Why Outreach? Outreach is WOBO’s Backbone Advocacy clout Financial support Volunteer activity It just feels good
Introducing… You! Why did you join WOBO?
Simple Steps for WOBOOutreach Set up Engage Seal the Deal Register Members Report Back
SET UP:Lookin’ good at the Outreach Table WOBO Outreach Materials Snazzy Table Wear your bike/walk love
ENGAGE:3 Easy Ways to Describe WOBO What does WOBO do? Works to improve neighborhood quality of life in Oakland by making walking and bicycling safe, accessible, easy and fun. Actively participates in local planning processes to ensure that full bicycle and pedestrian accommodations are included in the planning process. WOBO is working hard to help create a vibrant bicycling and walking community.
ENGAGE: A WOBO HistoryLesson Founded in 2007 First Success: Traffic Calming around Whole Foods Oakland Work on Bicyclists’ and Pedestrians’ behalf in Oakland Key Achievements Helped get new bike lanes striped on the Harrison-Oakland corridor; Gained a commitment to stripe bike lanes on Franklin and Webster Streets by 2010, meeting our short-term goal for the Bike Broadway campaign; Conducted a bicycle inventory on Broadway and a Pathways and Stairways Inventory throughout Oakland Launched a community effort to establish Oaklavia – our hometown version of “Sunday Streets”
ENGAGE:What we do today - highlights Bikeways Campaign: 30 miles in 2011, complete network by 2020 Bike to Work Day – partnership every May Follow Local Planning Processes Community Events e.g. Bike-In movie nights Parklets and Pedestrian Campaigns
ENGAGE:TIPS Getting the conversationstarted Familiarity with the conversation Commonality Be Yourself Brevity
ENGAGE:TIPS Getting the conversation startedBack Pocket Guide to WOBO:3 simple questions to break the ice How do you get around? Where’d you ride from? What bike/walking/transportation issues are important to you?
SEAL THE DEALAsk and you shall receiveAre you a member of Walk Oakland Bike Oakland?WOBO works to (insert your favorite easy description here).Will you join today?
SEAL THE DEAL Talking Points: What’s the deal? Levels If you’re a new member, you get $15 off a regular membership – only $20 IF you’re a renewing member, it’s $35 If you’re a household, it’s $50It’s not scary to ask for money…
SEAL THE DEALTalking Points: What’s in it for me? You get discounts at local businesses Strengthen the voice of bicyclists in Oakland – our members give WOBO clout with decision makers Join other Oakland community members who are working improve neighborhood quality of life by making Oakland a better place to walk and bike
Thanks, but no thanks Sign up for Email list Make sure they take a brochure Know when to say when…
REGISTER MEMBER:Sign Up nuts and bolts Fill out the form Are you a household? Make sure it’s legible Credit Cards? Get their money: cash or check in the envelope “It’s in the Mail” Thank you and Welcome! Put member registration in tabling envelope
TIPS Dealing with the haters Critical Mass We don’t encourage rude bicycling We don’t exclude drivers! I live in SF/Berkeley/Fremont… “If there’s just one gripe about cyclists…” (we offer something for everyone…) Admit when you don’t know the answer. Know when to give up. It’s ok.
Give it a try Easy Sell Tough Sell
You’re ready – Volunteer! Oaktoberfest – This Saturday, October 1! Rockridge Out and About, October 9 PEDALFEST, October 22