The Road to the WOMMY's - Become an Oral Achiever!

The Road to the WOMMY's - Become an Oral Achiever! - Presentation Transcript

ROAD TO THE WOMMY'S An Insider's Guide On How To Prepare Your Submission Wednesday, August 19, 2009 11:00 AM - 12:00 PM CDT

TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A

WHY BOTHER?

All seven gold winners will present their case, main stage, at the November 2009 WOMMA Summit

The winning papers will be published in Advertising Age and possibly other publications like Brand Week and PR Week.

The Gold, Silver and Bronze cases will be published in a book available for sale at the event.

You will receive a fabulous award. Not this one (this is an Oscar).

For Gold winners: One complimentary registration to the WOMMA Summit

You will be the subject of peer envy and multiple job offers (scratch that).

WOMMY GOALS

The awards celebrate word of mouth marketing in its broadest, most integrated sense "Marketing" is price, product, place as well as promotion .

Measurement not a separate award but baked into each paper.

We encourage people to enter ideas that are B2B as well as B2C.

We embrace global entries because WOM ignores borders.

AWARDS GIVEN Awards Award only given if standards are met Grand Prix One given to the best of the best (1) Gold One in each category (7) Silver One in each category (7) Bronze One in Each category (7) Honorable Mention At judges discretion/ just paper Total 22 total physical awards

Q&A

TELL ONE STORY

BE HONEST

SHOW (REAL) RESULTS

REMEMBER THE JUDGES ARE REGULAR PEOPLE

NO STRICT FORMAT 1,500 Words

BOTTOM LINE

JUDGING CRITERIA

Q&A

2009 WOMMA AWARDS TIMELINE First Call For entries WOMMA-U Present Awards WOMMA SUMMIT 11/18 Judging 10/9/- 10/19 Articles and Book Published 11/18 Bask in the glory Final Deadline 10/5 Early Bird 8/8 Regular deadline 9/9 We are here 8/19

PRICING

Q&A

FAQs

For more information contact: http: //womma .org/WOMMY/ [email_address] .org [email_address] .com [email_address] .com

SUMMARY: 60 SECOND ELEVATOR PITCH The WOMMA Awards celebrate the best examples of Word of Mouth thinking in the world. If we win one we will get to present our case at the Word of Mouth conference to top brand marketers like Dell and Microsoft. We will also be published in magazines like Ad age, PR Week and BrandWeek. And we will have our case printed in a book that we can give to clients and prospects.

For more information contact: http: //womma .org/WOMMY/ [email_address] .org [email_address] .com [email_address] .com