SHORT VERSION | Understanding the FTC Guidelines
by Word of Mouth Marketing Association on Oct 10, 2009
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On Thursday, October 8, WOMMA hosted a webinar discussing the updated FTC guidelines on using endorsements in advertising and marketing. In this edited version we hear from WOMMA’s General Counsel, A...
On Thursday, October 8, WOMMA hosted a webinar discussing the updated FTC guidelines on using endorsements in advertising and marketing. In this edited version we hear from WOMMA’s General Counsel, Anthony DiResta a partner from the Manatt Phelps & Phillips, on how these new guidelines apply to online social media marketing.
For the complete 60-minute archived webinar on SlideShare, go here: http://bit.ly/UnderstandingFTCGuidelines
For more on WOMMA, go here: http://www.WOMMA.org
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