UX you say…?
Craig Brewster
Founder of your mum

www.yourmumux.co.uk
Who’s your mum?
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User Experience consultancy
Specialising in UX research, UX planning and user testing
Bas...
We do UX for all kinds of people

www.yourmumux.co.uk
…for all kinds of devices

www.yourmumux.co.uk
A tale of two sessions

20 mins - me talking
40 mins - you trying it out

www.yourmumux.co.uk
What is UX?

www.yourmumux.co.uk
Acronym anybody?

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•
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UX
CX
UE
UI
IA
UCD
UID…

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… Plan for what users want before making anything!

www.yourm...
Your users will go on a journey, don’t make it muddy

www.yourmumux.co.uk
We’re not being altruistic

•

Effective
They get there, you improve conversion

•

Efficient
They get there quickly and w...
UX works best in iterations

www.yourmumux.co.uk
UX works best in iterations

•
•
•
•
•
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•

www.yourmumux.co.uk

User focus groups
User surveys
Stakeholder workshops
Comp...
UX works best in iterations

www.yourmumux.co.uk
UX works best in iterations

•
•
•
•
•
•
•
•
www.yourmumux.co.uk

Personas
User journeys
Information architecture
Sketches...
UX works best in iterations

www.yourmumux.co.uk
UX works best in iterations

www.yourmumux.co.uk
A case study

www.yourmumux.co.uk
Workshop

www.yourmumux.co.uk
Analytics

www.yourmumux.co.uk
User survey

www.yourmumux.co.uk
Competitor research
Small

Specialist

General

Large
www.yourmumux.co.uk
Conclusions

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•
•
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Simple, one-page website
Strong visual identity
Personality in our content
Who we are, what we...
Journeys

www.yourmumux.co.uk
Sketches

www.yourmumux.co.uk
Wireframes

www.yourmumux.co.uk
User survey

www.yourmumux.co.uk
Beta website

www.yourmumux.co.uk
Revisions

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Inject a bit of humour
Add “Featured supplier” badge
Add more client testimonials
Link to case stu...
Live website

www.yourmumux.co.uk
Results

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Stronger identity
Consistency across channels
Equal to competitors
Improved SE rankings
Increased tr...
Your turn…

www.yourmumux.co.uk
You own a restaurant in Cambridge…
1. Personas
Spend some time getting in to the shoes of your user. Think about how
they ...
In summary

www.yourmumux.co.uk
To recap

www.yourmumux.co.uk
A few things to take away

Before you design or build anything:
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Ask questions
Do your research
Sketch your id...
…and call on the professionals if you need help

Research
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User focus groups
User surveys
Usability testin...
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Yourmum Digital User Experience 050314

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Digital user experience specialists Yourmum featured in the Effective Digital Marketing Strategies workshop at the International Institute for Product and Service Innovation. The presentation discusses the benefits of having a user experience focus when designing websites/web applications etc and the process for effective digital user experience implementation .

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Yourmum Digital User Experience 050314

  1. 1. UX you say…? Craig Brewster Founder of your mum www.yourmumux.co.uk
  2. 2. Who’s your mum? • • • • • • • • User Experience consultancy Specialising in UX research, UX planning and user testing Based in Leamington Spa In business for nearly 4 years A cooperative approach to working Four ”Full-timers” Approximately six other specialists Mainly UK with some overseas work www.yourmumux.co.uk
  3. 3. We do UX for all kinds of people www.yourmumux.co.uk
  4. 4. …for all kinds of devices www.yourmumux.co.uk
  5. 5. A tale of two sessions 20 mins - me talking 40 mins - you trying it out www.yourmumux.co.uk
  6. 6. What is UX? www.yourmumux.co.uk
  7. 7. Acronym anybody? • • • • • • • UX CX UE UI IA UCD UID… • … Plan for what users want before making anything! www.yourmumux.co.uk
  8. 8. Your users will go on a journey, don’t make it muddy www.yourmumux.co.uk
  9. 9. We’re not being altruistic • Effective They get there, you improve conversion • Efficient They get there quickly and without fuss, you improve retention • Rewarding They feel warm and fuzzy about it, you improve advocacy www.yourmumux.co.uk
  10. 10. UX works best in iterations www.yourmumux.co.uk
  11. 11. UX works best in iterations • • • • • • • www.yourmumux.co.uk User focus groups User surveys Stakeholder workshops Competitor analysis Heuristic reviews Content audits Analytics analysis
  12. 12. UX works best in iterations www.yourmumux.co.uk
  13. 13. UX works best in iterations • • • • • • • • www.yourmumux.co.uk Personas User journeys Information architecture Sketches and wireframes Prototypes Functional specifications Content matrices Multichannel strategies
  14. 14. UX works best in iterations www.yourmumux.co.uk
  15. 15. UX works best in iterations www.yourmumux.co.uk
  16. 16. A case study www.yourmumux.co.uk
  17. 17. Workshop www.yourmumux.co.uk
  18. 18. Analytics www.yourmumux.co.uk
  19. 19. User survey www.yourmumux.co.uk
  20. 20. Competitor research Small Specialist General Large www.yourmumux.co.uk
  21. 21. Conclusions • • • • • • • Simple, one-page website Strong visual identity Personality in our content Who we are, what we do, our clients Simple route to contact us Mobile-enable Links to and from social media www.yourmumux.co.uk
  22. 22. Journeys www.yourmumux.co.uk
  23. 23. Sketches www.yourmumux.co.uk
  24. 24. Wireframes www.yourmumux.co.uk
  25. 25. User survey www.yourmumux.co.uk
  26. 26. Beta website www.yourmumux.co.uk
  27. 27. Revisions • • • • • • Inject a bit of humour Add “Featured supplier” badge Add more client testimonials Link to case studies Add map and contact information Link to blog posts www.yourmumux.co.uk
  28. 28. Live website www.yourmumux.co.uk
  29. 29. Results • • • • • • Stronger identity Consistency across channels Equal to competitors Improved SE rankings Increased traffic Increase in conversions www.yourmumux.co.uk
  30. 30. Your turn… www.yourmumux.co.uk
  31. 31. You own a restaurant in Cambridge… 1. Personas Spend some time getting in to the shoes of your user. Think about how they might browse the internet, what they want to get from a website, and what sort of factors will influence their choice of restaurant 2. Competitor review Look at a competitor website from your user’s perspective. What are your first impressions? What’s does the site do really well? What’s frustrating? What’s missing that you’d expect to see? 3. Information Architecture If you were building a restaurant website with your user in mind, what would your homepage look like? www.yourmumux.co.uk
  32. 32. In summary www.yourmumux.co.uk
  33. 33. To recap www.yourmumux.co.uk
  34. 34. A few things to take away Before you design or build anything: • • • • • • Ask questions Do your research Sketch your ideas Prototype first Test your ideas Polldaddy / Survey Monkey Econsultancy / Hoovers / Alexa Pads, Post-its and Sharpies! Axure / Balsamiq / Justinmind Treejack / Usabilla / WUD But above all else… Don’t be precious! www.yourmumux.co.uk
  35. 35. …and call on the professionals if you need help Research • • • • • • • • User focus groups User surveys Usability testing Stakeholder workshops Competitor analysis Heuristic reviews Content audits Analytics analysis www.yourmumux.co.uk Planning • • • • • • • • • Features matrices Personas User journeys Information architecture Content matrices Wireframes Prototypes Functional specifications Multichannel strategies

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