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Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
Mo gop presidential ballot 110818
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Mo gop presidential ballot 110818

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  • 1. BANNER 1 006W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 136 147 50 59 53 62 24 32 79 56 82 62 64 91 89 100% 48% 52% 18% 21% 19% 22% 8% 11% 28% 20% 29% 22% 23% 32% 32%MICHELE BACHMANN 37 18 18 9 6 11 6 2 2 14 4 12 6 10 12 11 13% 13% 12% 19% 11% 20% 9% 9% 7% 17% 7% 15% 10% 16% 13% 12%MITT ROMNEY 72 34 38 14 14 11 16 6 10 21 12 18 20 15 25 24 25% 25% 26% 27% 25% 21% 26% 26% 31% 27% 22% 21% 33% 23% 28% 26%NEWT GINGRICH 19 9 10 7 3 4 1 2 1 5 3 9 1 4 7 6 7% 6% 7% 13% 5% 8% 2% 9% 3% 7% 6% 11% 2% 6% 8% 6%RICK PERRY 62 33 29 11 10 8 15 8 8 16 17 13 15 17 22 15 22% 24% 20% 22% 18% 15% 25% 34% 24% 20% 30% 16% 24% 26% 24% 17%HERMAN CAIN 16 9 8 1 6 3 4 1 2 4 5 6 2 2 6 6 6% 7% 5% 2% 10% 5% 6% 4% 7% 5% 9% 7% 3% 3% 6% 7%RON PAUL 15 8 6 - 5 4 4 - 2 5 3 4 3 3 7 5 5% 6% 4% 8% 7% 6% 7% 6% 6% 4% 4% 4% 7% 6%RICK SANTORUM 5 2 2 1 - 1 - 1 1 1 1 1 1 1 2 1 2% 2% 2% 2% 3% 4% 3% 1% 2% 2% 2% 1% 2% 1%JON HUNTSMAN 3 - 3 1 - 1 1 - - - - 2 1 1 - 1 1% 2% 2% 2% 2% 2% 2% 2% 1%HARD UNDECIDED/DK/ 56 23 33 6 14 10 15 3 6 13 11 18 14 12 11 21REFUSED DNR 20% 17% 22% 13% 24% 19% 25% 14% 17% 16% 19% 21% 22% 19% 12% 24%
  • 2. BANNER 2 007W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 62 78 91 49 77 43 34 89 127 61 188 82 9 5 4 100% 22% 28% 32% 17% 27% 15% 12% 31% 45% 21% 66% 29% 3% 2% 1%MICHELE BACHMANN 37 12 7 14 3 13 4 4 12 10 6 16 20 - - - 13% 19% 8% 16% 7% 17% 9% 13% 13% 8% 10% 9% 24%MITT ROMNEY 72 17 21 17 16 21 13 9 20 33 15 49 19 3 2 1 25% 27% 26% 19% 33% 27% 29% 27% 23% 26% 25% 26% 23% 36% 37% 35%NEWT GINGRICH 19 6 7 5 1 7 4 1 5 13 3 17 2 - - - 7% 10% 9% 5% 2% 9% 9% 3% 5% 11% 5% 9% 3%RICK PERRY 62 14 17 19 11 16 11 7 19 31 13 45 16 1 1 - 22% 23% 22% 21% 23% 21% 26% 19% 22% 25% 22% 24% 19% 13% 22%HERMAN CAIN 16 4 5 5 3 5 2 1 6 6 3 9 7 1 1 - 6% 6% 6% 5% 6% 6% 4% 3% 7% 5% 5% 5% 8% 13% 22%RON PAUL 15 2 3 8 2 2 2 5 5 5 2 7 8 - - - 5% 2% 3% 9% 4% 3% 4% 15% 6% 4% 3% 4% 9%RICK SANTORUM 5 - 1 2 2 1 - 2 1 2 2 5 - - - - 2% 1% 2% 4% 1% 6% 1% 2% 4% 2%JON HUNTSMAN 3 - - 3 - - - 1 1 - 2 2 1 - - - 1% 3% 3% 1% 3% 1% 1%HARD UNDECIDED/DK/ 56 8 19 17 11 13 8 4 19 25 14 40 10 3 1 2REFUSED DNR 20% 13% 24% 19% 22% 17% 18% 11% 22% 20% 24% 21% 13% 38% 20% 65%
  • 3. BANNER 3 008W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 132 74 206 67 5 274 1 5 50 108 53 42 24 77 191 100% 46% 26% 73% 24% 2% 97% * 2% 18% 38% 19% 15% 8% 27% 68%MICHELE BACHMANN 37 16 9 25 9 2 35 - 1 5 13 6 7 4 9 25 13% 12% 12% 12% 13% 39% 13% 15% 10% 12% 12% 16% 16% 11% 13%MITT ROMNEY 72 27 22 49 21 - 71 - - 11 25 17 13 6 22 47 25% 20% 30% 24% 32% 26% 21% 23% 32% 31% 26% 28% 24%NEWT GINGRICH 19 5 6 11 8 - 18 - - 2 7 2 4 3 6 12 7% 4% 8% 5% 12% 7% 4% 6% 4% 10% 14% 8% 7%RICK PERRY 62 39 16 55 6 - 61 - 1 19 26 10 4 3 16 42 22% 30% 22% 27% 9% 22% 15% 38% 24% 20% 9% 12% 20% 22%HERMAN CAIN 16 13 - 13 2 1 16 - 1 2 5 1 3 4 5 11 6% 10% 6% 3% 21% 6% 12% 3% 5% 2% 7% 16% 6% 6%RON PAUL 15 5 5 10 4 1 13 - 1 3 4 4 1 3 5 9 5% 4% 6% 5% 5% 19% 5% 28% 5% 4% 8% 3% 11% 6% 5%RICK SANTORUM 5 3 - 3 1 - 4 - - 1 3 - 1 - 2 3 2% 3% 2% 2% 1% 2% 2% 2% 2% 2%JON HUNTSMAN 3 1 - 1 2 - 3 - - 1 - 1 1 - 2 1 1% 1% 1% 3% 1% 2% 2% 2% 2% 1%HARD UNDECIDED/DK/ 56 22 16 37 14 1 53 1 2 8 26 12 8 1 12 41REFUSED DNR 20% 16% 21% 18% 20% 21% 19% 100% 30% 15% 24% 22% 19% 4% 15% 22%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 4. BANNER 4 009W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 125 209 89 89 28 244 21 71 46 92 75 52 229 69 166 100% 44% 74% 31% 31% 10% 86% 7% 25% 16% 32% 26% 18% 81% 24% 59%MICHELE BACHMANN 37 17 27 12 10 3 28 3 7 6 17 7 11 25 9 24 13% 13% 13% 14% 11% 11% 11% 15% 10% 12% 18% 9% 21% 11% 13% 14%MITT ROMNEY 72 24 51 21 27 2 64 7 22 14 18 17 12 59 23 34 25% 19% 24% 23% 30% 7% 26% 36% 31% 31% 20% 23% 23% 26% 33% 20%NEWT GINGRICH 19 3 19 5 5 2 15 2 2 5 8 3 6 13 5 13 7% 2% 9% 6% 6% 8% 6% 11% 3% 12% 9% 4% 12% 6% 7% 8%RICK PERRY 62 24 48 20 18 11 56 1 11 7 22 22 2 60 18 36 22% 19% 23% 22% 20% 38% 23% 5% 15% 14% 24% 29% 4% 26% 26% 22%HERMAN CAIN 16 9 12 8 4 1 15 1 4 2 5 6 5 11 3 9 6% 7% 6% 8% 5% 4% 6% 6% 5% 4% 5% 8% 10% 5% 4% 5%RON PAUL 15 12 8 4 3 - 10 2 7 2 1 4 1 13 - 10 5% 10% 4% 4% 3% 4% 10% 11% 4% 1% 5% 2% 6% 6%RICK SANTORUM 5 2 3 2 1 - 5 - 2 - 1 2 2 3 1 4 2% 1% 2% 3% 1% 2% 2% 1% 3% 4% 1% 1% 2%JON HUNTSMAN 3 3 2 2 1 1 2 - 1 - 2 - - 3 - 2 1% 2% 1% 2% 1% 3% 1% 1% 2% 1% 1%HARD UNDECIDED/DK/ 56 31 40 16 20 8 49 3 15 10 17 14 13 42 11 35REFUSED DNR 20% 25% 19% 17% 23% 28% 20% 16% 21% 22% 19% 19% 24% 18% 15% 21%
  • 5. BANNER 5 010W2. NOW, THINKING ABOUT THE 2012 PRESIDENTIAL RACE, IF THE REPUBLICAN PRIMARY ELECTION FOR PRESIDENT WERE HELD TODAY, FOR WHOM WOULD YOU VOTE IF THECANDIDATESWERE MICHELE BACHMANN MITT ROMNEY NEWT GINGRICH RICK PERRY HERMAN CAIN RON PAUL RICK SANTORUM JON HUNTSMAN CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 284 9 48 20 34 20 47 31 28 47 48 42 62 84 108 15 100% 3% 17% 7% 12% 7% 17% 11% 10% 17% 17% 15% 22% 30% 38% 5%MICHELE BACHMANN 37 1 8 4 7 3 3 3 2 10 5 2 5 15 11 3 13% 13% 17% 18% 19% 15% 7% 10% 7% 20% 11% 4% 8% 18% 10% 20%MITT ROMNEY 72 - 13 6 11 5 11 8 9 14 14 9 16 18 24 5 25% 28% 30% 33% 26% 23% 25% 33% 30% 29% 22% 26% 22% 22% 36%NEWT GINGRICH 19 2 4 1 1 - 3 5 - 4 - 2 5 7 4 - 7% 21% 7% 4% 3% 6% 17% 9% 5% 9% 9% 4%RICK PERRY 62 2 11 3 8 2 10 7 5 13 6 11 13 18 37 1 22% 22% 22% 14% 23% 10% 20% 24% 20% 28% 13% 27% 20% 22% 34% 7%HERMAN CAIN 16 1 2 - 3 1 1 - 1 1 4 4 4 4 9 1 6% 10% 4% 8% 5% 2% 4% 2% 8% 9% 7% 4% 8% 4%RON PAUL 15 - - 1 - 3 6 2 2 1 7 2 3 1 3 1 5% 5% 13% 12% 7% 8% 2% 16% 4% 5% 1% 3% 7%RICK SANTORUM 5 - 1 - 1 - 2 - - 2 1 1 - 1 2 - 2% 2% 3% 3% 4% 2% 1% 1% 1%JON HUNTSMAN 3 1 - 1 1 - - - - - - 1 - 2 - 1 1% 11% 4% 3% 2% 2% 7%HARD UNDECIDED/DK/ 56 2 9 5 3 6 12 5 8 3 10 11 16 17 18 3REFUSED DNR 20% 23% 20% 23% 8% 32% 26% 17% 29% 6% 21% 25% 26% 20% 17% 20%
  • 6. BANNER 1 01127. WHAT IS YOUR AGE? DO NOT READ CHOICES GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%18-24 47 19 29 47 - - - - - 19 - 29 - 8 13 16 8% 7% 9% 40% 11% 17% 5% 7% 9%25-34 72 33 40 72 - - - - - 33 - 40 - 19 25 24 12% 12% 12% 60% 20% 23% 12% 14% 14%35-44 109 60 49 - 109 - - - - 60 - 49 - 24 33 40 18% 21% 15% 100% 37% 29% 15% 18% 24%45-54 105 51 53 - - 105 - - - 51 - 53 - 18 36 34 17% 18% 17% 100% 32% 31% 12% 20% 20%55-64 129 54 75 - - - 129 - - - 54 - 75 36 38 35 21% 19% 24% 100% 47% 53% 23% 21% 21%65-74 67 34 33 - - - - 67 - - 34 - 33 25 17 15 11% 12% 10% 100% 30% 23% 16% 9% 9%OVER 75 58 25 33 - - - - - 58 - 25 - 33 24 16 7 10% 9% 10% 100% 22% 23% 16% 9% 4%REFUSED DNR 12 6 6 - - - - - - - - - - - 1 - 2% 2% 2% 1%
  • 7. BANNER 2 01227. WHAT IS YOUR AGE? DO NOT READ CHOICES EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%18-24 47 12 15 14 7 11 12 4 10 9 5 14 13 19 6 13 8% 8% 10% 8% 6% 6% 14% 5% 6% 7% 7% 7% 7% 10% 9% 10%25-34 72 13 17 20 22 20 6 12 28 11 11 22 26 25 8 16 12% 9% 11% 12% 18% 11% 8% 15% 17% 9% 15% 11% 13% 13% 14% 13%35-44 109 18 28 41 22 23 18 16 40 25 15 40 35 27 13 14 18% 12% 19% 24% 18% 13% 22% 20% 24% 19% 21% 20% 18% 15% 21% 12%45-54 105 18 22 43 21 22 16 13 37 32 7 39 37 28 7 21 17% 12% 15% 25% 17% 13% 19% 16% 22% 25% 10% 20% 19% 15% 12% 17%55-64 129 33 41 26 29 43 20 16 31 28 15 42 49 37 14 23 21% 22% 28% 15% 24% 25% 25% 20% 18% 21% 21% 21% 26% 20% 22% 19%65-74 67 28 15 12 13 29 6 9 13 11 9 20 16 30 6 24 11% 19% 10% 7% 10% 17% 8% 11% 8% 8% 13% 10% 8% 16% 9% 19%OVER 75 58 27 9 15 8 25 3 9 9 13 8 21 12 20 8 11 10% 18% 6% 9% 6% 15% 4% 11% 5% 10% 11% 10% 7% 10% 13% 9%REFUSED DNR 12 - 2 - 2 1 - - - 1 1 2 3 2 - 2 2% 1% 2% 1% 1% 2% 1% 1% 1% 1%
  • 8. BANNER 3 01327. WHAT IS YOUR AGE? DO NOT READ CHOICES IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%18-24 47 10 8 18 18 11 37 8 2 5 14 8 9 10 8 39 8% 6% 6% 6% 9% 10% 7% 11% 16% 6% 7% 8% 9% 11% 6% 9%25-34 72 15 18 33 28 12 60 11 - 6 28 15 13 10 19 50 12% 9% 14% 11% 15% 11% 12% 16% 8% 13% 15% 12% 11% 13% 12%35-44 109 29 25 53 33 17 90 15 3 12 43 22 15 15 63 38 18% 18% 19% 18% 18% 17% 18% 21% 25% 15% 21% 22% 15% 17% 44% 9%45-54 105 32 25 57 30 17 86 14 2 16 35 21 20 11 42 56 17% 20% 20% 20% 16% 17% 17% 20% 15% 20% 17% 21% 19% 12% 29% 13%55-64 129 39 24 63 43 20 118 6 3 24 40 17 21 23 9 114 21% 24% 18% 22% 23% 20% 23% 9% 25% 30% 19% 17% 20% 26% 6% 27%65-74 67 17 14 31 15 20 59 8 - 9 19 10 15 12 2 62 11% 11% 11% 11% 8% 19% 12% 12% 12% 9% 10% 14% 14% 2% 15%OVER 75 58 18 15 33 18 6 48 8 2 6 27 8 9 8 - 52 10% 11% 11% 11% 10% 6% 10% 11% 19% 7% 13% 8% 9% 9% 12%REFUSED DNR 12 1 - 1 3 - 5 - - 1 1 - 1 - - 6 2% 1% * 2% 1% 1% 1% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 9. BANNER 4 01427. WHAT IS YOUR AGE? DO NOT READ CHOICES NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%18-24 47 24 39 16 19 11 18 20 9 7 21 11 9 38 13 26 8% 9% 9% 9% 8% 17% 6% 8% 7% 9% 9% 7% 8% 8% 8% 8%25-34 72 38 51 18 19 4 29 37 14 12 30 16 13 59 17 46 12% 15% 12% 10% 8% 7% 10% 15% 11% 16% 13% 11% 12% 12% 11% 14%35-44 109 57 66 41 38 7 65 39 26 13 36 33 23 85 21 65 18% 22% 15% 24% 16% 12% 22% 16% 20% 18% 15% 22% 21% 18% 14% 19%45-54 105 54 78 32 35 10 56 39 22 13 45 24 26 79 31 57 17% 21% 18% 19% 15% 17% 19% 16% 17% 18% 19% 16% 23% 17% 20% 17%55-64 129 49 103 32 56 15 72 50 28 16 49 37 26 101 33 71 21% 19% 23% 19% 24% 24% 24% 21% 21% 21% 20% 24% 24% 21% 21% 21%65-74 67 21 50 18 33 8 26 35 12 8 29 18 11 57 22 35 11% 8% 11% 10% 14% 13% 9% 15% 9% 11% 12% 12% 10% 12% 14% 10%OVER 75 58 10 49 14 31 4 33 21 18 6 25 10 3 54 17 29 10% 4% 11% 8% 13% 7% 11% 9% 14% 7% 10% 7% 3% 11% 11% 9%REFUSED DNR 12 1 5 3 1 2 2 1 2 - 6 4 - 3 - 7 2% 1% 1% 2% 1% 4% 1% * 2% 2% 2% 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 10. BANNER 5 01527. WHAT IS YOUR AGE? DO NOT READ CHOICES CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%18-24 47 1 9 7 4 4 8 2 4 9 7 7 5 20 7 6 8% 2% 10% 11% 7% 9% 9% 4% 7% 10% 7% 9% 4% 9% 5% 7%25-34 72 5 11 8 10 5 6 11 7 15 8 10 14 26 16 13 12% 10% 12% 13% 16% 12% 7% 19% 13% 16% 8% 12% 13% 12% 11% 16%35-44 109 5 16 9 11 6 19 15 10 16 17 19 25 33 24 10 18% 10% 17% 14% 18% 15% 22% 27% 19% 17% 19% 23% 23% 15% 18% 12%45-54 105 10 15 16 12 8 18 4 2 18 19 15 10 44 23 14 17% 20% 16% 25% 20% 20% 21% 8% 5% 19% 21% 18% 9% 20% 17% 17%55-64 129 12 24 9 17 8 13 9 15 21 19 13 28 48 37 19 21% 24% 25% 15% 27% 22% 14% 15% 29% 22% 21% 16% 26% 21% 27% 24%65-74 67 7 8 10 5 3 11 9 5 11 10 9 11 26 11 11 11% 15% 8% 15% 9% 9% 12% 17% 10% 12% 11% 11% 10% 12% 8% 13%OVER 75 58 8 9 4 1 5 11 4 7 3 11 8 13 23 18 8 10% 16% 10% 7% 2% 14% 13% 8% 13% 4% 12% 10% 12% 10% 13% 10%REFUSED DNR 12 2 2 1 1 - 1 2 3 1 1 2 4 5 2 - 2% 4% 2% 1% 2% 2% 3% 5% 1% 1% 2% 3% 2% 1%
  • 11. BANNER 1 01628. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%LESS THAN HIGH 11 7 4 2 2 - 1 4 1 2 4 2 2 9 - 1SCHOOL GRADUATE 2% 2% 1% 2% 1% 1% 7% 2% 1% 4% 1% 1% 6% 1%HIGH SCHOOL GRADUATE 138 60 78 22 17 18 32 23 26 30 30 28 51 51 41 18 23% 21% 25% 19% 15% 17% 25% 34% 44% 18% 26% 16% 36% 33% 23% 11%SOME COLLEGE 150 54 95 31 28 22 41 15 9 31 24 51 42 50 58 27 25% 19% 30% 26% 26% 21% 32% 22% 16% 19% 21% 30% 30% 32% 32% 16%GRADUATED COLLEGE 170 88 82 34 41 43 26 12 15 61 27 57 25 28 53 59 28% 31% 26% 28% 37% 41% 20% 18% 25% 37% 24% 33% 18% 18% 30% 35%POST GRADUATE 123 69 54 29 22 21 29 13 8 39 29 33 21 15 28 64 21% 25% 17% 24% 20% 20% 23% 19% 13% 24% 25% 19% 15% 10% 15% 37%DK/REFUSED DNR 9 4 5 1 1 - - - - 1 - 1 - - - 1 2% 2% 2% 1% 1% * 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 12. BANNER 2 01728. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%LESS THAN HIGH 11 11 - - - 9 1 - - 2 - 2 5 3 - 3SCHOOL GRADUATE 2% 7% 5% 1% 2% 1% 3% 2% 3%HIGH SCHOOL GRADUATE 138 138 - - - 76 34 - - 32 14 46 34 52 17 35 23% 93% 44% 42% 24% 20% 23% 18% 28% 27% 28%SOME COLLEGE 150 - 150 - - 88 46 - - 33 19 51 54 40 8 32 25% 100% 51% 57% 25% 26% 25% 28% 21% 12% 26%GRADUATED COLLEGE 170 - - 170 - - - 49 91 49 19 68 57 42 20 22 28% 100% 63% 54% 38% 27% 34% 30% 22% 32% 17%POST GRADUATE 123 - - - 123 - - 29 78 16 17 33 40 48 17 31 21% 100% 37% 46% 12% 25% 16% 21% 26% 28% 25%DK/REFUSED DNR 9 - - - - - - - - - 1 1 1 2 - 2 2% 1% 1% * 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 13. BANNER 3 01828. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%LESS THAN HIGH 11 3 2 6 3 1 9 1 1 3 2 - - 4 2 9SCHOOL GRADUATE 2% 2% 2% 2% 2% 1% 2% 1% 5% 4% 1% 5% 1% 2%HIGH SCHOOL GRADUATE 138 41 37 78 37 20 118 18 1 19 48 19 20 29 22 109 23% 26% 29% 27% 19% 20% 24% 25% 8% 24% 23% 19% 20% 33% 15% 26%SOME COLLEGE 150 41 35 76 45 22 130 13 2 20 56 19 28 19 26 115 25% 26% 27% 26% 24% 21% 26% 19% 17% 26% 27% 19% 28% 22% 18% 28%GRADUATED COLLEGE 170 50 33 83 55 30 143 17 7 23 62 33 32 17 60 98 28% 31% 26% 29% 29% 29% 29% 25% 59% 29% 30% 33% 32% 19% 42% 24%POST GRADUATE 123 24 21 45 47 29 98 21 1 13 39 29 21 18 34 82 21% 15% 16% 16% 25% 28% 20% 30% 11% 16% 19% 29% 21% 21% 24% 20%DK/REFUSED DNR 9 1 - 1 2 - 3 - - 1 - - - - - 3 2% * * 1% 1% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 14. BANNER 4 01928. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%LESS THAN HIGH 11 3 9 4 2 2 3 7 1 3 1 6 2 9 3 5SCHOOL GRADUATE 2% 1% 2% 3% 1% 4% 1% 3% * 4% * 4% 2% 2% 2% 1%HIGH SCHOOL GRADUATE 138 27 118 33 47 8 75 53 29 11 55 42 25 112 32 86 23% 11% 27% 19% 20% 13% 25% 22% 22% 15% 23% 28% 22% 24% 21% 26%SOME COLLEGE 150 69 103 37 56 18 77 50 34 27 53 36 27 120 37 78 25% 27% 23% 21% 24% 29% 26% 21% 26% 36% 22% 23% 24% 25% 24% 23%GRADUATED COLLEGE 170 91 123 52 61 19 91 67 41 18 70 40 28 141 53 87 28% 36% 28% 30% 26% 30% 30% 28% 31% 25% 29% 26% 25% 30% 35% 26%POST GRADUATE 123 64 86 46 66 15 52 66 26 14 57 26 30 91 27 74 21% 25% 19% 27% 28% 24% 17% 27% 20% 18% 24% 17% 27% 19% 18% 22%DK/REFUSED DNR 9 1 2 1 - - 2 - 1 1 5 2 - 2 1 5 2% * 1% * 1% 1% 1% 2% 1% * 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 15. BANNER 5 02028. WHAT IS THE HIGHEST LEVEL OF FORMAL EDUCATION YOU HAVE COMPLETED? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%LESS THAN HIGH 11 1 - - - 1 2 4 1 - 1 4 5 1 2 1SCHOOL GRADUATE 2% 2% 2% 3% 8% 2% 1% 4% 5% * 1% 1%HIGH SCHOOL GRADUATE 138 10 17 19 10 5 25 8 18 20 19 22 28 49 30 20 23% 20% 19% 30% 15% 14% 28% 14% 36% 21% 21% 27% 26% 22% 21% 25%SOME COLLEGE 150 14 21 12 24 8 22 14 12 20 22 21 34 53 36 17 25% 28% 23% 19% 39% 21% 25% 24% 23% 21% 24% 25% 31% 24% 26% 21%GRADUATED COLLEGE 170 13 31 14 18 14 26 17 12 32 29 22 22 64 38 18 28% 25% 34% 22% 29% 37% 29% 30% 24% 34% 32% 27% 20% 29% 28% 23%POST GRADUATE 123 12 21 18 10 10 13 13 5 22 19 13 17 53 32 24 21% 23% 23% 28% 17% 27% 15% 22% 10% 23% 21% 16% 15% 23% 23% 29%DK/REFUSED DNR 9 1 1 1 - - 1 1 3 1 1 1 3 4 1 1 2% 2% 1% 1% 2% 2% 5% 1% 1% 1% 3% 2% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 16. BANNER 1 02129. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%LESS THAN $20,000 45 20 25 10 4 6 11 7 8 12 8 7 18 45 - - 7% 7% 8% 8% 4% 5% 9% 10% 14% 7% 7% 4% 12% 29%$20,000 TO LESS THAN 109 45 64 17 20 13 25 18 16 21 23 29 35 109 - -$40,000 18% 16% 20% 15% 18% 12% 19% 27% 27% 13% 21% 17% 25% 71%$40,000 TO LESS THAN 98 35 63 20 15 17 22 13 10 22 13 30 32 - 98 -$60,000 16% 12% 20% 16% 14% 16% 17% 19% 18% 13% 12% 18% 23% 55%$60,000 TO LESS THAN 80 36 44 18 18 19 16 4 6 24 12 31 14 - 80 -$80,000 13% 13% 14% 15% 16% 18% 12% 6% 9% 15% 11% 18% 10% 45%$80,000 TO LESS THAN 67 38 29 20 11 13 13 6 5 24 14 20 10 - - 67$100,000 11% 13% 9% 17% 10% 12% 10% 9% 8% 15% 12% 11% 7% 40%$100,000 TO LESS 67 42 25 13 20 14 14 6 1 28 15 19 5 - - 67THAN $150,000 11% 15% 8% 11% 18% 13% 11% 8% 2% 17% 13% 11% 4% 39%$150,000 TO LESS 21 11 10 5 2 5 5 3 1 5 6 7 3 - - 21THAN $200,000 3% 4% 3% 5% 2% 5% 4% 5% 2% 3% 5% 4% 2% 12%MORE THAN $200,000 15 8 7 1 7 2 4 - - 5 3 5 1 - - 15 2% 3% 2% 1% 7% 2% 3% 3% 3% 3% 1% 9%DK/REFUSED DNR 98 46 52 16 12 17 20 10 12 21 19 23 23 - - - 16% 16% 16% 13% 11% 16% 15% 16% 21% 13% 17% 14% 17%
  • 17. BANNER 2 02229. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%LESS THAN $20,000 45 19 12 10 3 31 - 14 - 5 4 9 19 16 3 13 7% 13% 8% 6% 3% 18% 17% 4% 6% 4% 10% 8% 5% 10%$20,000 TO LESS THAN 109 41 38 17 12 79 - 29 - 21 14 36 29 39 17 22$40,000 18% 28% 25% 10% 10% 46% 38% 16% 21% 18% 15% 21% 27% 18%$40,000 TO LESS THAN 98 25 38 21 14 63 - 35 - 17 13 31 36 29 4 24$60,000 16% 17% 26% 12% 11% 36% 45% 13% 19% 15% 19% 15% 7% 19%$60,000 TO LESS THAN 80 16 19 32 14 - 35 - 45 24 4 28 31 21 7 14$80,000 13% 11% 13% 19% 11% 43% 27% 18% 6% 14% 16% 11% 12% 11%$80,000 TO LESS THAN 67 11 15 18 22 - 26 - 40 11 7 18 21 27 9 19$100,000 11% 7% 10% 11% 18% 32% 24% 8% 9% 9% 11% 15% 14% 15%$100,000 TO LESS 67 3 11 29 24 - 14 - 53 21 10 31 18 17 7 10THAN $150,000 11% 2% 7% 17% 20% 17% 32% 16% 14% 15% 10% 9% 11% 8%$150,000 TO LESS 21 3 1 9 8 - 4 - 17 7 2 9 5 7 2 5THAN $200,000 3% 2% 1% 5% 6% 5% 10% 5% 3% 4% 3% 4% 3% 4%MORE THAN $200,000 15 2 - 3 10 - 2 - 13 4 1 5 8 2 1 1 2% 1% 2% 8% 3% 8% 3% 1% 2% 4% 1% 2% 1%DK/REFUSED DNR 98 28 15 30 16 - - - - 22 15 37 24 29 12 17 16% 19% 10% 18% 13% 17% 21% 18% 13% 15% 19% 14%
  • 18. BANNER 3 02329. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%LESS THAN $20,000 45 11 7 18 12 12 38 6 1 5 14 3 7 13 6 35 7% 7% 6% 6% 7% 12% 7% 8% 5% 6% 7% 3% 7% 15% 4% 8%$20,000 TO LESS THAN 109 28 28 56 30 16 88 17 2 21 43 9 20 13 14 89$40,000 18% 18% 22% 20% 16% 16% 18% 25% 17% 26% 21% 9% 20% 15% 9% 21%$40,000 TO LESS THAN 98 24 21 45 36 13 84 9 3 14 38 17 14 12 23 69$60,000 16% 15% 16% 15% 19% 13% 17% 13% 23% 17% 18% 17% 13% 14% 16% 17%$60,000 TO LESS THAN 80 22 19 41 23 16 71 7 1 9 24 13 14 16 31 50$80,000 13% 14% 15% 14% 12% 16% 14% 10% 5% 12% 12% 13% 14% 19% 21% 12%$80,000 TO LESS THAN 67 16 13 29 22 16 54 11 1 6 27 11 13 10 14 49$100,000 11% 10% 10% 10% 12% 16% 11% 16% 7% 8% 13% 11% 13% 11% 10% 12%$100,000 TO LESS 67 21 13 33 23 9 57 8 1 4 26 21 10 6 26 37THAN $150,000 11% 13% 10% 12% 12% 9% 11% 12% 13% 5% 13% 21% 10% 7% 18% 9%$150,000 TO LESS 21 7 4 11 7 3 18 2 1 2 3 7 6 2 5 15THAN $200,000 3% 4% 3% 4% 4% 3% 4% 3% 9% 3% 1% 7% 6% 2% 3% 4%MORE THAN $200,000 15 3 5 8 2 5 13 1 1 3 3 2 2 5 10 4 2% 2% 4% 3% 1% 5% 3% 2% 5% 4% 1% 2% 2% 5% 7% 1%DK/REFUSED DNR 98 29 18 47 32 10 79 8 1 15 28 17 16 10 15 68 16% 18% 14% 16% 17% 10% 16% 12% 13% 19% 14% 16% 15% 11% 10% 16%
  • 19. BANNER 4 02429. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%LESS THAN $20,000 45 16 32 17 9 2 17 23 10 10 15 10 3 42 6 32 7% 6% 7% 10% 4% 4% 6% 10% 8% 13% 6% 7% 3% 9% 4% 10%$20,000 TO LESS THAN 109 26 88 27 48 16 56 45 25 18 37 30 22 86 22 60$40,000 18% 10% 20% 15% 21% 25% 19% 19% 19% 23% 15% 20% 20% 18% 14% 18%$40,000 TO LESS THAN 98 40 73 23 42 5 48 40 22 13 34 29 19 79 25 50$60,000 16% 16% 17% 13% 18% 8% 16% 16% 17% 18% 14% 19% 17% 17% 17% 15%$60,000 TO LESS THAN 80 41 57 13 30 7 45 28 20 5 35 20 19 60 25 39$80,000 13% 16% 13% 7% 13% 11% 15% 12% 16% 6% 15% 13% 17% 13% 16% 12%$80,000 TO LESS THAN 67 33 48 23 24 10 33 27 17 6 25 19 14 54 17 42$100,000 11% 13% 11% 13% 10% 16% 11% 11% 13% 8% 10% 13% 12% 11% 11% 12%$100,000 TO LESS 67 39 50 24 28 8 38 26 13 6 30 18 14 53 21 39THAN $150,000 11% 15% 11% 14% 12% 13% 13% 11% 10% 8% 12% 12% 13% 11% 14% 12%$150,000 TO LESS 21 13 17 9 7 2 11 10 4 2 13 2 3 18 7 12THAN $200,000 3% 5% 4% 5% 3% 3% 4% 4% 3% 3% 5% 1% 3% 4% 5% 4%MORE THAN $200,000 15 10 3 6 6 2 7 8 2 4 6 3 3 12 3 10 2% 4% 1% 4% 3% 3% 2% 3% 2% 5% 2% 2% 3% 3% 2% 3%DK/REFUSED DNR 98 37 73 33 37 11 45 35 18 12 46 21 14 73 28 52 16% 15% 17% 19% 16% 17% 15% 14% 14% 16% 19% 14% 12% 15% 18% 15%
  • 20. BANNER 5 02529. AND, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? IF REFUSED INITIALLY SAY: I UNDERSTAND YOUR HESITATION. WE USE THISINFORMATION FOR DEMOGRAPHIC PURPOSES ONLY AND DO NOT KEEP ANY PERSONAL INFORMATION ABOUT YOU OR YOUR FAMILY. WHICH OF THESE BROAD INCOME CATEGORIES BESTDESCRIBES YOUR ANNUAL HOUSEHOLD INCOME? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%LESS THAN $20,000 45 5 3 5 2 2 7 13 3 6 4 7 15 13 5 7 7% 10% 3% 8% 3% 5% 8% 23% 6% 7% 4% 9% 13% 6% 4% 8%$20,000 TO LESS THAN 109 13 9 7 18 4 15 9 15 16 14 20 25 34 29 18$40,000 18% 26% 10% 12% 29% 11% 17% 16% 29% 17% 15% 25% 23% 15% 21% 23%$40,000 TO LESS THAN 98 8 11 13 14 7 14 9 4 21 17 12 14 34 22 10$60,000 16% 16% 12% 20% 23% 18% 16% 15% 7% 22% 19% 15% 13% 15% 16% 13%$60,000 TO LESS THAN 80 5 13 9 10 5 14 5 4 17 11 15 7 31 20 6$80,000 13% 10% 14% 14% 17% 14% 16% 9% 8% 18% 12% 18% 6% 14% 15% 8%$80,000 TO LESS THAN 67 6 8 8 6 7 9 8 6 7 14 8 16 23 15 13$100,000 11% 11% 9% 13% 10% 18% 10% 13% 12% 8% 15% 9% 15% 10% 11% 16%$100,000 TO LESS 67 3 18 4 5 3 13 2 5 12 12 7 8 27 17 12THAN $150,000 11% 6% 19% 6% 8% 9% 14% 4% 9% 13% 14% 8% 7% 12% 13% 15%$150,000 TO LESS 21 1 6 5 - 2 4 2 - - 4 2 2 13 4 2THAN $200,000 3% 2% 6% 8% 5% 5% 3% 4% 3% 2% 6% 3% 3%MORE THAN $200,000 15 1 3 1 1 1 1 3 2 3 2 1 4 5 3 2 2% 2% 3% 2% 1% 3% 1% 5% 4% 3% 2% 1% 4% 2% 2% 3%DK/REFUSED DNR 98 9 22 12 5 7 11 7 12 12 13 10 19 45 22 10 16% 17% 23% 18% 8% 17% 12% 12% 24% 13% 14% 12% 17% 20% 16% 13%
  • 21. BANNER 1 02630. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%THE INTERNET 255 137 118 62 57 54 49 21 10 93 43 81 37 42 81 95 42% 48% 37% 52% 52% 52% 38% 32% 17% 57% 38% 47% 26% 27% 45% 56%TV NEWS 442 199 243 90 66 78 103 50 49 109 88 125 115 120 131 118 74% 71% 76% 76% 61% 74% 80% 74% 84% 67% 77% 73% 81% 78% 73% 70%RADIO 173 81 93 33 41 32 32 18 14 56 23 51 41 43 35 61 29% 29% 29% 28% 38% 31% 25% 26% 23% 34% 20% 30% 29% 28% 20% 36%YOUR LOCAL NEWSPAPER 232 112 120 38 38 35 56 33 31 58 52 52 68 57 73 65 39% 40% 38% 32% 35% 33% 43% 50% 53% 36% 46% 31% 48% 37% 41% 38%LOCAL ELECTED 51 24 26 10 4 9 13 7 4 11 12 13 13 14 11 17OFFICIALS 8% 9% 8% 9% 4% 9% 10% 11% 8% 7% 11% 7% 9% 9% 6% 10%CONSUMER ADVOCATES 21 14 7 6 3 1 6 3 - 7 6 3 3 6 4 8GROUPS 3% 5% 2% 5% 3% 1% 5% 5% 4% 5% 2% 2% 4% 2% 5%NONE OF THESE/ 13 6 7 - 1 - 2 2 1 - 3 1 2 2 2 2REFUSED DNR 2% 2% 2% 1% 1% 3% 2% 3% 1% 1% 1% 1% 1%
  • 22. BANNER 2 02730. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%THE INTERNET 255 30 69 91 64 52 37 30 99 56 29 85 89 76 25 51 42% 20% 46% 54% 52% 30% 45% 39% 59% 42% 42% 42% 46% 41% 41% 41%TV NEWS 442 127 103 123 86 139 56 54 119 101 52 153 142 138 47 91 74% 86% 69% 73% 70% 80% 69% 69% 71% 77% 75% 76% 74% 74% 77% 73%RADIO 173 38 37 52 46 44 16 22 58 44 27 72 49 48 19 30 29% 25% 25% 31% 38% 25% 20% 29% 34% 34% 39% 36% 25% 26% 30% 24%YOUR LOCAL NEWSPAPER 232 49 56 61 66 67 26 32 69 39 23 62 74 88 32 56 39% 33% 37% 36% 53% 39% 32% 41% 41% 30% 33% 31% 39% 47% 52% 44%LOCAL ELECTED 51 8 16 16 10 15 8 4 15 10 7 17 13 18 2 16OFFICIALS 8% 6% 11% 9% 8% 8% 10% 6% 9% 8% 9% 8% 7% 10% 3% 13%CONSUMER ADVOCATES 21 4 5 4 8 6 2 1 8 2 2 4 9 8 4 3GROUPS 3% 3% 3% 2% 7% 3% 3% 1% 5% 1% 3% 2% 5% 4% 7% 3%NONE OF THESE/ 13 1 3 1 1 2 2 1 1 2 - 2 1 5 1 4REFUSED DNR 2% 1% 2% 1% 1% 1% 3% 1% 1% 1% 1% 1% 3% 2% 3%
  • 23. BANNER 3 02830. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%THE INTERNET 255 79 48 126 85 41 207 33 8 29 85 53 45 37 83 159 42% 49% 37% 44% 45% 40% 41% 47% 73% 37% 41% 52% 44% 42% 57% 38%TV NEWS 442 122 92 214 143 73 373 53 8 53 151 76 81 65 83 333 74% 76% 72% 74% 76% 72% 74% 75% 74% 67% 73% 76% 79% 74% 58% 80%RADIO 173 58 32 90 57 24 144 22 1 23 54 30 31 30 48 117 29% 36% 25% 31% 30% 23% 29% 31% 12% 30% 26% 30% 30% 34% 33% 28%YOUR LOCAL NEWSPAPER 232 45 49 93 86 45 192 34 4 24 93 43 33 35 43 175 39% 28% 38% 32% 46% 44% 38% 48% 33% 31% 45% 43% 32% 40% 30% 42%LOCAL ELECTED 51 21 6 27 12 11 39 9 - 12 17 4 10 6 10 40OFFICIALS 8% 13% 5% 9% 6% 10% 8% 13% 15% 8% 4% 9% 7% 7% 10%CONSUMER ADVOCATES 21 3 3 6 9 5 14 4 - 3 8 4 3 1 3 17GROUPS 3% 2% 2% 2% 5% 5% 3% 6% 4% 4% 4% 3% 1% 2% 4%NONE OF THESE/ 13 1 1 2 3 2 8 1 - 3 - 1 1 1 1 6REFUSED DNR 2% 1% 1% 1% 1% 2% 2% 1% 4% 1% 1% 1% 1% 1%
  • 24. BANNER 4 02930. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%THE INTERNET 255 255 162 91 89 38 138 100 58 25 103 68 47 207 58 152 42% 100% 37% 52% 38% 61% 46% 41% 45% 33% 43% 45% 42% 43% 38% 45%TV NEWS 442 162 442 127 174 53 225 180 94 62 177 110 85 353 111 249 74% 63% 100% 73% 75% 84% 75% 74% 72% 82% 73% 72% 76% 74% 73% 74%RADIO 173 91 127 173 70 37 98 62 35 22 67 49 28 143 44 105 29% 36% 29% 100% 30% 59% 33% 26% 27% 30% 28% 32% 25% 30% 29% 31%YOUR LOCAL NEWSPAPER 232 89 174 70 232 38 93 119 48 23 103 57 48 181 69 124 39% 35% 39% 40% 100% 60% 31% 49% 37% 31% 43% 38% 43% 38% 45% 37%LOCAL ELECTED 51 31 45 29 29 51 25 19 11 4 21 14 11 39 14 32OFFICIALS 8% 12% 10% 17% 12% 80% 8% 8% 9% 5% 9% 9% 9% 8% 9% 10%CONSUMER ADVOCATES 21 11 14 14 15 21 7 9 8 1 10 3 3 16 4 15GROUPS 3% 4% 3% 8% 6% 33% 2% 4% 6% 1% 4% 2% 3% 3% 3% 4%NONE OF THESE/ 13 - - - - - 3 2 4 1 6 2 2 4 1 8REFUSED DNR 2% 1% 1% 3% 1% 3% 1% 2% 1% 1% 2%
  • 25. BANNER 5 03030. WHAT SOURCES DO YOU RELY ON MOST FOR YOUR NEWS INFORMATION? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%THE INTERNET 255 18 44 24 27 17 42 19 19 49 41 34 36 94 59 36 42% 35% 47% 38% 44% 46% 47% 33% 37% 52% 46% 42% 33% 42% 42% 45%TV NEWS 442 39 66 45 41 30 64 41 40 68 67 60 83 163 114 63 74% 76% 72% 71% 66% 79% 72% 72% 78% 72% 75% 73% 76% 73% 82% 78%RADIO 173 11 29 17 16 9 33 17 11 25 24 30 29 65 45 27 29% 21% 31% 26% 26% 23% 37% 30% 22% 27% 26% 37% 27% 29% 32% 33%YOUR LOCAL NEWSPAPER 232 24 36 29 17 9 42 21 19 30 31 35 39 97 52 49 39% 47% 39% 45% 28% 22% 47% 36% 37% 32% 34% 42% 35% 43% 37% 60%LOCAL ELECTED 51 7 9 3 4 4 7 2 6 4 8 7 9 21 14 10OFFICIALS 8% 13% 10% 5% 7% 11% 8% 4% 12% 5% 9% 9% 8% 10% 10% 12%CONSUMER ADVOCATES 21 1 6 2 3 1 5 1 1 3 2 4 2 10 5 2GROUPS 3% 1% 6% 3% 4% 3% 6% 2% 2% 3% 2% 5% 2% 4% 3% 3%NONE OF THESE/ 13 1 1 3 2 1 1 1 3 2 3 1 3 5 1 -REFUSED DNR 2% 2% 1% 5% 4% 2% 2% 2% 5% 2% 3% 1% 2% 2% 1%
  • 26. BANNER 1 03131. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%DIFFERENCE D/S 15 15 -1 -8 13 11 5 -9 1 13 3 4 -6 -10 8 9-------------- 2% 5% -0% -7% 12% 11% 4% -14% 3% 8% 3% 2% -4% -7% 5% 5%TOTAL REPUBLICAN 202 89 112 36 40 39 42 20 21 52 37 64 47 44 58 62 34% 32% 35% 30% 37% 38% 33% 30% 36% 32% 33% 37% 33% 29% 33% 37%TOTAL DEMOCRAT 187 74 113 44 27 28 37 30 20 39 34 60 52 55 50 53 31% 26% 35% 37% 25% 27% 29% 44% 33% 24% 30% 35% 37% 36% 28% 31%STRONG REPUBLICAN 132 57 75 21 25 32 28 11 13 33 23 45 29 26 41 43 22% 20% 24% 17% 23% 31% 22% 17% 23% 21% 20% 26% 21% 17% 23% 25%NOT-SO-STRONG 70 33 37 15 15 7 15 9 8 19 14 19 17 18 17 19REPUBLICAN 12% 12% 12% 13% 14% 7% 11% 14% 13% 11% 12% 11% 12% 12% 10% 11%INDEPENDENT/ 192 108 83 39 35 37 49 16 12 67 38 44 39 48 67 52SOMETHING ELSE 32% 38% 26% 32% 32% 36% 38% 24% 21% 41% 34% 26% 28% 31% 38% 31%DK/REFUSED DNR 20 10 10 1 6 - 1 1 5 4 4 3 4 6 3 2 3% 4% 3% 1% 5% 1% 2% 9% 2% 3% 2% 3% 4% 2% 1%NOT-SO-STRONG 62 24 37 14 13 7 14 6 8 13 12 22 16 20 11 19DEMOCRAT 10% 9% 12% 12% 12% 7% 10% 8% 14% 8% 10% 13% 11% 13% 6% 11%STRONG DEMOCRAT 125 50 76 29 14 21 23 24 11 27 22 38 36 35 39 35 21% 18% 24% 25% 13% 20% 18% 36% 19% 16% 20% 22% 26% 23% 22% 20%
  • 27. BANNER 2 03231. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%DIFFERENCE D/S 15 -7 12 27 -15 -7 1 -1 13 132 70 202 - -187 -62 -125-------------- 2% -5% 8% 16% -12% -4% 2% -1% 8% 100% 100% 100% -100% -100% -100%TOTAL REPUBLICAN 202 48 51 68 33 52 27 23 63 132 70 202 - - - - 34% 32% 34% 40% 27% 30% 33% 29% 37% 100% 100% 100%TOTAL DEMOCRAT 187 55 40 42 48 59 25 24 49 - - - - 187 62 125 31% 37% 26% 25% 39% 34% 31% 31% 29% 100% 100% 100%STRONG REPUBLICAN 132 34 33 49 16 30 24 14 43 132 - 132 - - - - 22% 23% 22% 29% 13% 17% 29% 17% 26% 100% 65%NOT-SO-STRONG 70 14 19 19 17 22 3 9 20 - 70 70 - - - -REPUBLICAN 12% 10% 12% 11% 14% 13% 4% 12% 12% 100% 35%INDEPENDENT/ 192 40 54 57 40 54 28 30 55 - - - 192 - - -SOMETHING ELSE 32% 27% 36% 34% 33% 31% 35% 39% 33% 100%DK/REFUSED DNR 20 6 5 2 1 8 1 1 1 - - - - - - - 3% 4% 3% 1% 1% 5% 1% 1% 1%NOT-SO-STRONG 62 17 8 20 17 16 7 8 19 - - - - 62 62 -DEMOCRAT 10% 11% 5% 12% 14% 9% 9% 10% 11% 33% 100%STRONG DEMOCRAT 125 38 32 22 31 43 18 16 31 - - - - 125 - 125 21% 26% 21% 13% 25% 25% 22% 20% 18% 67% 100%
  • 28. BANNER 3 03331. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%DIFFERENCE D/S 15 94 30 125 -30 -77 85 -69 -1 27 13 6 -6 -25 17 1-------------- 2% 59% 24% 43% -16% -76% 17% -99% -7% 35% 6% 6% -6% -29% 12% *TOTAL REPUBLICAN 202 103 54 157 39 2 197 - 3 42 76 36 29 14 58 133 34% 64% 43% 55% 21% 2% 39% 27% 53% 37% 36% 28% 16% 41% 32%TOTAL DEMOCRAT 187 8 24 33 69 79 112 69 4 15 63 30 35 40 42 132 31% 5% 19% 11% 36% 78% 22% 99% 35% 18% 30% 30% 34% 45% 29% 32%STRONG REPUBLICAN 132 77 35 113 17 1 128 - 2 33 48 22 15 11 39 85 22% 48% 28% 39% 9% 1% 26% 15% 42% 23% 22% 14% 12% 27% 20%NOT-SO-STRONG 70 25 19 45 22 1 69 - 1 9 28 14 14 3 19 48REPUBLICAN 12% 16% 15% 15% 12% 1% 14% 12% 11% 14% 14% 14% 4% 13% 12%INDEPENDENT/ 192 47 44 91 77 21 179 1 4 21 60 33 36 33 41 141SOMETHING ELSE 32% 30% 34% 32% 41% 20% 36% 1% 38% 27% 29% 33% 35% 38% 29% 34%DK/REFUSED DNR 20 2 5 7 3 - 14 - - 1 8 1 2 1 3 10 3% 1% 4% 2% 2% 3% 1% 4% 1% 2% 1% 2% 2%NOT-SO-STRONG 62 5 7 12 30 18 41 18 3 4 24 16 10 8 18 38DEMOCRAT 10% 3% 6% 4% 16% 18% 8% 25% 25% 5% 11% 16% 10% 9% 12% 9%STRONG DEMOCRAT 125 4 17 21 39 61 71 52 1 10 39 14 25 32 24 94 21% 2% 13% 7% 21% 60% 14% 74% 9% 13% 19% 14% 24% 37% 16% 23%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 29. BANNER 4 03431. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%DIFFERENCE D/S 15 9 15 24 -26 -5 174 -159 14 17 -29 13 -15 32 1 13-------------- 2% 4% 3% 14% -11% -8% 58% -66% 11% 22% -12% 8% -13% 7% 1% 4%TOTAL REPUBLICAN 202 85 153 72 62 18 187 6 49 34 66 53 29 173 54 113 34% 33% 35% 41% 27% 28% 62% 2% 37% 45% 27% 35% 26% 36% 35% 34%TOTAL DEMOCRAT 187 76 138 48 88 23 13 165 34 17 95 40 44 141 53 100 31% 30% 31% 28% 38% 36% 4% 68% 26% 23% 40% 26% 39% 30% 34% 30%STRONG REPUBLICAN 132 56 101 44 39 11 125 - 28 21 47 35 19 113 32 77 22% 22% 23% 26% 17% 17% 42% 22% 28% 20% 23% 17% 24% 21% 23%NOT-SO-STRONG 70 29 52 27 23 7 62 6 20 13 19 18 10 60 22 36REPUBLICAN 12% 11% 12% 16% 10% 11% 21% 2% 15% 17% 8% 12% 9% 13% 14% 11%INDEPENDENT/ 192 89 142 49 74 20 92 69 43 23 75 51 31 156 45 110SOMETHING ELSE 32% 35% 32% 28% 32% 31% 31% 29% 32% 31% 31% 33% 28% 33% 29% 33%DK/REFUSED DNR 20 5 8 4 8 3 9 2 6 1 4 9 8 6 1 12 3% 2% 2% 3% 3% 5% 3% 1% 4% 1% 2% 6% 7% 1% 1% 3%NOT-SO-STRONG 62 25 47 19 32 5 12 46 12 5 27 18 13 48 13 37DEMOCRAT 10% 10% 11% 11% 14% 9% 4% 19% 9% 7% 11% 12% 12% 10% 8% 11%STRONG DEMOCRAT 125 51 91 30 56 17 1 119 23 12 68 22 30 93 40 63 21% 20% 21% 17% 24% 27% * 49% 17% 16% 28% 15% 27% 20% 26% 19%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 30. BANNER 5 03531. IN POLITICS TODAY, DO YOU USUALLY THINK OF YOURSELF AS A REPUBLICAN, INDEPENDENT, OR DEMOCRAT? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%DIFFERENCE D/S 15 -21 10 -21 11 2 13 11 8 9 5 13 19 -32 72 -44-------------- 2% -41% 11% -33% 17% 5% 14% 20% 16% 10% 6% 16% 18% -14% 52% -55%TOTAL REPUBLICAN 202 7 36 10 23 13 35 26 17 32 32 32 45 60 82 6 34% 13% 39% 15% 38% 34% 39% 46% 34% 34% 36% 39% 41% 27% 59% 7%TOTAL DEMOCRAT 187 28 26 30 13 11 22 15 9 23 27 18 26 92 10 50 31% 54% 28% 48% 21% 30% 25% 26% 18% 25% 30% 22% 24% 41% 7% 62%STRONG REPUBLICAN 132 6 27 5 14 11 18 17 8 23 21 17 27 44 60 3 22% 11% 29% 7% 23% 29% 20% 30% 16% 24% 23% 20% 25% 20% 43% 3%NOT-SO-STRONG 70 1 9 5 9 2 17 9 9 9 12 15 18 16 22 3REPUBLICAN 12% 2% 10% 8% 14% 5% 19% 16% 18% 10% 13% 18% 16% 7% 16% 4%INDEPENDENT/ 192 16 30 22 23 12 28 15 20 33 28 28 34 69 45 24SOMETHING ELSE 32% 31% 32% 34% 37% 31% 31% 26% 39% 35% 31% 34% 31% 31% 33% 30%DK/REFUSED DNR 20 1 1 2 3 2 4 1 5 6 3 4 5 2 1 1 3% 2% 1% 3% 5% 5% 4% 1% 9% 6% 3% 5% 4% 1% 1% 1%NOT-SO-STRONG 62 5 9 8 7 2 7 4 6 13 8 8 10 24 5 7DEMOCRAT 10% 10% 10% 13% 12% 5% 8% 7% 12% 13% 8% 9% 9% 11% 4% 8%STRONG DEMOCRAT 125 23 17 22 5 9 16 11 3 11 20 11 16 68 5 43 21% 44% 19% 35% 9% 24% 18% 19% 6% 11% 22% 13% 15% 30% 4% 54%
  • 31. BANNER 1 03632. AND WOULD YOU SAY YOU ARE A CONSERVATIVE, A MODERATE, OR A LIBERAL IN YOUR POLITICAL BELIEFS? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%DIFFERENCE D/S 186 106 81 28 36 40 43 11 27 60 46 44 35 47 56 47-------------- 31% 38% 25% 24% 33% 38% 33% 17% 46% 37% 40% 26% 25% 30% 31% 28%TOTAL CONSERVATIVE 288 142 146 50 53 57 63 31 33 80 63 81 64 75 86 81 48% 51% 46% 42% 49% 54% 49% 46% 56% 49% 55% 47% 45% 49% 48% 48%TOTAL LIBERAL 102 37 65 22 17 17 20 20 6 20 17 36 29 28 30 34 17% 13% 20% 18% 16% 16% 16% 29% 10% 12% 15% 21% 20% 18% 17% 20%VERY CONSERVATIVE 160 76 84 24 29 32 39 17 18 42 34 42 41 39 46 47 27% 27% 26% 20% 26% 30% 30% 26% 31% 26% 30% 25% 29% 26% 26% 27%SOMEWHAT 128 66 62 26 25 25 24 14 15 38 29 38 23 35 40 34CONSERVATIVE 21% 24% 19% 22% 23% 24% 18% 20% 25% 23% 25% 22% 16% 23% 22% 20%MODERATE 188 97 91 46 33 30 43 15 18 61 33 48 43 43 59 55 31% 35% 29% 38% 30% 28% 33% 23% 31% 37% 29% 28% 30% 28% 33% 32%DK/REFUSED DNR 22 5 16 1 5 1 3 1 2 2 1 6 6 8 4 1 4% 2% 5% 1% 5% 1% 3% 2% 3% 1% 1% 3% 4% 5% 2% 1%SOMEWHAT LIBERAL 60 23 38 12 13 12 9 9 5 14 9 24 14 18 21 16 10% 8% 12% 10% 12% 12% 7% 13% 8% 9% 8% 14% 10% 12% 11% 10%VERY LIBERAL 42 14 27 10 4 5 11 11 1 6 8 13 15 10 9 17 7% 5% 9% 8% 4% 5% 8% 16% 2% 4% 7% 8% 10% 7% 5% 10%
  • 32. BANNER 2 03732. AND WOULD YOU SAY YOU ARE A CONSERVATIVE, A MODERATE, OR A LIBERAL IN YOUR POLITICAL BELIEFS? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%DIFFERENCE D/S 186 62 54 53 16 61 33 17 39 112 44 155 71 -47 -6 -41-------------- 31% 42% 36% 31% 13% 35% 40% 22% 23% 85% 62% 77% 37% -25% -9% -33%TOTAL CONSERVATIVE 288 84 76 83 45 87 44 32 78 113 45 157 91 33 12 21 48% 56% 51% 49% 37% 50% 54% 41% 46% 86% 64% 78% 48% 18% 20% 16%TOTAL LIBERAL 102 21 22 30 29 27 11 15 39 1 1 2 21 79 18 61 17% 14% 15% 18% 23% 15% 14% 19% 23% 1% 1% 1% 11% 42% 29% 49%VERY CONSERVATIVE 160 45 41 50 24 44 26 19 43 77 25 103 47 8 5 4 27% 30% 27% 29% 20% 25% 32% 25% 25% 59% 36% 51% 25% 5% 8% 3%SOMEWHAT 128 39 35 33 21 44 18 13 35 35 19 54 44 24 7 17CONSERVATIVE 21% 26% 23% 19% 17% 25% 22% 16% 21% 27% 28% 27% 23% 13% 12% 14%MODERATE 188 39 45 55 47 49 26 29 50 17 22 39 77 69 30 39 31% 27% 30% 32% 38% 28% 32% 38% 30% 13% 32% 19% 40% 37% 48% 31%DK/REFUSED DNR 22 4 7 2 2 10 - 2 1 1 2 3 3 6 2 4 4% 3% 5% 1% 2% 6% 3% 1% 1% 3% 2% 1% 3% 3% 3%SOMEWHAT LIBERAL 60 13 14 19 14 18 7 7 23 1 - 1 16 44 16 28 10% 9% 9% 11% 11% 10% 8% 9% 14% 1% * 8% 23% 26% 22%VERY LIBERAL 42 8 8 11 15 9 4 7 16 - 1 1 5 36 2 34 7% 6% 5% 6% 12% 5% 5% 9% 10% 1% 1% 3% 19% 3% 27%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 33. BANNER 3 03832. AND WOULD YOU SAY YOU ARE A CONSERVATIVE, A MODERATE, OR A LIBERAL IN YOUR POLITICAL BELIEFS? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%DIFFERENCE D/S 186 160 128 288 - -102 204 -25 4 52 86 33 13 1 45 128-------------- 31% 100% 100% 100% -100% 41% -35% 33% 66% 41% 33% 12% 1% 31% 31%TOTAL CONSERVATIVE 288 160 128 288 - - 269 9 5 59 112 48 33 30 71 199 48% 100% 100% 100% 54% 13% 48% 75% 54% 48% 33% 34% 49% 48%TOTAL LIBERAL 102 - - - - 102 65 34 2 7 27 15 21 29 26 72 17% 100% 13% 48% 15% 9% 13% 15% 20% 33% 18% 17%VERY CONSERVATIVE 160 160 - 160 - - 151 3 4 42 66 25 10 15 37 114 27% 100% 56% 30% 4% 33% 53% 32% 25% 10% 17% 26% 27%SOMEWHAT 128 - 128 128 - - 118 6 2 18 47 24 23 15 34 85CONSERVATIVE 21% 100% 44% 24% 9% 15% 23% 22% 24% 23% 17% 24% 21%MODERATE 188 - - - 188 - 154 25 4 9 62 35 47 27 43 134 31% 100% 31% 36% 37% 12% 30% 35% 46% 31% 30% 32%DK/REFUSED DNR 22 - - - - - 14 2 - 3 6 2 1 1 4 11 4% 3% 3% 4% 3% 2% 1% 1% 3% 3%SOMEWHAT LIBERAL 60 - - - - 60 41 17 2 3 19 10 12 15 17 42 10% 59% 8% 24% 15% 4% 9% 10% 11% 17% 12% 10%VERY LIBERAL 42 - - - - 42 24 17 - 4 7 5 9 14 9 30 7% 41% 5% 24% 5% 4% 5% 9% 17% 6% 7%
  • 34. BANNER 4 03932. AND WOULD YOU SAY YOU ARE A CONSERVATIVE, A MODERATE, OR A LIBERAL IN YOUR POLITICAL BELIEFS? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%DIFFERENCE D/S 186 85 141 67 49 16 227 -55 48 37 43 59 25 161 51 110-------------- 31% 33% 32% 38% 21% 26% 76% -23% 36% 49% 18% 38% 23% 34% 33% 33%TOTAL CONSERVATIVE 288 126 214 90 93 30 233 36 72 41 96 79 46 242 76 166 48% 50% 48% 52% 40% 47% 78% 15% 55% 55% 40% 52% 41% 51% 50% 49%TOTAL LIBERAL 102 41 73 24 45 14 6 91 24 4 53 20 21 81 26 56 17% 16% 17% 14% 19% 22% 2% 38% 18% 6% 22% 13% 19% 17% 17% 17%VERY CONSERVATIVE 160 79 122 58 45 22 142 8 34 24 50 52 25 135 38 98 27% 31% 28% 33% 19% 35% 47% 3% 26% 32% 21% 34% 23% 28% 25% 29%SOMEWHAT 128 48 92 32 49 8 90 28 38 17 46 26 21 107 38 68CONSERVATIVE 21% 19% 21% 19% 21% 13% 30% 12% 29% 23% 19% 17% 19% 22% 25% 20%MODERATE 188 85 143 57 86 18 58 107 33 28 84 43 43 140 49 102 31% 33% 32% 33% 37% 28% 19% 44% 25% 37% 35% 28% 39% 29% 32% 31%DK/REFUSED DNR 22 2 12 3 7 2 3 7 2 2 7 11 1 13 2 11 4% 1% 3% 2% 3% 3% 1% 3% 2% 2% 3% 7% 1% 3% 1% 3%SOMEWHAT LIBERAL 60 22 49 14 22 5 5 51 13 2 33 13 12 49 17 29 10% 9% 11% 8% 9% 8% 2% 21% 10% 3% 14% 8% 10% 10% 11% 9%VERY LIBERAL 42 19 24 9 23 9 1 41 11 2 21 8 9 32 9 27 7% 7% 5% 5% 10% 14% * 17% 9% 3% 9% 5% 8% 7% 6% 8%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 35. BANNER 5 04032. AND WOULD YOU SAY YOU ARE A CONSERVATIVE, A MODERATE, OR A LIBERAL IN YOUR POLITICAL BELIEFS? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%DIFFERENCE D/S 186 1 30 -2 27 13 26 27 26 37 29 25 59 36 104 -15-------------- 31% 2% 33% -3% 43% 34% 29% 46% 51% 39% 32% 30% 54% 16% 76% -19%TOTAL CONSERVATIVE 288 14 45 19 32 22 43 30 30 49 49 38 65 88 111 16 48% 27% 48% 30% 52% 58% 49% 52% 59% 52% 54% 46% 60% 39% 81% 20%TOTAL LIBERAL 102 13 14 21 5 9 17 3 4 12 20 13 6 51 7 31 17% 26% 15% 34% 9% 25% 19% 6% 8% 12% 22% 16% 6% 23% 5% 38%VERY CONSERVATIVE 160 7 25 8 20 15 19 16 18 31 23 21 38 48 73 7 27% 13% 27% 13% 32% 40% 22% 27% 34% 33% 26% 25% 35% 21% 53% 9%SOMEWHAT 128 7 20 11 12 7 24 14 12 18 26 17 27 40 39 9CONSERVATIVE 21% 14% 21% 17% 20% 18% 27% 25% 24% 19% 28% 21% 25% 18% 28% 11%MODERATE 188 22 32 21 22 6 27 22 13 29 20 28 32 79 20 33 31% 43% 34% 33% 35% 15% 31% 38% 24% 31% 22% 34% 29% 35% 14% 41%DK/REFUSED DNR 22 2 2 2 3 1 1 2 5 4 1 3 6 7 - 1 4% 4% 2% 3% 4% 2% 2% 4% 9% 5% 2% 4% 6% 3% 1%SOMEWHAT LIBERAL 60 6 10 12 2 4 10 2 3 6 10 10 4 31 7 10 10% 12% 11% 19% 4% 12% 12% 4% 6% 7% 11% 12% 4% 14% 5% 13%VERY LIBERAL 42 7 4 9 3 5 7 1 1 5 10 3 2 21 - 20 7% 14% 5% 14% 5% 13% 7% 2% 2% 6% 12% 4% 2% 9% 25%
  • 36. BANNER 1 04133. ARE THERE CHILDREN IN YOUR HOUSEHOLD UNDER THE AGE OF EIGHTEEN? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%DIFFERENCE D/S -272 -117 -155 -62 25 -14 -105 -60 -52 -21 -93 -29 -123 -105 -65 -50-------------- -45% -42% -49% -51% 23% -13% -81% -89% -88% -13% -82% -17% -87% -68% -36% -29%YES 144 74 70 27 63 42 9 2 - 66 7 67 4 20 54 56 24% 26% 22% 23% 58% 40% 7% 3% 41% 7% 39% 3% 13% 30% 33%DK/REFUSED DNR 40 17 23 3 7 7 6 3 7 9 5 8 11 10 7 8 7% 6% 7% 3% 7% 7% 5% 5% 12% 5% 5% 5% 8% 6% 4% 5%NO 416 191 225 89 38 56 114 62 52 88 101 95 127 124 119 106 69% 68% 71% 74% 35% 53% 88% 92% 88% 54% 89% 56% 90% 81% 66% 62%
  • 37. BANNER 2 04233. ARE THERE CHILDREN IN YOUR HOUSEHOLD UNDER THE AGE OF EIGHTEEN? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%DIFFERENCE D/S -272 -95 -88 -38 -48 -116 -32 -35 -35 -45 -29 -74 -100 -90 -20 -71-------------- -45% -64% -59% -23% -39% -67% -40% -44% -21% -34% -42% -37% -52% -48% -32% -56%YES 144 24 26 60 34 25 23 18 64 39 19 58 41 42 18 24 24% 16% 18% 35% 28% 14% 28% 22% 38% 30% 27% 29% 22% 22% 29% 19%DK/REFUSED DNR 40 7 8 11 7 8 3 8 5 8 3 10 9 13 6 7 7% 5% 6% 7% 6% 5% 4% 11% 3% 6% 4% 5% 5% 7% 10% 6%NO 416 118 115 98 82 141 55 52 99 85 48 133 141 132 38 94 69% 80% 77% 58% 67% 81% 68% 67% 59% 64% 69% 66% 74% 71% 61% 75%
  • 38. BANNER 3 04333. ARE THERE CHILDREN IN YOUR HOUSEHOLD UNDER THE AGE OF EIGHTEEN? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%DIFFERENCE D/S -272 -77 -51 -129 -90 -46 -231 -31 -3 -29 -92 -33 -60 -44 144 -416-------------- -45% -48% -40% -45% -48% -45% -46% -44% -31% -36% -44% -33% -58% -51% 100% -100%YES 144 37 34 71 43 26 122 17 3 22 52 30 19 21 144 - 24% 23% 27% 25% 23% 25% 24% 24% 26% 28% 25% 30% 19% 23% 100%DK/REFUSED DNR 40 9 8 18 11 4 27 5 2 6 12 7 4 2 - - 7% 6% 7% 6% 6% 4% 5% 7% 17% 8% 6% 7% 4% 2%NO 416 114 85 199 134 72 353 48 6 51 144 63 79 65 - 416 69% 71% 67% 69% 71% 70% 70% 69% 57% 64% 69% 63% 77% 74% 100%
  • 39. BANNER 4 04433. ARE THERE CHILDREN IN YOUR HOUSEHOLD UNDER THE AGE OF EIGHTEEN? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%DIFFERENCE D/S -272 -76 -249 -69 -132 -38 -116 -125 -55 -46 -119 -51 -45 -223 -85 -143-------------- -45% -30% -56% -40% -57% -60% -39% -52% -42% -62% -49% -34% -40% -47% -56% -43%YES 144 83 83 48 43 12 84 51 34 12 53 44 31 114 28 89 24% 33% 19% 28% 19% 20% 28% 21% 26% 16% 22% 29% 27% 24% 18% 26%DK/REFUSED DNR 40 13 25 8 14 1 15 15 8 5 15 12 5 27 13 15 7% 5% 6% 5% 6% 1% 5% 6% 6% 6% 6% 8% 5% 6% 8% 4%NO 416 159 333 117 175 50 200 176 89 58 173 96 76 336 113 232 69% 63% 75% 68% 75% 79% 67% 73% 68% 78% 72% 63% 68% 71% 74% 69%
  • 40. BANNER 5 04533. ARE THERE CHILDREN IN YOUR HOUSEHOLD UNDER THE AGE OF EIGHTEEN? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%DIFFERENCE D/S -272 -32 -39 -31 -33 -21 -18 -25 -31 -42 -35 -26 -57 -112 -84 -48-------------- -45% -63% -42% -48% -53% -55% -20% -44% -61% -45% -39% -31% -52% -50% -61% -59%YES 144 6 25 16 13 8 33 15 7 22 25 25 22 49 23 13 24% 11% 27% 25% 21% 20% 37% 26% 14% 24% 28% 31% 20% 22% 17% 17%DK/REFUSED DNR 40 7 4 2 4 2 5 2 6 7 5 6 8 13 8 6 7% 14% 4% 3% 6% 4% 6% 4% 11% 8% 6% 7% 7% 6% 6% 7%NO 416 38 64 46 45 29 50 40 38 64 60 51 79 162 107 61 69% 74% 69% 73% 74% 75% 57% 70% 75% 68% 67% 62% 72% 72% 78% 76%
  • 41. BANNER 1 04634. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR RACE OR ETHNICITY? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%WHITE 502 240 262 97 90 86 118 59 48 136 103 137 122 126 155 142 84% 85% 82% 81% 82% 82% 92% 88% 82% 84% 91% 80% 86% 82% 87% 83%HISPANIC/MEXICAN/ 7 4 4 1 1 2 2 - 2 2 2 2 2 2 2 3LATINO/SPANISH 1% 1% 1% 1% 1% 2% 1% 4% 1% 2% 1% 1% 1% 1% 2%AFRICAN-AMERICAN 70 26 45 19 15 14 6 8 8 20 6 28 16 23 16 23 12% 9% 14% 16% 13% 13% 5% 12% 13% 12% 5% 16% 12% 15% 9% 13%ASIAN 1 1 - - - - 1 - - - 1 - - - - 1 * * * 1% *OTHER (SPECIFY) 3 1 2 1 2 - 1 - - 1 - 1 1 1 1 1 1% * 1% 1% 2% * 1% 1% * * 1% *DK/REFUSED DNR 16 10 6 1 2 3 2 - 1 4 1 2 1 2 4 2 3% 4% 2% 1% 2% 3% 1% 1% 3% 1% 1% 1% 1% 2% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 42. BANNER 2 04734. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR RACE OR ETHNICITY? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%WHITE 502 127 130 143 98 147 71 63 141 128 69 197 179 112 41 71 84% 86% 87% 85% 80% 85% 88% 81% 84% 97% 98% 98% 94% 60% 67% 56%HISPANIC/MEXICAN/ 7 1 2 5 - 3 - 1 3 1 1 2 2 4 3 1LATINO/SPANISH 1% 1% 1% 3% 2% 1% 2% 1% 1% 1% 1% 2% 4% 1%AFRICAN-AMERICAN 70 18 13 17 21 20 8 12 21 - - - 1 69 18 52 12% 12% 9% 10% 17% 12% 10% 16% 13% * 37% 28% 41%ASIAN 1 - - 1 - - - - 1 - - - 1 - - - * * * *OTHER (SPECIFY) 3 1 - 1 1 1 - 1 1 1 1 1 2 - - - 1% * 1% 1% * 1% 1% 1% 1% 1% 1%DK/REFUSED DNR 16 1 4 2 3 3 2 1 2 2 - 2 7 2 - 2 3% 1% 3% 1% 2% 2% 2% 1% 1% 1% 1% 4% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 43. BANNER 3 04834. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR RACE OR ETHNICITY? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%WHITE 502 151 118 269 154 65 502 - - 70 175 86 88 72 122 353 84% 94% 93% 93% 82% 64% 100% 89% 84% 86% 86% 82% 85% 85%HISPANIC/MEXICAN/ 7 2 2 3 3 1 - - 7 1 4 - 2 - 2 4LATINO/SPANISH 1% 1% 1% 1% 2% 1% 66% 1% 2% 2% 1% 1%AFRICAN-AMERICAN 70 3 6 9 25 34 - 70 - 7 23 13 11 14 17 48 12% 2% 5% 3% 14% 33% 100% 9% 11% 13% 11% 16% 12% 12%ASIAN 1 - - - 1 - - - 1 - 1 - - - - 1 * * 5% * *OTHER (SPECIFY) 3 2 - 2 1 1 - - 3 1 1 - - 1 1 2 1% 1% 1% * 1% 28% 1% * 1% 1% *DK/REFUSED DNR 16 3 2 5 5 1 - - - - 5 1 1 1 2 8 3% 2% 1% 2% 3% 1% 2% 1% 1% 1% 2% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 44. BANNER 4 04934. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR RACE OR ETHNICITY? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%WHITE 502 207 373 144 192 48 290 162 108 66 190 139 87 411 132 277 84% 81% 84% 83% 83% 76% 97% 67% 82% 88% 79% 91% 78% 86% 86% 83%HISPANIC/MEXICAN/ 7 4 6 - 2 - 2 5 2 3 2 1 1 6 2 3LATINO/SPANISH 1% 2% 1% 1% 1% 2% 1% 4% 1% 1% 1% 1% 1% 1%AFRICAN-AMERICAN 70 33 53 22 34 13 - 70 16 4 41 9 21 49 17 44 12% 13% 12% 13% 14% 20% 29% 12% 6% 17% 6% 19% 10% 11% 13%ASIAN 1 1 1 - 1 - - 1 - - - 1 - 1 - - * * * * * * *OTHER (SPECIFY) 3 3 2 1 1 - 2 1 1 1 1 1 - 3 1 1 1% 1% * 1% * 1% * 1% 1% * * 1% 1% *DK/REFUSED DNR 16 7 8 6 2 2 6 3 4 2 8 2 2 6 1 11 3% 3% 2% 4% 1% 4% 2% 1% 3% 2% 3% 2% 2% 1% 1% 3%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 45. BANNER 5 05034. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR RACE OR ETHNICITY? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%WHITE 502 33 81 49 58 26 76 50 47 87 70 73 98 175 129 55 84% 64% 88% 78% 94% 68% 86% 87% 91% 92% 77% 89% 89% 78% 93% 69%HISPANIC/MEXICAN/ 7 - 1 1 - 1 1 2 1 - 2 1 3 2 2 2LATINO/SPANISH 1% 1% 2% 2% 1% 3% 2% 2% 1% 2% 1% 1% 2%AFRICAN-AMERICAN 70 18 7 11 2 9 7 4 2 5 14 5 6 40 5 20 12% 35% 8% 18% 3% 24% 8% 7% 4% 5% 16% 6% 6% 18% 4% 25%ASIAN 1 - - - - - 1 - - - - 1 - - - - * 1% 1%OTHER (SPECIFY) 3 - 1 - 1 1 1 - - 1 1 1 - 1 1 1 1% 1% 2% 2% 1% 1% 1% 1% * * 1%DK/REFUSED DNR 16 1 2 2 1 1 3 2 2 2 3 2 3 6 2 3 3% 1% 2% 3% 1% 4% 4% 3% 4% 2% 4% 2% 3% 3% 2% 4%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 46. BANNER 1 05135. HOW OFTEN DO YOU ATTEND CHURCH OR RELIGIOUS SERVICES? GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%MORE THAN ONCE A 79 25 54 11 12 16 24 9 6 12 13 27 26 26 23 15WEEK 13% 9% 17% 9% 11% 15% 19% 14% 10% 7% 11% 16% 18% 17% 13% 9%ONCE A WEEK 208 94 114 42 43 35 40 19 27 56 36 63 51 57 63 60 35% 33% 36% 35% 40% 33% 31% 28% 47% 35% 32% 37% 36% 37% 35% 35%COUPLE OF TIMES A 67 32 35 14 17 15 11 7 3 24 8 21 13 7 23 27MONTH 11% 11% 11% 12% 15% 14% 9% 10% 6% 15% 7% 13% 9% 5% 13% 16%ONCE A MONTH 33 17 16 8 5 7 5 3 5 10 7 10 6 5 8 14 6% 6% 5% 7% 5% 6% 4% 5% 8% 6% 6% 6% 4% 3% 4% 8%ONCE/TWICE A YEAR 102 55 48 22 15 20 21 15 9 33 21 23 23 28 28 31 17% 19% 15% 18% 14% 19% 16% 22% 15% 20% 19% 14% 17% 18% 16% 18%NEVER 88 49 38 19 15 11 23 12 8 25 24 20 18 27 29 22 15% 17% 12% 16% 14% 10% 17% 18% 13% 15% 21% 12% 13% 17% 16% 13%DK/REFUSED DNR 23 10 14 3 2 2 5 2 1 1 4 6 4 4 6 1 4% 3% 4% 2% 2% 2% 4% 3% 1% 1% 3% 3% 3% 2% 3% 1%
  • 47. BANNER 2 05235. HOW OFTEN DO YOU ATTEND CHURCH OR RELIGIOUS SERVICES? EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%MORE THAN ONCE A 79 22 20 23 13 28 8 12 16 33 9 42 21 15 4 10WEEK 13% 15% 13% 13% 10% 16% 10% 15% 9% 25% 13% 21% 11% 8% 7% 8%ONCE A WEEK 208 50 56 62 39 68 30 27 53 48 28 76 60 63 24 39 35% 34% 38% 37% 32% 39% 37% 35% 32% 36% 40% 38% 31% 34% 38% 31%COUPLE OF TIMES A 67 12 13 23 19 11 8 8 29 14 10 24 19 22 11 12MONTH 11% 8% 9% 14% 16% 7% 10% 11% 17% 11% 15% 12% 10% 12% 17% 9%ONCE A MONTH 33 7 7 9 10 7 4 3 13 8 4 12 13 8 6 3 6% 5% 4% 6% 8% 4% 5% 4% 8% 6% 6% 6% 7% 4% 9% 2%ONCE/TWICE A YEAR 102 20 28 32 21 28 12 13 33 15 14 29 36 35 10 25 17% 14% 19% 19% 17% 16% 14% 17% 20% 11% 20% 14% 19% 19% 17% 20%NEVER 88 33 19 17 18 27 16 12 22 11 3 14 33 40 8 32 15% 22% 13% 10% 15% 16% 20% 15% 13% 8% 5% 7% 17% 21% 12% 26%DK/REFUSED DNR 23 4 6 3 2 4 3 2 1 4 1 5 8 4 - 4 4% 3% 4% 2% 2% 2% 4% 3% 1% 3% 1% 2% 4% 2% 4%
  • 48. BANNER 3 05335. HOW OFTEN DO YOU ATTEND CHURCH OR RELIGIOUS SERVICES? IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%MORE THAN ONCE A 79 42 18 59 9 7 70 7 1 79 - - - - 22 51WEEK 13% 26% 14% 21% 5% 7% 14% 10% 13% 100% 15% 12%ONCE A WEEK 208 66 47 112 62 27 175 23 6 - 208 - - - 52 144 35% 41% 36% 39% 33% 26% 35% 32% 51% 100% 36% 35%COUPLE OF TIMES A 67 14 17 31 21 13 58 8 - - - 67 - - 24 40MONTH 11% 9% 13% 11% 11% 13% 11% 11% 67% 17% 10%ONCE A MONTH 33 11 7 18 14 2 28 5 - - - 33 - - 6 23 6% 7% 5% 6% 7% 2% 6% 7% 33% 4% 6%ONCE/TWICE A YEAR 102 10 23 33 47 21 88 11 2 - - - 102 - 19 79 17% 6% 18% 12% 25% 20% 18% 16% 19% 100% 14% 19%NEVER 88 15 15 30 27 29 72 14 1 - - - - 88 21 65 15% 9% 12% 10% 14% 29% 14% 20% 11% 100% 14% 16%DK/REFUSED DNR 23 3 2 5 8 3 11 2 1 - - - - - - 14 4% 2% 1% 2% 4% 3% 2% 3% 7% 3%
  • 49. BANNER 4 05435. HOW OFTEN DO YOU ATTEND CHURCH OR RELIGIOUS SERVICES? NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%MORE THAN ONCE A 79 29 53 23 24 14 53 16 19 14 24 23 14 65 26 41WEEK 13% 11% 12% 13% 10% 23% 18% 6% 14% 18% 10% 15% 12% 14% 17% 12%ONCE A WEEK 208 85 151 54 93 21 119 76 41 31 77 59 37 168 51 125 35% 33% 34% 31% 40% 34% 40% 31% 31% 41% 32% 39% 34% 35% 33% 37%COUPLE OF TIMES A 67 31 48 20 24 2 32 27 20 2 25 20 9 58 21 33MONTH 11% 12% 11% 11% 10% 3% 11% 11% 16% 3% 10% 13% 8% 12% 14% 10%ONCE A MONTH 33 21 28 10 19 4 21 12 9 4 15 5 6 28 6 22 6% 8% 6% 6% 8% 7% 7% 5% 7% 5% 6% 3% 5% 6% 4% 7%ONCE/TWICE A YEAR 102 45 81 31 33 12 44 51 20 13 55 14 23 79 26 50 17% 18% 18% 18% 14% 19% 15% 21% 16% 18% 23% 9% 21% 17% 17% 15%NEVER 88 37 65 30 35 7 26 55 16 8 37 26 20 68 21 52 15% 14% 15% 17% 15% 11% 9% 23% 13% 11% 15% 17% 18% 14% 13% 16%DK/REFUSED DNR 23 7 16 5 4 2 4 6 5 3 10 6 3 11 3 13 4% 3% 4% 3% 2% 4% 1% 3% 4% 4% 4% 4% 2% 2% 2% 4%
  • 50. BANNER 5 05535. HOW OFTEN DO YOU ATTEND CHURCH OR RELIGIOUS SERVICES? CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%MORE THAN ONCE A 79 9 5 4 16 7 6 8 11 16 13 12 17 22 30 5WEEK 13% 18% 5% 6% 25% 18% 6% 13% 22% 17% 14% 15% 15% 10% 22% 6%ONCE A WEEK 208 10 35 21 20 7 38 25 15 33 21 32 47 74 51 27 35% 20% 38% 33% 32% 17% 43% 43% 29% 35% 24% 40% 43% 33% 37% 34%COUPLE OF TIMES A 67 2 13 10 4 5 14 5 5 9 13 12 9 24 18 8MONTH 11% 4% 14% 16% 7% 13% 16% 9% 10% 10% 14% 15% 8% 11% 13% 10%ONCE A MONTH 33 3 5 3 3 5 2 2 1 7 8 2 4 12 12 3 6% 5% 6% 5% 5% 14% 2% 3% 2% 8% 9% 2% 4% 5% 9% 4%ONCE/TWICE A YEAR 102 13 21 14 12 7 12 10 5 13 17 10 13 50 17 16 17% 26% 22% 21% 19% 17% 13% 17% 10% 13% 19% 12% 12% 22% 12% 20%NEVER 88 10 11 11 4 6 13 8 9 13 14 12 14 34 8 19 15% 19% 12% 18% 7% 16% 15% 15% 17% 13% 16% 14% 13% 15% 6% 24%DK/REFUSED DNR 23 4 3 1 3 2 4 - 5 4 3 2 5 9 2 2 4% 8% 3% 1% 5% 4% 4% 10% 4% 4% 2% 5% 4% 2% 2%
  • 51. BANNER 1 05638. ARE YOU A MEMBER OF A LABOR UNION, A TEACHERS UNION, OR A GOVERNMENT EMPLOYEE? IF YES, SPECIFY WHICH GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%TOTAL YES 111 53 59 22 23 26 26 11 3 35 17 36 23 25 38 34 19% 19% 18% 19% 21% 25% 20% 16% 6% 22% 15% 21% 16% 16% 21% 20%YES, LABOR 37 17 20 11 2 6 10 6 1 8 9 12 9 10 17 7 6% 6% 6% 10% 2% 5% 8% 9% 2% 5% 8% 7% 6% 7% 10% 4%YES, TEACHER 28 11 17 3 6 7 9 2 - 7 4 10 7 3 9 12 5% 4% 5% 3% 6% 7% 7% 3% 4% 3% 6% 5% 2% 5% 7%YES, GOVERNMENT 46 25 21 8 14 13 7 2 2 21 4 14 7 12 12 15 8% 9% 7% 6% 13% 12% 5% 3% 4% 13% 4% 8% 5% 8% 7% 9%NO 476 223 253 97 85 79 101 57 54 127 95 134 117 128 139 137 79% 79% 80% 81% 78% 75% 78% 84% 93% 78% 84% 78% 83% 83% 78% 80%DK/REFUSED DNR 12 6 7 - 1 - 2 - 1 - 1 1 2 1 1 - 2% 2% 2% 1% 1% 1% 1% 1% 1% * 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 52. BANNER 2 05738. ARE YOU A MEMBER OF A LABOR UNION, A TEACHERS UNION, OR A GOVERNMENT EMPLOYEE? IF YES, SPECIFY WHICH EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%TOTAL YES 111 27 27 28 30 31 18 14 34 19 10 29 31 44 13 30 19% 18% 18% 17% 24% 18% 22% 18% 20% 14% 14% 14% 16% 23% 22% 24%YES, LABOR 37 14 14 7 2 18 8 3 6 5 2 7 12 15 5 9 6% 10% 9% 4% 2% 10% 10% 4% 4% 4% 3% 4% 6% 8% 9% 7%YES, TEACHER 28 2 3 8 16 2 2 6 14 4 6 9 7 11 4 7 5% 1% 2% 5% 13% 1% 2% 8% 8% 3% 8% 5% 4% 6% 6% 6%YES, GOVERNMENT 46 11 10 13 12 12 8 5 15 10 2 12 12 18 4 14 8% 7% 7% 8% 10% 7% 10% 6% 9% 8% 3% 6% 6% 10% 7% 11%NO 476 121 120 141 91 142 62 64 134 113 60 173 156 141 48 93 79% 81% 80% 83% 74% 82% 76% 82% 80% 86% 86% 86% 82% 76% 78% 74%DK/REFUSED DNR 12 1 3 - 2 1 1 - - - - - 5 2 - 2 2% * 2% 2% * 1% 2% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 53. BANNER 3 05838. ARE YOU A MEMBER OF A LABOR UNION, A TEACHERS UNION, OR A GOVERNMENT EMPLOYEE? IF YES, SPECIFY WHICH IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%TOTAL YES 111 25 21 46 43 21 87 21 1 14 37 15 23 20 31 76 19% 16% 16% 16% 23% 20% 17% 31% 8% 17% 18% 15% 23% 22% 21% 18%YES, LABOR 37 7 9 16 16 5 33 4 - 4 13 4 9 6 6 30 6% 4% 7% 6% 9% 5% 7% 5% 5% 6% 4% 8% 7% 4% 7%YES, TEACHER 28 4 6 9 11 8 21 7 1 3 9 8 4 4 9 17 5% 2% 4% 3% 6% 8% 4% 10% 8% 4% 4% 8% 4% 5% 6% 4%YES, GOVERNMENT 46 15 6 21 16 7 33 11 - 7 15 3 10 9 16 28 8% 9% 5% 7% 9% 7% 7% 15% 9% 7% 3% 10% 10% 11% 7%NO 476 135 107 242 140 81 411 49 10 65 168 85 79 68 114 336 79% 84% 84% 84% 74% 80% 82% 69% 92% 83% 81% 85% 77% 78% 79% 81%DK/REFUSED DNR 12 - - - 5 - 4 - - - 2 - - - - 4 2% 3% 1% 1% 1%
  • 54. BANNER 4 05938. ARE YOU A MEMBER OF A LABOR UNION, A TEACHERS UNION, OR A GOVERNMENT EMPLOYEE? IF YES, SPECIFY WHICH NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%TOTAL YES 111 47 85 28 48 13 50 53 27 15 42 28 111 - 33 61 19% 18% 19% 16% 21% 20% 17% 22% 20% 20% 18% 18% 100% 21% 18%YES, LABOR 37 12 31 8 13 4 14 20 10 4 16 6 37 - 11 21 6% 5% 7% 5% 6% 7% 5% 8% 8% 6% 7% 4% 33% 7% 6%YES, TEACHER 28 15 19 5 10 2 12 13 6 5 12 6 28 - 6 14 5% 6% 4% 3% 4% 3% 4% 5% 4% 7% 5% 4% 25% 4% 4%YES, GOVERNMENT 46 20 34 15 25 7 24 20 10 5 14 16 46 - 15 27 8% 8% 8% 9% 11% 10% 8% 8% 8% 7% 6% 10% 41% 10% 8%NO 476 207 353 143 181 48 250 188 103 60 193 121 - 476 120 267 79% 81% 80% 83% 78% 77% 83% 78% 78% 79% 80% 80% 100% 78% 80%DK/REFUSED DNR 12 1 4 2 3 2 1 1 2 1 6 4 - - 1 7 2% * 1% 1% 1% 3% * * 2% 1% 3% 2% 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 55. BANNER 5 06038. ARE YOU A MEMBER OF A LABOR UNION, A TEACHERS UNION, OR A GOVERNMENT EMPLOYEE? IF YES, SPECIFY WHICH CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%TOTAL YES 111 12 14 10 16 11 14 7 7 19 21 12 18 41 22 16 19% 23% 15% 16% 27% 28% 16% 13% 14% 20% 24% 14% 17% 18% 16% 20%YES, LABOR 37 2 7 5 9 4 2 2 3 9 7 1 5 15 8 4 6% 4% 8% 8% 14% 10% 2% 4% 6% 9% 8% 1% 5% 7% 6% 5%YES, TEACHER 28 4 4 3 4 3 2 1 2 5 5 3 4 12 5 3 5% 7% 4% 5% 6% 8% 2% 2% 4% 5% 5% 4% 4% 5% 3% 4%YES, GOVERNMENT 46 6 3 2 4 4 10 4 2 6 9 8 9 14 10 9 8% 12% 3% 3% 6% 11% 12% 7% 4% 6% 10% 9% 9% 6% 7% 11%NO 476 38 76 53 45 27 73 49 40 74 67 69 88 178 116 64 79% 74% 82% 83% 72% 70% 82% 86% 79% 79% 75% 85% 80% 79% 84% 80%DK/REFUSED DNR 12 2 2 1 1 1 1 1 4 1 1 1 4 5 1 - 2% 4% 3% 1% 1% 2% 2% 1% 7% 1% 2% 1% 3% 2% *NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 56. BANNER 1 06139. AND THINKING BACK TO THE PRESIDENTIAL ELECTION IN NOVEMBER OF 2008, FOR WHOM DID YOU VOTE JOHN MCCAIN, THE REPUBLICAN BARACK OBAMA, THE DEMOCRAT ORSOMEONEELSE GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%DIFFERENCE D/S 58 41 17 -11 25 17 22 -9 12 19 22 13 3 5 25 18-------------- 10% 15% 5% -9% 23% 16% 17% -13% 21% 12% 20% 8% 2% 3% 14% 11%MCCAIN 300 148 152 46 65 56 72 26 33 85 63 83 68 74 92 89 50% 53% 48% 39% 60% 53% 55% 39% 57% 52% 56% 49% 48% 48% 52% 52%SOMEONE ELSE 21 11 11 4 3 7 2 2 2 7 3 8 3 4 7 6 4% 4% 3% 3% 3% 7% 2% 3% 4% 4% 3% 4% 2% 3% 4% 3%DONT REMEMBER/DID 17 6 11 10 - 1 1 3 1 2 3 8 2 4 8 3NOT VOTE DNR 3% 2% 4% 8% 1% 1% 5% 1% 1% 3% 5% 2% 2% 5% 2%REFUSED DNR 19 10 9 3 1 2 5 - 1 4 3 2 3 4 4 1 3% 4% 3% 3% 1% 2% 4% 2% 2% 3% 1% 2% 3% 2% 1%OBAMA 242 107 135 57 39 39 50 35 21 65 41 70 65 68 68 71 40% 38% 42% 48% 36% 37% 39% 52% 36% 40% 36% 41% 46% 45% 38% 42%
  • 57. BANNER 2 06239. AND THINKING BACK TO THE PRESIDENTIAL ELECTION IN NOVEMBER OF 2008, FOR WHOM DID YOU VOTE JOHN MCCAIN, THE REPUBLICAN BARACK OBAMA, THE DEMOCRAT ORSOMEONEELSE EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%DIFFERENCE D/S 58 18 28 24 -13 16 14 -3 19 125 57 181 23 -152 -34 -118-------------- 10% 12% 19% 14% -11% 9% 18% -4% 12% 95% 81% 90% 12% -81% -56% -94%MCCAIN 300 78 77 91 52 88 41 33 92 125 62 187 92 13 12 1 50% 52% 52% 54% 43% 51% 51% 43% 54% 95% 89% 93% 48% 7% 19% *SOMEONE ELSE 21 3 9 7 2 4 4 4 4 4 1 5 14 - - - 4% 2% 6% 4% 2% 2% 5% 6% 2% 3% 2% 3% 7%DONT REMEMBER/DID 17 7 6 2 1 6 6 2 1 1 - 1 9 5 1 4NOT VOTE DNR 3% 5% 4% 1% 1% 3% 8% 3% 1% 1% 1% 5% 3% 2% 3%REFUSED DNR 19 1 8 3 2 4 3 2 - 2 1 3 8 4 2 2 3% 1% 5% 2% 1% 2% 4% 2% 1% 2% 1% 4% 2% 4% 2%OBAMA 242 60 50 67 66 72 27 36 72 - 6 6 69 165 46 119 40% 40% 33% 39% 53% 41% 33% 47% 43% 8% 3% 36% 88% 75% 95%
  • 58. NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 59. BANNER 3 06339. AND THINKING BACK TO THE PRESIDENTIAL ELECTION IN NOVEMBER OF 2008, FOR WHOM DID YOU VOTE JOHN MCCAIN, THE REPUBLICAN BARACK OBAMA, THE DEMOCRAT ORSOMEONEELSE IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%DIFFERENCE D/S 58 134 62 197 -49 -85 128 -70 -2 38 43 15 -6 -29 34 24-------------- 10% 84% 49% 68% -26% -84% 25% -100% -16% 48% 21% 15% -6% -33% 23% 6%MCCAIN 300 142 90 233 58 6 290 - 4 53 119 53 44 26 84 200 50% 89% 71% 81% 31% 6% 58% 39% 68% 57% 53% 43% 30% 59% 48%SOMEONE ELSE 21 5 6 11 8 1 21 - - 5 2 7 3 2 3 17 4% 3% 5% 4% 4% 1% 4% 7% 1% 7% 3% 3% 2% 4%DONT REMEMBER/DID 17 2 2 5 7 2 15 - - 4 6 1 1 4 4 13NOT VOTE DNR 3% 1% 2% 2% 4% 2% 3% 5% 3% 1% 1% 4% 2% 3%REFUSED DNR 19 3 1 4 7 1 14 - 1 1 5 1 3 - 2 10 3% 2% 1% 1% 4% 1% 3% 7% 1% 2% 1% 3% 1% 2%OBAMA 242 8 28 36 107 91 162 70 6 16 76 38 51 55 51 176 40% 5% 22% 13% 57% 90% 32% 100% 55% 20% 37% 38% 49% 63% 35% 42%
  • 60. BANNER 4 06439. AND THINKING BACK TO THE PRESIDENTIAL ELECTION IN NOVEMBER OF 2008, FOR WHOM DID YOU VOTE JOHN MCCAIN, THE REPUBLICAN BARACK OBAMA, THE DEMOCRAT ORSOMEONEELSE NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%DIFFERENCE D/S 58 38 45 36 -26 3 300 -242 24 24 -28 38 -3 62 -6 58-------------- 10% 15% 10% 21% -11% 6% 100% -100% 18% 32% -12% 25% -3% 13% -4% 17%MCCAIN 300 138 225 98 93 29 300 - 69 46 97 88 50 250 69 181 50% 54% 51% 56% 40% 46% 100% 53% 61% 40% 58% 45% 52% 45% 54%SOMEONE ELSE 21 7 15 6 10 3 - - 8 4 6 3 4 17 4 14 4% 3% 3% 3% 4% 5% 6% 5% 2% 2% 4% 4% 3% 4%DONT REMEMBER/DID 17 5 11 4 3 2 - - 6 1 4 6 1 14 2 7NOT VOTE DNR 3% 2% 3% 2% 1% 4% 5% 2% 2% 4% 1% 3% 1% 2%REFUSED DNR 19 6 12 4 7 3 - - 3 2 9 5 3 7 2 11 3% 2% 3% 2% 3% 5% 2% 3% 4% 3% 3% 1% 1% 3%OBAMA 242 100 180 62 119 25 - 242 45 22 125 50 53 188 75 123 40% 39% 41% 36% 51% 40% 100% 34% 29% 52% 33% 48% 40% 49% 37%
  • 61. BANNER 5 06539. AND THINKING BACK TO THE PRESIDENTIAL ELECTION IN NOVEMBER OF 2008, FOR WHOM DID YOU VOTE JOHN MCCAIN, THE REPUBLICAN BARACK OBAMA, THE DEMOCRAT ORSOMEONEELSE CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%DIFFERENCE D/S 58 -24 12 -24 16 2 23 13 17 22 13 21 35 -33 106 -48-------------- 10% -47% 12% -37% 25% 4% 25% 23% 32% 24% 14% 26% 32% -15% 77% -60%MCCAIN 300 11 48 18 35 17 51 33 29 54 46 48 66 86 119 15 50% 22% 52% 28% 56% 45% 58% 58% 57% 57% 51% 58% 60% 39% 86% 18%SOMEONE ELSE 21 1 4 1 3 2 5 3 2 3 3 5 4 6 2 2 4% 2% 4% 2% 5% 6% 5% 5% 4% 3% 4% 6% 4% 3% 2% 2%DONT REMEMBER/DID 17 2 - 1 2 3 3 - 2 2 6 3 2 4 - -NOT VOTE DNR 3% 4% 2% 4% 8% 3% 5% 3% 7% 3% 2% 2%REFUSED DNR 19 1 5 2 2 - 2 1 5 3 1 1 6 8 3 1 3% 2% 5% 3% 4% 2% 2% 9% 3% 1% 1% 6% 4% 2% 1%OBAMA 242 36 36 42 19 15 29 20 13 31 33 27 31 120 13 63 40% 69% 39% 66% 31% 41% 32% 35% 25% 33% 37% 32% 28% 53% 10% 78%
  • 62. BANNER 1 06640. SEX: BY OBSERVATION GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%MALE 282 282 - 51 60 51 54 34 25 163 113 - - 65 71 100 47% 100% 43% 55% 49% 42% 51% 43% 100% 100% 42% 40% 59%FEMALE 318 - 318 68 49 53 75 33 33 - - 171 142 89 108 70 53% 100% 57% 45% 51% 58% 49% 57% 100% 100% 58% 60% 41%
  • 63. BANNER 2 06740. SEX: BY OBSERVATION EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%MALE 282 66 54 88 69 64 37 36 99 57 33 89 108 74 24 50 47% 45% 36% 52% 56% 37% 46% 46% 59% 43% 47% 44% 56% 40% 39% 40%FEMALE 318 82 95 82 54 110 44 42 69 75 37 112 83 113 37 76 53% 55% 64% 48% 44% 63% 54% 54% 41% 57% 53% 56% 44% 60% 61% 60%
  • 64. BANNER 3 06840. SEX: BY OBSERVATION IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%MALE 282 76 66 142 97 37 240 26 6 25 94 50 55 49 74 191 47% 47% 52% 49% 52% 36% 48% 37% 51% 32% 45% 50% 53% 56% 51% 46%FEMALE 318 84 62 146 91 65 262 45 5 54 114 51 48 38 70 225 53% 53% 48% 51% 48% 64% 52% 63% 49% 68% 55% 50% 47% 44% 49% 54%
  • 65. BANNER 4 06940. SEX: BY OBSERVATION NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%MALE 282 137 199 81 112 32 148 107 57 24 113 87 53 223 79 153 47% 54% 45% 47% 48% 51% 49% 44% 44% 32% 47% 57% 47% 47% 52% 46%FEMALE 318 118 243 93 120 31 152 135 74 51 128 65 59 253 74 182 53% 46% 55% 53% 52% 49% 51% 56% 56% 68% 53% 43% 53% 53% 48% 54%
  • 66. BANNER 5 07040. SEX: BY OBSERVATION CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%MALE 282 22 40 34 19 15 52 26 27 46 39 45 52 100 70 53 47% 42% 43% 53% 30% 39% 59% 46% 52% 48% 44% 55% 47% 45% 51% 66%FEMALE 318 30 52 30 43 23 37 31 25 49 51 37 58 124 68 28 53% 58% 57% 47% 70% 61% 41% 54% 48% 52% 56% 45% 53% 55% 49% 34%
  • 67. BANNER 1 071REGION GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%CENTRAL 94 46 49 24 16 18 21 11 3 27 18 30 18 22 38 23 16% 16% 15% 20% 15% 17% 16% 17% 6% 17% 16% 18% 13% 14% 21% 13%KANSAS CITY 90 39 51 14 17 19 19 10 11 23 16 26 24 17 28 32 15% 14% 16% 12% 15% 18% 15% 15% 19% 14% 14% 16% 17% 11% 16% 19%NORTH 82 45 37 17 19 15 13 9 8 29 16 22 14 28 27 18 14% 16% 12% 14% 17% 14% 10% 13% 14% 18% 14% 13% 10% 18% 15% 11%SOUTH 110 52 58 19 25 10 28 11 13 22 29 31 24 40 21 29 18% 18% 18% 16% 23% 9% 22% 17% 23% 13% 26% 18% 17% 26% 12% 17%ST LOUIS 224 100 124 46 33 44 48 26 23 61 34 61 62 46 65 68 37% 36% 39% 38% 30% 42% 37% 38% 39% 38% 30% 36% 44% 30% 36% 40%
  • 68. BANNER 2 072REGION EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%CENTRAL 94 20 20 32 22 26 7 17 32 23 9 32 33 23 13 11 16% 13% 13% 19% 18% 15% 9% 21% 19% 17% 13% 16% 17% 12% 20% 8%KANSAS CITY 90 19 22 29 19 24 12 10 31 21 12 32 28 27 8 20 15% 13% 15% 17% 15% 14% 15% 13% 19% 16% 17% 16% 15% 14% 12% 16%NORTH 82 26 21 22 13 28 14 12 18 17 15 32 28 18 8 11 14% 17% 14% 13% 11% 16% 18% 15% 11% 13% 22% 16% 15% 10% 12% 9%SOUTH 110 34 34 22 17 40 17 14 19 27 18 45 34 26 10 16 18% 23% 23% 13% 13% 23% 20% 19% 11% 21% 26% 22% 18% 14% 16% 13%ST LOUIS 224 50 53 64 53 55 31 26 68 44 16 60 69 92 24 68 37% 33% 35% 38% 43% 32% 38% 33% 40% 34% 23% 30% 36% 49% 39% 54%
  • 69. BANNER 3 073REGION IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%CENTRAL 94 31 18 49 29 12 87 5 1 16 33 17 13 13 22 64 16% 19% 14% 17% 16% 11% 17% 7% 7% 20% 16% 17% 12% 14% 16% 15%KANSAS CITY 90 23 26 49 20 20 70 14 3 13 21 21 17 14 25 60 15% 14% 20% 17% 11% 20% 14% 20% 27% 16% 10% 21% 17% 16% 17% 14%NORTH 82 21 17 38 28 13 73 5 2 12 32 14 10 12 25 51 14% 13% 13% 13% 15% 13% 15% 7% 18% 15% 16% 14% 10% 14% 18% 12%SOUTH 110 38 27 65 32 6 98 6 3 17 47 13 13 14 22 79 18% 24% 21% 23% 17% 6% 19% 9% 24% 21% 23% 13% 12% 17% 15% 19%ST LOUIS 224 48 40 88 79 51 175 40 3 22 74 36 50 34 49 162 37% 30% 31% 30% 42% 50% 35% 57% 24% 27% 36% 36% 48% 39% 34% 39%
  • 70. BANNER 4 074REGION NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%CENTRAL 94 49 68 25 30 7 54 31 10 21 14 48 19 74 25 53 16% 19% 15% 15% 13% 11% 18% 13% 8% 28% 6% 32% 17% 16% 16% 16%KANSAS CITY 90 41 67 24 31 8 46 33 90 - - - 21 67 20 52 15% 16% 15% 14% 13% 14% 15% 14% 69% 19% 14% 13% 15%NORTH 82 34 60 30 35 10 48 27 31 - 2 49 12 69 19 46 14% 13% 14% 17% 15% 16% 16% 11% 24% 1% 32% 11% 15% 13% 14%SOUTH 110 36 83 29 39 9 66 31 - 54 1 55 18 88 24 62 18% 14% 19% 17% 17% 15% 22% 13% 72% * 36% 17% 18% 16% 18%ST LOUIS 224 94 163 65 97 28 86 120 - - 224 - 41 178 65 124 37% 37% 37% 37% 42% 45% 29% 49% 93% 37% 37% 43% 37%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 71. BANNER 5 075REGION CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%CENTRAL 94 - - 3 41 - 3 1 14 94 - - - - 24 12 16% 5% 67% 4% 2% 28% 100% 17% 14%KANSAS CITY 90 - - - 13 38 39 - - - 90 - - - 22 15 15% 22% 100% 44% 100% 16% 19%NORTH 82 - - - 4 - 47 1 - - - 82 - - 18 8 14% 7% 52% 2% 100% 13% 10%SOUTH 110 - - - 3 - - 55 37 - - - 110 - 31 13 18% 5% 96% 72% 100% 22% 16%ST LOUIS 224 51 92 60 - - - - - - - - - 224 43 32 37% 100% 100% 95% 100% 31% 40%
  • 72. BANNER 1 07641. CONGRESSIONAL DISTRICT PRE-CODE GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%CD 1 51 22 30 6 5 10 12 7 8 13 7 9 21 18 14 11 9% 8% 9% 5% 5% 10% 10% 11% 14% 8% 6% 5% 15% 12% 8% 6%CD 2 92 40 52 20 16 15 24 8 9 22 17 28 23 12 24 34 15% 14% 16% 17% 14% 14% 18% 11% 16% 13% 15% 17% 16% 8% 14% 20%CD 3 64 34 30 15 9 16 9 10 4 22 11 18 12 12 22 18 11% 12% 9% 13% 8% 15% 7% 14% 7% 13% 10% 10% 9% 8% 12% 11%CD 4 62 19 43 14 11 12 17 5 1 12 7 25 16 20 24 12 10% 7% 13% 12% 10% 11% 13% 8% 2% 7% 6% 15% 12% 13% 14% 7%CD 5 38 15 23 8 6 8 8 3 5 9 6 12 11 6 12 13 6% 5% 7% 7% 5% 7% 7% 5% 9% 6% 5% 7% 8% 4% 7% 8%CD 6 89 52 37 14 19 18 13 11 11 32 20 20 16 22 28 27 15% 18% 12% 12% 18% 18% 10% 16% 20% 19% 17% 12% 11% 14% 16% 16%CD 7 57 26 31 13 15 4 9 9 4 13 13 20 10 22 14 15 10% 9% 10% 11% 14% 4% 7% 14% 8% 8% 11% 11% 7% 14% 8% 9%CD 8 51 27 25 10 10 2 15 5 7 13 14 9 13 18 8 13 9% 9% 8% 9% 9% 2% 11% 8% 12% 8% 12% 5% 9% 12% 4% 8%
  • 73. BANNER 2 07741. CONGRESSIONAL DISTRICT PRE-CODE EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%CD 1 51 11 14 13 12 18 5 9 11 6 1 7 16 28 5 23 9% 7% 10% 8% 10% 10% 6% 12% 6% 4% 1% 3% 8% 15% 8% 18%CD 2 92 17 21 31 21 17 15 6 33 27 9 36 30 26 9 17 15% 12% 14% 18% 17% 10% 18% 8% 19% 20% 13% 18% 16% 14% 14% 14%CD 3 64 19 12 14 18 15 9 10 18 5 5 10 22 30 8 22 11% 13% 8% 8% 14% 9% 12% 12% 11% 3% 7% 5% 11% 16% 13% 18%CD 4 62 10 24 18 10 25 6 9 16 14 9 23 23 13 7 5 10% 6% 16% 10% 8% 15% 7% 11% 10% 11% 13% 11% 12% 7% 12% 4%CD 5 38 6 8 14 10 6 5 7 13 11 2 13 12 11 2 9 6% 4% 5% 8% 8% 3% 7% 9% 8% 8% 3% 6% 6% 6% 3% 7%CD 6 89 27 22 26 13 27 16 9 26 18 17 35 28 22 7 16 15% 18% 15% 15% 10% 16% 20% 11% 15% 14% 24% 17% 14% 12% 11% 13%CD 7 57 12 14 17 13 19 5 12 13 17 9 26 15 15 4 11 10% 8% 9% 10% 10% 11% 7% 16% 8% 13% 13% 13% 8% 8% 7% 9%CD 8 51 19 12 12 5 17 7 5 10 8 9 17 20 9 6 3 9% 13% 8% 7% 4% 10% 9% 7% 6% 6% 13% 9% 10% 5% 10% 3%
  • 74. BANNER 3 07841. CONGRESSIONAL DISTRICT PRE-CODE IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%CD 1 51 7 7 14 22 13 33 18 - 9 10 5 13 10 6 38 9% 4% 6% 5% 12% 13% 7% 26% 12% 5% 5% 13% 11% 4% 9%CD 2 92 25 20 45 32 14 81 7 2 5 35 18 21 11 25 64 15% 16% 15% 16% 17% 14% 16% 11% 15% 6% 17% 18% 20% 13% 17% 15%CD 3 64 8 11 19 21 21 49 11 1 4 21 13 14 11 16 46 11% 5% 8% 7% 11% 21% 10% 16% 9% 5% 10% 13% 13% 13% 11% 11%CD 4 62 20 12 32 22 5 58 2 1 16 20 7 12 4 13 45 10% 12% 10% 11% 11% 5% 11% 3% 12% 20% 9% 7% 12% 5% 9% 11%CD 5 38 15 7 22 6 9 26 9 1 7 7 10 7 6 8 29 6% 10% 5% 8% 3% 9% 5% 13% 13% 9% 3% 10% 6% 7% 5% 7%CD 6 89 19 24 43 27 17 76 7 2 6 38 16 12 13 33 50 15% 12% 19% 15% 14% 17% 15% 10% 19% 7% 18% 16% 12% 15% 23% 12%CD 7 57 16 14 30 22 3 50 4 2 8 25 7 10 8 15 40 10% 10% 11% 10% 12% 3% 10% 6% 16% 10% 12% 7% 9% 10% 10% 10%CD 8 51 18 12 30 13 4 47 2 1 11 15 6 5 9 7 38 9% 11% 10% 10% 7% 4% 9% 3% 8% 14% 7% 6% 5% 10% 5% 9%
  • 75. BANNER 4 07941. CONGRESSIONAL DISTRICT PRE-CODE NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%CD 1 51 18 39 11 24 7 11 36 - - 51 - 12 38 17 24 9% 7% 9% 6% 10% 11% 4% 15% 21% 11% 8% 11% 7%CD 2 92 44 66 29 36 13 48 36 - - 92 - 14 76 28 52 15% 17% 15% 17% 16% 20% 16% 15% 38% 13% 16% 18% 16%CD 3 64 24 45 17 29 5 18 42 - - 60 3 10 53 16 37 11% 10% 10% 10% 12% 9% 6% 17% 25% 2% 9% 11% 10% 11%CD 4 62 27 41 16 17 7 35 19 28 20 - 14 16 45 17 29 10% 11% 9% 9% 7% 11% 12% 8% 21% 27% 9% 15% 9% 11% 9%CD 5 38 17 30 9 9 4 17 15 38 - - - 11 27 6 24 6% 7% 7% 5% 4% 7% 6% 6% 29% 10% 6% 4% 7%CD 6 89 42 64 33 42 10 51 29 65 - - 23 14 73 20 52 15% 17% 14% 19% 18% 17% 17% 12% 50% 15% 13% 15% 13% 16%CD 7 57 19 41 17 21 2 33 20 - 39 - 18 7 49 15 28 10% 7% 9% 10% 9% 4% 11% 8% 52% 12% 7% 10% 10% 8%CD 8 51 19 40 11 19 6 29 13 - 14 11 26 7 40 8 34 9% 7% 9% 6% 8% 9% 10% 5% 18% 5% 17% 6% 8% 5% 10%
  • 76. BANNER 5 08041. CONGRESSIONAL DISTRICT PRE-CODE CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%CD 1 51 51 - - - - - - - - - - - 51 7 14 9% 100% 23% 5% 17%CD 2 92 - 92 - - - - - - - - - - 92 22 8 15% 100% 41% 16% 9%CD 3 64 - - 64 - - - - - 3 - - - 60 9 9 11% 100% 3% 27% 6% 11%CD 4 62 - - - 62 - - - - 41 13 4 3 - 14 6 10% 100% 44% 15% 5% 3% 10% 7%CD 5 38 - - - - 38 - - - - 38 - - - 11 6 6% 100% 42% 8% 7%CD 6 89 - - - - - 89 - - 3 39 47 - - 13 14 15% 100% 4% 43% 57% 10% 18%CD 7 57 - - - - - - 57 - 1 - 1 55 - 16 7 10% 100% 1% 1% 50% 11% 9%CD 8 51 - - - - - - - 51 14 - - 37 - 14 4 9% 100% 15% 34% 10% 5%
  • 77. BANNER 1 08142. MEDIA MARKET: PRE-CODE GENDER AGE GENDER/AGE INCOME =============== =============================================== =============================== ======================= MALE MALE FEMALE FEMALE TOTAL MALE FEMALE 18-34 35-44 45-54 55-64 65-74 75+ 18-54 55+ 18-54 55+ <$40K $40-80K $80K+ ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 282 318 120 109 105 129 67 58 163 113 171 142 154 179 170 100% 47% 53% 20% 18% 17% 21% 11% 10% 27% 19% 28% 24% 26% 30% 28%OTTUMWA-KIRKSVILLE 17 9 8 2 4 5 4 1 1 6 3 5 3 4 4 5 3% 3% 3% 2% 4% 4% 3% 2% 2% 4% 3% 3% 2% 2% 2% 3%ST. JOSEPH 14 13 1 3 2 4 1 5 - 8 5 1 - 2 5 5 2% 5% * 3% 2% 4% * 7% 5% 5% 1% 1% 3% 3%OMAHA 1 1 - - 1 - - - - 1 - - - - - 1 * * 1% 1% 1%COLUMBIA-JEFFERSON 48 22 25 10 11 9 11 4 2 14 8 16 10 14 17 11CITY 8% 8% 8% 9% 10% 9% 9% 6% 4% 9% 7% 9% 7% 9% 10% 7%SPRINGFIELD, MO 75 24 51 18 13 13 16 8 6 15 9 30 21 27 18 17 12% 8% 16% 15% 12% 13% 12% 13% 10% 9% 8% 18% 15% 18% 10% 10%JOPLIN-PITTSBURG 23 16 7 3 8 2 3 4 1 8 7 5 1 6 10 6 4% 6% 2% 3% 7% 2% 2% 6% 2% 5% 6% 3% 1% 4% 6% 4%KANSAS CITY 131 57 74 23 26 22 28 12 18 33 23 39 34 35 42 36 22% 20% 23% 19% 24% 21% 21% 18% 31% 20% 21% 23% 24% 23% 24% 21%PADUCAH-CAPE GIRARD- 25 12 13 3 3 - 10 2 5 2 10 4 7 8 2 9HARSBG 4% 4% 4% 3% 3% 8% 3% 8% 1% 8% 3% 5% 5% 1% 5%QUINCY-HANNIBAL- 21 13 8 3 4 4 7 2 1 6 7 5 3 5 9 5KEOKUK 3% 5% 2% 3% 4% 3% 5% 3% 2% 4% 6% 3% 2% 3% 5% 3%ST. LOUIS 241 113 128 51 36 45 49 29 25 69 40 64 62 52 70 74 40% 40% 40% 43% 33% 43% 38% 43% 42% 42% 36% 38% 44% 34% 39% 43%MEMPHIS - - - - - - - - - - - - - - - -JONESBORO 1 - 1 - - - 1 - - - - - 1 1 - - * * 1% 1% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 78. BANNER 2 08242. MEDIA MARKET: PRE-CODE EDUC SOC-ECON STATUS PARTY =============================== =============================== ======================================================= HS OR <COLL <COLL COLL+ COLL+ STRG SFT TOTAL TOTAL SFT STRG TOTAL LESS SM COLL COL GRD OST GRD <$60K $60K+ <$60K $60K+ GOP GOP GOP IND DEM DEM DEM ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 148 150 170 123 174 81 78 168 132 70 202 192 187 62 125 100% 25% 25% 28% 21% 29% 14% 13% 28% 22% 12% 34% 32% 31% 10% 21%OTTUMWA-KIRKSVILLE 17 8 4 4 2 6 4 - 3 4 - 4 5 6 1 5 3% 5% 2% 2% 2% 3% 4% 2% 3% 2% 3% 3% 2% 4%ST. JOSEPH 14 4 5 2 2 4 4 - 4 3 3 6 6 2 - 2 2% 3% 4% 1% 2% 2% 5% 2% 2% 4% 3% 3% 1% 2%OMAHA 1 - - 1 - - - - 1 1 - 1 - - - - * 1% 1% 1% 1%COLUMBIA-JEFFERSON 48 14 9 11 14 17 3 9 14 11 4 15 17 14 9 5CITY 8% 9% 6% 7% 11% 10% 4% 11% 8% 8% 6% 7% 9% 7% 14% 4%SPRINGFIELD, MO 75 15 27 18 14 28 7 13 15 21 13 34 23 17 5 12 12% 10% 18% 11% 11% 16% 8% 16% 9% 16% 18% 17% 12% 9% 8% 10%JOPLIN-PITTSBURG 23 4 6 7 6 6 4 5 7 6 4 10 8 4 1 3 4% 3% 4% 4% 5% 3% 5% 7% 4% 4% 6% 5% 4% 2% 2% 3%KANSAS CITY 131 30 34 41 26 37 19 19 38 28 20 49 43 34 12 23 22% 20% 23% 24% 21% 22% 23% 25% 22% 22% 29% 24% 22% 18% 19% 18%PADUCAH-CAPE GIRARD- 25 9 5 8 1 7 4 3 5 4 3 7 11 4 1 3HARSBG 4% 6% 3% 5% 1% 4% 5% 4% 3% 3% 4% 3% 6% 2% 2% 3%QUINCY-HANNIBAL- 21 7 7 5 2 8 4 2 5 6 4 10 3 8 5 3KEOKUK 3% 5% 5% 3% 2% 5% 5% 3% 3% 4% 6% 5% 1% 4% 8% 2%ST. LOUIS 241 56 53 70 57 60 33 26 76 47 19 66 75 95 27 68 40% 38% 35% 42% 46% 34% 40% 34% 45% 36% 27% 33% 39% 51% 44% 54%MEMPHIS - - - - - - - - - - - - - - - -JONESBORO 1 1 - - - 1 - - - - - - - 1 1 - * 1% 1% 1% 2%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 79. BANNER 3 08342. MEDIA MARKET: PRE-CODE IDEOLOGY ETHNICITY CHURCH ATTENDENCE CHILD <18 ======================================= ======================= ======================================= =============== VRY SWT TOT TOT TOTAL CON CON CON MOD LIB WHITE BLACK OTHER 2+ WEEK 1X WEEK 1+ MON 1-2 YR NEVER YES NO ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 160 128 288 188 102 502 70 11 79 208 100 102 88 144 416 100% 27% 21% 48% 31% 17% 84% 12% 2% 13% 35% 17% 17% 15% 24% 69%OTTUMWA-KIRKSVILLE 17 4 6 10 2 4 15 1 1 5 7 - 1 4 7 9 3% 2% 5% 3% 1% 4% 3% 1% 7% 6% 3% 1% 5% 5% 2%ST. JOSEPH 14 3 2 5 7 2 13 - 1 1 5 - 2 4 6 7 2% 2% 2% 2% 4% 2% 2% 11% 1% 3% 2% 5% 4% 2%OMAHA 1 1 - 1 - - 1 - - - - 1 - - 1 - * 1% * * 1% 1%COLUMBIA-JEFFERSON 48 14 6 20 16 7 42 5 - 6 21 10 3 6 14 28CITY 8% 9% 5% 7% 8% 7% 8% 7% 8% 10% 10% 3% 7% 10% 7%SPRINGFIELD, MO 75 24 17 41 28 4 66 4 3 14 31 6 13 8 12 58 12% 15% 14% 14% 15% 4% 13% 6% 31% 17% 15% 6% 13% 9% 8% 14%JOPLIN-PITTSBURG 23 10 4 14 7 1 21 1 - 3 8 3 5 4 8 15 4% 6% 3% 5% 4% 1% 4% 1% 4% 4% 3% 5% 5% 6% 4%KANSAS CITY 131 34 38 72 33 24 108 16 3 19 41 30 20 16 34 89 22% 21% 30% 25% 18% 24% 21% 23% 27% 24% 20% 29% 20% 19% 24% 21%PADUCAH-CAPE GIRARD- 25 10 4 14 6 1 24 1 - 4 9 4 - 4 3 18HARSBG 4% 6% 3% 5% 3% 1% 5% 1% 5% 4% 4% 5% 2% 4%QUINCY-HANNIBAL- 21 9 5 14 4 3 20 1 - 3 8 5 3 2 4 16KEOKUK 3% 6% 4% 5% 2% 3% 4% 1% 4% 4% 5% 3% 2% 3% 4%ST. LOUIS 241 50 46 96 84 53 190 41 3 24 77 40 55 37 53 173 40% 31% 36% 33% 45% 52% 38% 58% 24% 30% 37% 40% 53% 42% 37% 42%MEMPHIS - - - - - - - - - - - - - - - -JONESBORO 1 - - - - 1 1 - - 1 - - - - - 1 * 1% * 1% *NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 80. BANNER 4 08442. MEDIA MARKET: PRE-CODE NEWS SOURCE 08 VOTE MEDIA MARKET UNION MEMBER DIRECTION ======================================= =============== =============================== =============== =============== TOTAL INTRNET TV NEWS RADIO PAPER OTHER MCCAIN OBAMA KAN CTY SPRNGFD ST LOUS OTHER YES NO RIGHT WRONG ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 255 442 173 232 63 300 242 131 75 241 152 111 476 153 335 100% 42% 74% 29% 39% 10% 50% 40% 22% 12% 40% 25% 19% 79% 26% 56%OTTUMWA-KIRKSVILLE 17 8 10 8 4 3 9 6 - - - 17 5 12 5 9 3% 3% 2% 5% 2% 4% 3% 3% 11% 5% 3% 3% 3%ST. JOSEPH 14 7 10 6 9 - 8 6 - - - 14 4 10 7 6 2% 3% 2% 4% 4% 3% 3% 9% 4% 2% 5% 2%OMAHA 1 - 1 1 - - 1 - - - - 1 - 1 1 - * * 1% * 1% * 1%COLUMBIA-JEFFERSON 48 25 34 17 23 3 25 18 - - - 48 7 40 14 23CITY 8% 10% 8% 10% 10% 5% 8% 8% 31% 7% 8% 9% 7%SPRINGFIELD, MO 75 25 62 22 23 4 46 22 - 75 - - 15 60 20 41 12% 10% 14% 13% 10% 6% 15% 9% 100% 13% 13% 13% 12%JOPLIN-PITTSBURG 23 10 15 6 5 1 14 5 - - - 23 5 18 8 5 4% 4% 3% 4% 2% 1% 5% 2% 15% 4% 4% 5% 1%KANSAS CITY 131 58 94 35 48 17 69 45 131 - - - 27 103 24 81 22% 23% 21% 20% 21% 27% 23% 19% 100% 24% 22% 16% 24%PADUCAH-CAPE GIRARD- 25 9 18 7 12 5 13 6 - - - 25 4 18 2 18HARSBG 4% 4% 4% 4% 5% 8% 4% 3% 16% 4% 4% 1% 5%QUINCY-HANNIBAL- 21 9 17 3 5 1 15 5 - - - 21 1 20 4 15KEOKUK 3% 4% 4% 2% 2% 2% 5% 2% 14% 1% 4% 3% 4%ST. LOUIS 241 103 177 67 103 28 97 125 - - 241 - 42 193 66 136 40% 41% 40% 39% 44% 45% 32% 52% 100% 38% 40% 43% 41%MEMPHIS - - - - - - - - - - - - - - - -JONESBORO 1 - 1 - - 1 - 1 - - - 1 - 1 - 1 * * 2% * 1% * *NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.
  • 81. BANNER 5 08542. MEDIA MARKET: PRE-CODE CONG DISTRICT REGION PERRY IMAGE =============================================================== ======================================= =============== TOTAL TOTAL TOTAL CD 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CENTRAL KAN CTY NORTH SOUTH ST LOUS FAV UNFAV ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- ------- -------TOTAL 600 51 92 64 62 38 89 57 51 94 90 82 110 224 138 81 100% 9% 15% 11% 10% 6% 15% 10% 9% 16% 15% 14% 18% 37% 23% 13%OTTUMWA-KIRKSVILLE 17 - - - - - 3 - - - - 12 5 - 3 3 3% 3% 15% 5% 2% 4%ST. JOSEPH 14 - - - - - 14 - - - - 14 - - 1 2 2% 15% 17% * 3%OMAHA 1 - - - - - 1 - - - - 1 - - - - * 1% 1%COLUMBIA-JEFFERSON 48 - - - 10 - 5 - - 39 - 8 - - 16 7CITY 8% 16% 6% 42% 10% 12% 9%SPRINGFIELD, MO 75 - - - 20 - - 39 14 21 - - 54 - 17 9 12% 32% 68% 27% 22% 49% 13% 12%JOPLIN-PITTSBURG 23 - - - 4 - - 18 - 4 - 1 18 - 7 3 4% 6% 32% 4% 1% 16% 5% 3%KANSAS CITY 131 - - - 28 38 65 - - 10 90 31 - - 29 18 22% 45% 100% 74% 11% 100% 38% 21% 23%PADUCAH-CAPE GIRARD- 25 - - - - - - - 25 2 - - 23 - 9 3HARSBG 4% 49% 2% 21% 6% 4%QUINCY-HANNIBAL- 21 - - - - - - - - - - 13 8 - 10 1KEOKUK 3% 16% 7% 7% 1%ST. LOUIS 241 51 92 60 - - - - 11 14 - 2 1 224 47 33 40% 100% 100% 95% 22% 15% 2% 1% 100% 34% 41%MEMPHIS - - - - - - - - - - - - - - - -JONESBORO 1 - - - - - - - 1 - - - 1 - - - * 2% 1%NOTE: PERCENTAGE LESS THAN 0.5 PRINTED AS *.

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