Ethics and What is Adequate Disclosure? Endorsements: Short Version

bit.ly/DisclosureWebinar

Ethics and Endorsements: What is Adequate Disclosure? Paul Rand President/CEO Zocalo Group WOMMA President-Elect “ What constitutes good disclosure, ethical disclosure, and right disclosure…”

John Bell Managing Director 360 Digital Influence WOMMA President “ Effective disclosure is about being complete, being in context, and being yourself…” Ethics and Endorsements: What is Adequate Disclosure?

Sean Corcoran Marketing Analyst Forrester Research “ It [disclosure] needs to be upfront … I see too many bloggers put it to the end…” Ethics and Endorsements: What is Adequate Disclosure?

Tom Collinger IMC Chair Northwestern University Something similar to the Hippocratic Oath of “do no harm” should be considered. Ethics and Endorsements: What is Adequate Disclosure?

Jory Des Jardins Co-Founder/President BlogHer BlogHer bloggers establish separate blogs for reviews. Ethics and Endorsements: What is Adequate Disclosure?

Anthony DiResta Partner Manatt, Phelps & Phillips, LLC WOMMA’s General Counsel Ethics and Endorsements: What is Adequate Disclosure? “ From a legal perspective, it [disclosure] needs to be clear and conspicuous.”

Ethics and What is Adequate Disclosure? Endorsements: Short Version

John Bell Managing Director 360 Digital Influence WOMMA President “ The per post disclosure is a habit I think we need to get into...” Ethics and Endorsements: What is Adequate Disclosure?

Sean Corcoran Marketing Analyst Forrester Research “… when badges are obvious they start to build recognition …” Ethics and Endorsements: What is Adequate Disclosure?

John Bell Managing Director 360 Digital Influence WOMMA President “ Influencers should be tagging their tweets with something akin to (DIC)…” Ethics and Endorsements: What is Adequate Disclosure?

Sean Corcoran Marketing Analyst Forrester Research “ I don’t believe in its current format [Twitter] is great by itself for disclosure…” Ethics and Endorsements: What is Adequate Disclosure?

bit.ly/DisclosureWebinar

Ethics and What is Adequate Disclosure? Endorsements: Short Version

John Bell Managing Director 360 Digital Influence WOMMA President “ We’re … trying to create the most inviting disclosure policy possible…” Ethics and Endorsements: What is Adequate Disclosure?

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