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Social+media+080313

  1. 1. Introduction to Social Mediafor Business Use Dr Mark Swift Scott Crowther Dr. Xiao Ma© 2013 Ellie Precious
  2. 2. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2013
  3. 3. What is IIPSI? • International Institute for Product and Service Innovation • New SME centre – Experience led Innovation (people), Polymers (product), Digital (innovation) thinking • Purpose – Help West Midlands small businesses understand your customers and users better, prototype new products for example using Additive Layer Manufacturing, and use digital (Internet) to launch as well as develop market ready products and services – Improve the regions capacity to translate innovation into outcomes • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially)© 2013
  4. 4. Market ready Products and Services© 2013
  5. 5. What is the iIP - our approach The IIPSI Innovation Programme (iIP) is: 1. Centred on Innovation – “Successful exploitation of new ideas” WMG definition – "Innovation distinguishes between a leader and a follower." Steve Jobs 2. Demonstration activities – Raise awareness of what is possible through the adoption of new ideas and thinking 3. Knowledge Exchange – Common sharing and exploitation of new thinking – We don’t have all the answers© 2013
  6. 6. Whats the structure of iIP Innovation Programme Awareness briefing, case studies, technical Raising demonstrators Awareness Embedding In-depth workshops, advanced technical capability demonstrators, horizon scanning, hands on… Market leading products & Intensive company projects - prototyping, services 30+ identifying markets, product/service evaluation, places internships Expansion through R&D per Feasibility studies, collaborative projects, year assistance with funding and grant applications© 2013
  7. 7. Introductions • Housekeeping • Name... • What your business does…© 2013
  8. 8. Summary • Unique, high profile facility for the region • Range of SME services • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation • Enjoy the day • Get involved© 2013
  9. 9. Social Media Revolution http://youtu.be/lFZ0z5Fm-Ng© 2013
  10. 10. 1. Well established and embedded technology: Tipping point was over four years ago “Theres a plane in the Hudson. Im on the ferry going to pick up the people. Crazy” © 2013© 2011
  11. 11. Social media 2011… 2. Power in your pocket Portability and accessibility of smartphonesSocial Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011 © 2013http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
  12. 12. 3. Pace of change Google+ is now #2 Watch Pinterest etc Going – myspace, bebo?© 2013
  13. 13. “Marketing today is difficult.200 million people on the U.S. ‘Do Not Call’ list.Over 86% of TV viewers skip commercials.44% of direct marketing is never opened.Roughly 99.9% of online banners are never clicked.Buyers wait until they have completed 60-80% of theirresearch before reaching out to vendors”. Michael Brenner Senior Director of Global Marketing at SAP© 2013
  14. 14. What does this mean for a small business? - get Creative?© 2013
  15. 15. YouTube yourself…© 2013
  16. 16. BlendTec • SME manufacturer of commercial and home blenders • Blendtec produced a video in which the CEO blended unusual products such as a garden rake, a golf club, and light bulbs. – YouTube, video had 3.9 million views (over 8-months) – The Will It Blend? campaign illustrates the potential value of connecting with consumers online versus traditional advertising • Now: – 218,173,850 views on YouTube – 700% increase in sales • BlendTec Case TIPS: – Be creative – Don’t be afraid to shout about your product’s capability© 2013
  17. 17. What is it? New communication technologies - help people interact, and share information Photo sharing Video Blogging sharing Micro Podcasts Key blogging Social Message Tools RSS boards Product Widgets reviews Location based services© 2013
  18. 18. Digital Conversation Insight Innovation Advocacy Natural search Can replace existing methods of generating enquires Customer Increased sales service© 2013
  19. 19. Summary • Significant growth and pace of change • Multi channels which impact most of us • Many uses, moved from just B2B • Move from searching to following content • Its not going away (at the moment) • Can be used by the majority of businesses and industries© 2013
  20. 20. “All one needs is a computer, a networkconnection, and a bright spark of initiative andcreativity to join the economy.” Don Tapscott - Best selling business author On social media© 2013
  21. 21. LinkedIn© 2013
  22. 22. LinkedIn What they tell us!© 2013
  23. 23. LinkedIn 2012 Q1: 31st most visited global website 9m users 191m users 2m company pages© 2013
  24. 24. LinkedIn 375 (av. network) 74,100+ 4,828,600+ Look at your reach!© 2013
  25. 25. LinkedIn Your profile© 2013
  26. 26. LinkedIn Find people you know© 2013
  27. 27. LinkedIn Find people you don’t know© 2013
  28. 28. LinkedIn Your company page© 2013
  29. 29. LinkedIn Tips© 2013
  30. 30. LinkedIn Tips© 2013
  31. 31. LinkedIn Tips© 2013
  32. 32. LinkedIn Tips© 2013
  33. 33. LinkedIn Tips© 2013
  34. 34. LinkedIn Summary© 2013
  35. 35. Coffee© 2013
  36. 36. Twitter Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.”© 2013
  37. 37. Twitter Let’s take a general look© 2013
  38. 38. Twitter Time to tweet© 2013
  39. 39. Twitter Case Studies© 2013
  40. 40. Twitter Tools! http://tweet.grader.com/location/© 2013
  41. 41. Twitter Twitter Small Business Guide: www.bit.ly/LfShmZ© 2013
  42. 42. Welcome© 2013
  43. 43. Facebook ?© 2013
  44. 44. © 2013
  45. 45. Facebook – the most … 1,000,000,000© 2013
  46. 46. Facebook - Interesting Facts 1 279© 2013 17 1130
  47. 47. Facebook - Interesting Facts 69% 87% 18% 76:72© 2013
  48. 48. Facebook - Interesting Facts 95% 52% 30% Mind jumpers© 2013
  49. 49. Facebook - Timeline© 2013
  50. 50. Facebook – Update / options© 2013
  51. 51. Facebook – Connections/Engagement© 2013
  52. 52. Facebook – Page / B2B© 2013
  53. 53. Facebook -© 2013
  54. 54. Facebook Interactions 600 500 400 300 200 100 0 Birmingham Leicester Manchester Nottingham© 2013
  55. 55. Facebook - Timeline© 2013
  56. 56. Mobile© 2013
  57. 57. Facebook – Don’t forget© 2013
  58. 58. Facebook tips B2C Interaction E-word of mouth© 2013
  59. 59. Lunch© 2013
  60. 60. Exposing your visual side© 2013
  61. 61. Image sharing is big business! “Social Media is Video” (Social Media Examiner, 2012) £1billion of all Facebook activity revolves around photos (HBR 2012)© 2013
  62. 62. YouTube© 2013
  63. 63. YouTube Stats 800 million unique users visit YouTube each month 4 billion hours of video are watched each month 72 hours of video are uploaded every minute© 2013
  64. 64. YouTube How it works/main features© 2013
  65. 65. Encourage sharing© 2013
  66. 66. YouTube How it works/main features© 2013
  67. 67. YouTube© 2013
  68. 68. View visitors by geography, demographics, traffic sources© 2013
  69. 69. 4 reasons to use YouTube Facebook Google + YouTube Global Twitter Also UK’s 2nd biggest search engine! Top 5 Social Media Qzone (China only) December 2013 (GlobalWebIndex)© 2013
  70. 70. 4 reasons to use YouTube Google rankings! Google own YouTube!!!© 2013
  71. 71. 4 reasons to use YouTube© 2013
  72. 72. 4 reasons to use YouTube© 2013
  73. 73. Pinterest “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. Best of all, you can browse pinboards created by other people.”© 2013
  74. 74. © 2013
  75. 75. Pinterest 25 million+ users 80% (fastest network to achieve this) High monthly time spent Comscore, jeff bullas, MediaPost, PookyShares.© 2013
  76. 76. PinterestComscore, jeff bullas, MediaPost, PookyShares.© 2013
  77. 77. Pinterest: how you can use it http://about.pinterest.com/goodies/ http://business.pinterest.com/widget- builder/#do_pin_it_button© 2013
  78. 78. Pinterest: how it works© 2013
  79. 79. Pinterest: how it works© 2013
  80. 80. Pinterest: how it works© 2013
  81. 81. Pinterest: how you can use it Share your products© 2013
  82. 82. Pinterest: how you can use it Others then follow, ‘repin’ or ‘like’© 2013
  83. 83. Pinterest: how you can use it Showcase your expertise© 2013
  84. 84. Pinterest: how you can use it Become a thought leader© 2013
  85. 85. Pinterest: how you can use it Not just for B2C companies© 2013
  86. 86. Pinterest: how you can use it SELL - Add price with £ in description and it will automatically assign to Image© 2013
  87. 87. Pinterest http://pinterest.com/pinterestbiz/pinterest-marketing/ Business Tips for using Pinterest .© 2013
  88. 88. Other visual networks “We want to help people make their photos available to the people who matter to them.”© 2013
  89. 89. Other visual networks are available “Your videos belong here”© 2013
  90. 90. Other visual networks are available “It’s a fast, beautiful and fun way to share your photos with friends and family.”© 2013
  91. 91. Case Study What are customers saying about your competitors, anyone disgruntled……. Power of key clients© 2013
  92. 92. Visual media – Get Creative Go viral!© 2013
  93. 93. Creating your own visual content DIY animation tools: http://www.powtoon.com http://sparkol.com/videoscribe.php© 2013
  94. 94. Activity Brainstorm ways you could use video or imagery for the benefit of your business. Search on Pinterest and YouTube to see what competitors are doing, get some ideas© 2013
  95. 95. Welcome© 2013
  96. 96. 4sq what? A day? - 4.16© 2013
  97. 97. 4sq what? I dont careAll 4sq cares who you areWHO you are Where youre fromWhere you are What you didWhat you didWhat you doing© 2013
  98. 98. 4sq – who needs it?© 2013
  99. 99. 4sq how? 20%© 2013
  100. 100. Social, Game, Review, Location!!!© 2013
  101. 101. 4sq why? 80% + 2/3 +© 2013
  102. 102. To start with…© 2013
  103. 103. © 2013
  104. 104. Han Dynasty – Virtual to Physical© 2013
  105. 105. Han Dynasty – Location! Location! Location! Social Geographical Physical© 2013
  106. 106. 4sq tips…… Location based Simple but Smart promotion Tracking Virtual VS Physical© 2013
  107. 107. Coffee© 2013
  108. 108. Welcome© 2013
  109. 109. G+ what?© 2013
  110. 110. G+ what?© 2013
  111. 111. G+ why?© 2013
  112. 112. G+ for business© 2013
  113. 113. G+ VS All© 2013
  114. 114. G+ VS Twitter© 2013
  115. 115. G+ VS Twitter© 2013
  116. 116. G+ VS FB© 2013
  117. 117. G+ VS LI© 2013
  118. 118. G+ VS Eventbrite© 2013
  119. 119. G+ VS Flickr© 2013
  120. 120. G+ VS Flickr© 2013
  121. 121. G+ VS 4sq© 2013
  122. 122. G+ Pages© 2013
  123. 123. G+ VS YouTube?© 2013
  124. 124. Multi Screen Google10 History Media Share Apps© 2013 API
  125. 125. G+ tips…… Google Apps All in One Integration Its from Google© 2013
  126. 126. Facebook for B2C • Word of mouth • Power of “Like” • Listen and Talk to Fans • Community • Facebook fans have an 80% higher propensity to buy • Advertise with precision© 2013
  127. 127. Facebook- Likes (Pros) • Another face for the business • Personalisation of business pages with comments, sharing facilities etc • Interaction with followers Easy engagement – customers can “Like” button or add a comment to engage • Interaction with other businesses. Connect with your suppliers, distributors, or contractors.© 2013
  128. 128. Facebook for business • Set up “Business Page” • Visuals are GREAT!! not “Profile” • Completely free, supported • Advocates are key – by advertising if required encourage feedback • Set up “Like” icon on web pages© 2013
  129. 129. Create a page© 2013
  130. 130. Don’t Panic! Focus© 2013
  131. 131. Don’t Panic! Plan it like a wedding© 2013
  132. 132. Don’t Panic! Be time aware© 2013
  133. 133. What NextContact us: @WMGSME, wmgsme@warwick.ac.uk024 7657 5594Innovation Programme – Other workshops3D Printing, Cloud for Business, Twitter, Strategy, LinkedIn and Facebookwww.wmgsme.eventbrite.comTalk through a project….. © 2013
  134. 134. Thank You!© 2013

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