• Email
  • Favorite
  • Download
  • Embed
  • Private Content

SHORT VERSION | Understanding the FTC Guidelines

by Word of Mouth Marketing Association on Oct 10, 2009

  • 6,180 views

On Thursday, October 8, WOMMA hosted a webinar discussing the updated FTC guidelines on using endorsements in advertising and marketing. In this edited version we hear from WOMMA’s General Counsel, A...

On Thursday, October 8, WOMMA hosted a webinar discussing the updated FTC guidelines on using endorsements in advertising and marketing. In this edited version we hear from WOMMA’s General Counsel, Anthony DiResta a partner from the Manatt Phelps & Phillips, on how these new guidelines apply to online social media marketing.

For the complete 60-minute archived webinar on SlideShare, go here: http://bit.ly/UnderstandingFTCGuidelines

For more on WOMMA, go here: http://www.WOMMA.org

Accessibility

Categories

Tags

results may vary social media blogs disclosure endorsements brands womma ethics wom ftc advertisers ftc guidelines celebrity endorsements bloggers testimonials

More...

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel

11 Embeds 205

http://brandautopsy.typepad.com 110
http://womma.org 42
http://freshpeel.com 20
http://www.slideshare.net 10
http://www.brandautopsy.com 8
http://www.freshpeel.com 8
http://www.brandautopsy.typepad.com 3
http://www.zhuaxia.com 1
http://conversation.ecairn.com 1
http://www.usmpvirtual.edu.pe 1
http://www.hanrss.com 1

More...

Statistics

Favorites
1
Downloads
0
Comments
0
Embed Views
205
Views on SlideShare
5,975
Total Views
6,180
Post Comment
Edit your comment Cancel

SHORT VERSION | Understanding the FTC Guidelines — Webinar Transcript