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Social+media+080313
- 1. © 2013
Dr Mark Swift
Scott Crowther
Dr. Xiao Ma
Ellie Precious
Introduction to Social Media
for Business Use
- 2. © 2013
Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
- 3. © 2013
What is IIPSI?
• International Institute for Product and Service Innovation
• New SME centre
– Experience led Innovation (people), Polymers (product), Digital (innovation) thinking
• Purpose
– Help West Midlands small businesses understand your customers and users better,
prototype new products for example using Additive Layer Manufacturing, and use
digital (Internet) to launch as well as develop market ready products and services
– Improve the region's capacity to translate innovation into outcomes
• IIPSI must have IMPACT
– Business growth
• Fully funded until end of June 2015 (initially)
- 5. © 2013
What is the iIP - our approach
The IIPSI Innovation Programme (iIP) is:
1. Centred on Innovation
– “Successful exploitation of new ideas” WMG definition
– "Innovation distinguishes between a leader and a follower." Steve
Jobs
2. Demonstration activities
– Raise awareness of what is possible through the adoption of new ideas
and thinking
3. Knowledge Exchange
– Common sharing and exploitation of new thinking
– We don’t have all the answers
- 6. © 2013
What's the structure of iIP
Intensive company projects - prototyping,
identifying markets, product/service evaluation,
internships
Market
leading
products &
services
Feasibility studies, collaborative projects,
assistance with funding and grant applications
Expansion
through R&D
Awareness briefing, case studies, technical
demonstratorsRaising
Awareness
In-depth workshops, advanced technical
demonstrators, horizon scanning, hands on…
Embedding
capability
30+
places
per
year
InnovationProgramme
- 8. © 2013
Summary
• Unique, high profile facility for the region
• Range of SME services
• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
• Enjoy the day
• Get involved
- 10. © 2013
© 2011
“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy”
1. Well established and
embedded technology:
Tipping point was over
four years ago
- 11. © 2013
Social media 2011…
Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011
http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
2. Power in your pocket
Portability and
accessibility of
smartphones
- 12. © 2013
3. Pace of change
Google+ is now #2
Watch Pinterest etc
Going – myspace, bebo?
- 13. © 2013
Michael Brenner
Senior Director of Global Marketing at SAP
“Marketing today is difficult.
200 million people on the U.S. ‘Do Not Call’ list.
Over 86% of TV viewers skip commercials.
44% of direct marketing is never opened.
Roughly 99.9% of online banners are never clicked.
Buyers wait until they have completed 60-80% of their
research before reaching out to vendors”.
- 16. © 2013
BlendTec
• SME manufacturer of commercial and home blenders
• Blendtec produced a video in which the CEO blended unusual
products such as a garden rake, a golf club, and light bulbs.
– YouTube, video had 3.9 million views (over 8-months)
– The Will It Blend? campaign illustrates the potential value of connecting
with consumers online versus traditional advertising
• Now:
– 218,173,850 views on YouTube
– 700% increase in sales
• BlendTec Case TIPS:
– Be creative
– Don’t be afraid to shout about your product’s capability
- 17. © 2013
What is it?
New communication technologies - help people interact, and share information
Key
Social
Tools
Photo
sharing
Blogging
Micro
blogging
RSS
Widgets
Location
based
services
Product
reviews
Message
boards
Podcasts
Video
sharing
- 19. © 2013
Summary
• Significant growth and pace of change
• Multi channels which impact most of us
• Many uses, moved from just B2B
• Move from searching to following content
• Its not going away (at the moment)
• Can be used by the majority of businesses and
industries
- 20. © 2013
Don Tapscott - Best selling business author
On social media
“All one needs is a computer, a network
connection, and a bright spark of initiative and
creativity to join the economy.”
- 24. © 2013
375 (av. network)
74,100+
4,828,600+
Look at your reach!
LinkedIn
- 36. © 2013
Twitter
“Twitter is a real-time information network that connects you to the latest stories,
ideas, opinions and news about what you find interesting. Simply find the accounts
you find most compelling and follow the conversations.”
Twitter
- 61. © 2013
“Social Media is Video”
(Social Media Examiner, 2012)
Image sharing is big business!
£1billion
of all Facebook activity revolves around photos (HBR 2012)
- 63. © 2013
800 million unique users visit YouTube each month
4 billion hours of video are watched each month
72 hours of video are uploaded every minute
YouTube Stats
- 73. © 2013
“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the
beautiful things you find on the web. Best of all, you can browse pinboards
created by other people.”
Pinterest
- 75. © 2013
80%25 million+ users
(fastest network to achieve this)
High monthly time spent
Comscore, jeff bullas, MediaPost, PookyShares.
Pinterest
- 77. © 2013
Pinterest: how you can use it
http://about.pinterest.com/goodies/
http://business.pinterest.com/widget-
builder/#do_pin_it_button
- 86. © 2013
Pinterest: how you can use it
SELL - Add price with £ in description and it will automatically assign to Image
- 88. © 2013
“We want to help people make their photos available to
the people who matter to them.”
Other visual networks
- 90. © 2013
“It’s a fast, beautiful and fun way to share your
photos with friends and family.”
Other visual networks are available
- 91. © 2013
Case Study
What are customers
saying about your
competitors, anyone
disgruntled…….
Power of key clients
- 93. © 2013
Creating your own visual content
DIY animation tools:
http://www.powtoon.com
http://sparkol.com/videoscribe.php
- 94. © 2013
Activity
Brainstorm ways you could use video or imagery for the benefit of
your business.
Search on Pinterest and YouTube to see what competitors are doing,
get some ideas
- 97. © 2013
I don't care
who you are
Where you're from
What you did
4sq what?
All 4sq cares
WHO you are
Where you are
What you did
What you doing
- 105. © 2013
Han Dynasty – Location! Location! Location!
SocialSocial GeographicalGeographical PhysicalPhysical
- 126. © 2013
Facebook for B2C
• Word of mouth
• Power of “Like”
• Listen and Talk to Fans
• Community
• Facebook fans have an 80%
higher propensity to buy
• Advertise with precision
- 127. © 2013
Facebook- Likes (Pros)
• Another face for the business
• Personalisation of business pages with
comments, sharing facilities etc
• Interaction with followers Easy engagement –
customers can “Like” button or add a comment
to engage
• Interaction with other businesses. Connect
with your suppliers, distributors, or contractors.
- 128. © 2013
Facebook for business
• Set up “Business Page”
not “Profile”
• Advocates are key –
encourage feedback
• Set up “Like” icon on web
pages
• Visuals are GREAT!!
• Completely free, supported
by advertising if required
- 133. © 2013
What Next
Contact us: @WMGSME, wmgsme@warwick.ac.uk
024 7657 5594
Innovation Programme – Other workshops
3D Printing, Cloud for Business, Twitter, Strategy, LinkedIn and Facebook
www.wmgsme.eventbrite.com
Talk through a project…..
