Social Media Pocket Guide: 6 Business Uses for Social Media & the Practical Tactics for Success

The Social Media Pocket Guide
6 Ways To Use Social Media for Business with Proven Tactics to Achieve Success
Jim Rudden- @jimruddenJordan Viator - @jordanv
#Socialbiz

CMO
@jimrudden
Director of Social
@jordanv
@Spredfast

The Social Media Landscape
#socialbiz

The Social Media Landscape
Social is now part of the marketing mix.
No one relies on just one network – requires a mix for continued success.
Social programs focused on objectives.
Increasing need for scalability.
48% of interactive marketers plan to increase social media spending in 2011 – Forrester Research, Inc.
#socialbiz

Today’s Discussion
An understanding of the six most important objectives for social media marketing initiatives.
How social media ties into to existing organizational goals.
Proven tactics to use with each objective that you can start implementing today.
#socialbiz

Objective #1: Building Brand Awareness
#socialbiz

Brand Awareness + Social
Reach more people through extensive networks.
Drive traffic to other corporate channels.
Deliver messages to new audiences that you otherwise would not reach.
Expertise sharing and positioning.
#socialbiz

People follow brands to learn more about them.
Share content about:
Culture
Company news
Employees
Products or services
Details About Company
#socialbiz

Thought Leadership
Promote content illustrating your domain expertise that also provides value.
Share whitepapers, stance on industry trends, picturesand infographics.
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Objective #2: Making Customer Service Personal
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Customer Service + Social
Immediate response and interaction with customers.
Helpful communications illustrate responsive nature of company.
Discover new customers and issues on social channels.
Make the experience personal with actual responses from team.
#socialbiz

Customer Education
Give customers the tools to use the full extent of your product.
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Customer-Centric Announcements
Share real time updates to keep your customers informed.
Pre-empt questionsor concerns.
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Objective #3: Event Marketing
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Event Marketing + Social
Promote event details, activities and news broadly.
Real-time updates, alerts and reminders.
Audiences can participate more easily and more often.
Community sharing of content and ideas helps amplify buzz and attendance.
#socialbiz

Reminders & Notifications
Share real-time reminders and updates to ensure your network has every opportunity to be in the right place at the right time.
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Share Content from Event
Use events as opportunities to generate thought leadership and connect with community members who aren’t present.
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Objective #4:Product Launches
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Product Launches + Social
Affordable channel to reach huge, active audience.
Enhance other media spends by reinforcing messages and increasing impressions.
Build excitement by seeding network with information and offering exclusive deals.
Grow adoption opportunities by reaching a large, interactive audience at launch.
#socialbiz

Product Demonstrations
Don’t just tell people what’s in a new product - show them with compelling demonstrations.
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Contests
Increase opportunities for engagement and participation around product launches with interactive activities.
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Objective #5: Building Sales Pipeline
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Sales Pipeline + Social
Social media is where your prospects are spending time.
Effective in driving traffic to your home base – your website.
Enhance inbound marketing with traffic driven from social media.
Unknown opportunities can be discovered and addressed.
#socialbiz

Provide Calls to Action
Build an initiative to generate leads and develop Sales prospects by giving your network something to do.
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Drive People to Website
Your website is where the magic happens. Lead people here to learn about products and either make a purchase or convert into a lead.
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Objective #6: Community Activation
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Community Activation + Social
Interactivity naturally drives action.
Closer connection between brand and community.
Pass along rate increases and provides potential for exponential growth of activity.
Timely distribution of messages drives immediate action.
#socialbiz

Provide Incentives
Often, people take action because there is an incentive to their involvement.
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Provide Pre-Packaged Content
If you aren’t making it easy for your network to share content on your behalf, you are losing opportunities to leverage your community to further bolster your brand.
#socialbiz

Where Social CRM Comes In
Social is part of the marketing mix:more activity requires more structure.
No one relies on just one network:a Social CRM helps manage these.
Increasing need for scalability:Social CRM systems are designed specifically to help scale and grow programs.
#socialbiz

Get the Full Pocket Guide
Business Cases for each objective
Arguments for using each objective
Content Ideas
Sample tactics to implement
Suggested success metrics
Ideal team member profile
Real-world examples
Download the Pocket Guide
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Contact Us
@jimrudden
@jordanv
@spredfast
questions@spredfast.com

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Social Media Pocket Guide: 6 Business Uses for Social Media & the Practical Tactics for Success

by Word of Mouth Marketing Association on Aug 10, 2011

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Social Media Pocket Guide: 6 Business Uses for Social Media & the Practical Tactics for Success — Presentation Transcript