The Road to the WOMMY's - Become an Oral Achiever! - Presentation Transcript
ROAD TO THE WOMMY'S An Insider's Guide On How To Prepare Your Submission Wednesday, August 19, 2009 11:00 AM - 12:00 PM CDT
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
WHY BOTHER?
All seven gold winners will present their case, main stage, at the November 2009 WOMMA Summit
The winning papers will be published in Advertising Age and possibly other publications like Brand Week and PR Week.
The Gold, Silver and Bronze cases will be published in a book available for sale at the event.
You will receive a fabulous award. Not this one (this is an Oscar).
For Gold winners: One complimentary registration to the WOMMA Summit
You will be the subject of peer envy and multiple job offers (scratch that).
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
WOMMY GOALS
The awards celebrate word of mouth marketing in its broadest, most integrated sense "Marketing" is price, product, place as well as promotion .
Measurement not a separate award but baked into each paper.
We encourage people to enter ideas that are B2B as well as B2C.
We embrace global entries because WOM ignores borders.
AWARDS GIVEN Awards Award only given if standards are met Grand Prix One given to the best of the best (1) Gold One in each category (7) Silver One in each category (7) Bronze One in Each category (7) Honorable Mention At judges discretion/ just paper Total 22 total physical awards
Q&A
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
TELL ONE STORY
BE HONEST
SHOW (REAL) RESULTS
REMEMBER THE JUDGES ARE REGULAR PEOPLE
NO STRICT FORMAT 1,500 Words
BOTTOM LINE
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
JUDGING CRITERIA
Q&A
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
2009 WOMMA AWARDS TIMELINE First Call For entries WOMMA-U Present Awards WOMMA SUMMIT 11/18 Judging 10/9/- 10/19 Articles and Book Published 11/18 Bask in the glory Final Deadline 10/5 Early Bird 8/8 Regular deadline 9/9 We are here 8/19
PRICING
Q&A
FAQs
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
For more information contact: http: //womma .org/WOMMY/ [email_address] .org [email_address] .com [email_address] .com
SUMMARY: 60 SECOND ELEVATOR PITCH The WOMMA Awards celebrate the best examples of Word of Mouth thinking in the world. If we win one we will get to present our case at the Word of Mouth conference to top brand marketers like Dell and Microsoft. We will also be published in magazines like Ad age, PR Week and BrandWeek. And we will have our case printed in a book that we can give to clients and prospects.
TODAY Benefits of Winning Overview of Categories How to Win Judging Criteria Timeline How to Enter Q&A
For more information contact: http: //womma .org/WOMMY/ [email_address] .org [email_address] .com [email_address] .com
The WOMMY Awards celebrate the very best ideas and more
The WOMMY Awards celebrate the very best ideas and most effective campaigns in word of mouth marketing today. Since 2006, WOMMA has recognized the people, agencies, and brands behind the most remarkable word of mouth marketing campaigns. The 2009 WOMMY Awards will once again recognize the most remarkable word of mouth campaigns from the past year.
Presenter: David Rabjohns | CEO, MotiveQuest LLC
Presenter: Stu Sheldon | President – Atlanta Division, Escalate
David and Stu lead this session and provide insight into some of the most frequently asked questions about how your brand/agency can pick up some WOM bling and why the WOMMY is a must have for your trophy case.
The goal of this webinar is to:
- Delineate the history of the WOMMY Awards - where it was and where it's heading
- Provide attendees with basic knowledge of the application process, categories of submission, submission deadlines, and fees
- Outline the judging process, time line, and what makes for a winning case study submission
- Define what it means to be a category winner as well as the overall Grand Prix winner
- Explain the promotion and publication process for WOMMY Award winners
- Clarify how the WOMMY Awards and Summit 2009 go hand-in-hand
The WOMMY Awards! Celebrating the best of WOM! less
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