Writing effective Likert scale questions
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Writing effective Likert scale questions



Here is a "how to " file on writing effective Liker scale questions and how these can be used with the Audience Reponse pads from Dukane ...

Here is a "how to " file on writing effective Liker scale questions and how these can be used with the Audience Reponse pads from Dukane

Bill McIntosh
Authorized Dukane Consultant
Phone :843-442-8888
Email :WKMcIntosh@Comcast.net

You can find information on all of Dukane products here




As well as on the main Dukane website




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Writing effective Likert scale questions Document Transcript

  • 1. Writing EffectiveLikert Scale QuestionsA Likert scale is a type of question where respondents are asked to rate the level atwhich they agree or disagree with a statement. For instance on a scale from one tofive a user can strongly disagree or strongly agree with a statement. The scale isnamed for the professor who invented the concept. ( A college professor recentlycorrected my pronunciation..it is correctly pronounced (LICK ert)I have had many questions about how to write Likert Questions, and how to writethem effectively, so I reached out to a college professor who had posted someexcellent information on creating effective Likert Scale questions, and he kindly gaveme permission to share and repost the information below.These kinds of questions are used often not only in Higher Education but in Businessand Government training and even Focus group polling and Customer satisfactionsurveys.Almost anyone who had attended a workshop or seminar has been asked “Likertscale questions.These kinds of question also lend themselves to be used with an ARS(AudienceResponse System”. Many people refer to such a system as “clickers”. Weare now seeing the ability to ask such questions being added, via an “app” to smartphones and tablets. And while you can build Powerpoints with such questionsincluded for verbal replies , an audience response system will allow you to seeresponses and “capture” them.
  • 2. The company I represent, Dukane, offers an ARS/SRS (when used with students iscalled as “Student Response System.The Dukane “clickers “ are called Convey:The Convey Clickers were well-designed ,with dedicated buttons for MC, dedicatedbuttons for True false, and also separate buttons for entering a number.
  • 3. Partcipants also get „Instant‟ but also private feedback as to whether they got theanswer right.
  • 4. They come packaged in sets of 24 or 32 ( but larger sets can be used)You can see a brief Powerpoint about Convey Response pads here:http://www.slideshare.net/WKMcIntoshIII/dukane-convey-response-pads
  • 5. The presentation above is something of a “K-12 Centric” version of how Conveyresponse pads can be used, but you can find more information including info on howthey are used in Business and Government for training, and how smart phones andtablets can be incorporated here:http://www.conveyclassrooms.com/convey-enterprise.html
  • 6. As with anything in training or education, the effectiveness of a session is going todepend on the quality of the questions ASKED.Here are some verbs that will assist in writing good Likert Scale Questions. Theverbs in RED are the ones most commonly used in each category.
  • 7. Using response pads in this way is also part a “Green “ solution. We have allbeen in sessions where we have been asked to evaluate the speaker or thesession.Typically attendees are given a “bubble sheet” and that takes time to create andpaper to print.Using response pads for this chore means you dont have to print out sheetsand can use the same presentation, once created, over and over.Also, since the software that is part of Covey will “tally the scores” you canhave immediate feedback, without the tedious chore of totaling responses, andhave them in a form you can share with the participants, or “the powers thatbe” who want that information.If you factor in the paper saved, time saved, and the ability to share the resultsthe ROI ( return on investment) in this kind of response system is clear.The original charts with the LIkert Scale verbs listed above can be found at :http://www.gifted.uconn.edu/siegle/research/Instrument%20Reliability%20and%20Validity/Likert.html
  • 8. These charts were produced by : Del Siegle, Ph.D.
 Neag School of Education - University of Connecticut
 www.delsiegle.comI received Dr Siegle’s express permission to use his charts in this file.Another aspect of an ARS is the ability to add Graphics to illustrate questions.Thus it is possible to put “emoticons” beside each question, if that is of interestI have found some of these kinds of graphics on a site for royalty free graphics. Hereare some examples:These graphics could be used to represent Agree and DisagreeThese were found at http://www.clipproject.info/
  • 9. I hope this info will be useful in writing successful Likert Scale Questions.By the way, Dukane offers the option of a free on line demonstration of ConveyUse this link to request a demonstration :http://www.conveyclassrooms.com/contact.htmlThis no-cost, no-obligation demo is given over the web. All you need is 30 minutesand a good connection to the internet along with a phone, tablet or other device touse as a virtual responder, if you want to see how that works. A Dukane ConveyExpert will answer your questions and show you the software in action.Bill McIntosh
  • 10. Bill McIntoshAuthorized Dukane ConsultantPhone :843-442-8888Email :WKMcIntosh@Comcast.netYou can find information on all of Dukane products herehttp://www.slideshare.net/WKMcIntoshIII/documentshttp://www.slideshare.net/WKMcIntoshIII/presentationshttp://www.slideshare.net/WKMcIntoshIII/videos.
  • 11. Here is a link to the main Dukane websitewww.dukane.com/av