WOMMA Ethics Committee White Paper
Ethical Word of Mouth Marketing Disclosure Best Practices in Today’s Regulatory Environment
WOMMA—in collaboration with industry leaders, members, non-members, academics and both B2C and B2B audiences and in consultation with the WOMMA Ethics Committee on issues of ethics and disclosure—formalized these recommended best practices and guidelines for social media, mobile and digital WOM communications in today’s regulatory environment to further industry ethics and professional disclosure practices.
This document was created to complement the WOMMA Guide to Best Practices for Disclosure in Digital, Social, and Mobile Marketing, the Ethics Code and other updates and resources that are made available at www.womma.org/ethics.
Considered a living document, this guide will be updated as needed to reflect new ethical concerns in disclosure practices, as well as changes in U.S. and international regulatory and other marketplace updates. Please note this guide is provided as a courtesy to our members and the industry at large, but is not intended to be legal advice. Always consult your own attorney to apply current law to your specific circumstances.
To download this document visit http://www.womma.org/ethicswhitepaper.