SHORT VERSION | Ethics and Endorsements: What is Adequate Disclosure?

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    SHORT VERSION | Ethics and Endorsements: What is Adequate Disclosure? - Presentation Transcript

    1. Ethics and What is Adequate Disclosure? Endorsements: Short Version
    2. bit.ly/DisclosureWebinar
    3. Ethics and Endorsements: What is Adequate Disclosure? Paul Rand President/CEO Zocalo Group WOMMA President-Elect “ What constitutes good disclosure, ethical disclosure, and right disclosure…”
    4. John Bell Managing Director 360 Digital Influence WOMMA President “ Effective disclosure is about being complete, being in context, and being yourself…” Ethics and Endorsements: What is Adequate Disclosure?
    5. Sean Corcoran Marketing Analyst Forrester Research “ It [disclosure] needs to be upfront … I see too many bloggers put it to the end…” Ethics and Endorsements: What is Adequate Disclosure?
    6. Tom Collinger IMC Chair Northwestern University Something similar to the Hippocratic Oath of “do no harm” should be considered. Ethics and Endorsements: What is Adequate Disclosure?
    7. Jory Des Jardins Co-Founder/President BlogHer BlogHer bloggers establish separate blogs for reviews. Ethics and Endorsements: What is Adequate Disclosure?
    8. Anthony DiResta Partner Manatt, Phelps & Phillips, LLC WOMMA’s General Counsel Ethics and Endorsements: What is Adequate Disclosure? “ From a legal perspective, it [disclosure] needs to be clear and conspicuous.”
    9. Ethics and What is Adequate Disclosure? Endorsements: Short Version
    10. John Bell Managing Director 360 Digital Influence WOMMA President “ The per post disclosure is a habit I think we need to get into...” Ethics and Endorsements: What is Adequate Disclosure?
    11. Sean Corcoran Marketing Analyst Forrester Research “… when badges are obvious they start to build recognition …” Ethics and Endorsements: What is Adequate Disclosure?
    12. John Bell Managing Director 360 Digital Influence WOMMA President “ Influencers should be tagging their tweets with something akin to (DIC)…” Ethics and Endorsements: What is Adequate Disclosure?
    13. Sean Corcoran Marketing Analyst Forrester Research “ I don’t believe in its current format [Twitter] is great by itself for disclosure…” Ethics and Endorsements: What is Adequate Disclosure?
    14. bit.ly/DisclosureWebinar
    15. Ethics and What is Adequate Disclosure? Endorsements: Short Version
    16. John Bell Managing Director 360 Digital Influence WOMMA President “ We’re … trying to create the most inviting disclosure policy possible…” Ethics and Endorsements: What is Adequate Disclosure?
    17. WOMMA.org/EthicsReview Continue the conversation at:

    + Word of Mouth Marketing AssociationWord of Mouth Marketing Association, 2 months ago

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