8% 9% 9% 9% 8% 17% 6% 8% 7% 9% 9% 7% 8% 8% 8% 8%25-34 72 38 51 18 19 4 29 37 14 12 30 16 13 59 17 46 12% 15% 12% 10% 8% 7% 10% 15% 11% 16% 13% 11% 12% 12% 11% 14%35-44 109 57 66 41 38 7 65 39 26 13 36 33 23 85 21 65 18% 22% 15% 24% 16% 12% 22% 16% 20% 18% 15% 22% 21% 18% 14% 19%45-54 105 54 78 32 35 10 56 39 22 13 45 24 26 79 31 57 17% 21% 18% 19% 15% 17% 19% 16% 17% 18% 19% 16% 23% 17% 20% 17%55-64 129 49 103 32 56 15 72 50 28 16 49 37 26 101 33 71 21% 19% 23% 19% 24% 24% 24% 21% 21% 21% 20% 24% 24% 21% 21% 21%65-74 67 21 50 18 33 8 26 35 12 8 29 18 11 57 22 35 11% 8% 11% 10% 14% 13% 9% 15% 9% 11% 12% 12% 10% 12% 14% 10%OVER 75 58 10 49 14 31 4 33 21 18 6 25 10 3 54 17 29 10% 4% 11% 8% 13% 7% 11% 9% 14% 7% 10% 7% 3% 11% 11% 9%REFUSED DNR 12 1 5 3 1 2 2 1 2 - 6 4 - 3 - 7 2% 1% 1% 2% 1% 4% 1% * 2% 2% 2% 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  10. 10. BANNER 5 01527. WHAT IS YOUR AGE? DO NOT READ CHOICES CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%18-24 47 1 9 7 4 4 8 2 4 9 7 7 5 20 7 6 8% 2% 10% 11% 7% 9% 9% 4% 7% 10% 7% 9% 4% 9% 5% 7%25-34 72 5 11 8 10 5 6 11 7 15 8 10 14 26 16 13 12% 10% 12% 13% 16% 12% 7% 19% 13% 16% 8% 12% 13% 12% 11% 16%35-44 109 5 16 9 11 6 19 15 10 16 17 19 25 33 24 10 18% 10% 17% 14% 18% 15% 22% 27% 19% 17% 19% 23% 23% 15% 18% 12%45-54 105 10 15 16 12 8 18 4 2 18 19 15 10 44 23 14 17% 20% 16% 25% 20% 20% 21% 8% 5% 19% 21% 18% 9% 20% 17% 17%55-64 129 12 24 9 17 8 13 9 15 21 19 13 28 48 37 19 21% 24% 25% 15% 27% 22% 14% 15% 29% 22% 21% 16% 26% 21% 27% 24%65-74 67 7 8 10 5 3 11 9 5 11 10 9 11 26 11 11 11% 15% 8% 15% 9% 9% 12% 17% 10% 12% 11% 11% 10% 12% 8% 13%OVER 75 58 8 9 4 1 5 11 4 7 3 11 8 13 23 18 8 10% 16% 10% 7% 2% 14% 13% 8% 13% 4% 12% 10% 12% 10% 13% 10%REFUSED DNR 12 2 2 1 1 - 1 2 3 1 1 2 4 5 2 - 2% 4% 2% 1% 2% 2% 3% 5% 1% 1% 2% 3% 2% 1%
  11. 11. BANNER 1 01628. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%LESS THAN HIGH 11 7 4 2 2 - 1 4 1 2 4 2 2 9 - 1SCHOOL GRADUATE 2% 2% 1% 2% 1% 1% 7% 2% 1% 4% 1% 1% 6% 1%HIGH SCHOOL GRADUATE 138 60 78 22 17 18 32 23 26 30 30 28 51 51 41 18 23% 21% 25% 19% 15% 17% 25% 34% 44% 18% 26% 16% 36% 33% 23% 11%SOME COLLEGE 150 54 95 31 28 22 41 15 9 31 24 51 42 50 58 27 25% 19% 30% 26% 26% 21% 32% 22% 16% 19% 21% 30% 30% 32% 32% 16%GRADUATED COLLEGE 170 88 82 34 41 43 26 12 15 61 27 57 25 28 53 59 28% 31% 26% 28% 37% 41% 20% 18% 25% 37% 24% 33% 18% 18% 30% 35%POST GRADUATE 123 69 54 29 22 21 29 13 8 39 29 33 21 15 28 64 21% 25% 17% 24% 20% 20% 23% 19% 13% 24% 25% 19% 15% 10% 15% 37%DK/REFUSED DNR 9 4 5 1 1 - - - - 1 - 1 - - - 1 2% 2% 2% 1% 1% * 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  12. 12. BANNER 2 01728. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%LESS THAN HIGH 11 11 - - - 9 1 - - 2 - 2 5 3 - 3SCHOOL GRADUATE 2% 7% 5% 1% 2% 1% 3% 2% 3%HIGH SCHOOL GRADUATE 138 138 - - - 76 34 - - 32 14 46 34 52 17 35 23% 93% 44% 42% 24% 20% 23% 18% 28% 27% 28%SOME COLLEGE 150 - 150 - - 88 46 - - 33 19 51 54 40 8 32 25% 100% 51% 57% 25% 26% 25% 28% 21% 12% 26%GRADUATED COLLEGE 170 - - 170 - - - 49 91 49 19 68 57 42 20 22 28% 100% 63% 54% 38% 27% 34% 30% 22% 32% 17%POST GRADUATE 123 - - - 123 - - 29 78 16 17 33 40 48 17 31 21% 100% 37% 46% 12% 25% 16% 21% 26% 28% 25%DK/REFUSED DNR 9 - - - - - - - - - 1 1 1 2 - 2 2% 1% 1% * 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  13. 13. BANNER 3 01828. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%LESS THAN HIGH 11 3 2 6 3 1 9 1 1 3 2 - - 4 2 9SCHOOL GRADUATE 2% 2% 2% 2% 2% 1% 2% 1% 5% 4% 1% 5% 1% 2%HIGH SCHOOL GRADUATE 138 41 37 78 37 20 118 18 1 19 48 19 20 29 22 109 23% 26% 29% 27% 19% 20% 24% 25% 8% 24% 23% 19% 20% 33% 15% 26%SOME COLLEGE 150 41 35 76 45 22 130 13 2 20 56 19 28 19 26 115 25% 26% 27% 26% 24% 21% 26% 19% 17% 26% 27% 19% 28% 22% 18% 28%GRADUATED COLLEGE 170 50 33 83 55 30 143 17 7 23 62 33 32 17 60 98 28% 31% 26% 29% 29% 29% 29% 25% 59% 29% 30% 33% 32% 19% 42% 24%POST GRADUATE 123 24 21 45 47 29 98 21 1 13 39 29 21 18 34 82 21% 15% 16% 16% 25% 28% 20% 30% 11% 16% 19% 29% 21% 21% 24% 20%DK/REFUSED DNR 9 1 - 1 2 - 3 - - 1 - - - - - 3 2% * * 1% 1% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  14. 14. BANNER 4 01928. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%LESS THAN HIGH 11 3 9 4 2 2 3 7 1 3 1 6 2 9 3 5SCHOOL GRADUATE 2% 1% 2% 3% 1% 4% 1% 3% * 4% * 4% 2% 2% 2% 1%HIGH SCHOOL GRADUATE 138 27 118 33 47 8 75 53 29 11 55 42 25 112 32 86 23% 11% 27% 19% 20% 13% 25% 22% 22% 15% 23% 28% 22% 24% 21% 26%SOME COLLEGE 150 69 103 37 56 18 77 50 34 27 53 36 27 120 37 78 25% 27% 23% 21% 24% 29% 26% 21% 26% 36% 22% 23% 24% 25% 24% 23%GRADUATED COLLEGE 170 91 123 52 61 19 91 67 41 18 70 40 28 141 53 87 28% 36% 28% 30% 26% 30% 30% 28% 31% 25% 29% 26% 25% 30% 35% 26%POST GRADUATE 123 64 86 46 66 15 52 66 26 14 57 26 30 91 27 74 21% 25% 19% 27% 28% 24% 17% 27% 20% 18% 24% 17% 27% 19% 18% 22%DK/REFUSED DNR 9 1 2 1 - - 2 - 1 1 5 2 - 2 1 5 2% * 1% * 1% 1% 1% 2% 1% * 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  15. 15. BANNER 5 02028. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%LESS THAN HIGH 11 1 - - - 1 2 4 1 - 1 4 5 1 2 1SCHOOL GRADUATE 2% 2% 2% 3% 8% 2% 1% 4% 5% * 1% 1%HIGH SCHOOL GRADUATE 138 10 17 19 10 5 25 8 18 20 19 22 28 49 30 20 23% 20% 19% 30% 15% 14% 28% 14% 36% 21% 21% 27% 26% 22% 21% 25%SOME COLLEGE 150 14 21 12 24 8 22 14 12 20 22 21 34 53 36 17 25% 28% 23% 19% 39% 21% 25% 24% 23% 21% 24% 25% 31% 24% 26% 21%GRADUATED COLLEGE 170 13 31 14 18 14 26 17 12 32 29 22 22 64 38 18 28% 25% 34% 22% 29% 37% 29% 30% 24% 34% 32% 27% 20% 29% 28% 23%POST GRADUATE 123 12 21 18 10 10 13 13 5 22 19 13 17 53 32 24 21% 23% 23% 28% 17% 27% 15% 22% 10% 23% 21% 16% 15% 23% 23% 29%DK/REFUSED DNR 9 1 1 1 - - 1 1 3 1 1 1 3 4 1 1 2% 2% 1% 1% 2% 2% 5% 1% 1% 1% 3% 2% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  16. 16. BANNER 1 02129. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%LESS THAN $20,000 45 20 25 10 4 6 11 7 8 12 8 7 18 45 - - 7% 7% 8% 8% 4% 5% 9% 10% 14% 7% 7% 4% 12% 29%$20,000 TO LESS THAN 109 45 64 17 20 13 25 18 16 21 23 29 35 109 - -$40,000 18% 16% 20% 15% 18% 12% 19% 27% 27% 13% 21% 17% 25% 71%$40,000 TO LESS THAN 98 35 63 20 15 17 22 13 10 22 13 30 32 - 98 -$60,000 16% 12% 20% 16% 14% 16% 17% 19% 18% 13% 12% 18% 23% 55%$60,000 TO LESS THAN 80 36 44 18 18 19 16 4 6 24 12 31 14 - 80 -$80,000 13% 13% 14% 15% 16% 18% 12% 6% 9% 15% 11% 18% 10% 45%$80,000 TO LESS THAN 67 38 29 20 11 13 13 6 5 24 14 20 10 - - 67$100,000 11% 13% 9% 17% 10% 12% 10% 9% 8% 15% 12% 11% 7% 40%$100,000 TO LESS 67 42 25 13 20 14 14 6 1 28 15 19 5 - - 67THAN $150,000 11% 15% 8% 11% 18% 13% 11% 8% 2% 17% 13% 11% 4% 39%$150,000 TO LESS 21 11 10 5 2 5 5 3 1 5 6 7 3 - - 21THAN $200,000 3% 4% 3% 5% 2% 5% 4% 5% 2% 3% 5% 4% 2% 12%MORE THAN $200,000 15 8 7 1 7 2 4 - - 5 3 5 1 - - 15 2% 3% 2% 1% 7% 2% 3% 3% 3% 3% 1% 9%DK/REFUSED DNR 98 46 52 16 12 17 20 10 12 21 19 23 23 - - - 16% 16% 16% 13% 11% 16% 15% 16% 21% 13% 17% 14% 17%
  17. 17. BANNER 2 02229. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%LESS THAN $20,000 45 19 12 10 3 31 - 14 - 5 4 9 19 16 3 13 7% 13% 8% 6% 3% 18% 17% 4% 6% 4% 10% 8% 5% 10%$20,000 TO LESS THAN 109 41 38 17 12 79 - 29 - 21 14 36 29 39 17 22$40,000 18% 28% 25% 10% 10% 46% 38% 16% 21% 18% 15% 21% 27% 18%$40,000 TO LESS THAN 98 25 38 21 14 63 - 35 - 17 13 31 36 29 4 24$60,000 16% 17% 26% 12% 11% 36% 45% 13% 19% 15% 19% 15% 7% 19%$60,000 TO LESS THAN 80 16 19 32 14 - 35 - 45 24 4 28 31 21 7 14$80,000 13% 11% 13% 19% 11% 43% 27% 18% 6% 14% 16% 11% 12% 11%$80,000 TO LESS THAN 67 11 15 18 22 - 26 - 40 11 7 18 21 27 9 19$100,000 11% 7% 10% 11% 18% 32% 24% 8% 9% 9% 11% 15% 14% 15%$100,000 TO LESS 67 3 11 29 24 - 14 - 53 21 10 31 18 17 7 10THAN $150,000 11% 2% 7% 17% 20% 17% 32% 16% 14% 15% 10% 9% 11% 8%$150,000 TO LESS 21 3 1 9 8 - 4 - 17 7 2 9 5 7 2 5THAN $200,000 3% 2% 1% 5% 6% 5% 10% 5% 3% 4% 3% 4% 3% 4%MORE THAN $200,000 15 2 - 3 10 - 2 - 13 4 1 5 8 2 1 1 2% 1% 2% 8% 3% 8% 3% 1% 2% 4% 1% 2% 1%DK/REFUSED DNR 98 28 15 30 16 - - - - 22 15 37 24 29 12 17 16% 19% 10% 18% 13% 17% 21% 18% 13% 15% 19% 14%
  18. 18. BANNER 3 02329. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%LESS THAN $20,000 45 11 7 18 12 12 38 6 1 5 14 3 7 13 6 35 7% 7% 6% 6% 7% 12% 7% 8% 5% 6% 7% 3% 7% 15% 4% 8%$20,000 TO LESS THAN 109 28 28 56 30 16 88 17 2 21 43 9 20 13 14 89$40,000 18% 18% 22% 20% 16% 16% 18% 25% 17% 26% 21% 9% 20% 15% 9% 21%$40,000 TO LESS THAN 98 24 21 45 36 13 84 9 3 14 38 17 14 12 23 69$60,000 16% 15% 16% 15% 19% 13% 17% 13% 23% 17% 18% 17% 13% 14% 16% 17%$60,000 TO LESS THAN 80 22 19 41 23 16 71 7 1 9 24 13 14 16 31 50$80,000 13% 14% 15% 14% 12% 16% 14% 10% 5% 12% 12% 13% 14% 19% 21% 12%$80,000 TO LESS THAN 67 16 13 29 22 16 54 11 1 6 27 11 13 10 14 49$100,000 11% 10% 10% 10% 12% 16% 11% 16% 7% 8% 13% 11% 13% 11% 10% 12%$100,000 TO LESS 67 21 13 33 23 9 57 8 1 4 26 21 10 6 26 37THAN $150,000 11% 13% 10% 12% 12% 9% 11% 12% 13% 5% 13% 21% 10% 7% 18% 9%$150,000 TO LESS 21 7 4 11 7 3 18 2 1 2 3 7 6 2 5 15THAN $200,000 3% 4% 3% 4% 4% 3% 4% 3% 9% 3% 1% 7% 6% 2% 3% 4%MORE THAN $200,000 15 3 5 8 2 5 13 1 1 3 3 2 2 5 10 4 2% 2% 4% 3% 1% 5% 3% 2% 5% 4% 1% 2% 2% 5% 7% 1%DK/REFUSED DNR 98 29 18 47 32 10 79 8 1 15 28 17 16 10 15 68 16% 18% 14% 16% 17% 10% 16% 12% 13% 19% 14% 16% 15% 11% 10% 16%
  19. 19. BANNER 4 02429. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%LESS THAN $20,000 45 16 32 17 9 2 17 23 10 10 15 10 3 42 6 32 7% 6% 7% 10% 4% 4% 6% 10% 8% 13% 6% 7% 3% 9% 4% 10%$20,000 TO LESS THAN 109 26 88 27 48 16 56 45 25 18 37 30 22 86 22 60$40,000 18% 10% 20% 15% 21% 25% 19% 19% 19% 23% 15% 20% 20% 18% 14% 18%$40,000 TO LESS THAN 98 40 73 23 42 5 48 40 22 13 34 29 19 79 25 50$60,000 16% 16% 17% 13% 18% 8% 16% 16% 17% 18% 14% 19% 17% 17% 17% 15%$60,000 TO LESS THAN 80 41 57 13 30 7 45 28 20 5 35 20 19 60 25 39$80,000 13% 16% 13% 7% 13% 11% 15% 12% 16% 6% 15% 13% 17% 13% 16% 12%$80,000 TO LESS THAN 67 33 48 23 24 10 33 27 17 6 25 19 14 54 17 42$100,000 11% 13% 11% 13% 10% 16% 11% 11% 13% 8% 10% 13% 12% 11% 11% 12%$100,000 TO LESS 67 39 50 24 28 8 38 26 13 6 30 18 14 53 21 39THAN $150,000 11% 15% 11% 14% 12% 13% 13% 11% 10% 8% 12% 12% 13% 11% 14% 12%$150,000 TO LESS 21 13 17 9 7 2 11 10 4 2 13 2 3 18 7 12THAN $200,000 3% 5% 4% 5% 3% 3% 4% 4% 3% 3% 5% 1% 3% 4% 5% 4%MORE THAN $200,000 15 10 3 6 6 2 7 8 2 4 6 3 3 12 3 10 2% 4% 1% 4% 3% 3% 2% 3% 2% 5% 2% 2% 3% 3% 2% 3%DK/REFUSED DNR 98 37 73 33 37 11 45 35 18 12 46 21 14 73 28 52 16% 15% 17% 19% 16% 17% 15% 14% 14% 16% 19% 14% 12% 15% 18% 15%
  20. 20. BANNER 5 02529. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%LESS THAN $20,000 45 5 3 5 2 2 7 13 3 6 4 7 15 13 5 7 7% 10% 3% 8% 3% 5% 8% 23% 6% 7% 4% 9% 13% 6% 4% 8%$20,000 TO LESS THAN 109 13 9 7 18 4 15 9 15 16 14 20 25 34 29 18$40,000 18% 26% 10% 12% 29% 11% 17% 16% 29% 17% 15% 25% 23% 15% 21% 23%$40,000 TO LESS THAN 98 8 11 13 14 7 14 9 4 21 17 12 14 34 22 10$60,000 16% 16% 12% 20% 23% 18% 16% 15% 7% 22% 19% 15% 13% 15% 16% 13%$60,000 TO LESS THAN 80 5 13 9 10 5 14 5 4 17 11 15 7 31 20 6$80,000 13% 10% 14% 14% 17% 14% 16% 9% 8% 18% 12% 18% 6% 14% 15% 8%$80,000 TO LESS THAN 67 6 8 8 6 7 9 8 6 7 14 8 16 23 15 13$100,000 11% 11% 9% 13% 10% 18% 10% 13% 12% 8% 15% 9% 15% 10% 11% 16%$100,000 TO LESS 67 3 18 4 5 3 13 2 5 12 12 7 8 27 17 12THAN $150,000 11% 6% 19% 6% 8% 9% 14% 4% 9% 13% 14% 8% 7% 12% 13% 15%$150,000 TO LESS 21 1 6 5 - 2 4 2 - - 4 2 2 13 4 2THAN $200,000 3% 2% 6% 8% 5% 5% 3% 4% 3% 2% 6% 3% 3%MORE THAN $200,000 15 1 3 1 1 1 1 3 2 3 2 1 4 5 3 2 2% 2% 3% 2% 1% 3% 1% 5% 4% 3% 2% 1% 4% 2% 2% 3%DK/REFUSED DNR 98 9 22 12 5 7 11 7 12 12 13 10 19 45 22 10 16% 17% 23% 18% 8% 17% 12% 12% 24% 13% 14% 12% 17% 20% 16% 13%
  21. 21. BANNER 1 02630. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%THE INTERNET 255 137 118 62 57 54 49 21 10 93 43 81 37 42 81 95 42% 48% 37% 52% 52% 52% 38% 32% 17% 57% 38% 47% 26% 27% 45% 56%TV NEWS 442 199 243 90 66 78 103 50 49 109 88 125 115 120 131 118 74% 71% 76% 76% 61% 74% 80% 74% 84% 67% 77% 73% 81% 78% 73% 70%RADIO 173 81 93 33 41 32 32 18 14 56 23 51 41 43 35 61 29% 29% 29% 28% 38% 31% 25% 26% 23% 34% 20% 30% 29% 28% 20% 36%YOUR LOCAL NEWSPAPER 232 112 120 38 38 35 56 33 31 58 52 52 68 57 73 65 39% 40% 38% 32% 35% 33% 43% 50% 53% 36% 46% 31% 48% 37% 41% 38%LOCAL ELECTED 51 24 26 10 4 9 13 7 4 11 12 13 13 14 11 17OFFICIALS 8% 9% 8% 9% 4% 9% 10% 11% 8% 7% 11% 7% 9% 9% 6% 10%CONSUMER ADVOCATES 21 14 7 6 3 1 6 3 - 7 6 3 3 6 4 8GROUPS 3% 5% 2% 5% 3% 1% 5% 5% 4% 5% 2% 2% 4% 2% 5%NONE OF THESE/ 13 6 7 - 1 - 2 2 1 - 3 1 2 2 2 2REFUSED DNR 2% 2% 2% 1% 1% 3% 2% 3% 1% 1% 1% 1% 1%
  22. 22. BANNER 2 02730. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%THE INTERNET 255 30 69 91 64 52 37 30 99 56 29 85 89 76 25 51 42% 20% 46% 54% 52% 30% 45% 39% 59% 42% 42% 42% 46% 41% 41% 41%TV NEWS 442 127 103 123 86 139 56 54 119 101 52 153 142 138 47 91 74% 86% 69% 73% 70% 80% 69% 69% 71% 77% 75% 76% 74% 74% 77% 73%RADIO 173 38 37 52 46 44 16 22 58 44 27 72 49 48 19 30 29% 25% 25% 31% 38% 25% 20% 29% 34% 34% 39% 36% 25% 26% 30% 24%YOUR LOCAL NEWSPAPER 232 49 56 61 66 67 26 32 69 39 23 62 74 88 32 56 39% 33% 37% 36% 53% 39% 32% 41% 41% 30% 33% 31% 39% 47% 52% 44%LOCAL ELECTED 51 8 16 16 10 15 8 4 15 10 7 17 13 18 2 16OFFICIALS 8% 6% 11% 9% 8% 8% 10% 6% 9% 8% 9% 8% 7% 10% 3% 13%CONSUMER ADVOCATES 21 4 5 4 8 6 2 1 8 2 2 4 9 8 4 3GROUPS 3% 3% 3% 2% 7% 3% 3% 1% 5% 1% 3% 2% 5% 4% 7% 3%NONE OF THESE/ 13 1 3 1 1 2 2 1 1 2 - 2 1 5 1 4REFUSED DNR 2% 1% 2% 1% 1% 1% 3% 1% 1% 1% 1% 1% 3% 2% 3%
  23. 23. BANNER 3 02830. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%THE INTERNET 255 79 48 126 85 41 207 33 8 29 85 53 45 37 83 159 42% 49% 37% 44% 45% 40% 41% 47% 73% 37% 41% 52% 44% 42% 57% 38%TV NEWS 442 122 92 214 143 73 373 53 8 53 151 76 81 65 83 333 74% 76% 72% 74% 76% 72% 74% 75% 74% 67% 73% 76% 79% 74% 58% 80%RADIO 173 58 32 90 57 24 144 22 1 23 54 30 31 30 48 117 29% 36% 25% 31% 30% 23% 29% 31% 12% 30% 26% 30% 30% 34% 33% 28%YOUR LOCAL NEWSPAPER 232 45 49 93 86 45 192 34 4 24 93 43 33 35 43 175 39% 28% 38% 32% 46% 44% 38% 48% 33% 31% 45% 43% 32% 40% 30% 42%LOCAL ELECTED 51 21 6 27 12 11 39 9 - 12 17 4 10 6 10 40OFFICIALS 8% 13% 5% 9% 6% 10% 8% 13% 15% 8% 4% 9% 7% 7% 10%CONSUMER ADVOCATES 21 3 3 6 9 5 14 4 - 3 8 4 3 1 3 17GROUPS 3% 2% 2% 2% 5% 5% 3% 6% 4% 4% 4% 3% 1% 2% 4%NONE OF THESE/ 13 1 1 2 3 2 8 1 - 3 - 1 1 1 1 6REFUSED DNR 2% 1% 1% 1% 1% 2% 2% 1% 4% 1% 1% 1% 1% 1%
  24. 24. BANNER 4 02930. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%THE INTERNET 255 255 162 91 89 38 138 100 58 25 103 68 47 207 58 152 42% 100% 37% 52% 38% 61% 46% 41% 45% 33% 43% 45% 42% 43% 38% 45%TV NEWS 442 162 442 127 174 53 225 180 94 62 177 110 85 353 111 249 74% 63% 100% 73% 75% 84% 75% 74% 72% 82% 73% 72% 76% 74% 73% 74%RADIO 173 91 127 173 70 37 98 62 35 22 67 49 28 143 44 105 29% 36% 29% 100% 30% 59% 33% 26% 27% 30% 28% 32% 25% 30% 29% 31%YOUR LOCAL NEWSPAPER 232 89 174 70 232 38 93 119 48 23 103 57 48 181 69 124 39% 35% 39% 40% 100% 60% 31% 49% 37% 31% 43% 38% 43% 38% 45% 37%LOCAL ELECTED 51 31 45 29 29 51 25 19 11 4 21 14 11 39 14 32OFFICIALS 8% 12% 10% 17% 12% 80% 8% 8% 9% 5% 9% 9% 9% 8% 9% 10%CONSUMER ADVOCATES 21 11 14 14 15 21 7 9 8 1 10 3 3 16 4 15GROUPS 3% 4% 3% 8% 6% 33% 2% 4% 6% 1% 4% 2% 3% 3% 3% 4%NONE OF THESE/ 13 - - - - - 3 2 4 1 6 2 2 4 1 8REFUSED DNR 2% 1% 1% 3% 1% 3% 1% 2% 1% 1% 2%
  25. 25. BANNER 5 03030. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%THE INTERNET 255 18 44 24 27 17 42 19 19 49 41 34 36 94 59 36 42% 35% 47% 38% 44% 46% 47% 33% 37% 52% 46% 42% 33% 42% 42% 45%TV NEWS 442 39 66 45 41 30 64 41 40 68 67 60 83 163 114 63 74% 76% 72% 71% 66% 79% 72% 72% 78% 72% 75% 73% 76% 73% 82% 78%RADIO 173 11 29 17 16 9 33 17 11 25 24 30 29 65 45 27 29% 21% 31% 26% 26% 23% 37% 30% 22% 27% 26% 37% 27% 29% 32% 33%YOUR LOCAL NEWSPAPER 232 24 36 29 17 9 42 21 19 30 31 35 39 97 52 49 39% 47% 39% 45% 28% 22% 47% 36% 37% 32% 34% 42% 35% 43% 37% 60%LOCAL ELECTED 51 7 9 3 4 4 7 2 6 4 8 7 9 21 14 10OFFICIALS 8% 13% 10% 5% 7% 11% 8% 4% 12% 5% 9% 9% 8% 10% 10% 12%CONSUMER ADVOCATES 21 1 6 2 3 1 5 1 1 3 2 4 2 10 5 2GROUPS 3% 1% 6% 3% 4% 3% 6% 2% 2% 3% 2% 5% 2% 4% 3% 3%NONE OF THESE/ 13 1 1 3 2 1 1 1 3 2 3 1 3 5 1 -REFUSED DNR 2% 2% 1% 5% 4% 2% 2% 2% 5% 2% 3% 1% 2% 2% 1%
  26. 26. BANNER 1 03131. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%DIFFERENCE D/S 15 15 -1 -8 13 11 5 -9 1 13 3 4 -6 -10 8 9-------------- 2% 5% -0% -7% 12% 11% 4% -14% 3% 8% 3% 2% -4% -7% 5% 5%TOTAL REPUBLICAN 202 89 112 36 40 39 42 20 21 52 37 64 47 44 58 62 34% 32% 35% 30% 37% 38% 33% 30% 36% 32% 33% 37% 33% 29% 33% 37%TOTAL DEMOCRAT 187 74 113 44 27 28 37 30 20 39 34 60 52 55 50 53 31% 26% 35% 37% 25% 27% 29% 44% 33% 24% 30% 35% 37% 36% 28% 31%STRONG REPUBLICAN 132 57 75 21 25 32 28 11 13 33 23 45 29 26 41 43 22% 20% 24% 17% 23% 31% 22% 17% 23% 21% 20% 26% 21% 17% 23% 25%NOT-SO-STRONG 70 33 37 15 15 7 15 9 8 19 14 19 17 18 17 19REPUBLICAN 12% 12% 12% 13% 14% 7% 11% 14% 13% 11% 12% 11% 12% 12% 10% 11%INDEPENDENT/ 192 108 83 39 35 37 49 16 12 67 38 44 39 48 67 52SOMETHING ELSE 32% 38% 26% 32% 32% 36% 38% 24% 21% 41% 34% 26% 28% 31% 38% 31%DK/REFUSED DNR 20 10 10 1 6 - 1 1 5 4 4 3 4 6 3 2 3% 4% 3% 1% 5% 1% 2% 9% 2% 3% 2% 3% 4% 2% 1%NOT-SO-STRONG 62 24 37 14 13 7 14 6 8 13 12 22 16 20 11 19DEMOCRAT 10% 9% 12% 12% 12% 7% 10% 8% 14% 8% 10% 13% 11% 13% 6% 11%STRONG DEMOCRAT 125 50 76 29 14 21 23 24 11 27 22 38 36 35 39 35 21% 18% 24% 25% 13% 20% 18% 36% 19% 16% 20% 22% 26% 23% 22% 20%
  27. 27. BANNER 2 03231. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%DIFFERENCE D/S 15 -7 12 27 -15 -7 1 -1 13 132 70 202 - -187 -62 -125-------------- 2% -5% 8% 16% -12% -4% 2% -1% 8% 100% 100% 100% -100% -100% -100%TOTAL REPUBLICAN 202 48 51 68 33 52 27 23 63 132 70 202 - - - - 34% 32% 34% 40% 27% 30% 33% 29% 37% 100% 100% 100%TOTAL DEMOCRAT 187 55 40 42 48 59 25 24 49 - - - - 187 62 125 31% 37% 26% 25% 39% 34% 31% 31% 29% 100% 100% 100%STRONG REPUBLICAN 132 34 33 49 16 30 24 14 43 132 - 132 - - - - 22% 23% 22% 29% 13% 17% 29% 17% 26% 100% 65%NOT-SO-STRONG 70 14 19 19 17 22 3 9 20 - 70 70 - - - -REPUBLICAN 12% 10% 12% 11% 14% 13% 4% 12% 12% 100% 35%INDEPENDENT/ 192 40 54 57 40 54 28 30 55 - - - 192 - - -SOMETHING ELSE 32% 27% 36% 34% 33% 31% 35% 39% 33% 100%DK/REFUSED DNR 20 6 5 2 1 8 1 1 1 - - - - - - - 3% 4% 3% 1% 1% 5% 1% 1% 1%NOT-SO-STRONG 62 17 8 20 17 16 7 8 19 - - - - 62 62 -DEMOCRAT 10% 11% 5% 12% 14% 9% 9% 10% 11% 33% 100%STRONG DEMOCRAT 125 38 32 22 31 43 18 16 31 - - - - 125 - 125 21% 26% 21% 13% 25% 25% 22% 20% 18% 67% 100%
  28. 28. BANNER 3 03331. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%DIFFERENCE D/S 15 94 30 125 -30 -77 85 -69 -1 27 13 6 -6 -25 17 1-------------- 2% 59% 24% 43% -16% -76% 17% -99% -7% 35% 6% 6% -6% -29% 12% *TOTAL REPUBLICAN 202 103 54 157 39 2 197 - 3 42 76 36 29 14 58 133 34% 64% 43% 55% 21% 2% 39% 27% 53% 37% 36% 28% 16% 41% 32%TOTAL DEMOCRAT 187 8 24 33 69 79 112 69 4 15 63 30 35 40 42 132 31% 5% 19% 11% 36% 78% 22% 99% 35% 18% 30% 30% 34% 45% 29% 32%STRONG REPUBLICAN 132 77 35 113 17 1 128 - 2 33 48 22 15 11 39 85 22% 48% 28% 39% 9% 1% 26% 15% 42% 23% 22% 14% 12% 27% 20%NOT-SO-STRONG 70 25 19 45 22 1 69 - 1 9 28 14 14 3 19 48REPUBLICAN 12% 16% 15% 15% 12% 1% 14% 12% 11% 14% 14% 14% 4% 13% 12%INDEPENDENT/ 192 47 44 91 77 21 179 1 4 21 60 33 36 33 41 141SOMETHING ELSE 32% 30% 34% 32% 41% 20% 36% 1% 38% 27% 29% 33% 35% 38% 29% 34%DK/REFUSED DNR 20 2 5 7 3 - 14 - - 1 8 1 2 1 3 10 3% 1% 4% 2% 2% 3% 1% 4% 1% 2% 1% 2% 2%NOT-SO-STRONG 62 5 7 12 30 18 41 18 3 4 24 16 10 8 18 38DEMOCRAT 10% 3% 6% 4% 16% 18% 8% 25% 25% 5% 11% 16% 10% 9% 12% 9%STRONG DEMOCRAT 125 4 17 21 39 61 71 52 1 10 39 14 25 32 24 94 21% 2% 13% 7% 21% 60% 14% 74% 9% 13% 19% 14% 24% 37% 16% 23%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.

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