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Social+media+080313

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  • 1. Introduction to Social Mediafor Business Use Dr Mark Swift Scott Crowther Dr. Xiao Ma© 2013 Ellie Precious
  • 2. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2013
  • 3. What is IIPSI? • International Institute for Product and Service Innovation • New SME centre – Experience led Innovation (people), Polymers (product), Digital (innovation) thinking • Purpose – Help West Midlands small businesses understand your customers and users better, prototype new products for example using Additive Layer Manufacturing, and use digital (Internet) to launch as well as develop market ready products and services – Improve the regions capacity to translate innovation into outcomes • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially)© 2013
  • 4. Market ready Products and Services© 2013
  • 5. What is the iIP - our approach The IIPSI Innovation Programme (iIP) is: 1. Centred on Innovation – “Successful exploitation of new ideas” WMG definition – "Innovation distinguishes between a leader and a follower." Steve Jobs 2. Demonstration activities – Raise awareness of what is possible through the adoption of new ideas and thinking 3. Knowledge Exchange – Common sharing and exploitation of new thinking – We don’t have all the answers© 2013
  • 6. Whats the structure of iIP Innovation Programme Awareness briefing, case studies, technical Raising demonstrators Awareness Embedding In-depth workshops, advanced technical capability demonstrators, horizon scanning, hands on… Market leading products & Intensive company projects - prototyping, services 30+ identifying markets, product/service evaluation, places internships Expansion through R&D per Feasibility studies, collaborative projects, year assistance with funding and grant applications© 2013
  • 7. Introductions • Housekeeping • Name... • What your business does…© 2013
  • 8. Summary • Unique, high profile facility for the region • Range of SME services • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation • Enjoy the day • Get involved© 2013
  • 9. Social Media Revolution http://youtu.be/lFZ0z5Fm-Ng© 2013
  • 10. 1. Well established and embedded technology: Tipping point was over four years ago “Theres a plane in the Hudson. Im on the ferry going to pick up the people. Crazy” © 2013© 2011
  • 11. Social media 2011… 2. Power in your pocket Portability and accessibility of smartphonesSocial Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011 © 2013http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
  • 12. 3. Pace of change Google+ is now #2 Watch Pinterest etc Going – myspace, bebo?© 2013
  • 13. “Marketing today is difficult.200 million people on the U.S. ‘Do Not Call’ list.Over 86% of TV viewers skip commercials.44% of direct marketing is never opened.Roughly 99.9% of online banners are never clicked.Buyers wait until they have completed 60-80% of theirresearch before reaching out to vendors”. Michael Brenner Senior Director of Global Marketing at SAP© 2013
  • 14. What does this mean for a small business? - get Creative?© 2013
  • 15. YouTube yourself…© 2013
  • 16. BlendTec • SME manufacturer of commercial and home blenders • Blendtec produced a video in which the CEO blended unusual products such as a garden rake, a golf club, and light bulbs. – YouTube, video had 3.9 million views (over 8-months) – The Will It Blend? campaign illustrates the potential value of connecting with consumers online versus traditional advertising • Now: – 218,173,850 views on YouTube – 700% increase in sales • BlendTec Case TIPS: – Be creative – Don’t be afraid to shout about your product’s capability© 2013
  • 17. What is it? New communication technologies - help people interact, and share information Photo sharing Video Blogging sharing Micro Podcasts Key blogging Social Message Tools RSS boards Product Widgets reviews Location based services© 2013
  • 18. Digital Conversation Insight Innovation Advocacy Natural search Can replace existing methods of generating enquires Customer Increased sales service© 2013
  • 19. Summary • Significant growth and pace of change • Multi channels which impact most of us • Many uses, moved from just B2B • Move from searching to following content • Its not going away (at the moment) • Can be used by the majority of businesses and industries© 2013
  • 20. “All one needs is a computer, a networkconnection, and a bright spark of initiative andcreativity to join the economy.” Don Tapscott - Best selling business author On social media© 2013
  • 21. LinkedIn© 2013
  • 22. LinkedIn What they tell us!© 2013
  • 23. LinkedIn 2012 Q1: 31st most visited global website 9m users 191m users 2m company pages© 2013
  • 24. LinkedIn 375 (av. network) 74,100+ 4,828,600+ Look at your reach!© 2013
  • 25. LinkedIn Your profile© 2013
  • 26. LinkedIn Find people you know© 2013
  • 27. LinkedIn Find people you don’t know© 2013
  • 28. LinkedIn Your company page© 2013
  • 29. LinkedIn Tips© 2013
  • 30. LinkedIn Tips© 2013
  • 31. LinkedIn Tips© 2013
  • 32. LinkedIn Tips© 2013
  • 33. LinkedIn Tips© 2013
  • 34. LinkedIn Summary© 2013
  • 35. Coffee© 2013
  • 36. Twitter Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.”© 2013
  • 37. Twitter Let’s take a general look© 2013
  • 38. Twitter Time to tweet© 2013
  • 39. Twitter Case Studies© 2013
  • 40. Twitter Tools! http://tweet.grader.com/location/© 2013
  • 41. Twitter Twitter Small Business Guide: www.bit.ly/LfShmZ© 2013
  • 42. Welcome© 2013
  • 43. Facebook ?© 2013
  • 44. © 2013
  • 45. Facebook – the most … 1,000,000,000© 2013
  • 46. Facebook - Interesting Facts 1 279© 2013 17 1130
  • 47. Facebook - Interesting Facts 69% 87% 18% 76:72© 2013
  • 48. Facebook - Interesting Facts 95% 52% 30% Mind jumpers© 2013
  • 49. Facebook - Timeline© 2013
  • 50. Facebook – Update / options© 2013
  • 51. Facebook – Connections/Engagement© 2013
  • 52. Facebook – Page / B2B© 2013
  • 53. Facebook -© 2013
  • 54. Facebook Interactions 600 500 400 300 200 100 0 Birmingham Leicester Manchester Nottingham© 2013
  • 55. Facebook - Timeline© 2013
  • 56. Mobile© 2013
  • 57. Facebook – Don’t forget© 2013
  • 58. Facebook tips B2C Interaction E-word of mouth© 2013
  • 59. Lunch© 2013
  • 60. Exposing your visual side© 2013
  • 61. Image sharing is big business! “Social Media is Video” (Social Media Examiner, 2012) £1billion of all Facebook activity revolves around photos (HBR 2012)© 2013
  • 62. YouTube© 2013
  • 63. YouTube Stats 800 million unique users visit YouTube each month 4 billion hours of video are watched each month 72 hours of video are uploaded every minute© 2013
  • 64. YouTube How it works/main features© 2013
  • 65. Encourage sharing© 2013
  • 66. YouTube How it works/main features© 2013
  • 67. YouTube© 2013
  • 68. View visitors by geography, demographics, traffic sources© 2013
  • 69. 4 reasons to use YouTube Facebook Google + YouTube Global Twitter Also UK’s 2nd biggest search engine! Top 5 Social Media Qzone (China only) December 2013 (GlobalWebIndex)© 2013
  • 70. 4 reasons to use YouTube Google rankings! Google own YouTube!!!© 2013
  • 71. 4 reasons to use YouTube© 2013
  • 72. 4 reasons to use YouTube© 2013
  • 73. Pinterest “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. Best of all, you can browse pinboards created by other people.”© 2013
  • 74. © 2013
  • 75. Pinterest 25 million+ users 80% (fastest network to achieve this) High monthly time spent Comscore, jeff bullas, MediaPost, PookyShares.© 2013
  • 76. PinterestComscore, jeff bullas, MediaPost, PookyShares.© 2013
  • 77. Pinterest: how you can use it http://about.pinterest.com/goodies/ http://business.pinterest.com/widget- builder/#do_pin_it_button© 2013
  • 78. Pinterest: how it works© 2013
  • 79. Pinterest: how it works© 2013
  • 80. Pinterest: how it works© 2013
  • 81. Pinterest: how you can use it Share your products© 2013
  • 82. Pinterest: how you can use it Others then follow, ‘repin’ or ‘like’© 2013
  • 83. Pinterest: how you can use it Showcase your expertise© 2013
  • 84. Pinterest: how you can use it Become a thought leader© 2013
  • 85. Pinterest: how you can use it Not just for B2C companies© 2013
  • 86. Pinterest: how you can use it SELL - Add price with £ in description and it will automatically assign to Image© 2013
  • 87. Pinterest http://pinterest.com/pinterestbiz/pinterest-marketing/ Business Tips for using Pinterest .© 2013
  • 88. Other visual networks “We want to help people make their photos available to the people who matter to them.”© 2013
  • 89. Other visual networks are available “Your videos belong here”© 2013
  • 90. Other visual networks are available “It’s a fast, beautiful and fun way to share your photos with friends and family.”© 2013
  • 91. Case Study What are customers saying about your competitors, anyone disgruntled……. Power of key clients© 2013
  • 92. Visual media – Get Creative Go viral!© 2013
  • 93. Creating your own visual content DIY animation tools: http://www.powtoon.com http://sparkol.com/videoscribe.php© 2013
  • 94. Activity Brainstorm ways you could use video or imagery for the benefit of your business. Search on Pinterest and YouTube to see what competitors are doing, get some ideas© 2013
  • 95. Welcome© 2013
  • 96. 4sq what? A day? - 4.16© 2013
  • 97. 4sq what? I dont careAll 4sq cares who you areWHO you are Where youre fromWhere you are What you didWhat you didWhat you doing© 2013
  • 98. 4sq – who needs it?© 2013
  • 99. 4sq how? 20%© 2013
  • 100. Social, Game, Review, Location!!!© 2013
  • 101. 4sq why? 80% + 2/3 +© 2013
  • 102. To start with…© 2013
  • 103. © 2013
  • 104. Han Dynasty – Virtual to Physical© 2013
  • 105. Han Dynasty – Location! Location! Location! Social Geographical Physical© 2013
  • 106. 4sq tips…… Location based Simple but Smart promotion Tracking Virtual VS Physical© 2013
  • 107. Coffee© 2013
  • 108. Welcome© 2013
  • 109. G+ what?© 2013
  • 110. G+ what?© 2013
  • 111. G+ why?© 2013
  • 112. G+ for business© 2013
  • 113. G+ VS All© 2013
  • 114. G+ VS Twitter© 2013
  • 115. G+ VS Twitter© 2013
  • 116. G+ VS FB© 2013
  • 117. G+ VS LI© 2013
  • 118. G+ VS Eventbrite© 2013
  • 119. G+ VS Flickr© 2013
  • 120. G+ VS Flickr© 2013
  • 121. G+ VS 4sq© 2013
  • 122. G+ Pages© 2013
  • 123. G+ VS YouTube?© 2013
  • 124. Multi Screen Google10 History Media Share Apps© 2013 API
  • 125. G+ tips…… Google Apps All in One Integration Its from Google© 2013
  • 126. Facebook for B2C • Word of mouth • Power of “Like” • Listen and Talk to Fans • Community • Facebook fans have an 80% higher propensity to buy • Advertise with precision© 2013
  • 127. Facebook- Likes (Pros) • Another face for the business • Personalisation of business pages with comments, sharing facilities etc • Interaction with followers Easy engagement – customers can “Like” button or add a comment to engage • Interaction with other businesses. Connect with your suppliers, distributors, or contractors.© 2013
  • 128. Facebook for business • Set up “Business Page” • Visuals are GREAT!! not “Profile” • Completely free, supported • Advocates are key – by advertising if required encourage feedback • Set up “Like” icon on web pages© 2013
  • 129. Create a page© 2013
  • 130. Don’t Panic! Focus© 2013
  • 131. Don’t Panic! Plan it like a wedding© 2013
  • 132. Don’t Panic! Be time aware© 2013
  • 133. What NextContact us: @WMGSME, wmgsme@warwick.ac.uk024 7657 5594Innovation Programme – Other workshops3D Printing, Cloud for Business, Twitter, Strategy, LinkedIn and Facebookwww.wmgsme.eventbrite.comTalk through a project….. © 2013
  • 134. Thank You!© 2013

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