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Manufacturing marketers meet up 191113

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Slides from marketing meeting covering strategy making, setting objectives and how to use video for marketing use.

Slides from marketing meeting covering strategy making, setting objectives and how to use video for marketing use.

Published in: Business, News & Politics

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  • 1. 19/11/2013 Today’s agenda Welcome IIPSI • • INTERNATIONAL INSTITUTE FOR PRODUCT AND SERVICE INNOVATION • • • SCOTT CROWTHER ELLIE PRECIOUS • • © 2013 8.00am – Arrival and Coffee 8.15am - Roundtable Catch Up, members update on progress, challenges, questions. 9.00am – Strategy Session: Setting Goals and Objectives 10.00am – Coffee Break 10.15am –Using Video, How to Guide - Mark Hayward, Malthouse Engineering (Including tips from WMG SME Team) 11.30am - Guest Speaker – Robin Buxton, Online Marketing Manager, Biffa - Search Engine Optimisation, tips to implement and manage it effectively 12.00pm – Lunch © 2013 Goals and Objectives "80 percent of marketers incorrectly begin with tactics instead of goals." -eMarketer Report 2012 © 2013 © 2013 1
  • 2. 19/11/2013 Goals Objectives What are your marketing goals? How will you meet your goals? (they should align with your company goals !!!) • • • • • Build a brand? Manage Risk? Build a reputation? Develop relationships? Sales results? © 2013 • • • • Drive more website traffic? Gaining more business contacts? Don’t overstretch yourself! Make them SMART… © 2013 Objectives Goals and Objectives SMART means: • • • • • © 2013 Create some achievable targets that are measurable and align with your company aims. Specific Measurable Achievable Realistic Time-specific Goal: Grow the business by 10% by expanding into new markets. Objectives: New marketing campaign in France, achieving gross sales of £50,000 by June 2014. © 2013 2
  • 3. 19/11/2013 Goals and Objectives Goal: Become known as industry thought leaders. Objectives: Have the MD published in 5 major trade publications. Gain 500 followers across Social Media networks. By end March 2015. © 2013 Goals and Objectives Goals and Objectives Goal: Increase number of winter season paying visitors by 20%. Objectives: By end January 2014, run 1 online discount voucher offer and a complementary Social Media campaign and email marketing campaign to grow the CRM database to 500 people. © 2013 Goals and Objectives In groups/pairs, try some goals and objectives for… Now try for your company! © 2013 © 2013 3
  • 4. 19/11/2013 Goals and Objectives Today’s agenda • • • • • Now let’s get creative with delivery strategies! • • © 2013 © 2013 Tips to make great B2B Videos • • • • • • © 2013 8.00am – Arrival and Coffee 8.15am - Roundtable Catch Up, members update on progress, challenges, questions. 9.00am – Strategy Session: Setting Goals and Objectives 10.00am – Coffee Break 10.15am –Using Video, How to Guide - Mark Hayward, Malthouse Engineering (Including tips from WMG SME Team) 11.30am - Guest Speaker – Robin Buxton, Online Marketing Manager, Biffa - Search Engine Optimisation, tips to implement and manage it effectively 12.00pm – Lunch The Good Invest in production Practice Think Outside of the Box Show off your Expertise Emotional Connection Make Customers stars © 2013 4
  • 5. 19/11/2013 The Good The Good What are customers saying about your competitors, anyone disgruntled……. Power of key clients Profiles on Facebook, YouTube Impact: Web enquiries up by 180% Increase in conversions and sales © 2013 The Good © 2013 © 2013 Animation Tools © 2013 5
  • 6. 19/11/2013 The Bad • • • • • • • The …Pranksters No Call to Action Bland Backgrounds/Speakers Low quality/amateur video No Optimisation Too Commercial Abandoning Ship No Cross Promotion © 2013 Vine & Instagram • http://econsultancy.com/uk/blog/62441brands-that-use-vine-five-great-vs-five-badexamples © 2013 Video Email • http://www.dmnews.com/the-good-the-badand-the-video-email/article/275841/ • http://www.marketingmagazine.co.uk/article/ 1217706/brands-fuel-explosive-growthinstagram-video © 2013 © 2013 6
  • 7. 19/11/2013 Other Upcoming Events @IIPSI 21st November: Recruitment Breakfast 26th November: Cloud for Business 3rd December: Low Volume Manufacturing REGISTER VIA: www.wmgsme.eventbrite.com © 2013 © 2013 7