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Thecreativespark
 

Thecreativespark

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Adding sparkle and life to your PR campaign.

Adding sparkle and life to your PR campaign.

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    Thecreativespark Thecreativespark Presentation Transcript

    • The Creative spark
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    • Even the domain names…
      • Graphic Arts Exchange
      • Speed of Art
      • Italian Power Generator
      • www.graphicartsexchange.com
      • www.speedofart.com
      • www.powergenitalia.com
    • Your WIIFM from today
      • Flexible/creative thinking is fundamental
      • A new expanded toolbox
      • How to creatively ‘spin’
      • Creativity at strategic/tactical level
      • Seizing opportunities to reveal and transform your brand.
    • The Andy Green Museum Gallery Level 1 Flexible and creative thinking skills Communications: Propaganda (PR), memes/word of mouth, Brands and Personal brandcasting Gallery Level 2
      • East London childhood
      • Yorkshire adulthood
      • Wales 2 nd childhood
      • Values:
      • #1 Less waste world
      • resources
      • talent
      • potential
      • Opportunities / ideas
    • Flexible thinking around beautiful questions to add value Creativity a definition
    • ‘ Public Relations’
    • #1 The fundamental of communications
    • The Wensleydale Creamery #2 Be alert to new opportunities
    • #3 Have creative heroes
    • 2. Tactical Detail
      • Strategic
      • Big Picture
      # 4 Hierarchy of responses
    • #5 You are a master of ‘Spin’
    • #6 You communicate through brands
    • Brand element - Icons
    • Brand element - Values
    • Brand element - Information
      • Forget your ‘Elevator’ speech
    • # 7 You communicate through memes
    • Your w-o-m actions
      • How ‘sticky’/meme-friendly are your messages?
      • Create memes – ‘Your 12 point Plan’
      • What sticky messages is ‘No’ on ‘Yes’ saying
      • How can you neutralise/turn to your advantage
    • #8 Every negative is a positive opportunity
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    • # 9 Believe in your success
    • #9 ½ …and close the gate
    • Be Magnificent!
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