Introduction to Social Media for Business Use 291112

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Introduction to Social Media for Business Use 291112

  1. 1. WELCOME INTERNATIONAL INSTITUTE FOR PRODUCT & SERVICE INNOVATION INNOVATION PROGRAMME© 2012
  2. 2. Dr Mark Swift Scott Crowther Dr. Xiao Ma© 2012 Ellie Precious
  3. 3. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2012
  4. 4. What is IIPSI? • International Institute for Product and Service Innovation • New SME centre – Experience led Innovation (people), Polymer (product), Digital (web) • Purpose – Help West Midlands small businesses understand your customers and users better, prototype new products for example using Additive Layer Manufacturing, and use digital (Internet) to launch as well as develop market ready products and services – Improve the regions capacity to translate innovation into outcomes • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially)© 2012
  5. 5. What is the iIP - our approach The IIPSI Innovation Programme (iIP) is: 1. Centred on Innovation – “Successful exploitation of new ideas” WMG definition – "Innovation distinguishes between a leader and a follower." Steve Jobs 2. Demonstration activities – Raise awareness of what is possible through the adoption of new ideas and thinking 3. Knowledge Exchange – Common sharing and exploitation of new thinking – We don’t have all the answers© 2012
  6. 6. Whats the structure of iIP Awareness briefing, case studies, technical DAY Raising demonstrators Awareness ONE DAY In-depth workshops, advanced technical Embedding capability TWO demonstrators, horizon scanning, hands on… Market leading products & Intensive company projects - prototyping, services identifying markets, product/service evaluation, 30+ internships places Expansion per through R&D year Feasibility studies, collaborative projects, assistance with funding and grant applications© 2012
  7. 7. Introductions • Housekeeping • Name... • What your business does… See: www.bit.ly/mobrowarwick© 2012
  8. 8. Summary • Unique, high profile facility for the region • Range of SME services • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation • Enjoy the day • Get involved© 2012
  9. 9. Social Media Revolution http://youtu.be/lFZ0z5Fm-Ng© 2012
  10. 10. “Theres a plane in the Hudson. Im on the ferry going to pick up the people. Crazy” © 2012© 2011
  11. 11. Social media 2011…Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011 © 2012http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
  12. 12. Social Media in 2012 helps continue the Arab spring: Activists - Cairo - April 20, 2012 © 2012http://amandamustard.tumblr.com/post/21672119873
  13. 13. “Marketing today is difficult.Are 200 million people on the U.S. ‘Do Not Call’ list.Over 86% of TV viewers skip commercials.44% of direct marketing is never opened.Roughly 99.9% of online banners are never clicked.Buyers wait until they have completed 60-80% of theirresearch before reaching out to vendors”. Michael Brenner Senior Director of Global Marketing at SAP© 2012
  14. 14. What does this mean for a small business? - get Creative?© 2012
  15. 15. YouTube yourself…© 2012
  16. 16. BlendTec • SME manufacturer of commercial and home blenders • Blendtec produced a video in which the CEO blended unusual products such as a garden rake, a golf club, and light bulbs. – YouTube, video had 3.9 million views (over 8-months) – The Will It Blend? campaign illustrates the potential value of connecting with consumers online versus traditional advertising • Now: – 214,917,203 views on YouTube (Nov 2012) – 700% increase in sales • BlendTec Case TIPS: – Be creative – Don’t be afraid to shout about your product’s capability© 2012
  17. 17. What is it? Online tools that help people interact, collaborate and share content Photo sharing Video Blogging sharing Micro Podcasts Key blogging Social Message boards Tools RSS Product Widgets reviews Location based services© 2012
  18. 18. Digital Conversation Insight Innovation Advocacy Natural search Can replace existing methods of generating enquires Customer Increased sales service© 2012
  19. 19. How are you currently using social media?© 2012
  20. 20. Summary • Significant growth - not going away (at the moment) • Can be used by the majority of businesses & industries • Top tips: – Don’t announce, engage – Be responsive – don’t ignore converstations – Be adaptable – Be selective – Be creative • Many uses – insight, customer service, natural search, innovation, advocacy, INCREASE SALES© 2012
  21. 21. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2012
  22. 22. Social Media© 2012
  23. 23. LinkedIn What is it?© 2012
  24. 24. LinkedIn 2012 Q1: 31st most visited global website 9m users 191m users 2m company pages© 2012
  25. 25. LinkedIn 8 ways to use LinkedIn© 2012
  26. 26. LinkedIn 1. Personal profile© 2012
  27. 27. LinkedIn 2. Keep in touch© 2012
  28. 28. Your network 375 (av. network) 74,100+ 4,828,600+ Look at your reach!© 2012
  29. 29. LinkedIn 3. Company profile© 2012
  30. 30. LinkedIn 4. Showcase your products and ask for recommendations…© 2012
  31. 31. LinkedIn Add video…© 2012
  32. 32. LinkedIn and a direct sales contact.© 2012
  33. 33. LinkedIn Can also use it for your service business.© 2012
  34. 34. LinkedIn 5. Search for potential clients…© 2012
  35. 35. LinkedIn ...the people who work there…© 2012
  36. 36. LinkedIn …then contact them...© 2012
  37. 37. LinkedIn …or let them contact you.© 2012
  38. 38. LinkedIn 6. Professional Groups. Where are your clients? Start your own?© 2012
  39. 39. LinkedIn 7. Watch your competitors…© 2012
  40. 40. LinkedIn …what Groups do they frequent?© 2012
  41. 41. LinkedIn …invisibility cloak!© 2012
  42. 42. LinkedIn 8. Recruit. Pay for a job advert or start a free discussion© 2012
  43. 43. LinkedIn Plug-in apps.© 2012
  44. 44. LinkedIn Tips© 2012
  45. 45. LinkedIn Tips© 2012
  46. 46. LinkedIn Tips© 2012
  47. 47. LinkedIn Tips© 2012
  48. 48. LinkedIn Tips© 2012
  49. 49. LinkedIn Summary© 2012
  50. 50. Activity Use LinkedIn to research one of the other people on your table (or your competition). What groups are they in? Who are the connected to? Team up if you dont have a LinkedIn account yet. We have a phone with camera on hand to take profile photos!!!© 2012
  51. 51. Coffee© 2012
  52. 52. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2012
  53. 53. Welcome© 2012
  54. 54. Have you got a smart phone?© 2012
  55. 55. © 2012
  56. 56. Facebook Soon to beat India in Population???© 2012
  57. 57. Facebook – Why? Over 700,000 businesses in UK have active pages 900 Million Active Users • 50% of members using Biggest source of social media traffic mobile devices • BuiltMobile and Webto friend on friend Ready connections© 2012
  58. 58. Facebook - Interesting Facts 1 279 17 1130© 2012
  59. 59. Facebook - Interesting Facts 69% 87% 18% 76:72© 2012
  60. 60. Facebook - Interesting Facts 95% 52% 30% Mind jumpers© 2012
  61. 61. Facebook for B2B • Conversation/Feedback with customers? Not just for posting news • Are your customers B2C? Then likely to be on Facebook • Facebook as Search Engine • Recruitment • Fun – Show your face to your clients, do something different© 2012
  62. 62. Facebook for B2C • Word of mouth • Power of “Like” • Listen and Talk to Fans • Community • Facebook fans have an 80% higher propensity to buy • Advertise with precision© 2012
  63. 63. Facebook- Likes (Pros) • Another face for the business • Personalisation of business pages with comments, sharing facilities etc • Interaction with followers Easy engagement – customers can “Like” button or add a comment to engage • Interaction with other businesses. Connect with your suppliers, distributors, or contractors.© 2012
  64. 64. Facebook for business • Set up “Business Page” • Visuals are GREAT!! not “Profile” • Completely free, supported by advertising if required • Advocates are key – encourage feedback • Set up “Like” icon on web pages© 2012
  65. 65. Create a page© 2012
  66. 66. Facebook 2012 Updates • Timeline Feature • SEARCH!!!!! • Custom Tabs (Views & • ‘Pin’ option (posts last Apps) longer!) • Facebook Developer – developers.facebook.com /apps e.g add your Pinterest Account • Insights© 2012
  67. 67. Mobile© 2012
  68. 68. Insights© 2012
  69. 69. Facebook interactions 600 500 400 300 200 100 0 Birmingham Leicester Manchester Nottingham© 2012
  70. 70. Facebook tips B2C Interaction E-word of mouth© 2012
  71. 71. A bit more …© 2012
  72. 72. Social Media Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.”© 2012
  73. 73. Twitter© 2012
  74. 74. Twitter© 2012
  75. 75. Twitter© 2012
  76. 76. Twitter© 2012
  77. 77. Twitter© 2012
  78. 78. Twitter© 2012
  79. 79. Twitter© 2012
  80. 80. Twitter© 2012
  81. 81. Twitter: re-tweeting© 2012
  82. 82. Twitter My interests© 2012
  83. 83. Twitter Business uses© 2012
  84. 84. Twitter 1. Engage with industry leaders…© 2012
  85. 85. Twitter …they can give you exposure! (20k+ followers)© 2012
  86. 86. Twitter 2. Sniff out new business© 2012
  87. 87. Twitter http://tweet.grader.com/location/ 3. Find advocates. Local ones…© 2012
  88. 88. Twitter … and by searching biographies© 2012
  89. 89. Twitter 4. Promote your other content© 2012
  90. 90. Twitter 5. Embed in a websitehttps://twitter.com/about/resources/buttonsUse Settings > Widgets in Twitter account © 2012
  91. 91. Twitter 6. Watch your competitors© 2012
  92. 92. Twitter 7. Advertising© 2012
  93. 93. Twitter : info, tips and tricks Promote your @ID or #hashtag© 2012
  94. 94. Twitter : info, tips and tricks A management tool© 2012
  95. 95. Twitter : info, tips and tricks When’s best to Tweet?© 2012
  96. 96. Twitter : info, tips and tricks Simple cleanup tools© 2012
  97. 97. Twitter Twitter Small Business Guide: www.bit.ly/LfShmZ© 2012
  98. 98. Activity On paper, write a quick twitter plan based around an event, e.g. product launch, networking event Think about the days, times to post, tweet content, photo or not, hashtags and IDs to use. Practice keeping to Twitter 140 (120!) character limit© 2012
  99. 99. Lunch© 2012
  100. 100. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2012
  101. 101. Exposing your visual side© 2012
  102. 102. Image sharing is big business! “Social Media is Video” (Social Media Examiner, 2012) £1billion of all Facebook activity revolves around photos (HBR 2012)© 2012
  103. 103. YouTube “YouTube is a platform for uploading, viewing, sharing, discussing and rating video content online….”© 2012
  104. 104. YouTube Stats 800 million unique users visit YouTube each month 3 billion hours of video are watched each month 72 hours of video are uploaded every minute© 2012
  105. 105. YouTube How it works/main features© 2012
  106. 106. Encourage sharing© 2012
  107. 107. YouTube How it works/main features© 2012
  108. 108. YouTube© 2012
  109. 109. View visitors by geography, demographics, traffic sources© 2012
  110. 110. 4 reasons to use YouTube Facebook YouTube Twitter Yahoo Answers Also UK’s 2nd biggest search engine! Gumtree UK LinkedIn Top 10 Social Media Tumblr December 2011 Moneysavingexpert (Experian Hit Data) Moshi Monsters Stumble Upon© 2012
  111. 111. 4 reasons to use YouTube Google rankings! Google own YouTube!!!© 2012
  112. 112. 4 reasons to use YouTube© 2012
  113. 113. 4 reasons to use YouTube© 2012
  114. 114. Pinterest “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people.”© 2012
  115. 115. © 2012
  116. 116. Pinterest 10 million+ users 80% (fastest network to achieve this) High monthly time spent Comscore, jeff bullas, MediaPost, PookyShares.© 2012
  117. 117. PinterestComscore, jeff bullas, MediaPost, PookyShares.© 2012
  118. 118. Pinterest: how you can use it© 2012
  119. 119. Pinterest: how it works© 2012
  120. 120. Pinterest: how it works© 2012
  121. 121. Pinterest: how it works© 2012
  122. 122. Pinterest: how you can use it Share your products© 2012
  123. 123. Pinterest: how you can use it Others then follow, ‘repin’ or ‘like’© 2012
  124. 124. Pinterest: how you can use it Showcase your expertise© 2012
  125. 125. Pinterest: how you can use it Become a thought leader© 2012
  126. 126. Pinterest: how you can use it Not just for B2C companies© 2012
  127. 127. Pinterest: how you can use it© 2012
  128. 128. Pinterest: how you can use it© 2012
  129. 129. Pinterest: how you can use it© 2012
  130. 130. Pinterest http://pinterest.com/pinterestbiz/pinterest-marketing/ Business Tips for using Pinterest .© 2012
  131. 131. “Other visual networks are available” “We want to help people make their photos available to the people who matter to them.”© 2012
  132. 132. “Other visual networks are available” “Your videos belong here”© 2012
  133. 133. “Other visual networks are available” “It’s a fast, beautiful and fun way to share your photos with friends and family.”© 2012
  134. 134. © 2012
  135. 135. Visual media applications What are customers saying about your competitors, anyone disgruntled……. Power of key clients© 2012
  136. 136. Visual media applications Profiles on Facebook and YouTube Impact: Web enquiries up by 180% Increase in conversions and sales© 2012
  137. 137. Visual media – Get Creative Provide better support© 2012
  138. 138. Visual media – Get Creative Go viral!© 2012
  139. 139. Visual media – Get Creative© 2012
  140. 140. Creating your own visual content DIY animation tools: http://www.powtoon.com http://sparkol.com/videoscribe.php© 2012
  141. 141. Activity Choose a company on your table and brainstorm ways they could use video or imagery for the benefit of their business. Be prepared to share the best/wackiest idea with the group.© 2012
  142. 142. Welcome© 2012
  143. 143. 4sq what? A day? - 4.16© 2012
  144. 144. 4sq what? I dont careAll 4sq cares who you areWHO you are Where youre fromWhere you are What you didWhat you didWhat you doing© 2012
  145. 145. 4sq – who needs it?© 2012
  146. 146. 4sq how? 20%© 2012
  147. 147. Social, Game, Review, Location!!!© 2012
  148. 148. Mobile based - GPS 20%© 2012
  149. 149. 4sq why? 80% + 2/3 +© 2012
  150. 150. To start with…© 2012
  151. 151. © 2012
  152. 152. Han Dynasty – Virtual to Physical© 2012
  153. 153. Han Dynasty Location! Location! Location! Social Geographical Physical© 2012
  154. 154. 4sq tips…… Location based promotion Simple but Smart Tracking Virtual VS Physical© 2012
  155. 155. Coffee© 2012
  156. 156. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott© 2012
  157. 157. Welcome© 2012
  158. 158. G+ what?© 2012
  159. 159. G+ what?© 2012
  160. 160. G+ why?© 2012
  161. 161. G+ for business© 2012
  162. 162. G+ VS All© 2012
  163. 163. G+ VS Twitter© 2012
  164. 164. G+ VS Twitter© 2012
  165. 165. G+ VS FB© 2012
  166. 166. G+ VS LI© 2012
  167. 167. G+ VS Eventbrite© 2012
  168. 168. G+ VS Flickr© 2012
  169. 169. G+ VS Flickr© 2012
  170. 170. G+ VS 4sq© 2012
  171. 171. G+ Pages© 2012
  172. 172. G+ VS YouTube?© 2012
  173. 173. Multi Screen Google10 History Media Share Apps© 2012 API
  174. 174. G+ tips…… All in One Google Apps Integration Its from Google© 2012
  175. 175. Activity Google+ session - hold a hangout for 10 people, where Scott and Xiao are presenting a document to the remaining people.© 2012
  176. 176. Don’t Panic!© 2012
  177. 177. Don’t Panic! Focus© 2012
  178. 178. Don’t Panic! Plan it like a wedding© 2012
  179. 179. Don’t Panic! Be time aware© 2012
  180. 180. Case Study© 2012
  181. 181. Case Study© 2012
  182. 182. Case Study© 2012
  183. 183. Activity On paper, start writing a simple strategy for your business. What are your goals and objectives? What networks do you want to work with? What are your tactics for each?© 2012
  184. 184. What NextInnovation Programme – Other workshops3D PrintingCloud for Businesswww.wmgsme.eventbrite.comTalk through a project…..© 2012
  185. 185. How to kick off your social media? SME Programmes Team, WMG @WMGSME Talk to Talk to each other wmgsme@warwick.ac.uk people like the SME 024 7657 5594 team Google it! Social Media footprint: Come back and WMG will help© 2012
  186. 186. Thank You!© 2012

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