2. 5 W’s
Who? – People who are into fashion.
What? – They want items to match.
When? –They cant find an item of clothing to match something they already own.
Where? – At home, or out and about.
Why? – When they have a meeting or a job interview and need specific
coloured shoes to match with a dress, cardigan, suit or tie that they own
already.
3. Problem Question
How can we help people to quickly and easily find
new clothes that match an item they already
possess?
4. Problem
People who need to quickly and easily find an
item that matches something they already own.
5. Key Insight
People who want to find matching colour clothing currently have to
helplessly search shops and boutiques looking for the right item.
But this solution doesn’t work, because it can be extremely time-
consuming and frustrating, especially when you are with younger ones.
It can also cost you extra money- paying for car parks at shopping centres,
or even spending money on something that you know you’ll never wear,
due to the material or colour of the piece being a bad colour match.
Our key insight is that people do eventually find the right item, however it
wastes time, is expensive, and can become irritable if you have to do it on
a regular basis.
6. Our elevator pitch
• Our app, helps you search for clothes, makeup or
accessories, which match with a colour or patterned
item that you already own. By taking a picture of the
item using your camera feature on your device, it will
then give you the names of the local shops or
internet links where you can purchase to your heart’s
content!
7. User profile
Khloe’ Halloway
• Works long hours- travels around Europe for her job
• Very dedicated to her looks and always wants to look her best to
impress others with her fashion taste
• Models for Vogue and other fashion agencies and magazines
• Attends red carpet events
• Has to internet shop most of the time, as she doesn’t have time to
go looking and as her schedule is quite busy
• Owns her own fashion and beauty blog- always reviewing different
clothes and makeup
• Owns an iPhone- uses it constantly for work and social life; also
relies on it to keep her updated with the latest trends in the fashion
market and industry
8. Other competitors
We found a similar app which came out on the 24th of
February this year called Snap ColourPop
• However, we read the users comments which mentioned that boys were
feeling left out as the app was purely focussed on girls, where as ours will
be based on both genders.
• We also noticed that someone picked out on the fact that they would like
to see more shops featured on the app, which we would be able to
incorporate into ours- that would be what makes our idea different to
everyone else's.
9. User Stories
• As a user, I want Colour Snap to help me find matching colour clothing
easily, because most of the time the colour of the item Is not precise, and I
think this app would make a change in order to find the perfect match.
• As a user I want Colour Snap to make shopping quicker and more efficient,
because it can become frustrating paying for money for parking tickets
and items that I probably wont even wear.
• As a user I want Colour Snap to help me save time whilst shopping,
because I can never find what I actually came looking for, and then I buy
an item that’s completely different to what I wanted to find in the first
place!
10. Balsamiq
*This is a brief of our app shown by Balsamiq mock-ups, and changes will be made for
more exact colour choices, if we reach the competition.
11. Business Case
• …For example: their season colour could be different shades of blue- our
app would identify other pieces the same colour, and then the stockers
can go out and buy the clothes from where stated on our application.
Main target
user
Who
benefits
from our
app?
Others who
benefit
Our
business
model
Somebody
else pays
Early teens
to adults
(similar to
who
benefits)
11 years up
(girls and
boys) who
want to find
matching
clothing
Shops like
Primark,
Superdry
and
Superdrug
Celebrities
Fashion
designers
Fashion and
beauty
bloggers
Modelling
colleges.
My team’s
app Colour
Snap will
operate a
business in
which
somebody
else pays.
My team
have
identified
that Fashion
shops and
businesses
will be
willing to
pay towards
the app
because…
Yes
12. Marketing strategy
Audience Through What Persuasive Event Result
My marketing is
aimed for
Fashion, Make up
and Accessory
lovers
Posters and Flyers
Video on you tube
The audience will
receive business
cards and flyers –
also view posters.
The audience will
find promotional
video we made
with my group
As a result of our
business cards,
flyers and posters
we want them to
spread the news
to relatives and
friends
My marketing is
aimed for
Fashion, Make up
and accessory
lovers
Magazine Article
Live Event
The audience will
read a short
article we have
written for a
certain magazine.
The audience will
watch us
advertise in a
local area at a live
event
As a result of the
article we want
them to sign a
pledge to
download our app
once it is
developed and
launched As a
result of the live
event we also
want the
watchers to
spread the news
to other people
that might find
our app useful if it
was ever
launched.
Marketing strategy
