0
GOOD MORNING AND WELCOME

BITE SIZE
INNOVATION BREAKFAST
DR MARK SWIFT
HEAD OF SME PROGRAMMES
© 2014
Housekeeping #IIPSI @WMGSME

© 2014
Purpose of Today
1. Discovery
Find out more about the themes of expertise
2. Make the Connection
Decide what support might...
Agenda
0800

Introduction and Purpose of Today

Dr Mark Swift

0815

Putting the Customer First!

Prof Paul Jennings

0830...
Why Take Action?
1. Increase sales
2. More efficient (save money)
3. Grow your business
4. Launch a new Product or Service...
Small businesses snapshot
4.9 million firms in UK
99% are SMEs
In 1971 the
Bolton report
said SMEs on
the way out!

49% tu...
The Challenge
Valley of Death?

© 2014
Expertise Areas

© 2013
We have done
1. Technology demonstration
2. Innovation Programme
3. Intensive Innovation Projects

© 2013
© 2014
Sign Up and Feedback

Be inspired…

© 2014
Agenda
0800

Introduction and Purpose of Today

Dr Mark Swift

0815

Putting the Customer First!

Prof Paul Jennings

0830...
Putting the Customer First
Professor Paul Jennings
Experiential Engineering

© 2014
Let’s talk about…
• Understanding customers and users
• Not about being a slave to customers’ whims
• Gaining insights whi...
What is Experience Led Innovation?
Experience Led Innovation (ELI):
Innovation that is informed by
understanding how peopl...
Put yourself in the user’s shoes

… now how does your offering look?

© 2014
Experience Led Innovation
• All products and services create experiences and behaviours for
users – either by design, or b...
Introductions
Experience Led Innovation SME team
Carolyn Parkinson

Technology Transfer Specialist

Prof Paul Jennings

Pr...
Understand the user perspective
What does this button do?
• Stop the traffic?
• Provide illusion of control?
• ‘Fake affor...
Understand the user perspective

How many people
would push the wrong
button for this lift?

© 2014
Understand the user perspective
Confusing user interface
Result:
• frustration
• wasted time
• poor quality data

© 2014
Getting it right…
“the user experience is
what we care about most”
Steve Jobs

© 2014
Accessing support
Two routes to accessing Experience Led Innovation
support for your business:

1. IIPSI Innovation Progra...
Customised projects: case study

© 2014
IIPSI Innovation Programme
•
•

•
•

Open to all West Midlands SMEs
Practical workshops cover a range of Experience Led
In...
IIPSI Innovation Programme
Effective Digital Marketing Strategies: Wednesday 5th March
•
•
•

© 2014

Joint workshop with ...
IIPSI Innovation Programme
People Centred Innovation: Thursday 20th March
•

•
•
•
•
•
© 2014

Excellent overview of pract...
Experience Led Innovation

Thank you

© 2014
Agenda
0800

Introduction and Purpose of Today

Dr Mark Swift

0815

Putting the Customer First!

Prof Paul Jennings

0830...
Polymer Innovation

Assisting SMEs to bring new products from concept to
manufacture using innovative polymer technologies...
Polymer Innovation
Low Volume Manufacturing
• Additive Manufacturing
• Getting to production

Recycling
• Identifying prop...
Polymer Innovation

© 2014
Polymer Innovation Workshops
• We run workshops for companies who:
– Want to learn about and make use of cutting edge
poly...
Low Volume Manufacturing Workshop

• Introduction to and pragmatic view of ALM
technologies

£500
© 2014

£150,000
Low Volume Manufacturing Workshop

• Demonstrations of equipment in the IIPSI Tech
Hall and International Manufacturing Ce...
Low Volume Manufacturing Workshop

• Review of low volume manufacturing options
– Silicone moulds
– Investment casting
– L...
Low Volume Manufacturing Workshop

• Workshop outcomes:
– Know what to expect from 3D printed parts
– Witness additive man...
Polymer Innovation Projects
• What does a PI Project partner look like?
– Looking to move towards manufacture
– …and/or ha...
Project Case Study
JSC Rotational Ltd:
• Rotational moulding company
• 33 employees, based in Inkberrow,
Worcestershire

©...
Project Case Study
• Challenge:

– Venting for rotational mould tool
– Existing solutions low-tech and unreliable
– 5% scr...
Project Case Study
• Project Outcomes:
– 2nd gen concept trialled and
approved
– Low volume mould tools designed
for first...
IIPSI Innovation Programme Dates
12th February – Polymer Innovation Network

#2 ‘Polymer Superpowers- polymers to hide, to...
Assisting SMEs to bring new products from concept to
manufacture using innovative polymer technologies
Ben Wood
@BenjaminM...
Agenda
0800

Introduction and Purpose of Today

Dr Mark Swift

0815

Putting the Customer First!

Prof Paul Jennings

0830...
Digital Theme Areas

1.Smarter Social Media
2.Cloud For Business
3.Data To Intelligence
4.Mobile For Business
5.Internet o...
Digital Workshop Example 1
Digital Marketing

Network knowledge – Planning - Case Studies – Hands-on Exercises
© 2014
Digital Workshop Example 2
Cloud for Business

© 2014
Digital Assisted Project Example
Helping companies move from this…

© 2014
Digital Assisted Project Example
To this…

© 2014
Digital Prototype Example

+

© 2014

=
IIPSI Innovation Programme Dates
11th February – Manufacturing Marketers Group
Regular meet up group specifically for mark...
IIPSI Innovation Programme Dates
5th March - Effective Digital Marketing Strategies
One day session focussing on the digit...
Agenda
0800

Introduction and Purpose of Today

Dr Mark Swift

0815

Putting the Customer First!

Carolyn Parkinson

0830
...
What Next?

© 2014
Idea to Innovation
• Best Idea - current thinking doesn’t have to
be perfect
• Innovation is the result
• The process is c...
The Programme

• Grow your business; product or service
© 2014
Accessing support
1. IIPSI Innovation Programme

• Practical workshops to equip you with new knowledge
and skills to apply...
Mftg
Marketing
Group

Polymer
Network

Cloud for
Business

© 2014
Effective
Digital
Marketing
Strategies

Low Volume
Mftg

Experience
Led
Innovation

© 2014
Internet
of Things

© 2014
Innovation Programme – Dates
Expertise
Area

February

March

April

Digital Marketing Strategies
(5th March)
Experience L...
Coventry Jelly
3rd Friday of every
month:
Upcoming events:
• 14th February
• 14th March

© 2014
Innovation Programme – Feedback

Day was highly
appropriate for my
requirements…..
(People Centred
Innovation , April 2013...
Project Criteria
• Is the proposed market that the product or service will
enter, growing and sustainable?
• Do we have th...
Questions

© 2014
What Next?
• Sign up for workshops now to
secure a place
• Give us your feedback on the
relevance to your business
• Submi...
Thank you

IIPSI

INTERNATIONAL INSTITUTE FOR
PRODUCT AND SERVICE
INNOVATION
www.warwick.ac.uk/iipsi
Stay in touch:
wmgsme...
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Bitesize Innovation Breakfast - International Institute for Product and Service Innovation

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Slides from a breakfast meeting on 30th January. Highlights the three expertise areas available to West Midlands SMEs at WMG's International Institute for Product and Service Innovation - Experience Led Innovation, Polymer Innovation and Digital Innovation.

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Transcript of "Bitesize Innovation Breakfast - International Institute for Product and Service Innovation "

  1. 1. GOOD MORNING AND WELCOME BITE SIZE INNOVATION BREAKFAST DR MARK SWIFT HEAD OF SME PROGRAMMES © 2014
  2. 2. Housekeeping #IIPSI @WMGSME © 2014
  3. 3. Purpose of Today 1. Discovery Find out more about the themes of expertise 2. Make the Connection Decide what support might be relevant to your business 3. Take Action Sign up for upcoming workshops and/or apply for a project © 2014
  4. 4. Agenda 0800 Introduction and Purpose of Today Dr Mark Swift 0815 Putting the Customer First! Prof Paul Jennings 0830 Making Stuff Dr Ben Wood 0845 Digital Enabling Tools Scott Crowther 0900 What Next – Dates of Workshops/Project Criteria Ellie Precious 0910 Questions and Answers All 0920 SIGN UP and FEEDBACK 0930 Close © 2014
  5. 5. Why Take Action? 1. Increase sales 2. More efficient (save money) 3. Grow your business 4. Launch a new Product or Service Innovation is a key driver of economic growth - the exploitation of new ideas © 2014
  6. 6. Small businesses snapshot 4.9 million firms in UK 99% are SMEs In 1971 the Bolton report said SMEs on the way out! 49% turnover The economy is starting recover? © 2014 57% employment No. of micro firms increased by 40% No. of large companies is shrinking SMEs are the source of future growth 50% of SMEs predict strong growth in 2014 21% have serious growth ambitions But only 20% of UK SMEs are innovative? Challenges: Access to Finance, the Skills Gap…
  7. 7. The Challenge Valley of Death? © 2014
  8. 8. Expertise Areas © 2013
  9. 9. We have done 1. Technology demonstration 2. Innovation Programme 3. Intensive Innovation Projects © 2013
  10. 10. © 2014
  11. 11. Sign Up and Feedback Be inspired… © 2014
  12. 12. Agenda 0800 Introduction and Purpose of Today Dr Mark Swift 0815 Putting the Customer First! Prof Paul Jennings 0830 Making Stuff Dr Ben Wood 0845 Digital Enabling Tools Scott Crowther 0900 What Next – Dates of Workshops/Project Criteria Ellie Precious 0910 Questions and Answers All 0920 SIGN UP and FEEDBACK 0930 Close © 2014
  13. 13. Putting the Customer First Professor Paul Jennings Experiential Engineering © 2014
  14. 14. Let’s talk about… • Understanding customers and users • Not about being a slave to customers’ whims • Gaining insights which will help you meet your business objectives • Purposely designing for the experiences and behaviours you hope to create for users of a product or service • We call this: Experience Led Innovation © 2014
  15. 15. What is Experience Led Innovation? Experience Led Innovation (ELI): Innovation that is informed by understanding how people use or experience a product or service © 2014
  16. 16. Put yourself in the user’s shoes … now how does your offering look? © 2014
  17. 17. Experience Led Innovation • All products and services create experiences and behaviours for users – either by design, or by accident • Getting it right is a competitive advantage • Designing desired behaviours aligned with business goals • Creating physical or digital experiences and journeys • Making use of sensory input and emotions Our key message to SMEs: We can help you better understand the user experience to promote and inform innovation to grow your business © 2014
  18. 18. Introductions Experience Led Innovation SME team Carolyn Parkinson Technology Transfer Specialist Prof Paul Jennings Professor of Experiential Engineering © 2014
  19. 19. Understand the user perspective What does this button do? • Stop the traffic? • Provide illusion of control? • ‘Fake affordance’ Design question: Is there anything to be gained from making something look like it works one way, while actually doing something else (or nothing at all)? © 2014
  20. 20. Understand the user perspective How many people would push the wrong button for this lift? © 2014
  21. 21. Understand the user perspective Confusing user interface Result: • frustration • wasted time • poor quality data © 2014
  22. 22. Getting it right… “the user experience is what we care about most” Steve Jobs © 2014
  23. 23. Accessing support Two routes to accessing Experience Led Innovation support for your business: 1. IIPSI Innovation Programme • Practical workshops to equip you with new knowledge and skills to apply to your business • Hands-on sessions and access to leading academics 2. Customised projects • Working one-to-one with our specialist staff to address a particular challenge or growth opportunity • Projects must have impact in terms of jobs created or safeguarded • Extent of support available is determined by the likely jobs impact © 2014
  24. 24. Customised projects: case study © 2014
  25. 25. IIPSI Innovation Programme • • • • Open to all West Midlands SMEs Practical workshops cover a range of Experience Led Innovation topics which you can immediately apply to your own business On-going programme of dates – you select minimum 2 days across any of the IIPSI themes Upcoming Experience Led Innovation dates: • 5 March: Digital Marketing Strategies (joint workshop with Digital Innovation) • © 2014 20 March: People Centred Innovation
  26. 26. IIPSI Innovation Programme Effective Digital Marketing Strategies: Wednesday 5th March • • • © 2014 Joint workshop with Digital Innovation team Convergence of digital expertise and user experience tools Includes specialist sessions: Digital UX: online user experience Personas tool: knowing the user
  27. 27. IIPSI Innovation Programme People Centred Innovation: Thursday 20th March • • • • • • © 2014 Excellent overview of practical ways to adopt an Experience Led Innovation approach Relevant for all products and services Practical sessions using the WMG Experience Led Innovation Toolkit Design for Emotion: Prof Paul Jennings Design for User Experience Behaviour creation: Design with Intent
  28. 28. Experience Led Innovation Thank you © 2014
  29. 29. Agenda 0800 Introduction and Purpose of Today Dr Mark Swift 0815 Putting the Customer First! Prof Paul Jennings 0830 Making Stuff Dr Ben Wood 0845 Digital Enabling Tools Scott Crowther 0900 What Next – Dates of Workshops/Project Criteria Ellie Precious 0910 Questions and Answers All 0920 SIGN UP and FEEDBACK 0930 Close © 2014
  30. 30. Polymer Innovation Assisting SMEs to bring new products from concept to manufacture using innovative polymer technologies …MAKING STUFF © 2014
  31. 31. Polymer Innovation Low Volume Manufacturing • Additive Manufacturing • Getting to production Recycling • Identifying properties of waste • Finding new applications The Cutting Edge • Printed electronics • Smart materials © 2014
  32. 32. Polymer Innovation © 2014
  33. 33. Polymer Innovation Workshops • We run workshops for companies who: – Want to learn about and make use of cutting edge polymer technology – Need to know if the latest technologies are right for them – Want to try out the latest equipment before buying © 2014
  34. 34. Low Volume Manufacturing Workshop • Introduction to and pragmatic view of ALM technologies £500 © 2014 £150,000
  35. 35. Low Volume Manufacturing Workshop • Demonstrations of equipment in the IIPSI Tech Hall and International Manufacturing Centre – CAD software (SolidWorks) – ALM (3D Printing) – Injection moulding (Engel e-Victory) © 2014
  36. 36. Low Volume Manufacturing Workshop • Review of low volume manufacturing options – Silicone moulds – Investment casting – Low cost, low volume injection mould tools © 2014
  37. 37. Low Volume Manufacturing Workshop • Workshop outcomes: – Know what to expect from 3D printed parts – Witness additive manufacturing – Able to select appropriate manufacturing route for initial parts in low volumes – Understand the step up from low to medium/high volume production © 2014
  38. 38. Polymer Innovation Projects • What does a PI Project partner look like? – Looking to move towards manufacture – …and/or has a manufacturing/material challenge that needs solving – Ready to invest time and effort in a collaborative project © 2014
  39. 39. Project Case Study JSC Rotational Ltd: • Rotational moulding company • 33 employees, based in Inkberrow, Worcestershire © 2014
  40. 40. Project Case Study • Challenge: – Venting for rotational mould tool – Existing solutions low-tech and unreliable – 5% scrap rate • Project scope: – Design and CAD model novel vent solutions – Manufacture range of prototypes and trial – Provide advice, contacts and assistance with large scale manufacture © 2014
  41. 41. Project Case Study • Project Outcomes: – 2nd gen concept trialled and approved – Low volume mould tools designed for first 200 parts • 2 Safeguarded Jobs • Project on-going with further outputs expected © 2014
  42. 42. IIPSI Innovation Programme Dates 12th February – Polymer Innovation Network #2 ‘Polymer Superpowers- polymers to hide, to see, to control light, manage sound….and make music!’ Evening networking event bringing together leading academics in materials and plastics industry organisations 13th March- Low Volume Manufacturing One day session focussing on the technologies and techniques to take a prototype into low volume production © 2014
  43. 43. Assisting SMEs to bring new products from concept to manufacture using innovative polymer technologies Ben Wood @BenjaminMWood POLYMER INNOVATION @ IIPSI © 2014
  44. 44. Agenda 0800 Introduction and Purpose of Today Dr Mark Swift 0815 Putting the Customer First! Prof Paul Jennings 0830 Making Stuff Dr Ben Wood 0845 Digital Enabling Tools Scott Crowther 0900 What Next – Dates of Workshops/Project Criteria Ellie Precious 0910 Questions and Answers All 0920 SIGN UP and FEEDBACK 0930 Close © 2014
  45. 45. Digital Theme Areas 1.Smarter Social Media 2.Cloud For Business 3.Data To Intelligence 4.Mobile For Business 5.Internet of Things © 2014
  46. 46. Digital Workshop Example 1 Digital Marketing Network knowledge – Planning - Case Studies – Hands-on Exercises © 2014
  47. 47. Digital Workshop Example 2 Cloud for Business © 2014
  48. 48. Digital Assisted Project Example Helping companies move from this… © 2014
  49. 49. Digital Assisted Project Example To this… © 2014
  50. 50. Digital Prototype Example + © 2014 =
  51. 51. IIPSI Innovation Programme Dates 11th February – Manufacturing Marketers Group Regular meet up group specifically for marketing professionals in manufacturing organisations. 18th February – Cloud for Business One day ‘hands on’ session looking at the various business solutions that cloud apps can offer © 2014
  52. 52. IIPSI Innovation Programme Dates 5th March - Effective Digital Marketing Strategies One day session focussing on the digital and user led tools to support your marketing objectives 29th April – Internet of Things Meet-up for West Midlands SMEs to explore opportunities in this technology area © 2014
  53. 53. Agenda 0800 Introduction and Purpose of Today Dr Mark Swift 0815 Putting the Customer First! Carolyn Parkinson 0830 Making Stuff Dr Ben Wood 0845 Digital Enabling Tools Scott Crowther 0900 What Next – Dates of Workshops/Project Criteria Ellie Precious 0910 Questions and Answers All 0920 SIGN UP and FEEDBACK 0930 Close © 2014
  54. 54. What Next? © 2014
  55. 55. Idea to Innovation • Best Idea - current thinking doesn’t have to be perfect • Innovation is the result • The process is creativity • Pressures within business inhibit – IIPSI is an opportunity to escape confines of restrictions and barriers and look at new opportunities © 2014
  56. 56. The Programme • Grow your business; product or service © 2014
  57. 57. Accessing support 1. IIPSI Innovation Programme • Practical workshops to equip you with new knowledge and skills to apply to your business • Hands-on sessions and access to leading academics 2. Customised projects • • © 2014 Working one-to-one with our specialist staff to address a particular challenge or growth opportunity Projects must have impact in terms of jobs created or safeguarded
  58. 58. Mftg Marketing Group Polymer Network Cloud for Business © 2014
  59. 59. Effective Digital Marketing Strategies Low Volume Mftg Experience Led Innovation © 2014
  60. 60. Internet of Things © 2014
  61. 61. Innovation Programme – Dates Expertise Area February March April Digital Marketing Strategies (5th March) Experience Led Innovation Polymer Innovation Digital Innovation People Centred Innovation (20th March) Plastics Industry Networking Event (12th February) Manufacturing Marketers Meet-Up Group th February) (11 Cloud for Business (18th February) © 2014 Low Volume Manufacturing (13th March) Digital Marketing Strategies (5th March) Internet of Things (29th April) Internet of Things (29th April)
  62. 62. Coventry Jelly 3rd Friday of every month: Upcoming events: • 14th February • 14th March © 2014
  63. 63. Innovation Programme – Feedback Day was highly appropriate for my requirements….. (People Centred Innovation , April 2013) © 2014 Difficult concepts explained very clearly ….. (Introduction to ALM, Feb 2013) Excellent day with much food for thought….. (Introduction to Social Media, May 2013)
  64. 64. Project Criteria • Is the proposed market that the product or service will enter, growing and sustainable? • Do we have the capabilities necessary to address the market need? • Is the timing right? • Will our support make a difference (i.e. will there be new jobs or safe-guarding of jobs?) © 2014
  65. 65. Questions © 2014
  66. 66. What Next? • Sign up for workshops now to secure a place • Give us your feedback on the relevance to your business • Submit a project proposal © 2014
  67. 67. Thank you IIPSI INTERNATIONAL INSTITUTE FOR PRODUCT AND SERVICE INNOVATION www.warwick.ac.uk/iipsi Stay in touch: wmgsme@warwick.ac.uk @wmgsme © 2014
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