Brand Evangelists: A case study on incorporating influencers into the marketing fold

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DIGITAL WORD OF MOUTH MARKETING
Overview
Influencers
- Who They Are
- What They Do
- Where They Are
- Why You Need Them
- Case Study
- Extensions
What is an Influencer?
Why are Influencers Important?
Case Study
Background
Background
Execution Strategy
- Influencer Outreach
- Community Outreach
- Content Integration
- Promotional Integration
Guitar Hero Influencers
- How We Find Them
- Why They Care
- Who They Are
- Results
How We Find Them
Why They Care
IMMORTAL FAME AS A PLAYABLE CHARACTER
Who They Are
Desmond Cast – aka Azuritereaction
Who They Are
Freddie Wong
Who They Are
Freddie Wong
http://www.youtube.com/watch?v=5LHFMMS-tzA&feature
Who They Are
Freddie Wong
Results / ROI
Votes / Traffic
- 65% of all votes from Fanscape Efforts
- #1 Traffic referrer outside of Gamestop.com
Winners
- 25% of winners from FS efforts
- 2 of 7 (as cited)
- 9 of top 20 entrants
Extensions
- Toys
- Diapers
- Education
Extensions
- Toys
- Diapers
- Education
- Sports
- Beer
- Electronics
Extensions
- Health / Fitness
Recap
Influencers
- Who They Are
- What They Do
- Where They Are
- How to Utilize Them
- Why They Care
There are people talking about everything!