UW-Extension Wisconsin Rural Partners Summit: Keynote 2015
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University Wisconsin Extension Dean Rick Klemme keynote presentation for the 2015 Wisconsin Rural Partners Summit. Theme: Tying Technology to Development in Rural Wisconsin
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UW-Extension Wisconsin Rural Partners Summit: Keynote 2015
- 1. Tying Technology to Development in Rural Wisconsin Richard Klemme Dean and Director, Cooperative Extension April 23, 2015 Wisconsin Rural Partners Summit 1
- 2. How can we develop people and communities with technology? In order for people to gain the most benefit from the technology available today, they need to • Have it • Know how to use it • Create with it Infrastructure: Access Adoption of technology Application
- 3. Technology is changing our lives 3 Flipped classrooms Interaction between school-student-parent Fab Labs Education
- 4. 4
- 5. Technology is changing our lives 5 Herd management in the Cloud Robotic milking Drones monitoring crops Smart phone management apps Agriculture
- 6. 6By Gunnar Richter Namenlos.net (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
- 7. 7
- 8. 8
- 9. Technology is changing our lives 9 Online certifications Workforce Development
- 10. Broadband is responsible for 23.4% of all new jobs 35% 30% 25% 20% 15% 10% 5% 0% Percent of New Jobs Related to Internet By Size of Employer Group Small businesses create 12x more Internet jobs relative to large firms 10 Technology is changing our lives 30.9% 29.1% 21.1% 19.1% 23.4% Source: SNG Digital Economy Database n = 6,177 Economy
- 12. American Community Survey asks what means of transportation people take to work State of Wisconsin 2005 – 3.8% of population reported “work from home” 2013 - 4.1 % of population reported “work from home” Rural counties, 2013: Adams – 4.1% Trempealeau – 4.5% Iowa – 7.4% Clark – 10.2% 12 Telecommuting Work from anywhere!
- 13. Nationally… 85% of the US population have access to what the FCC defines as broadband: 25 Mbps download, 3 Mbps upload. The breakdown 94% in urban areas 55% in rural areas 32% on tribal lands 13 Broadband access disparities Source: National Telecommunications and Information Administration: March 2015
- 14. 14 Technology should improve lives in rural Wisconsin
- 15. Research in the U.S. shows… 56% of businesses and organizations say broadband is essential for remaining in current location 56% of households say they would definitely/likely relocate if broadband was not available 32% of households work from home or have a home-based business 15 The Internet has become the highway for technology Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
- 17. 17 The cost of internet exclusion to individuals
- 18. 18 The cost of internet exclusion to organizations photo credit: HA! Designs - Artbyheather
- 19. 19 The cost of exclusion to communities
- 20. 20 The cost of exclusion to communities
- 21. The Biggest Barrier is Not Knowing Fear of the unknown overrules slow Internet as a barrier Security concerns Privacy concerns High cost of development/maintenance Available Internet is too slow Lack of internal expertise and knowledge Loss of personal contact with clients 0% 10% 20% 30% 40% 50% Percentage of Establishments defining above barriers to using the Internet as “Very Important” Source: SNG Digital Economy Database N = 18,086 44.3% 33.6% 24.7% 22.1% 18.1% 23.1%
- 22. access (availability) adoption (how to use it) utilization (being creative with it) 22 UW-Extension is your partner We help people with
- 23. Broadband Boot Camps UW-Extension educators and community partners Sponsored by the Broadband and E-Commerce Education Center 23 Access to technology
- 25. Agriculture: helping farmers learn how to manage nutrients to save on fertilizer costs 25 Adoption of technology
- 26. Mobile technology expands STEM education into the outdoors 26 Utilization of technology
- 27. Students are generators, not just consumers, of knowledge through programs in 4-H and Youth Development 27 Utilization of technology
- 30. April 30, 2015 Budget messages: Thank legislators for their support Ask them to continue the support and reduce the $300 million cut to the UW System Share personal stories of the value that UW- Extension brings to you, your family, businesses, community 30 Capitol Connections
Editor's Notes
- Education Fab Labs and maker spaces are changing the way we interact with the rest of the world. Students in our K-12 systems can collaborate in design with people on the other side of the world. A Fab Lab is comprised of off-the-shelf, industrial-grade fabrication and electronics tools, wrapped in open source software and programs written by researchers at MIT’s Center for Bits & Atoms. The Fab Lab suite of equipment supports design and fabrication activities. 2D and 3D software as well as micro scribes and scanners support the design portion of the project. To support the fabrication portion of the project vinyl cutters, laser engravers, 3D printers, mini-mills, CNC routers and plasma cutters. A video teleconferencing unit supports distance collaboration between labs. Originally designed for communities as prototyping platforms for local entrepreneurship, Fab Labs are increasingly being adopted by schools as platforms for project-based, hands-on STEAM education. Users learn by designing and creating objects of personal interest or import. Empowered by the experience of making something themselves, they both learn and mentor each other, gaining deep knowledge about the machines, the materials, the design process, and the engineering that goes into invention and innovation. In educational settings, rather than relying on a fixed curriculum, learning happens in an authentic, engaging, personal context, one in which students go through a cycle of imagination, design, prototyping, reflection, and iteration as they find solutions to challenges or bring their ideas to life. This allows students to experience the joys and sorrows experienced in the work world. https://sites.google.com/a/threelakessd.k12.wi.us/fab-lab-three-lakes/ A session at the summit on “telling the story of your school on social media”
- First graders in the Three Lakes School District Fab Lab – connected to other labs around the world. A Fab Lab is comprised of off-the-shelf, industrial-grade fabrication and electronics tools, wrapped in open source software and programs written by researchers at MIT’s Center for Bits & Atoms. The Fab Lab suite of equipment supports design and fabrication activities. 2D and 3D software as well as micro scribes and scanners support the design portion of the project. To support the fabrication portion of the project vinyl cutters, laser engravers, 3D printers, mini-mills, CNC routers and plasma cutters. A video teleconferencing unit supports distance collaboration between labs. Originally designed for communities as prototyping platforms for local entrepreneurship, Fab Labs are increasingly being adopted by schools as platforms for project-based, hands-on STEAM education. Users learn by designing and creating objects of personal interest or import. Empowered by the experience of making something themselves, they both learn and mentor each other, gaining deep knowledge about the machines, the materials, the design process, and the engineering that goes into invention and innovation. In educational settings, rather than relying on a fixed curriculum, learning happens in an authentic, engaging, personal context, one in which students go through a cycle of imagination, design, prototyping, reflection, and iteration as they find solutions to challenges or bring their ideas to life. This allows students to experience the joys and sorrows experienced in the work world. https://sites.google.com/a/threelakessd.k12.wi.us/fab-lab-three-lakes/
- Cloud management http://www.forbes.com/sites/tomiogeron/2012/08/02/cows-in-the-cloud-the-hot-startup-moving-farmers-into-the-cloud/ Drones can send data to the cloud or to video back to the operator http://www.npr.org/blogs/alltechconsidered/2015/02/16/385520242/as-rules-get-sorted-out-drones-may-transform-agriculture-industry http://www.agweb.com/article/eight_ways_to_employ_drones_on_the_farm_NAA_Ben_Potter-ben-potter/ http://www.agprofessional.com/news/2015-year-drone
- By Gunnar Richter Namenlos.net (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
- Many options exist online to boost one’s credentials. Example here: Child Care credentials available through UW Platteville. Child care is a great example, not only because there are many (how many?) certified child care providers, who are commonly small businesses, self employed people, also available child care is a significant workforce issue for employers who have workers with small children, Also mention UW Flex Degree options growing.
- Wisconsin EDC is now promoting gigabit business parks through their LocateInWisconsin website. Robust broadband is becoming a necessity for many businesses
- What does the trend mean for rural Wisconsin? In 2005, statewide, 3.8% of workers reported working from home. By 2013, 4.1% of the workforce reported working from home. What can rural communities do to take advantage of this trend? Some rural counties are ahead of the state percentages. Increasingly, internet that is fast, reliable and of reasonable cost is a necessity for working from home.
- FierceGovernmentit.com http://www.fiercegovernmentit.com/story/broadband-map-shows-85-americans-have-access-25mbps-speeds-rural-gap-exists/2015-03-25
- A while ago, this was the best technology we had for roads in rural America. At some point we realized that these automobiles were not going away. And we needed to do more than just drive around in the cities. That people out on the farm and in the small villages also had needs for moving themselves and their products, and people in the metropolitian areas needed those products.
- Technology, including broadband… UW Extension has a long and steady history as a partner in rural Wisconsin to educate people about the latest technology for improving their lives. I have heard stories from the time, not so long ago, when electricity was becoming available, just like broadband, first in the cities where it was profitable for companies to provide it, and then to the rural areas. Power ran to the barn first. The Pragmatists needed to be convinced that there was going to be a real benefit.
- Limits access to goods and services, resulting in higher costs for households; Reduces access to education and inhibits learning among children; Increases job search costs, which lowers both earnings and the chance of finding a job; Reduces access to health information; and Increases the costs associated with household financial management. (photo credit: http://401kcalculator.org)
- When an organization’s audience or customers are excluded: -higher costs in communicating with populations without broadband access since communications and transactions must occur via paper, mail, telephone or face-to-face contact, in addition to electronic communication (vintage envelope photo credit: HA! Designs - Artbyheather https://www.flickr.com/photos/hadesigns/) -increases the cost of civic engagement, which reduces participation When the organization is excluded, -interaction with members, customers, potential donors is limited. Businesses miss out on the global marketplace. -Applications such as kickstarter and GoFundMe are not available for investment and fundraising Example: last week a Stratford WI man was killed when another car hit a deer that crashed through his windshield. They were on their way to the hospital have their 8th child. The GoFundMe fund has had $386,000 pledged in less than a week. http://www.gofundme.com/rogan http://www.wausaudailyherald.com/story/news/local/2015/04/20/thousands-raised-for-stratford-crash-victim-michael-rogan-family/26070195/ -
- (areas shown in blue are eligible for Public Service Commission grants- to qualify, areas had to have fewer than 2 internet service providers offering greater than 3 Mbps download speeds and 768 Kbps upload based on December 2013 coverage. Reminder: FCC just defined broadband as 25 Mbps download; 4 upload) http://www.link.wisconsin.gov/broadband-maps Communities with limited broadband penetration rates have less productive households and bear higher costs in providing public services, placing them at a competitive disadvantage in providing basic services such as education. At the national level, lack of broadband access lowers national production and wealth for at least five reasons: Higher job search costs lower the number of people fully employed; Higher job search costs result in sub-optimal job matching and lower earnings; Higher costs to employers seeking access to the labor market will limit employment; Lower educational attainment will lower production compared to what could be obtained; and Higher costs for private businesses providing financial, real estate and other services, with large segments cut off from these services entirely.
- ALTERNATELY?? http://www.link.wisconsin.gov/broadband-maps (only the areas shown in red are reported to have broadband speeds that conform to the FCC’s 2015 definition as 25 Mbps download. Dark orange indicates 10-25 Mbps) Communities with limited broadband penetration rates have less productive households and bear higher costs in providing public services, placing them at a competitive disadvantage in providing basic services such as education. At the national level, lack of broadband access lowers national production and wealth for at least five reasons: Higher job search costs lower the number of people fully employed; Higher job search costs result in sub-optimal job matching and lower earnings; Higher costs to employers seeking access to the labor market will limit employment; Lower educational attainment will lower production compared to what could be obtained; and Higher costs for private businesses providing financial, real estate and other services, with large segments cut off from these services entirely.
- Boot camp attendees have returned home to organize technology councils, host community meetings and engage with local providers. (photo: Iron County Citizen’s Forum, panel representing the Gogebic Range Broadband Committee) Some past participants been a part of the collaboration when their communities successfully applied for Public Service Commission infrastructure grants. As an example, Oneida County’s grant application was supported in spirit and with resources from the county government, town government, the regional and county Economic Development Corporations, school districts, the Chamber of Commerce, and the local healthcare provider. People across the state are learning more about the access they have and are starting more conversations about the kind of access they need. Boot camps have energize people to take action for their communities. The Broadband and E-Commerce Center has also compiled a funding document which lists grant and loan opportunities for communities to consider
- Here Mike Theiss leads a basic internet class at the Hatley library in Marathon County. UW-Extension educators have been engaging the community, especially reaching out to those who could potentially be left behind as we become a digital nation. Extension offices are partnering with other community institutions to bring technology education to parts of the population who haven’t had the same opportunities to grow up with computers. The outreach includes audiences of older residents, to rural libraries and at-risk residents such as those in Huber programs. Local schools and libraries are partners with UW-Extension in many areas.
- SNAP-Plus is a software package that was developed by the University of Wisconsin-Madison Soil Science Department to assist crop advisors and farmers manage nutrients. The tools within SNAP-Plus enable the user to keep detailed record, determine fertility needs, estimate manure production, plan commercial fertilizer and manure application placement, calculate soil erosion, and much more. For those less experienced with computers, this can be a good program to work with in order to expand your computer skills. Throughout the year, training opportunities are offered by UW-Extension, (often in partnership with) Land Conservation offices, DATCP and Technical Colleges to help people improve their skills with SNAP-Plus. Anyone can obtain SNAP-Plus free of charge by downloading it off the internet. (summary from Nick Schneider, Winnebago County Agriculture Agent)
- From Justin Hougham’s reporting narrative: Upham Woods programming Addressing technology in environmental education is a critical and timely issue that directly impacts our efforts to advance environmental literacy in our schools and in our field-based experiences. Research shows that children are increasingly spending less time outdoors and more time in front of screens (television, tablets, gaming systems, etc.) As a result of this increased time spent with technology, children are learning in fundamentally different ways than ever before. The intention of this project is for students and teachers to participate in programming to expand their access to science, technology, engineering and mathematics (STEM) in the outdoors. Programs use mobile technology tools to enable deep observation and investigation of natural environments, making the 'invisible' both visible and accessible to exploration and study. Using digital microscopes, remote sensors, cameras, thermal imagers and trail cameras, this program explores hidden environments, such as underwater habitats, nocturnal wildlife movements, microscopic soil features, and the thermodynamics of living organisms. With these tools, students will become generators, not just consumers, of knowledge by thinking and behaving as scientists, problem solvers, and contributors to field research investigations. I am receiving comments like this from Agents/Educators in my evaluations that show where this work can improve. "I see these technology kits as a great opportunity for youth to learn about technology and how it can be used to solve real world problems. I also see the kits as a great opportunity to discover career opportunities related to technology and environmental science. This will fit well into the Tech Wizards Program which currently exists in Brown, Outgamie, Milwaukee and Kenosha counties and Fort McCoy." "Appears to be a great opportunity for older members to keep them interested and engaged. Youth are already using technology and this can show them how technology is more than just playing games and texting. Looking forward to seeing what this can do when all the kinks are worked out. Adaptations: A scavenger hunt with devices as a follow up activity; add career clips for kids to watch." "The team generated ideas to explore and ways to use DOTS in the future. I could use this at a Science Day or a project day. The team partnership was a ++." "Bridging the gap between modern technology and traditional outdoor education is important to help youth learn how to protect their environment and the future. Combining both technology and outdoor activities is key to keeping youth interested in environmental education"
- From Justin Hougham’s reporting narrative: Upham Woods programming Addressing technology in environmental education is a critical and timely issue that directly impacts our efforts to advance environmental literacy in our schools and in our field-based experiences. Research shows that children are increasingly spending less time outdoors and more time in front of screens (television, tablets, gaming systems, etc.) As a result of this increased time spent with technology, children are learning in fundamentally different ways than ever before. The intention of this project is for students and teachers to participate in programming to expand their access to science, technology, engineering and mathematics (STEM) in the outdoors. Programs use mobile technology tools to enable deep observation and investigation of natural environments, making the 'invisible' both visible and accessible to exploration and study. Using digital microscopes, remote sensors, cameras, thermal imagers and trail cameras, this program explores hidden environments, such as underwater habitats, nocturnal wildlife movements, microscopic soil features, and the thermodynamics of living organisms. With these tools, students will become generators, not just consumers, of knowledge by thinking and behaving as scientists, problem solvers, and contributors to field research investigations. I am receiving comments like this from Agents/Educators in my evaluations that show where this work can improve. "I see these technology kits as a great opportunity for youth to learn about technology and how it can be used to solve real world problems. I also see the kits as a great opportunity to discover career opportunities related to technology and environmental science. This will fit well into the Tech Wizards Program which currently exists in Brown, Outgamie, Milwaukee and Kenosha counties and Fort McCoy." "Appears to be a great opportunity for older members to keep them interested and engaged. Youth are already using technology and this can show them how technology is more than just playing games and texting. Looking forward to seeing what this can do when all the kinks are worked out. Adaptations: A scavenger hunt with devices as a follow up activity; add career clips for kids to watch." "The team generated ideas to explore and ways to use DOTS in the future. I could use this at a Science Day or a project day. The team partnership was a ++." "Bridging the gap between modern technology and traditional outdoor education is important to help youth learn how to protect their environment and the future. Combining both technology and outdoor activities is key to keeping youth interested in environmental education"
- E-parenting As children’s technological use has increased so has parents’ use of mobile technology. Among adults, parents are the most likely to utilize digital technology and the vast majority of parents report using online resources to learn about parenting. Furthermore, the growth of the Internet and mobile technologies such as smart phones and tablet computers has created a powerful and highly accessible new medium for educating and supporting parents. Today’s parents can benefit from a better understanding of the role digital media plays in their children’s lives and by learning how to use new media to enhance their responsibilities as parents. The opportunity exists for an initiative that promotes the positive aspects of digital media, including the ways that it can contribute to a child’s development, enhance the parent-child relationship and provide tools that can strengthen and extend childrearing skills. For one school semester, from January to May 2014, over 2,000 parents of 5th to 8th graders in four Wisconsin middle schools, including Menomonie Middle School in Dunn County, received weekly emails from their school connecting them to the eParenting® High-Tech Kids blog. Nearly 100 of those parents provided feedback on an evaluation questionnaire. Based on the questionnaire, after reading eParenting® High-Tech Kids, parents significantly increased their knowledge and attitudes regarding the role of digital media in parenting. Parents reported that after reading Parenting® High-Tech Kids, their understanding of, confidence in and use of digital media in parenting increased. The majority of parents (92%) said they used or intend to use at least one new idea from the blog posts. Both parents and school administrators found the weekly delivery of the emails to be a positive experience. The majority of parents (95%) reported that they appreciated receiving the High-Tech Kids information through their school. Several parents also reported that the High-Tech Kids blog posts helped connect them to other UW-Extension resources: “I did not know Extension had this type of information available as a resource. I now check their website for more good information.” One-third of participants reported that they “liked” the Family Living Facebook site after reading an eParenting® High-Tech Kids’ post. Material from reporting narratives from Lori Zierl, Kristen Bruder (Dunn County) and Mary Huser (FLE Specialist)
- Ag agents are coaching dairy farmers on how to modernize their milking parlors and crunch data on their herds to boost dairy profits As an example, in 2014, one Madison-based dairy specialist made nearly 8000 educational contacts regarding modernizing dairy operations to be more data-driven, easier on the operators and more profitable. That Madison specialist makes the local contact through the local County office. From Dave Kammel: There are approximately 10,500 dairy farms at the end of 2014. 75% of these farms (8277) are under 100 cows. These farms are the most likely to either expand their herd or leave the dairy industry. It is a complicated time for these farms as they are making decisions on the dairy farm business and family goals. There are three main transitions occurring as the farm decides its future. There is a generational transition occurring with the senior partner looking at retirement in the next 10 years and the new generation coming back to the farm to take over the decisions of the future. There is a business transition occurring as the family decides how to transfer assets to the new farming generation and the new generation builds equity into the dairy business. The third transition is a system wide farmstead facility change in the housing, milking, feeding, and manure handling systems design and management. Each of these farms has a unique situation. The need is identified by documenting and following up on individual requests for farm visits made through the county agent/educator. Decisions are made based on the information provided through the farm reports and plans developed. The impact of the decisions made are that the farm expands or adopts new technology to improve working conditions, production and profitability and create a sustainable dairy production system. 275 farms were visited and plans were developed or information was gathered to provide the client with material to make and educated decision.g agents are coaching dairy farmers on how to modernize their milking parlors and crunch data on their herds to boost dairy profits
- Your chance to strengthen this partnership. Expecting more than 300 people statewide coming to Madison to visit with their legislators.