Google search engine optimization marketing

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A step by step description of what Google looks for in ranking your website and how to use this information in all of your marketing.

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Google search engine optimization marketing

  1. 1. Success Secret #1 David Levesque Dec. 2011 www.WordofMobile.com 1
  2. 2. BuildTrust 2
  3. 3. They give customers what they ask for, which BUILDS TRUST! 3
  4. 4. TV, Radio, & Print Advertising 1% Relevant 4
  5. 5. Google Keyword Advertising n sio r ve on1. Sea C rch 3. sp lay D i 2. Is this the best we can do? 5
  6. 6. Online Content Marketing 30%-90% Relevant 6
  7. 7. Avatar?1. Women2. 35-65 years old3. Within 50 miles of Saratoga Springs4. Health, Nutrition, Fitness 7
  8. 8. 2. Reach 1. City 4. Reach3. Interests 8
  9. 9. Google Marketing = SEO1. Library of what customers want2. 7 Billion “wants” per month3. $4 Billion profit each year4. Free to most of its customers Word of Mobile 9 ...word gets around!
  10. 10. Google’s Trust Structure 1. Keywords 2. Title 3. Description 4. Content Word of Mobile 10 ...word gets around!
  11. 11. 1. Keyword What do customers want? Google Keyword Tool 11
  12. 12. 1. Keywords 2.Supply 6.Ads 3. Title4. Description 5. URL12
  13. 13. Website Anatomy 2. Title1. URL 3. Content Word of Mobile13 ...word gets around!
  14. 14. Website Structure “Right-click, choose view source”14
  15. 15. www.dancintime.com Jan 6, 2011 - Jun 5, 2011 Google Analytics Dashboard Comparing to: Site Visits 60 60 30 30 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2 Site Usage 3,402 Visits 58.82% Bounce Rate 9,538 Pageviews 00:02:09 Avg. Time on Site 2.80 Pages/Visit 1.New 76.98% % New Visits Visitors Overview Map Overlay Visitors 50 50 25 25 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 22. Visitors Visitors 2,666 Visits 1 2,893 Traffic Sources Overview Content Overview Search Engines 1,646.00 (48.38%) Direct Traffic 3. Search Pages /index_albany_wedding_dj.html Pageviews 1,475 % Pageviews 15.46% 956.00 (28.10%) Referring Sites /albany_wedding_dance_lesso 722 7.57% 800.00 (23.52%) /dance-classes-saratoga.html 683 7.16% /albanyDJ_Father_Daughter_D 521 5.46% / 508 5.33% 15
  16. 16. Home Play KeywordsBINGO! 16
  17. 17. Sales Funnel 17
  18. 18. Conversion Rate Location Views Conversion Rate Search 1,646 Home Page 918Contact Us Page 326 35% Sales 50 15% 18
  19. 19. Google LikesPages Popular Structure Word of Mobile 4 19 ...word gets around!
  20. 20. 1. Keywords Keywords on YouTube 2. Title3. Description 4.Views agic The M ere! 20 Begins H
  21. 21. 1. Title 4. 5.4 million 2.Views3. Website 21
  22. 22. Customer Funnel TV, Print, PR,Viral Videos, Free Content Google,YouTube, Facebook, Twitter Website, email, phone, video, sample Sale Email, Facebook, Twitter, Txt Msg, Face to Face 22
  23. 23. Aaahh....Deep Breath Word of Mobile 23 ...word gets around!
  24. 24. Your Next Step... Option 1. $295 SEO Research 1. Review current search engine status: keywords, links, structure 2. Review of three competitors 3. Recommend three focused keywords Option 2. $795 Implementation 1. Option 1 2. Add SEO Research to your website 3.Teach you how to adjust current content to improve SEO BONUS: Build Your Online Bridge 4 Week Teleclass: Google, Facebook, YouTube, & Twitter24
  25. 25. Questions? 518-320-2613David@WordofMobile.com www.WordofMobile.com Word of Mobile ...word gets around!

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