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SHORT VERSION | Understanding the FTC Guidelines

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    SHORT VERSION | Understanding the FTC Guidelines - Presentation Transcript

    1. Understanding the New FTC Guidelines SHORT VERSION
    2. Understanding the New FTC Guidelines Anthony DiResta Partner Manatt, Phelps & Phillips, LLC WOMMA’s General Counsel
    3. Understanding the New FTC Guidelines “The FTC ... has its arms around the new paradigm in advertising.” Anthony DiResta
    4. Understanding the New FTC Guidelines SHORT VERSION
    5. Understanding the New FTC Guidelines The guidelines cover communications viewed as being endorsements Anthony DiResta
    6. Understanding the New FTC Guidelines SHORT VERSION
    7. Understanding the New FTC Guidelines “Disclosure is now required for ‘material connections.’” Anthony DiResta
    8. Understanding the New FTC Guidelines SHORT VERSION
    9. Understanding the New FTC Guidelines “Liability exists for misleading and unsubstantiated endorsements made by the Anthony DiResta endorser.”
    10. www.WOMMA.org
    11. 4th Annual WOMMA Summit ! Creating Talkable Brands! Nov. 18 – 20! Las Vegas!
    12. www.WOMMA.org

    + Word of Mouth Marketing AssociationWord of Mouth Marketing Association, 1 month ago

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