SHORT VERSION | Ethics and Endorsements: What is Adequate Disclosure?

Ethics and What is Adequate Disclosure? Endorsements: Short Version

bit.ly/DisclosureWebinar

Ethics and Endorsements: What is Adequate Disclosure? Paul Rand President/CEO Zocalo Group WOMMA President-Elect “ What constitutes good disclosure, ethical disclosure, and right disclosure…”

John Bell Managing Director 360 Digital Influence WOMMA President “ Effective disclosure is about being complete, being in context, and being yourself…” Ethics and Endorsements: What is Adequate Disclosure?

Sean Corcoran Marketing Analyst Forrester Research “ It [disclosure] needs to be upfront … I see too many bloggers put it to the end…” Ethics and Endorsements: What is Adequate Disclosure?

Tom Collinger IMC Chair Northwestern University Something similar to the Hippocratic Oath of “do no harm” should be considered. Ethics and Endorsements: What is Adequate Disclosure?

Jory Des Jardins Co-Founder/President BlogHer BlogHer bloggers establish separate blogs for reviews. Ethics and Endorsements: What is Adequate Disclosure?

Anthony DiResta Partner Manatt, Phelps & Phillips, LLC WOMMA’s General Counsel Ethics and Endorsements: What is Adequate Disclosure? “ From a legal perspective, it [disclosure] needs to be clear and conspicuous.”

John Bell Managing Director 360 Digital Influence WOMMA President “ The per post disclosure is a habit I think we need to get into...” Ethics and Endorsements: What is Adequate Disclosure?

Sean Corcoran Marketing Analyst Forrester Research “… when badges are obvious they start to build recognition …” Ethics and Endorsements: What is Adequate Disclosure?

John Bell Managing Director 360 Digital Influence WOMMA President “ Influencers should be tagging their tweets with something akin to (DIC)…” Ethics and Endorsements: What is Adequate Disclosure?

Sean Corcoran Marketing Analyst Forrester Research “ I don’t believe in its current format [Twitter] is great by itself for disclosure…” Ethics and Endorsements: What is Adequate Disclosure?

bit.ly/DisclosureWebinar

John Bell Managing Director 360 Digital Influence WOMMA President “ We’re … trying to create the most inviting disclosure policy possible…” Ethics and Endorsements: What is Adequate Disclosure?

WOMMA.org/EthicsReview Continue the conversation at:

http://brandautopsy.typepad.com	130
http://womma.org	111
http://allthings.womma.org	72
http://citizenl.hors-sujet.com	14
http://www.slideshare.net	9
http://citizenl.fr	9
http://freshpeel.posterous.com	5
http://liquidnotflat.blogspot.com	3
http://www.brandautopsy.com	3
http://socialmediariver.ning.com	2
http://www.paperblog.fr	2
http://translate.googleusercontent.com	2
http://www.hanrss.com	1
http://bloggingpitfalls.blogspot.com	1
http://citizenl.net	1

SHORT VERSION | Ethics and Endorsements: What is Adequate Disclosure?

by Word of Mouth Marketing Association on Sep 15, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

15 Embeds 365

Statistics

SHORT VERSION | Ethics and Endorsements: What is Adequate Disclosure? — Webinar Transcript