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Roles Communities Play (panel presentation WI Broadband Summit 2012)

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Roles Communities Can Play: Panel discussion, Wisconsin Broadband Summit 2012. Participants: Ross Wilson, Don Sidlowski, Adam Holroyd, Joe Esbrook. Moderator: Mark O'Connell

Roles Communities Can Play: Panel discussion, Wisconsin Broadband Summit 2012. Participants: Ross Wilson, Don Sidlowski, Adam Holroyd, Joe Esbrook. Moderator: Mark O'Connell


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  • Organization & FeesCINC’s capitalized multi-stakeholder collective model enhances collaboration and creates economies of scale. Members pay minimal fees (for fiber locates, support and network maintenance)The service level and advanced broadband speed and reliability are better than any private provider.Funding & SustainabilityCINC projects are funded by the institution(s) that receive the greatest benefit from the project. This process of capitalizing projects may involve a lead organization with support from secondary stakeholders. Stakeholders each individually determine their own return on investment on a project in order to justify project support. This process involves invitations for partnerships, negotiations, and allows each CINC member to evaluate their own benefit and ROI in order to make a proposal to their own governing board. Projects are sometimes completed in incremental phases. One CINC member’s need can become another’s opportunity. As a result, CINC projects are driven by both needs and opportunities.
  • Transcript

    • 1. Roles Communities Can Play To get the internet they need
    • 2. IT ALL STARTED WITH A PLAN.... and a decision Compliance Document or Operative Document Wisc. Stat 66.1001 mandated that every unit of government complete and adopt a 20-year comprehensive plan by Jan 1, 2010
    • 3. THE ACTIVE PATH vs THE PASSIVE PATH If you fail to plan, then you can plan to fail. But you will still fall short if you fail to follow your plan.Once you commit to the decision to jump on the operative highway,you are on an inevitable path to achievement and implementation
    • 4. A COMPREHENSIVE PLAN IS AN EXISTING CONDITION REPORTYour comprehensive plan provides a baselineof where you are and some ideas of whereyou want to go. Next you must focus on thoseareas that will give your community bothstrategic and tactical advantages Three Lakes decided that the best possible high speed internet (broadband) and cell phone coverage were the fundamental underpinning to all we hoped to accomplish in the next 20 years
    • 5. ANCHOR FOR A bold plan to do what few unserved or underserved TECHNOLOGY rural communities had ever accomplished.. IN THENORTHWOODS  Technology as a tenth element of the plan  Don’t wait for the technology to come to you  Providers as partners, not the enemy  Proactively identify opportunities  Create your own coverage map  Educate your local residents  Communicate what you have  Collaborate on the local, county, regional, super-regional and state levels  Public-private cooperation is essential  Set goals and then set about to make them About 90% of Three Lakes residents now have access to up to four providers. Phase I will be complete when 100% have at least one choice
    • 6. THE THREE LAKES MODELBuilding Community Broadband Subscribership Fully engaged Technology Capability ·Existing Technically Capable Expanding Broadband Infrastructure ·Technical Expertise ·Local and Regional Providers Interested Governmentally Engaged Local Government Engagement ·Ability to change mindset ·Commitment to broadband development ·Willingness to earmark financial resources ·Dedication to collaborations on a broad frontJust starting outBuilding is about far more than merely providing access to thetechnology. Engaging people in the community throughout the processis critical to the long-term success of the effort.
    • 7. THE THREE LAKES MODEL Building Community Broadband Subscribership STEP ONE: change and commit  the town board mindset must change  local taxpayer dollars must be committed to the effort STEP TWO: assess and decide  take an inventory of what you have and make a list of what you want / create a coverage map  choose what broadband options you want to pursue STEP THREE: collaborate and contact  arrange meetings with your local service providers  go to the technology – you’ll be waiting forever for it to come to you Without the support of the local town board a broadband implementation plan has no chance. As hard as it is to budget funds in these difficult times, that’s precisely what must be done.
    • 8. THE THREE LAKES MODEL Building Community Broadband Subscribership STEP FOUR: implement and execute  as service options come online, educate your residents on the choices  enter into agreements with providers to build/create infrastructure STEP FIVE: evaluate and refine  how are we doing, where are we strong, where do we need improvement  find/fill the gaps in your local coverage area / upgrade service offerings The job never ends. It’s a ongoing cycle of continuous evaluation and improvement. The collaborations you form will constantly expose you to groups with great ideas you can use and assimilate.
    • 9. Insert your town here If Three Lakes did it, so can you. Just follow the steps in the model.  Commit to your plan  Take the operative path  Confirm your baseline data  Collaborate  Be consistent, persistent and patient  Never say never  Don’t let anyone tell you it can’t be done
    • 10. CASE STUDY – THREE LAKESResourceswww.trythreelakes.comwww. broadband.uwex.eduecodevdon@townofthreelakes.com
    • 11. SonicNet Inc. | 888-631-9666 Mailing address: PO Box 42, Phelps, WI 54554Office address: 229 W Pine St, Eagle River, WI 54521 www.sonicnet.us
    • 12. Topics• What Is SonicNet?• How It Works• Digital Differences• Focus on Last Mile Under Served Areas• Economic Development Benefits• Partnering Public with Private• Minocqua’s Story• What’s Next?
    • 13. What Is SonicNet?• Locally owned provider of high-speed, high-quality and competitively priced Fixed Wireless Internet service• In business since 2007, currently serving over 700 customers• Fixed Point to Point Wireless Fiber for Businesses• Wifi setups for resorts, hotels, and citys• Founded to provide access to broadband in “the best places to live”• Focus on local hiring and economic development• Build and consult other WISPs (wirless internet service provider)
    • 14. What Is Wireless Broadband• Wireless broadband is NOT mobile broadband or satellite Internet• Wireless broadband is a proprietary system that delivers Internet service over a radio frequency from local towers• Wireless broadband is capable of higher speeds and lower latency than mobile or satellite Internet• Wireless broadband has much higher bandwidth capability and can stream video and VOIP services• Wireless broadband is more than capable of handling work VPNs and video conferencing
    • 15. Focused on Last Mile Under Served Areas• Fixed Wireless costs a fraction of the price to expand compared .with DSL, Cable, or Fiber• Part of a patchwork of solutions to provide Internet services to local communities.• Able to reach further and go where no one else wants to go because of the ROI.
    • 16. Digital Differences• Pew Research conducted a poll in April 2012 which found that 1 in 5, or 20%, of American adults do not use the internet compared to 95% of teens.• Almost half of those adults said that the main reason they don’t go online is because they don’t think the internet is relevant to them.• We have found this to be the single biggest barrier because we think “how could it NOT be relevant”
    • 17. Relevance• This has to be a collaborative approach across public and private entities to educate people on “WHY” it is relevant.• Medical Advantages. From research, to help guides, to online doctors visits, etc....• Education. Online higher education is one of the fastest growing industries in the US. Not to mention students research, collaboration, study groups, parental involvement, etc....• Finance. Personal banking, credit reports, fraud, identity theft, etc....
    • 18. Partnering Public with Private• 3 Lakes, Phelps, Eagle River, Minocqua, St. Germain, Cloverland, Vilas County, Oneida County• Tower Leases, Tower Co-Location, Land Usage Agreements, etc....• Active members of the Grow North Broadband committee, Vilas County Economic Development committee.• Developed and implemented a WISP (wireless internet service provider) for the Forest County Pottawatomie Tribe.
    • 19. Partnering Public with Private• Economic Impact benefits both parties Survey conducted in our 5 county region found that 53% of people surveyed would stay 1-2 weeks longer in the area if they had access to broadband internet. 32% said they would stay over 1 month longer. US Council on Tourism Estimates people spend $400.00/week. According to the WI PSC only 12% of Vilas County seasonal residents have access to broadband. If we are able to raise this only 10% to 22% and they stayed 1 week longer they would spend $746,000 in our community.
    • 20. Minocqua’s Story• Town of Minocqua wanted to help get broadband Internet service to the rural residents• Approached SonicNet about how to make it happen• SonicNet and Minocqua worked together: Minocqua built 3 towers; SonicNet leases space on them to provide service
    • 21. Questions
    • 22. Chippewa ValleyInter-NetworkingConsortium
    • 23. Members (1999)• CESA 10• Chippewa Falls School District• Chippewa Valley Technical College• City of Eau Claire• Eau Claire County• Eau Claire Area School District• Eau Claire Public Library• University of Wisconsin-Eau Claire
    • 24. Members (2012) • CESA 10 • Chetek-Weyerhaeuser School Dist. • Elk Mound School District • Chippewa County • Luther Midelfort Mayo Health System • Chippewa Falls School District • Osseo - Fairchild School District • Chippewa Valley Technical College • Sacred Heart Hospital (Eau Claire) (Chippewa Falls, Eau Claire & Menomonie) • St. Joseph’s Hospital (Chippewa Falls) • City of Altoona • University of Wisconsin—Eau Claire • City of Chippewa Falls • University of Wisconsin—Stout • City of Eau Claire • UW Health (Eau Claire & Augusta) • Dove Healthcare • WiscNet • Eau Claire Area School District • Wisconsin DOT • Eau Claire County • Eau Claire Public Library & Indianhead Federated Library System24 – © 2012 Internet2
    • 25. Community Area Network (CAN)
    • 26. TIMELINE • 1999: Y2K CIO monthly “breakfast club” • 2000: Discussing IT needs & cost burdens led to collaborations for mutual benefit; Chippewa Valley Inter-Networking Consortium (CINC) formed • 2004: Joint purchases to share infrastructure & applications • 2008: Named a fiscal agent • 2009: St. Joseph’s Hospital became a FCC Rural Health Care Pilot; redundant link between hospitals • 2010: $32M federal “Building Community Capacity through Broadband” BTOP grant (led by University of Wisconsin-Extension) awarded to State • 2011: Became Unincorporated Association (§184 WI Statutes)26 – © 2012 Internet2
    • 27. CINC 2012CURRENTLY• 72 miles of fiber• 18 members• 150 locations connected• RedundancyBTOP EXPANSION• 154 miles of additional fiber• 110 new locations (BTOP)• 12 new towers (BTOP)CINC Video (next slide): http://bit.ly/yTIBIt
    • 28. Community Area Network EvolutionTo benefit :• your own institution (such as a school district)• like institutions (such as city & county government)• Unlike institutions (such as government & health care)
    • 29. Acknowledgements CINC would like to thank: • Members of the Chippewa Valley Inter-Networking Consortium (CINC), a best practice Community Area Network (CAN) • WiscNet, Wisconsins Research And Education Network • The University of Wisconsin-Extension, for leading Wisconsin’s “Building Community Capacity through Broadband” BTOP matching grant ($32m)29 – © 2012 Internet2
    • 30. Acknowledgements Lycaeides melissa samuelis (Karner Blue Butterfly)30 – © 2012 Internet2
    • 31. Questions