Design with Intent Workshop (ELI)

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Design with Intent Workshop (ELI)

  1. 1. Design with Intent Carolyn Parkinson Technology Transfer Specialist Experience Led Innovation© 2012
  2. 2. Design with Intent • This tool pulls together extensive research into how design influences real user behaviour • Intended for situations where you want to create (or prevent) a specific behaviour • Uses eight ‘lenses’ to ask you to look at your products / services in light of the behaviour which would result from particular design factors • 101 cards provoke design ideas by asking questions and giving examples of particular principles (or design gambits) in action© 2012
  3. 3. Design with Intent “I use the term Design with Intent to mean design thats intended to influence or result in certain user behaviour — its an attempt to describe lots of types of systems (products, services, interfaces, environments) that have been strategically designed with the intent to influence how people use them.” “This reflective approach can be valuable for designers: being aware that were designing not just products, not just experiences, but actually designing behaviour at one level or another. Whether we mean to do it or not, its going to happen, so we might as well get good at it.” Dan Lockton, creator of Design with Intent© 2012
  4. 4. Scenario: the challenge We are launching a Gourmet Burger van Our objectives: • Attract customers • Have successful products • Achieve sales • Profitable operation • Create a buzz • Beat the competition© 2012
  5. 5. Scenario: the challenge The competition….© 2012
  6. 6. 8 lenses, 101 gambits© 2012
  7. 7. Some useful terminology Affordance: quality which allows an action to be performed Meme: a behaviour which spreads from person to person Ludic: game-like Kairos: the concept of a propitious time for action; the Affordances can be correct, right time for the right action false, or hidden© 2012
  8. 8. Scenario: the challenge We are launching a Gourmet Burger van Our objectives: • Attract customers • Have successful products • Achieve sales • Profitable operation • Create a buzz • Beat the competition© 2012

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