Embracing Wikipedia: How to Understand a Movement in Public Collaboration on the Web

 Brands Council overview and expert speaker introduction  For more information about participating on the Gary Spangler, Brands Council, contact Gary at E-Business Leader brandscouncil@womma.org or visit our website at DuPont http://womma.org/brandscouncil Electronic & Communication Technologies Featured Speaker: Jay Walsh, Head of Communications Wikimedia Foundation

Embracing Wikipedia: How to Understand a Movement in Public Collaboration on the Web May 2009 Jay Walsh, Head of Communications 2

3/24 Ahead A little about Wikipedia The ﬁve pillars of Wikipedia Awareness and reality Before you edit If you edit Best practices

4/24 The Wikimedia Foundation is the 501(c)(3) non-proﬁt that runs Wikipedia.

5/24 La enciclopedia libre Die freie Enzyklopädie L'encyclopédie libre Свободная энциклопедия Wikipedia is the largest encyclopedia in history: ‫ﺍﳌﻮﺳﻮﻋﺔ ﺍﳊﺮﺓ‬ 2 billion+ words L’enciclopedia libera 12 million+ articles 维基百科 4 million+ images De vrije encyclopedie 250+ languages he Free Encyclop フリー百科事典 4th most visited website (comScore April 2009) Wolna encyklopedia

6/24 Wikipedia Global Trafﬁc Select informa.on sites, unique visitors   350,000,000 300,000,000 Wikipedia New York Times 250,000,000 CNN BBC News Merriam Webster 200,000,000 Fox News Microsoft Encarta National Geographic 150,000,000 Encyclopaedia Britannica Wall Street Journal PBS 100,000,000 NPR 50,000,000 0 Source: comScore

7/24 Wikipedia as platform Five Pillars Wikipedia is an encyclopedia   Wikipedia has a neutral point of view   Wikipedia is free content   Wikipedia has a code of conduct   Wikipedia does not have ﬁrm rules  

8/24 Wikipedia as platform "Wikipedia's present power structure is a mix of anarchic, despotic, democratic, republican, meritocratic, plutocratic, and technocratic elements." http://meta.wikimedia.org/wiki/Power_structure

9/24 Common questions Do we control search (google) prominence? Is anyone paid to edit? Who takes responsibility?

10/24 Wikipedia as platform Caveats Eternal memory Ultimate transparency Active and defensive editors who are linked by common principles and beliefs.

11/24 Awareness Streisand effect http://en.wikipedia.org/wiki/Streisand_Effect

13/24 Wikiwatcher.com / aka Wikiscanner http://wikiwatcher.com/

16/24 h5p://en.wikipedia.org/wiki/Jimmy_Wales#Controversies 

17/24 A no-brainer? In an entirely open, transparent space like Wikipedia... your participation is not private. Does that mean you cannot participate? Participation is welcome, but realize that conﬂict of interest is black and white for Wikipedians. If you intend to edit on behalf of a client or your organization, you are likely in a COI situation.

18/24 Wikipedia and best practices No one is ‘excluded’ from editing in Wikipedia. No one is excluded from being banned or reverted. No one is truly in total control of the platform.

19/24 Before you edit Is the information wrong? Or is something simply missing? Have you done enough to ensure the facts exist outside of Wikipedia (no original research) Have you carefully examined the history of the article? Have you reviewed the ‘discussion’ page of the article? Are you prepared for the consequences?

20/24 Before you edit If it’s a simple fact to be ﬁxed... Would an email to volunteers solve the problem? info@wikimedia.org Describe the issue/failure/error/omission Identify yourself and source the correct information Volunteers are standing by to help

21/24 Before you edit Poll your workplace: Is there another Wikipedian in your organization? Would they appreciate the opportunity to inform you? Might they work with you to clarify information?

22/24 If you edit One account / one user Avoid editing anonymously (without an account) Create your own account and don’t share it Consider a broader editing experience (not just focussing on one topic, one article, one issue Use the article ‘discussion’ section ﬁrst

23/24 If you edit Prepare for a dialog Wikipedia is a discussion, not a parking lot If you look like a PR machine or a brand manager, you will likely be treated as such – be a contributor Cite facts – use excellent articles as an example Mimic good wiki mark-up Don’t spin, avoid adjectives and make minor edits Defer to an experienced Wikipedian when they offer to help or take the lead

24/24 Best practices Watch your pages You have an account, so use the ‘watch this page’ function Don’t wait for errors or problems to stack up Participate in the discussion, be present and express concern for facts and accuracy Populate the facts across the web – Wikipedia is not the ﬁrst stop for truth Wikipedians pay attention to mainstream media coverage

25/24 Be generous Wikipedia is good because the internet is good Do you release free images/video/podcasts on to the web? Tactical information, visuals, diagrams, anything available under a free license may help extend your brand (CIA map data is the most cited on WP) Have you taken the time to answer the basic questions about your brand on your own website? Release high quality material under a free license (CC-BY-SA, public domain, etc)

Fin Recall Nothing hides in WP Neutrality / non-censorship rule Wikipedian in your midst? Wikipedia is not your ﬁrst step Populate the facts Support free culture Jay Walsh, Head of Communica.ons  jwalsh@wikimedia.org 

Embracing Wikipedia: How to Understand a Movement in Public Collaboration on the Web

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