Social Branding – Managing Your Brand in the New Social-Sphere
by Word of Mouth Marketing Association on Dec 18, 2009
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A brand is not just a logo, color scheme or tagline. It’s the emotional connection audiences have with an organization or product. With social media and word-of-mouth (WOM), brands have taken a heig...
A brand is not just a logo, color scheme or tagline. It’s the emotional connection audiences have with an organization or product. With social media and word-of-mouth (WOM), brands have taken a heightened meaning and impact. Image branding is becoming increasingly difficult to create and manage as social media and WOM put control of a brand in the hands of consumers, employees and audiences outside of the marketing department. Organizations need to be aware of the impact this has on their brand, and to understand ways to manage their image within the social media realm.
Topics:
• How managing a brand image changed.
• How traditional brand images are perceived within social media.
• Brand standards and how to communicate these to your employees.
• Performing a social media brand audit - identify, organize and promote you brand within social media.
Key Takeaways: With the rise of social media and WOM, many things have change. This webinar will increase your understanding on how social media and WOM have impacted your brand image. The session will take a look at examples of employees or consumers impacting the brand when utilizing social media and image management case studies within social media. We will also discuss the importance of and how to implement corporate social media standards and employee social media training specific to branding. The session will give you clear strategies in avoiding and responding to brand representation issues within social media.
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Presenters:
Paul Van Klaveren, Director of Branding and Social Media at TVG
Eileen Buleza, Senior Account Executive at TVG.
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Joonyoung Kim