WOMMA Webinar: Me and My Web Shadow

Me and My Web Shadow: How to Manage Your Reputation Online WOMMA Webinar – 15 September 2010 1

been thinking about this for a while 2

web scale http://bit.ly/8h04u 3

an expanding sphere Image: Bestario http://goo.gl/SWZq 4

disrupt / absorb Image (cc) dominik99 5

it’s reached our relationships 6

how we think Image: (cc) gingiber http://goo.gl/2MM8 7

how we organize ourselves Image: Bestario.org 8

my PR advice started applying to my friends and family 9

so, 60,000 words later... 10

three things http://goo.gl/oR8L 12

i what’s at stake? ii business view of social web. iii 8 rules. http://goo.gl/oR8L 13

i what’s at stake? http://goo.gl/oR8L 14

individuals. http://goo.gl/oR8L 15

individuals. business. http://goo.gl/oR8L 16

individuals. business. society. http://goo.gl/oR8L 17

What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold 18

ii business view of social web. Image: http://fr.linkfluence.net/ 19

hard-nosed business version 20

“...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 21

STOP 22

Strategic Tactical Organizational Personal 23

Strategic Tactical How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organizational Personal 24

Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organizational Personal 25

Strategic Tactical Organizational Our organization, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal 26

Strategic Tactical Personal What will this mean for us at a personal level? What skills and ways of working will need to be considered? Will the nature of our peoples’ work, of work Organizational itself, be altered? 27

literacy Source: http://tweetstats.com 28

social web literacy = social superpowers 29

serendipity 30

iii 8 rules. 31

STOP 40

shiny things 41

iCrossing: Say What? 42

www.icrossing.com/research 43

meandmywebshadow.com 45

Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk / www.icrossing.com Blogs: connect.icrossing.co.uk / www.antonymayfield.com / greatfinds.icrossing.com Twitter: @amayfield / @icrossing_uk / @icrossing 46 46

http://www.icrossing.com	8
http://new-staging.icrossing.com	4
http://new-dev.icrossing.com	3
http://new-dev.icrossing.com:8080	1

WOMMA Webinar: Me and My Web Shadow

by Word of Mouth Marketing Association on Sep 15, 2010

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WOMMA Webinar: Me and My Web Shadow — Presentation Transcript