#CSUMMIT14
Your Patients
Have Moved!
#CSUMMIT14
Physical
Address
Mass Media Web Social Media
Tight
Control
Loose
Control
Where Your Patients Live
LevelofContro...
#CSUMMIT14
??
Healthcare
Consumers
Clinical Info
Healthcare
Information
Market Data
Social Behavior
Build a bridge
#CSUMMIT14
May 15th, 2012
Diagnosed with
Brain Cancer
Grade 3
Anaplastic Astrocytoma
#CSUMMIT14
Healthcare
Consumers
Clinical Info
Healthcare
Information
Market Data
Social Behavior
Change the direction
Cust...
#CSUMMIT14
Summer 2013
#CSUMMIT14
PMD
Healthcare
Consumers
PMI
Patient
Marketing
Intelligence
The BrightWhistle Digital Healthcare
Marketing Plat...
#CSUMMIT14
Healthcare
Focused
HIPAA Compliant
Certified
Results
Driven
BrightWhistle Differentiators
PMD
#CSUMMIT14
“Groundbreaking, high octane, and
infinitely agile – that pretty much defines
BrightWhistle’s approach to engag...
#CSUMMIT14
Providers
Payor
ACO
Pharma
CRO
CPG
OTC
BrightWhistle Growth
Target Markets
Gov’t
#CSUMMIT14
Thank you!
@brightwhistle
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iAwards - Greg Foster, BrightWhistle - WLSA Convergence Summit 2014

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iAwards - Greg Foster, BrightWhistle - WLSA Convergence Summit 2014

  1. 1. #CSUMMIT14 Your Patients Have Moved!
  2. 2. #CSUMMIT14 Physical Address Mass Media Web Social Media Tight Control Loose Control Where Your Patients Live LevelofControl Your Patients Have Moved Direct Mail Physician Referral Word of Mouth Billboard TV Corporate Website Patient Portal (EHR)Newspaper Digital Word of Mouth
  3. 3. #CSUMMIT14 ?? Healthcare Consumers Clinical Info Healthcare Information Market Data Social Behavior Build a bridge
  4. 4. #CSUMMIT14 May 15th, 2012 Diagnosed with Brain Cancer Grade 3 Anaplastic Astrocytoma
  5. 5. #CSUMMIT14 Healthcare Consumers Clinical Info Healthcare Information Market Data Social Behavior Change the direction Customize the message
  6. 6. #CSUMMIT14 Summer 2013
  7. 7. #CSUMMIT14 PMD Healthcare Consumers PMI Patient Marketing Intelligence The BrightWhistle Digital Healthcare Marketing Platform Clinical Info Healthcare Information Market Data Social Behavior MPM (Marketing Portfolio Manager) Bariatrics Engagement Assessments Neurology Orthopaedics ACQUISITION ENGAGEMENT RETENTION CONNECTION MARKETING FORMULA ENGINE
  8. 8. #CSUMMIT14 Healthcare Focused HIPAA Compliant Certified Results Driven BrightWhistle Differentiators PMD
  9. 9. #CSUMMIT14 “Groundbreaking, high octane, and infinitely agile – that pretty much defines BrightWhistle’s approach to engaging health care consumers.” Laurie Hesser - Director of Marketing Methodist Health System CHOMP Serving over 100 healthcare clients
  10. 10. #CSUMMIT14 Providers Payor ACO Pharma CRO CPG OTC BrightWhistle Growth Target Markets Gov’t
  11. 11. #CSUMMIT14 Thank you! @brightwhistle
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