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Essential Technologies Every WOM Marketer Should Know About

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    Essential Technologies Every WOM Marketer Should Know About - Presentation Transcript

    1. WOMMA Webinar Essential Technologies Every Word of Mouth Marketer Should Know About Clay McDaniel & Xavier Jimenez, Presenting June 17, 2009
    2. Agenda
      • Welcome!
      • Introductions…
      • Context and Goals
      • Section 1: Listening & Monitoring Tools
      • Section 2: Editorial, Publishing, & Content Syndication Tools
      • Section 3: Other Cool Measurement and Monitoring Tools
      • QnA + Wrap-Up
      6/16/2009 WOMMA Webinar
    3. Welcome!
      • “ Thank-You’s” all around…
      • YOU… for attending today’s Webinar
      • WOMMA… for enabling today’s session
      • ALL the brilliant devs and innovators… for the countless thousands of hours and millions of lines of code required to produce all of these tools!
      6/16/2009 WOMMA Webinar
    4. Introduction
      • Clay McDaniel
      • Principal & Co-Founder, Spring Creek Group
      • Seattle, Washington
      • Fly-fisherman, dad, Sounders supporter, sunny bike commuter
      • Xavier Jimenez
      • Principal + Analytics Practice Head, Spring Creek Group
      • Seattle, Washington
      • Rugby coach, dad, chili pepper enthusiast
      6/16/2009 WOMMA Webinar
    5. Context, Part II (courtesy Michael Mann)
      • McCauley (DeNiro) :
      • “ How did you get this information?”
      • Cezar (Voight):
      • “ It’s out there. Just floating around. You just gotta know how to grab it. See, I know how to grab it.”
      6/16/2009 WOMMA Webinar
    6. Goals
      • Present a cross-section of the useful tools, apps, and web services offerings out there today.
      • Provide the list in a context and framework that marketers will find useful, given our roles.
      • Respect your time… by creating value & addressing Q’s (fyi, use Webinar Questions and/or tweet Q’s with #womma. We’ll address most popular Q’s at the end) .
      6/16/2009 WOMMA Webinar
    7. Caveats
      • This list of tools isn’t complete, exhaustive, or perfect… but hopefully it’s a good starting point for everyone
      • If your favorite app or site isn’t included in our list today, don’t take it personally. We all make mistakes  .
      • If you’d like to let us and others know about a new one, tweet it to @springcreekgrp *and* hashtag it #womma
      6/16/2009 WOMMA Webinar
    8. Different Purposes, Different Tools… Content Publishing and Syndication Tools Listening and Monitoring Tools 6/16/2009 WOMMA Webinar The Social Media Web Other Cool Monitoring and Measurement Tools YOU [“The Savvy Marketer”] Answers
    9. Our Point of View: Let data drive Brand & Product management… 6/16/2009 WOMMA Webinar Time Social Media Marketing: Key Activities & Dependencies We find this methodology to be the best way to turn ideas into actions that drive positive business outcomes. Channel Strategy & Planning Customer Engagement & Marketing Program Execution Listening, Monitoring, & Analysis
    10. Roadmap
      • Listening & Monitoring Tools
      • Editorial, Publishing, & Content Syndication Tools
      • Other Cool Measurement & Monitoring Tools
      • QnA + Wrap-Up
      6/16/2009 WOMMA Webinar
    11. Section 1: Listening, Monitoring & Measurement Tools 6/16/2009 WOMMA Webinar
    12. Google Alerts
      • Free or Paid?
      • Free
      • Where?
      • Google.com/alerts
      • Key Info + What It Does:
      • News, blogs + forums, videos
      • Collects, summarizes, and provides email summary “clipping service” with links
      • Frequency configurable
      • Links to original content
      6/16/2009 WOMMA Webinar
    13. Twist
      • Free or Paid?
      • Free
      • Where?
      • http://twist.flaptor.com
      • Key Info + What It Does:
      • Twitter trending for 1 day, 7days, 30 days
      • Allows multiple searches for key terms, hashtags within twitter
      • Shows % of total conversations, allows for drill down into specific date range.
      6/16/2009 WOMMA Webinar
    14. TweetDeck
      • Free or Paid?
      • Free (desktop application)
      • Where?
      • www.tweetdeck.com/beta
      • Key Info + What It Does:
      • Monitor Twitter with multiple columns, groups, saved searches and automatic updates
      • Now can add multiple twitter accounts perfect for marketers and bloggers
      • Facebook status is integrated
      6/16/2009 WOMMA Webinar
    15. TruCast from Visible Technologies
      • Free or Paid?
      • Paid / Licensed
      • Where?
      • www.visibletechnologies.com
      • Key Info + What It Does:
      • Blogs, forums, comments, anything else likely to be indexed by search engines…
      • Scored for sentiment
      • Deep insights and analytics Dashboard
      • Integrated “Engagement Manager” functionality to manage outreach and engagement / follow-up workflow
      6/16/2009 WOMMA Webinar
    16. Radian6
      • Free or Paid?
      • Paid / Licensed
      • Where?
      • www.radian6.com
      • Key Info + What It Does:
      • Blogs, forums, comment threads, tweets, etc.…
      • Highly configurable & customizable Dashboard for analysis and insights
      • Engagement and outreach capabilities enabled
      6/16/2009 WOMMA Webinar
    17. SM2 from Techrigy
      • Free or Paid?
      • Paid / Licensed
      • Where?
      • www.techrigy.com
      • Key Info + What It Does:
      • Blogs, forums, comment threads, tweets, etc.…
      • Deep data warehouse of social media data going back 2+ years
      • Deep analysis features
      6/16/2009 WOMMA Webinar
    18. Collective Intellect
      • Free or Paid?
      • Paid / Licensed
      • Where?
      • www.collectiveintellect.com
      • Key Info + What It Does:
      • Blogs, forums, comment threads, tweets, etc.…
      • Author and domain mapping across social media Web
      • Automatic categorization of conversations and content / context insights
      6/16/2009 WOMMA Webinar
    19. Additional SM Monitoring Tools
      • Twitter only:
      • Monitter ( http://www.monitter.com/ )
      • Twitter fall ( http://twitterfall.com )
      • WeFollow ( http://www.wefollow.com )
      • #hashtags ( http://hashtags.org )
      • Blogs, Forums, and elsewhere in social media land:
      • Scout Labs ( www.scoutlabs.com )
      • Technorati ( www.technorati.com )
      • Alltop + Alltop Search ( www.alltop.com )
      • BuzzDing ( www.buzzding.com )
      • + several others called out in the comment thread… ( http://bit.ly/5QkTV )
      6/16/2009 WOMMA Webinar
    20. Section 2: Editorial, Publishing, & Content Syndication Tools 6/16/2009 WOMMA Webinar
    21. TubeMogul
      • Free or Paid?
      • Free + Paid
      • Where?
      • www.tubemogul.com
      • Key Info + What It Does:
      • Video content syndication to multiple (YouTube & 15+ others) UGC video websites
      • Simultaneous uploading and meta-data population
      • Views and other content engagement metrics for “owned” and un-managed videos
      6/16/2009 WOMMA Webinar
    22. Co-Tweet
      • Free or Paid?
      • Free
      • Where?
      • www.cotweet.com
      • Key Info + What It Does:
      • Twitter account management and tweet publishing for brand accounts, accounts with numerous contributors
      • Tweet scheduling & editorial calendaring
      6/16/2009 WOMMA Webinar
    23. HootSuite
      • Free or Paid?
      • Free
      • Where?
      • www.hootsuite.com
      • Key Info + What It Does:
      • Twitter account management and tweet publishing for brand accounts, accounts with numerous contributors
      • Tweet scheduling
      6/16/2009 WOMMA Webinar
    24. Section 3: Other Cool Measurement & Monitoring Tools 6/16/2009 WOMMA Webinar
    25. Twendz
      • Free or Paid?
      • Free
      • Where?
      • Twendz.waggeneredstrom.com
      • Key Info + What It Does:
      • Twitter
      • Configurable search tool which allows searching across history of public tweet timeline, basic sentiment assessment, and tag cloud/context
      • Approximate volume and tweet velocity metrics
      6/16/2009 WOMMA Webinar
    26. Trendrr
      • Free or Paid?
      • Free
      • Where?
      • www.trendrr.com
      • Key Info + What It Does:
      • Multiple data sources
      • Configurable dashboard to see which brands, topics, memes are “trending” across social media Web
      6/16/2009 WOMMA Webinar
    27. We feel fine
      • Free or Paid?
      • Free
      • Where?
      • www.wefeelfine.org
      • Key Info + What It Does:
      • We Feel Fine is a data collection engine that automatically scours the Internet every ten minutes, harvesting human feelings from a large number of blogs.
      • Uses awesome data visualization tools to show sentiment in great detail.
      • Limited to 1500 pre configured “feelings”
      6/16/2009 WOMMA Webinar
    28. BrandTags
      • Free or Paid?
      • Free
      • Where?
      • www.brandtags.net
      • Key Info + What It Does:
      • Crowdsourced brand identity tag clouds
      • “ Gotta give to get” – requires visitors to offer up their own brand perceptions to see brand tag clouds
      • “ You are what they say you are” writ large…
      6/16/2009 WOMMA Webinar
    29. Meteor Solutions
      • Free or Paid?
      • Paid
      • Where?
      • www.MeteorSolutions.com
      • Key Info + What It Does:
      • Tracks content sharing and “pass-along” of pages / site URL’s, deeply and over time
      • Analytics app offers insight not just into sources of site traffic, but sources of greatest community WOM velocity
      6/16/2009 WOMMA Webinar
    30. Additional SM Measurement Tools
      • Twitter:
      • Twinfluence ( http://www.twinfluence.com/ )
      • TwitterGrader ( http://twitter.grader.com )
      • Klout ( http://www.klout.net )
      • Elsewhere in social media land:
      • Bit.ly [for tracking link clicks] ( http://bit.ly )
      • Facebook Lexicon ( www.facebook.com/lexicon )
      6/16/2009 WOMMA Webinar
    31. Question & Answer… 6/16/2009 WOMMA Webinar
    32. THANK YOU! 6/16/2009 WOMMA Webinar
    33. 1700 Westlake Avenue North Suite 410 Seattle, WA 98109 206.453.1120 | www.SpringCreekGroup.com http://www.twitter.com/SpringCreekGrp http://tinyurl.com/SCG-FB http://www.SpringCreekGroup.com/blog … or Join / Follow / Read at…

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